January 15, 2025 • 31 mins
Choosing a word of the year can anchor your goals and enhance your personal growth.
In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead.
• Discussing the significance of the podcast name change
• Sharing personal journeys as neurodivergent content creators
• Exploring the impact of last year’s words and their lessons
• Emphasising the importance of focus in business and creativity
• Encouraging listeners to reflect on their own words for 2025
• Sharing insights from community members on their chosen words
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Let's go.
Speaker 2 (00:56):
Okay, there's that intro done.
Speaker 1 (01:02):
Yeah, let's go, let's , let's, let's take it back a
little, guys.
Welcome to the I Am thatContent Creator Podcast, your no
BS guide to mastering videomarketing and getting paid for
it.
Yes, even as a beginner.
I'm Kristen Wenner, yourco-host, hanging out with Mia.
Speaker 2 (01:21):
Hello, welcome back to 2025.
Well, welcome to 2025.
Speaker 1 (01:26):
I know you're not coming back here, we're
literally just dipping into 2025.
Yes, and also so for those ofyou that may have been like that
wasn't the normal intro.
Like you guys have been aroundthe block a couple of times, mia
and I wanted to let you knowthe I am dot dot dot podcast has
(01:47):
changed to I am that contentcreator podcast.
Speaker 2 (01:51):
Yeah, yeah, a little change.
We've got a few changes cominginto 2025, but that one's a
pretty big one.
Speaker 1 (01:57):
That is a pretty big one because we had, like the I
am dot dot podcast when we firstdecided that name.
I'm still really happy with it,but what we found was like SEO
wise and focus wise and allthose things which we're going
to get into today because we aretalking about word of the year.
So we realized that it kind ofdidn't really have a purpose.
(02:20):
It didn't really have asearchable name and we want to
be known as content creators.
That's what we are, that's whatwe love to do, that's what we
teach inside our community, andso we just kind of marinated on
it.
We didn't change it quickly.
We've changed the artwork.
Speaker 2 (02:37):
If that's popped up you might be like guys who dis
it's us it's us A couple of wordchanges, but yeah, you've got
to think about that stuff inyour business too, because the
name of your stuff is kind ofimportant when people are
searching on the internet.
Yes, so, yeah, the I am dot dotdot podcast.
(02:57):
Yeah, I mean, what's dot dotdot To us?
Like, we like to talk about alot of things, but content is
what we're about.
Speaker 1 (03:06):
So yeah, and I feel like the I am dot dot podcast,
it was amazing because itallowed us.
It allowed us not to sit in abox and that's probably a
problem that you and I have Idefinitely do being the
manifesting generator, I don'tlike to sit in a box, I don't
like to be kind of told what todo or anything like that, and
that allowed us to talk about alot of different things, but
(03:26):
then we found that it was stillon that topic of content and
that's what we love speakingabout, that's what we love
teaching women, especiallyneurodivergent women, and we
want to make sure that was partof the intro in this new podcast
.
Myself, I have dyslexia Forthose of you who don't know, we
might deep dive into that againin 2025 so we can share our
personal stories and Mia withher ADHD diagnosis.
(03:48):
So we wanted like our communityis surrounded by women that are
neurodivergent, that are mums,that might be manifesting
generators, and generators thatjust you know, we like to pivot,
we like to do things, so wedidn't want to like, like it
feels, like this feels right.
Speaker 2 (04:06):
Yeah, yeah, and you know a lot of people don't like
the word niche and whatever, butsometimes you've just got to be
known for something to gettraction in your business, and
for us, that's content.
It's always been content.
It's how I got started.
Kristen is amazing at content.
She's been creating content fora long time and that's where
(04:27):
you know we're getting resultsfor our students.
So content can mean a lot ofthings, but it is king.
Yes, it is, and our dominobelief is content is the
catalyst to getting you paid.
Doesn't matter what you'reselling, content you're going to
need to create good content.
Speaker 1 (04:41):
So that's what we're about yes, that's us swinging
into 2025 with I am that contentcreator, so hopefully on here,
like it's going to be the samekind of content we want to make
sure that we're giving youup-to-date stuff, that we're
sharing with you how you canbuild your business, and it all
comes back to your content andhow to make that better.
We're going to have some guestspeakers on, we're going to do
all the things, but that's alittle cheeky change that we've
(05:02):
had.
However, what we are bouncinginto into today's episode is one
of my favorite things to talkabout, and I've done it now for
I want to say four or five years.
This might be the fifth yearI've done it, and that is the
word of the year.
Speaker 2 (05:16):
some people do it, some people love it, some people
hate it, some people don'tbelieve in it, and I don't care
because I do well, I neverreally thought about it or heard
about it before I met you, butI can't believe a year has
passed since we were talkingabout this a year ago, which is
the first year that I did it.
I believe Do you remember yourword of the year.
It was no, what was it?
(05:39):
It's something to do withunmasking and Was it unfolding?
Unfold, yeah, something likethat.
That I should go back andlisten to it, because I I mean
although I didn't consciouslythink think of that word all
year.
Looking back, I've learned somuch about myself this year that
I, I have unfolded and I'vestarted to, you know, come into
(06:02):
myself more, which was my goalfor last year and it was, yeah,
it was a good year.
Speaker 1 (06:09):
And I think the like, the key thing with word of the
year is it doesn't have to belike if you, if you choose a
word and it doesn't fit, that'sokay, um, and you can mold from
there.
But the idea of it for me, andthe reason that I loved it so
much, is that it becomes ananchor and it becomes something
to turn to and remind you of.
And and you can mold from there.
But the idea of it for me, andthe reason that I loved it so
much, is that it becomes ananchor and it becomes something
to turn to and remind you of.
And I think when the processfirst started and it's in the
(06:31):
episode we can put in the shownotes the first episode we did
around that last year.
Well, whatever year it was, itwould have been last year, the
start of last year, or 2023?
I don't know we're going to putit in the show notes.
The story behind that was Iremember we were at I was doing
some work with another woman.
She had a Christmas party.
We were all there, it was likefive of us.
We went down to the table andshe was like, okay, well, what's
(06:51):
everyone's word of the year?
And I was like, oh, I hadn'tthought about that.
She was like, oh well, mine'sjoy and I want to bring more joy
into my everyday.
And she kind of just explainedthe whole concept of it and I
was like I've never done that.
And then she explained the wordshe had the year before and how
that had, because the word shehad the year before I can't
remember now, but it wassomething quite work focused,
(07:15):
like determined.
It wasn't that word, but it wassomething very, very focused.
And she was like this year Iwant joy, I want to bring joy to
everything.
And it's just nice because forme I look at it, like I said, as
that anchor word.
It's that word that when youget off course you come back to.
It's that word that when you'refeeling really rocky and really
wobbly you can kind of go.
No, hang on a minute, that'snot.
(07:37):
You know where am I now?
What am I doing?
Why am I doing this?
Speaker 2 (07:40):
I need to kind of it pulls you back in alignment.
That's how I feel about theword of the year, would you
agree?
Yeah, yeah, and there's so manydistractions and different
paths to go down that come atyou and if you don't kind of
come back to that anchor, youcan get lost and you can sort of
lose yourself in lots and lotsof different things.
(08:01):
But I think if you set an,you're going to have more focus,
I think, and you're going to beable to bring yourself back to
it.
It's like a constant reminderoh, I'm going off track again.
I need to come back and focuson what I plan to focus on.
Speaker 1 (08:20):
Yeah, and it's also one of those things that you
know if you've, if you decide tohave a word of the year, and
the way that you can kind ofcome to that word, it doesn't
have to be workforce focused, itdoesn't have to be family
focused, it can just be a wordthat resonates with you, a word
that aligns with you in whateverpart of your life you're in.
I mean, our word this year, Ido think, focuses more on our
(08:42):
business, because we both cometo the same word, which we
didn't have to.
We've got two.
I've certainly got two.
One is the same as me, as, andwhat we've kind of decided
together and but we came to thatseparately and then when we had
a discussion we were like no,that's it, and it just keeps
coming back to that.
So it might be extremelywork-focused for you.
It might be something that youneed so that it can propel you
(09:06):
further within your business.
Or it might be that you know youdo want more joy in your life,
your business, your family, yourrelationships, like that might
be it and therefore it doesn'tfeel like a work focus, but it
really is, because you might,for example, if we use joy, for
example, you might want more joyin your business and you're
feeling, you know, flat anddiscouraged, and so you want
(09:27):
that.
So I think it's also importantto realize that it just needs to
be a word that aligns with youand makes you feel something.
And for me it's funny becausemy word last year I must admit I
don't think I really connectedwith it, even though it was so
my word last year was fighter,because I was talking about the
(09:47):
fact that, like I'm not surewhich now, like, if I
deconstruct it, works in termsof like I was just so used to
continuously going and churningand doing and doing, and doing,
and I wanted fighter because Iwanted a word that I mean.
The long story is, I love thatChristina Aguilera's fighter.
Like every time I hear thatwhen I'm running, that's my like
(10:09):
just I'm going to fucking dothis.
Speaker 2 (10:10):
Get out of my way.
You can't stop me Like just I'mgoing to fucking do this Get
out of my way, you can't stop me.
Speaker 1 (10:14):
And so I wanted to bring that feeling into 2024,
which was you're not going tostop me, you're not going to
deter me.
Like I will make this happen.
And so I do believe that hashappened, like I think we jumped
through a few hurdles last yearthat challenged us.
Speaker 2 (10:30):
And we didn't give up .
We fought through it, like hismums with all the other stuff,
like yeah.
Speaker 1 (10:37):
And I think even like you know, every time I heard
that song when I was on thetreadmill, going for a run or
whatever I did, it did pull meback and I did think, yeah, you
have been fighting, you havebeen working so goddamn hard,
you're like, you deserve this,you've got this.
So I think for that.
But at the same time, part ofit didn't align with me as much
(10:59):
as I thought.
Like the year before I remembermy word was possible and I
still align with that wordbecause I still believe that
anything's possible.
You just got to give it a try.
So I suppose what I'm saying is,if you're listening to this and
you're, like I've never donethat curious about it, I think
Mia and I would challenge you togive it a shot.
And even if you forget ithalfway through, that's fine.
But if you've never done itbefore, it could be something
(11:22):
that completely changes the wayyou do things.
Or just some people make a realkind of wank fest of it.
It's like it's everything thatit just just must be and it
doesn't have to be that.
But I just feel like there'ssomething magical in creating a
word of the year.
Speaker 2 (11:40):
That's your center point, that's your, your pivotal
something, yeah, and somethingto look up, look back on as well
.
So my word, I'm pretty sure,was unfold.
It was something like thatbecause it was very ongoing for
you.
Speaker 1 (11:53):
I remember being like man.
That was great.
Speaker 2 (11:56):
I was going through my ADHD diagnosis and kind of
like meeting my brain for thefirst time, and this whole
entire year I've spent so muchtime learning about myself and
my true self and what I actuallywant and who am I and why have
I tried to hide it this wholeentire time.
So, even though every day Iwasn't thinking I'm going to
(12:18):
unfold myself and whatnot, butlooking back I did spend a good
amount of time unfolding who Iactually am and I'm still
working on that.
But it's good to look back onthat as well and say did that
word kind of weave throughout myyear?
And yeah, it did.
Yeah, I learned so much aboutmyself and I was kind of more
open than usual to learningabout myself.
(12:41):
I've never actually thoughtabout who am I, and I think
that's what business does to youand entrepreneurship does to
you.
It forces you to find out whoyou are and you learn more about
yourself rather than just goingto a job every day and just
rocking up and that's what youdo.
So, yeah, it was a good year.
Speaker 1 (12:59):
And I think I don't know who says I reckon James
Wedmore says something aboutlike there's a quote or he
always says something about youknow, being an entrepreneur is
the most challenging andrewarding self-discovery journey
you'll ever do Absolutely Likeit's just something that you
know.
And now, listening back toeverything that kind of you did
unfold in 2024, it was theperfect word, like so perfect
(13:23):
with the whole ADHD journey, andthen you started your ADHD
TikTok account and that blew upand you know, unfolding and
discovering all those things tokind of come to here Like it's
just this perfect storm.
I think, when you look back atit, and I think the reflection
process is actually the nicestpart, because one thing that we
don't do well at all iscelebrate wins or anything like
(13:45):
that.
So this is kind of like alittle reflection celebration,
like okay, we've done a lot andI don't know.
It just brings you back to Idon't know a level.
Speaker 2 (13:57):
Yeah, and if you think of your word fighter, like
think of all the conversationsthat we had together on Slack
where we were just kind ofbroken, yeah, we were stressed,
there was tears, we were workingthrough a lot of things that,
as entrepreneurs, you just haveto work through, and not once
(14:19):
did we ever say say oh, let'scall it a day, not so true, so
true yeah, and I think that'seven nicer to reflect on that,
because there's so many times wecould have just gone.
Speaker 1 (14:27):
It's too hard, like maybe we just go get a like a
part-time job and we'll just dothis as a little cheeky side
hustle and we'll just see, andbut without giving it everything
we've given it this far, andthen what's coming this year?
That's where it would havecrumbled and you're not going to
be a side hustle trying to makethis work.
So I think that's right.
(14:48):
In terms of there was nofolding in the towel.
Speaker 2 (14:50):
It was like it's, it's this or nothing, so let's
go for it and if you don't gothrough the struggles as an
entrepreneur, you're never goingto get to the next level,
because we've learned so muchlast year, which is where our
word comes into it, our word ofthe year this year.
If you don't go through that,it's going to be really hard to
get to the next level of yourbusiness.
(15:11):
So the struggles are actually abig part of this.
Speaker 1 (15:16):
Yeah, and so the word that we've got for this year
we'll tell you in a minute, butwe'll just kind of reflect on
2024.
We just had a live chat withinour community, Hive Hub
Collective.
We just had a chat in therewith all of our members around
kind of reflection of 2024.
And so do you want to kind oflike outline why we probably
come to this word and what 2024looks like and why this word is
(15:41):
so pivotal in us moving forward?
Speaker 2 (15:43):
Yeah.
So when I look back on 2024 asa whole, it kind of felt a bit
messy good messy, lots ofstruggles, learnt lots.
We pivoted a few times and youknow we were finding our feet.
But I think, looking back, theword that we've come to for this
(16:06):
year is pivotal because of thelessons that we learned in 2024.
And for us to have theawareness of us ourselves in our
business to come to this word,I think, is really, really
important and really great thatwe've come to this word, because
it just shows that our failureswhich they're not big failures,
(16:26):
but they're failures havebrought us to this next level in
our business.
Speaker 1 (16:32):
And it's really important to remember that those
failures that we talk of andthose failures that we share
openly are such an incrediblelearning tool for getting to
that next step.
Like there is not oneentrepreneur you will ever meet,
not one content creator, notone of you who's like never
failed because then you'veactually never tried Like you've
never got uncomfortable enoughto be like we're just going to
(16:54):
jump two feet, let's go.
And when you do that, you dostumble a bit and what we would
consider a failure some peoplewould be like no mate, massive
success.
But for us personally, that'show we saw it that it just
wasn't our finest hour andthat's okay, there's nothing
wrong with that.
But what it did do is give ussome incredible learning tools
that you know we are such abeliever that success does leave
(17:16):
clues, and we've seen thoseclues.
We ignored them for a while.
We're like no mate, let's tryand make success over here with
nothing.
Speaker 2 (17:24):
We're hitting us in the face over and over.
Our neurodivergent brains arelike hey, let's do this, let's
do that.
Speaker 1 (17:33):
This is like fun, let's go get that tiny thing.
So our word of the year from adyslexic manifesting generator
and an adhd generator is drumroll.
If I can insert a drum rollwhen I'm editing, I will, if not
, have that in your gob or yourear holes, wherever they are.
(17:56):
Our word of the year, this yearfor 2025, is focus.
Speaker 2 (18:04):
Focus.
Not fuckers, focus, focus, andI think for us, we are meeting
focus for the first time in ourlives.
Yes, you maybe more with adhdmedication than me, so I don't
know how this is gonna be.
Speaker 1 (18:23):
Yeah, I'm medicated.
I'll be right whenever weneeded, like a pure focus day.
Just send me some adhd meds andthen we can get you done she
wants to create something you'relike.
No focus but it's somethingthat's already come into our
language, like over our slackchat.
We over the little holidayperiod.
If you want to call six weeksof school holidays holiday
(18:44):
period, good on you, um.
But over that time we have beenhaving discussions around oh, we
could do this.
And then all of a sudden, oneof us will be like, hang on, no,
we need to focus on this.
Once we've done that and seenthe success there and that is
rolling, churning, ticking overlike a beautifully well-made
machine then we will do thatwhen before we've been like yeah
, yeah, yeah, that's cool.
We just made like 14K on thatlaunch, cool, cool, that's
(19:06):
awesome.
Hey, let's go create somethingabsolutely fucking opposite that
.
Speaker 2 (19:10):
Yeah, new movies, new landing pages, new products,
new content.
Yeah, yeah, new products, newcontent.
Yeah, yeah, and look, the wordfocus for someone with adhd and
who's a manifesting generatorand a very creative person,
sounds very boring, butsometimes, when you want success
, you have to do the same thingover and over and over again and
(19:32):
get really good at it.
Speaker 1 (19:33):
yeah, and you can start bringing other layers in
yeah and and so for that like,for that word for us is going to
be such an anchor, I canalready feel there's
conversations where we won'teven have to say yes or no to
each other.
It'll be a matter of is thatour focus?
No, it's not.
Okay cool, forget it.
Put it in a little diarysomewhere, or your little ADHD
(19:54):
app somewhere that will remindus later when we've got some
open space and we can do that,and by then it may have passed
and that's fine.
And so, with focus for me, I'mbeing cheeky and having two
words, but I know I need it formyself, and that is to simplify.
And with that I mean my deepwhy is to simplify things for
people to make it easier, right,I'll do the hard stuff, I'll do
(20:16):
the failure first andeverything to make it easier for
you to learn.
But for me, simplify is I ambeing a manifesting generator
and just being who I am.
I am a really big thinker.
Like if you said we want to doan event and have a speaking gig
, I would imagine the people inthe room how it's going to
(20:36):
happen, what fucking transportyou've got to get there, the
people that you've got.
Like I would imagine the peoplein the room, how it's going to
happen, what fucking transportyou've got to get there, the
people that you've got like.
I would have it all planned andmapped out in my head Like part
of me.
I am an event manager as well,and in a past life that's what
I've done, but I can see thosethings clear as day how it's
going to unfold.
And so you know, if me and Ihaving a conversation and we go,
yeah, like let's do I don'tknow an event here, I've already
(20:59):
gone 55,000 steps ahead beforewe've even launched something,
or you know so I need to pullmyself back and simplify and be
like, okay, well, hang on, havewe launched X thing enough times
to know that that works and wecan step away to do this?
No, okay, then we need to keepfocus here before we do that.
So for me, that's what I meanabout simplify is not
(21:22):
overcomplicating my bigbeautiful vision and trying to
action it and then never gettingto it.
So it's more about actioningthe steps that I can actually
see happen and tick off and thenbe like, okay, now we've done
step one, we can do step two,because Chris is at step 455
when everyone else is at fiveand that's not a problem.
But it's a problem when theword of the year and what we
(21:44):
want from 2025 is to get sofucking good at what we do and
it's laser focused that thatworks so well.
Speaker 2 (21:53):
Yeah, and it's also simplifying the business too.
I keep getting content thrownat me that's saying one audience
, one problem, one platform, oneoffer, one funnel.
Yeah, and just stick to it anddo it over and over, and you
know it.
You do have to test and youknow entrepreneurship and
business is one big scienceexperiment.
(22:14):
But when you land on somethingthat works and you can see the
results and the clues, keepdoing it again and again and
again, instead of adding allthese different things in,
because a you're going to getburnt out and you're going to
get overwhelmed and you're goingto confuse your audience too,
because what the fuck are theydoing next?
Like, and it's like, it's likewhen you land on the stand
stores and there's just like 20different things and it's like I
(22:37):
can't, I just got to get out ofhere because I don't know what
to do.
Speaker 1 (22:40):
Yeah, so simplify business yeah, and I think even
you know with those that beingthe word of the year for us is
also going to help us createbetter content for you guys to
learn from, so that instead ofus getting bored in little
cheeky quotation marks andmoving on going okay, how can we
(23:01):
simplify and make this contentmore fun for the people that
need it?
You right?
So I think like that's what'sexciting us.
Strangely enough, I'm actuallyreally excited about focusing
and simplifying things like gofigure on.
Speaker 2 (23:18):
Actually, my partner hates this, but I throw shit out
all the time.
I'm just like, no, don't get itout, get out.
I just like when there's toomuch stuff going on, I get
really overwhelmed.
So I like cycling, this is best, yeah.
But also I have a problem of Iwant to create something new and
I get excited and I go downrabbit holes and I want to do
this and that and this and that.
Speaker 1 (23:37):
And.
Speaker 2 (23:37):
I I looking back on my entrepreneurial life.
I can see it all the time I doit over and, over and, over and
again.
And you know, we are creativecreatures and we just have to
learn to focus our creativityinto one thing.
So we might get creative withour content, we might get
(23:58):
creative with our landing pages.
Instead of creating somethingnew, we are going to try to
channel that creativity insteadof, yeah, dilute our business.
Speaker 1 (24:10):
Yeah.
So that, folks, is our word ofthe year and what we do, what we
want to do now, is urge you tothink of a word of the year and,
if you to drop it, tag us athive hub collectors, share it
with us.
We absolutely love it.
We had some members of ourcommunity share their words of
the year.
There was determination, therewas.
What else did we have, I think?
Speaker 2 (24:30):
someone else had focus as well.
Yeah, we got a lot ofneurodivergent women in our
membership.
You know, we all, we all feelthe, uh, the need to create so
so we had another person, likemia said, had focus.
Speaker 1 (24:41):
We had consistency, connection, determined up level,
love, a bit of up level.
And then courage was anotherone, and another word was grow.
And then we had a couple ofothers that I screenshot but I
can't find them right now, sovery sorry about that, but I do
know from past years I've hadtrust.
(25:03):
I've had, um, as I said,fighter what else have I had?
A possible, that was myfavorite.
I still love that one possible.
I still remember why I had itum, and I've had determined
before as well.
And then, yeah, you can havereally anything, it's your word,
it's your year Like, butwhatever it is, what Mira and I
(25:24):
want you to really feel withthis is it's your anchor point,
it's what brings you back.
When you feel lost, you comeback to it.
When you feel like you'restumbling, you find it.
And when you feel like thatabout a word, that is your word
of the year.
So please share it with us.
We would absolutely love tohear it.
Speaker 2 (25:43):
Write it down, stick it in a sticky note, put it on
your phone background so youremember that that's what you're
aiming for.
Speaker 1 (25:53):
That's a great idea.
And before we rack off frompodcast number one of 2025, mia,
I'd love to know your loves.
Don't loves, because we willcontinue to do that, because
sometimes it's really fun yes,yes, we, we don't mind this bit.
Speaker 2 (26:08):
Um, I've actually done me homework, so my love.
Yes, this is so random, but Iwas just making it before you
know about the cheese from bega,there's a.
There's a, a block of cheesethat you can only get if you go
to bega and get that block ofcheese.
You can't get it from woolies,can't get it from anywhere.
Yeah, we were traveling downlast year from september in
(26:29):
september, from queensland andwe stopped in because we always
just stop in just for the cheese.
I think we bought like three orfour blocks of amazing amazing.
It's like it's 20 bucks a block.
It's ridiculous, but it's soworth it.
And I was just cutting a bit upour last block today last
little slither I just I'd savedit.
Speaker 1 (26:49):
Anyway, if you're going past bega, drop in and get
their vintage block it's prettyfunny because I think I told
you last year, mom and dad wenttraveling the caravan and they
bought some back and I was likerando to bring me a block of
cheese, but I'm here for it andI ate it, and I was like don't
nobody touch my cheese, like nono kids, oh my god yeah yum,
(27:11):
yeah, just these little piecesof salt or something through it
anyway amazing yeah excellent goget yourself a walk if you're
heading that way.
Speaker 2 (27:22):
Um, I don't loves, you know, when you're at the
airport.
I don't know if adelaideairport's got this probably not,
because it's probably not asbig as melbourne's rude shitty
story, if you like me and you,um, bloody, catch jet star
because you're a scabby by jetstar scabby person and can't
afford Qantas.
You watch us.
We'll be in business class soon.
(27:42):
There's these travelators goingdown the big hallways.
Oh yeah, and you're supposed to.
It's supposed to make your walkto the end of the terminal
quicker because you walk on thetravelator while it's
travelating.
Speaker 1 (27:59):
Yeah, travelating, yeah, travelating, people get on
there and they just stand there.
Speaker 2 (28:02):
They just stand there .
It's their lazy fuck.
And I'm like are you fuckingserious, Like this is to make
the thing quick?
No, no, they just stand there.
I don't know.
That just really pisses me off.
Speaker 1 (28:14):
Yeah, well, it's that ADHD brand.
That's like working so fast.
You're like I could read sixbooks by now.
What are we doing?
Where's my bigger cheese?
Where's my cheese?
Speaker 2 (28:24):
So if you happen to be at Melbourne Airport and
you're going to Jetstar Terminal4 and you're on the travel
ladder, please walk, please justkeep walking.
Speaker 1 (28:30):
Please walk.
I love that love.
Don't love.
Speaker 2 (28:35):
So random, isn't it so random?
Speaker 1 (28:37):
I don so random, isn't it so random?
I don't know what you thought.
Oh no, you know most of my I'mgonna share with everyone else,
because you're probably so sickof hearing me.
You actually just want to punchme in the face, and that's fair
.
Speaker 2 (28:46):
I appreciate it I really feel for you about this
one.
Speaker 1 (28:49):
All right, something I don't love is the fact that
our air conditioner has beenbusted for like two years now.
Um, it blew off our roof.
We live in the windiest placeon earth, right, and it
literally blew off our roof.
That's fine, anyway.
I married a beautifulprocrastinator.
I won't talk ill of him on thepodcast because he's a magical
man, but we have procrastinatedover an air conditioner for
(29:12):
legit two years Long story,anyway.
So I've gone the whole schoolholidays in the heat with not
one pack, an air conditioner, acouple of fans and I am to
breaking point where I've hadenough and I just.
We now have a deposit at Aircon.
It's coming 30th of Jan.
We'll have a party.
You're all invited.
(29:32):
I'll be there.
Speaker 2 (29:34):
There's been some 40-degree days too, and I'm like
how are you?
Are you okay?
Speaker 1 (29:38):
I'm not okay, and luckily Mia understands this as
well and I don't know if you'relistening, you may feel this as
well.
I don't handle heat Like I getreally angry and really itchy,
scratchy in the heat and I don'tcope well, and so it's been
really fun parenting children ina house that has no air con.
Speaker 2 (29:57):
She didn't pay me out because I wanted to move to
Melbourne, because I like thecold.
They're like what the fuck?
I'm like the heat, it'sdisgusting, it's gross.
You don't feel comfortable,you're sticky, you're sweaty.
Speaker 1 (30:08):
No, sorry People are like let's leave the beach.
It's in the sun all day.
I'm like, yuck, give me nothing.
Jacket, some Ugg boots, yes,please.
Like I'm a river girl, so giveme the river where there's a gum
tree that I can sit in theshade, then we're.
Then we're on a level that Ican handle.
But yeah, anyway, that's mygripe, guys.
But my love is obviously thatthe aircon's coming 30th of Jan,
(30:30):
yay, but we have.
We bought a pool from good oldClark rubber and like a good,
good unit size pool and soliving my best life out there.
Kids love it.
The second they get in therethey lose their minds, they're
happy as anything.
They don't fight.
So that's like.
Usually I dip a rooney in thepool and then dip in onto bed
and sweat myself out there.
Speaker 2 (30:48):
Yeah, and genius Kristen set the pool up outside
her office.
So you're just like the kidsare right there, so you're like
perfect it.
Speaker 1 (30:55):
So yeah, it's amazing .
And then they just kind ofthey're so happy there and then
I'm happy here, but anyway,that's been my Loves Don't Love.
So that is a 20, a 25.
It's beginning, guys.
It's going to be a ripper year.
We say that all the time, butit will be, I know it, it will
be.
All right team we got to go.
We'll see you next week.
Bye.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Let's go.
Speaker 2 (00:56):
Okay, there's that intro done.
Speaker 1 (01:02):
Yeah, let's go, let's , let's, let's take it back a
little, guys.
Welcome to the I Am thatContent Creator Podcast, your no
BS guide to mastering videomarketing and getting paid for
it.
Yes, even as a beginner.
I'm Kristen Wenner, yourco-host, hanging out with Mia.
Speaker 2 (01:21):
Hello, welcome back to 2025.
Well, welcome to 2025.
Speaker 1 (01:26):
I know you're not coming back here, we're
literally just dipping into 2025.
Yes, and also so for those ofyou that may have been like that
wasn't the normal intro.
Like you guys have been aroundthe block a couple of times, mia
and I wanted to let you knowthe I am dot dot dot podcast has
(01:47):
changed to I am that contentcreator podcast.
Speaker 2 (01:51):
Yeah, yeah, a little change.
We've got a few changes cominginto 2025, but that one's a
pretty big one.
Speaker 1 (01:57):
That is a pretty big one because we had, like the I
am dot dot podcast when we firstdecided that name.
I'm still really happy with it,but what we found was like SEO
wise and focus wise and allthose things which we're going
to get into today because we aretalking about word of the year.
So we realized that it kind ofdidn't really have a purpose.
(02:20):
It didn't really have asearchable name and we want to
be known as content creators.
That's what we are, that's whatwe love to do, that's what we
teach inside our community, andso we just kind of marinated on
it.
We didn't change it quickly.
We've changed the artwork.
Speaker 2 (02:37):
If that's popped up you might be like guys who dis
it's us it's us A couple of wordchanges, but yeah, you've got
to think about that stuff inyour business too, because the
name of your stuff is kind ofimportant when people are
searching on the internet.
Yes, so, yeah, the I am dot dotdot podcast.
(02:57):
Yeah, I mean, what's dot dotdot To us?
Like, we like to talk about alot of things, but content is
what we're about.
Speaker 1 (03:06):
So yeah, and I feel like the I am dot dot podcast,
it was amazing because itallowed us.
It allowed us not to sit in abox and that's probably a
problem that you and I have Idefinitely do being the
manifesting generator, I don'tlike to sit in a box, I don't
like to be kind of told what todo or anything like that, and
that allowed us to talk about alot of different things, but
(03:26):
then we found that it was stillon that topic of content and
that's what we love speakingabout, that's what we love
teaching women, especiallyneurodivergent women, and we
want to make sure that was partof the intro in this new podcast
.
Myself, I have dyslexia Forthose of you who don't know, we
might deep dive into that againin 2025 so we can share our
personal stories and Mia withher ADHD diagnosis.
(03:48):
So we wanted like our communityis surrounded by women that are
neurodivergent, that are mums,that might be manifesting
generators, and generators thatjust you know, we like to pivot,
we like to do things, so wedidn't want to like, like it
feels, like this feels right.
Speaker 2 (04:06):
Yeah, yeah, and you know a lot of people don't like
the word niche and whatever, butsometimes you've just got to be
known for something to gettraction in your business, and
for us, that's content.
It's always been content.
It's how I got started.
Kristen is amazing at content.
She's been creating content fora long time and that's where
(04:27):
you know we're getting resultsfor our students.
So content can mean a lot ofthings, but it is king.
Yes, it is, and our dominobelief is content is the
catalyst to getting you paid.
Doesn't matter what you'reselling, content you're going to
need to create good content.
Speaker 1 (04:41):
So that's what we're about yes, that's us swinging
into 2025 with I am that contentcreator, so hopefully on here,
like it's going to be the samekind of content we want to make
sure that we're giving youup-to-date stuff, that we're
sharing with you how you canbuild your business, and it all
comes back to your content andhow to make that better.
We're going to have some guestspeakers on, we're going to do
all the things, but that's alittle cheeky change that we've
(05:02):
had.
However, what we are bouncinginto into today's episode is one
of my favorite things to talkabout, and I've done it now for
I want to say four or five years.
This might be the fifth yearI've done it, and that is the
word of the year.
Speaker 2 (05:16):
some people do it, some people love it, some people
hate it, some people don'tbelieve in it, and I don't care
because I do well, I neverreally thought about it or heard
about it before I met you, butI can't believe a year has
passed since we were talkingabout this a year ago, which is
the first year that I did it.
I believe Do you remember yourword of the year.
It was no, what was it?
(05:39):
It's something to do withunmasking and Was it unfolding?
Unfold, yeah, something likethat.
That I should go back andlisten to it, because I I mean
although I didn't consciouslythink think of that word all
year.
Looking back, I've learned somuch about myself this year that
I, I have unfolded and I'vestarted to, you know, come into
(06:02):
myself more, which was my goalfor last year and it was, yeah,
it was a good year.
Speaker 1 (06:09):
And I think the like, the key thing with word of the
year is it doesn't have to belike if you, if you choose a
word and it doesn't fit, that'sokay, um, and you can mold from
there.
But the idea of it for me, andthe reason that I loved it so
much, is that it becomes ananchor and it becomes something
to turn to and remind you of.
And and you can mold from there.
But the idea of it for me, andthe reason that I loved it so
much, is that it becomes ananchor and it becomes something
to turn to and remind you of.
And I think when the processfirst started and it's in the
(06:31):
episode we can put in the shownotes the first episode we did
around that last year.
Well, whatever year it was, itwould have been last year, the
start of last year, or 2023?
I don't know we're going to putit in the show notes.
The story behind that was Iremember we were at I was doing
some work with another woman.
She had a Christmas party.
We were all there, it was likefive of us.
We went down to the table andshe was like, okay, well, what's
(06:51):
everyone's word of the year?
And I was like, oh, I hadn'tthought about that.
She was like, oh well, mine'sjoy and I want to bring more joy
into my everyday.
And she kind of just explainedthe whole concept of it and I
was like I've never done that.
And then she explained the wordshe had the year before and how
that had, because the word shehad the year before I can't
remember now, but it wassomething quite work focused,
(07:15):
like determined.
It wasn't that word, but it wassomething very, very focused.
And she was like this year Iwant joy, I want to bring joy to
everything.
And it's just nice because forme I look at it, like I said, as
that anchor word.
It's that word that when youget off course you come back to.
It's that word that when you'refeeling really rocky and really
wobbly you can kind of go.
No, hang on a minute, that'snot.
(07:37):
You know where am I now?
What am I doing?
Why am I doing this?
Speaker 2 (07:40):
I need to kind of it pulls you back in alignment.
That's how I feel about theword of the year, would you
agree?
Yeah, yeah, and there's so manydistractions and different
paths to go down that come atyou and if you don't kind of
come back to that anchor, youcan get lost and you can sort of
lose yourself in lots and lotsof different things.
(08:01):
But I think if you set an,you're going to have more focus,
I think, and you're going to beable to bring yourself back to
it.
It's like a constant reminderoh, I'm going off track again.
I need to come back and focuson what I plan to focus on.
Speaker 1 (08:20):
Yeah, and it's also one of those things that you
know if you've, if you decide tohave a word of the year, and
the way that you can kind ofcome to that word, it doesn't
have to be workforce focused, itdoesn't have to be family
focused, it can just be a wordthat resonates with you, a word
that aligns with you in whateverpart of your life you're in.
I mean, our word this year, Ido think, focuses more on our
(08:42):
business, because we both cometo the same word, which we
didn't have to.
We've got two.
I've certainly got two.
One is the same as me, as, andwhat we've kind of decided
together and but we came to thatseparately and then when we had
a discussion we were like no,that's it, and it just keeps
coming back to that.
So it might be extremelywork-focused for you.
It might be something that youneed so that it can propel you
(09:06):
further within your business.
Or it might be that you know youdo want more joy in your life,
your business, your family, yourrelationships, like that might
be it and therefore it doesn'tfeel like a work focus, but it
really is, because you might,for example, if we use joy, for
example, you might want more joyin your business and you're
feeling, you know, flat anddiscouraged, and so you want
(09:27):
that.
So I think it's also importantto realize that it just needs to
be a word that aligns with youand makes you feel something.
And for me it's funny becausemy word last year I must admit I
don't think I really connectedwith it, even though it was so
my word last year was fighter,because I was talking about the
(09:47):
fact that, like I'm not surewhich now, like, if I
deconstruct it, works in termsof like I was just so used to
continuously going and churningand doing and doing, and doing,
and I wanted fighter because Iwanted a word that I mean.
The long story is, I love thatChristina Aguilera's fighter.
Like every time I hear thatwhen I'm running, that's my like
(10:09):
just I'm going to fucking dothis.
Speaker 2 (10:10):
Get out of my way.
You can't stop me Like just I'mgoing to fucking do this Get
out of my way, you can't stop me.
Speaker 1 (10:14):
And so I wanted to bring that feeling into 2024,
which was you're not going tostop me, you're not going to
deter me.
Like I will make this happen.
And so I do believe that hashappened, like I think we jumped
through a few hurdles last yearthat challenged us.
Speaker 2 (10:30):
And we didn't give up .
We fought through it, like hismums with all the other stuff,
like yeah.
Speaker 1 (10:37):
And I think even like you know, every time I heard
that song when I was on thetreadmill, going for a run or
whatever I did, it did pull meback and I did think, yeah, you
have been fighting, you havebeen working so goddamn hard,
you're like, you deserve this,you've got this.
So I think for that.
But at the same time, part ofit didn't align with me as much
(10:59):
as I thought.
Like the year before I remembermy word was possible and I
still align with that wordbecause I still believe that
anything's possible.
You just got to give it a try.
So I suppose what I'm saying is,if you're listening to this and
you're, like I've never donethat curious about it, I think
Mia and I would challenge you togive it a shot.
And even if you forget ithalfway through, that's fine.
But if you've never done itbefore, it could be something
(11:22):
that completely changes the wayyou do things.
Or just some people make a realkind of wank fest of it.
It's like it's everything thatit just just must be and it
doesn't have to be that.
But I just feel like there'ssomething magical in creating a
word of the year.
Speaker 2 (11:40):
That's your center point, that's your, your pivotal
something, yeah, and somethingto look up, look back on as well
.
So my word, I'm pretty sure,was unfold.
It was something like thatbecause it was very ongoing for
you.
Speaker 1 (11:53):
I remember being like man.
That was great.
Speaker 2 (11:56):
I was going through my ADHD diagnosis and kind of
like meeting my brain for thefirst time, and this whole
entire year I've spent so muchtime learning about myself and
my true self and what I actuallywant and who am I and why have
I tried to hide it this wholeentire time.
So, even though every day Iwasn't thinking I'm going to
(12:18):
unfold myself and whatnot, butlooking back I did spend a good
amount of time unfolding who Iactually am and I'm still
working on that.
But it's good to look back onthat as well and say did that
word kind of weave throughout myyear?
And yeah, it did.
Yeah, I learned so much aboutmyself and I was kind of more
open than usual to learningabout myself.
(12:41):
I've never actually thoughtabout who am I, and I think
that's what business does to youand entrepreneurship does to
you.
It forces you to find out whoyou are and you learn more about
yourself rather than just goingto a job every day and just
rocking up and that's what youdo.
So, yeah, it was a good year.
Speaker 1 (12:59):
And I think I don't know who says I reckon James
Wedmore says something aboutlike there's a quote or he
always says something about youknow, being an entrepreneur is
the most challenging andrewarding self-discovery journey
you'll ever do Absolutely Likeit's just something that you
know.
And now, listening back toeverything that kind of you did
unfold in 2024, it was theperfect word, like so perfect
(13:23):
with the whole ADHD journey, andthen you started your ADHD
TikTok account and that blew upand you know, unfolding and
discovering all those things tokind of come to here Like it's
just this perfect storm.
I think, when you look back atit, and I think the reflection
process is actually the nicestpart, because one thing that we
don't do well at all iscelebrate wins or anything like
(13:45):
that.
So this is kind of like alittle reflection celebration,
like okay, we've done a lot andI don't know.
It just brings you back to Idon't know a level.
Speaker 2 (13:57):
Yeah, and if you think of your word fighter, like
think of all the conversationsthat we had together on Slack
where we were just kind ofbroken, yeah, we were stressed,
there was tears, we were workingthrough a lot of things that,
as entrepreneurs, you just haveto work through, and not once
(14:19):
did we ever say say oh, let'scall it a day, not so true, so
true yeah, and I think that'seven nicer to reflect on that,
because there's so many times wecould have just gone.
Speaker 1 (14:27):
It's too hard, like maybe we just go get a like a
part-time job and we'll just dothis as a little cheeky side
hustle and we'll just see, andbut without giving it everything
we've given it this far, andthen what's coming this year?
That's where it would havecrumbled and you're not going to
be a side hustle trying to makethis work.
So I think that's right.
(14:48):
In terms of there was nofolding in the towel.
Speaker 2 (14:50):
It was like it's, it's this or nothing, so let's
go for it and if you don't gothrough the struggles as an
entrepreneur, you're never goingto get to the next level,
because we've learned so muchlast year, which is where our
word comes into it, our word ofthe year this year.
If you don't go through that,it's going to be really hard to
get to the next level of yourbusiness.
(15:11):
So the struggles are actually abig part of this.
Speaker 1 (15:16):
Yeah, and so the word that we've got for this year
we'll tell you in a minute, butwe'll just kind of reflect on
2024.
We just had a live chat withinour community, Hive Hub
Collective.
We just had a chat in therewith all of our members around
kind of reflection of 2024.
And so do you want to kind oflike outline why we probably
come to this word and what 2024looks like and why this word is
(15:41):
so pivotal in us moving forward?
Speaker 2 (15:43):
Yeah.
So when I look back on 2024 asa whole, it kind of felt a bit
messy good messy, lots ofstruggles, learnt lots.
We pivoted a few times and youknow we were finding our feet.
But I think, looking back, theword that we've come to for this
(16:06):
year is pivotal because of thelessons that we learned in 2024.
And for us to have theawareness of us ourselves in our
business to come to this word,I think, is really, really
important and really great thatwe've come to this word, because
it just shows that our failureswhich they're not big failures,
(16:26):
but they're failures havebrought us to this next level in
our business.
Speaker 1 (16:32):
And it's really important to remember that those
failures that we talk of andthose failures that we share
openly are such an incrediblelearning tool for getting to
that next step.
Like there is not oneentrepreneur you will ever meet,
not one content creator, notone of you who's like never
failed because then you'veactually never tried Like you've
never got uncomfortable enoughto be like we're just going to
(16:54):
jump two feet, let's go.
And when you do that, you dostumble a bit and what we would
consider a failure some peoplewould be like no mate, massive
success.
But for us personally, that'show we saw it that it just
wasn't our finest hour andthat's okay, there's nothing
wrong with that.
But what it did do is give ussome incredible learning tools
that you know we are such abeliever that success does leave
(17:16):
clues, and we've seen thoseclues.
We ignored them for a while.
We're like no mate, let's tryand make success over here with
nothing.
Speaker 2 (17:24):
We're hitting us in the face over and over.
Our neurodivergent brains arelike hey, let's do this, let's
do that.
Speaker 1 (17:33):
This is like fun, let's go get that tiny thing.
So our word of the year from adyslexic manifesting generator
and an adhd generator is drumroll.
If I can insert a drum rollwhen I'm editing, I will, if not
, have that in your gob or yourear holes, wherever they are.
(17:56):
Our word of the year, this yearfor 2025, is focus.
Speaker 2 (18:04):
Focus.
Not fuckers, focus, focus, andI think for us, we are meeting
focus for the first time in ourlives.
Yes, you maybe more with adhdmedication than me, so I don't
know how this is gonna be.
Speaker 1 (18:23):
Yeah, I'm medicated.
I'll be right whenever weneeded, like a pure focus day.
Just send me some adhd meds andthen we can get you done she
wants to create something you'relike.
No focus but it's somethingthat's already come into our
language, like over our slackchat.
We over the little holidayperiod.
If you want to call six weeksof school holidays holiday
(18:44):
period, good on you, um.
But over that time we have beenhaving discussions around oh, we
could do this.
And then all of a sudden, oneof us will be like, hang on, no,
we need to focus on this.
Once we've done that and seenthe success there and that is
rolling, churning, ticking overlike a beautifully well-made
machine then we will do thatwhen before we've been like yeah
, yeah, yeah, that's cool.
We just made like 14K on thatlaunch, cool, cool, that's
(19:06):
awesome.
Hey, let's go create somethingabsolutely fucking opposite that
.
Speaker 2 (19:10):
Yeah, new movies, new landing pages, new products,
new content.
Yeah, yeah, new products, newcontent.
Yeah, yeah, and look, the wordfocus for someone with adhd and
who's a manifesting generatorand a very creative person,
sounds very boring, butsometimes, when you want success
, you have to do the same thingover and over and over again and
(19:32):
get really good at it.
Speaker 1 (19:33):
yeah, and you can start bringing other layers in
yeah and and so for that like,for that word for us is going to
be such an anchor, I canalready feel there's
conversations where we won'teven have to say yes or no to
each other.
It'll be a matter of is thatour focus?
No, it's not.
Okay cool, forget it.
Put it in a little diarysomewhere, or your little ADHD
(19:54):
app somewhere that will remindus later when we've got some
open space and we can do that,and by then it may have passed
and that's fine.
And so, with focus for me, I'mbeing cheeky and having two
words, but I know I need it formyself, and that is to simplify.
And with that I mean my deepwhy is to simplify things for
people to make it easier, right,I'll do the hard stuff, I'll do
(20:16):
the failure first andeverything to make it easier for
you to learn.
But for me, simplify is I ambeing a manifesting generator
and just being who I am.
I am a really big thinker.
Like if you said we want to doan event and have a speaking gig
, I would imagine the people inthe room how it's going to
(20:36):
happen, what fucking transportyou've got to get there, the
people that you've got.
Like I would imagine the peoplein the room, how it's going to
happen, what fucking transportyou've got to get there, the
people that you've got like.
I would have it all planned andmapped out in my head Like part
of me.
I am an event manager as well,and in a past life that's what
I've done, but I can see thosethings clear as day how it's
going to unfold.
And so you know, if me and Ihaving a conversation and we go,
yeah, like let's do I don'tknow an event here, I've already
(20:59):
gone 55,000 steps ahead beforewe've even launched something,
or you know so I need to pullmyself back and simplify and be
like, okay, well, hang on, havewe launched X thing enough times
to know that that works and wecan step away to do this?
No, okay, then we need to keepfocus here before we do that.
So for me, that's what I meanabout simplify is not
(21:22):
overcomplicating my bigbeautiful vision and trying to
action it and then never gettingto it.
So it's more about actioningthe steps that I can actually
see happen and tick off and thenbe like, okay, now we've done
step one, we can do step two,because Chris is at step 455
when everyone else is at fiveand that's not a problem.
But it's a problem when theword of the year and what we
(21:44):
want from 2025 is to get sofucking good at what we do and
it's laser focused that thatworks so well.
Speaker 2 (21:53):
Yeah, and it's also simplifying the business too.
I keep getting content thrownat me that's saying one audience
, one problem, one platform, oneoffer, one funnel.
Yeah, and just stick to it anddo it over and over, and you
know it.
You do have to test and youknow entrepreneurship and
business is one big scienceexperiment.
(22:14):
But when you land on somethingthat works and you can see the
results and the clues, keepdoing it again and again and
again, instead of adding allthese different things in,
because a you're going to getburnt out and you're going to
get overwhelmed and you're goingto confuse your audience too,
because what the fuck are theydoing next?
Like, and it's like, it's likewhen you land on the stand
stores and there's just like 20different things and it's like I
(22:37):
can't, I just got to get out ofhere because I don't know what
to do.
Speaker 1 (22:40):
Yeah, so simplify business yeah, and I think even
you know with those that beingthe word of the year for us is
also going to help us createbetter content for you guys to
learn from, so that instead ofus getting bored in little
cheeky quotation marks andmoving on going okay, how can we
(23:01):
simplify and make this contentmore fun for the people that
need it?
You right?
So I think like that's what'sexciting us.
Strangely enough, I'm actuallyreally excited about focusing
and simplifying things like gofigure on.
Speaker 2 (23:18):
Actually, my partner hates this, but I throw shit out
all the time.
I'm just like, no, don't get itout, get out.
I just like when there's toomuch stuff going on, I get
really overwhelmed.
So I like cycling, this is best, yeah.
But also I have a problem of Iwant to create something new and
I get excited and I go downrabbit holes and I want to do
this and that and this and that.
Speaker 1 (23:37):
And.
Speaker 2 (23:37):
I I looking back on my entrepreneurial life.
I can see it all the time I doit over and, over and, over and
again.
And you know, we are creativecreatures and we just have to
learn to focus our creativityinto one thing.
So we might get creative withour content, we might get
(23:58):
creative with our landing pages.
Instead of creating somethingnew, we are going to try to
channel that creativity insteadof, yeah, dilute our business.
Speaker 1 (24:10):
Yeah.
So that, folks, is our word ofthe year and what we do, what we
want to do now, is urge you tothink of a word of the year and,
if you to drop it, tag us athive hub collectors, share it
with us.
We absolutely love it.
We had some members of ourcommunity share their words of
the year.
There was determination, therewas.
What else did we have, I think?
Speaker 2 (24:30):
someone else had focus as well.
Yeah, we got a lot ofneurodivergent women in our
membership.
You know, we all, we all feelthe, uh, the need to create so
so we had another person, likemia said, had focus.
Speaker 1 (24:41):
We had consistency, connection, determined up level,
love, a bit of up level.
And then courage was anotherone, and another word was grow.
And then we had a couple ofothers that I screenshot but I
can't find them right now, sovery sorry about that, but I do
know from past years I've hadtrust.
(25:03):
I've had, um, as I said,fighter what else have I had?
A possible, that was myfavorite.
I still love that one possible.
I still remember why I had itum, and I've had determined
before as well.
And then, yeah, you can havereally anything, it's your word,
it's your year Like, butwhatever it is, what Mira and I
(25:24):
want you to really feel withthis is it's your anchor point,
it's what brings you back.
When you feel lost, you comeback to it.
When you feel like you'restumbling, you find it.
And when you feel like thatabout a word, that is your word
of the year.
So please share it with us.
We would absolutely love tohear it.
Speaker 2 (25:43):
Write it down, stick it in a sticky note, put it on
your phone background so youremember that that's what you're
aiming for.
Speaker 1 (25:53):
That's a great idea.
And before we rack off frompodcast number one of 2025, mia,
I'd love to know your loves.
Don't loves, because we willcontinue to do that, because
sometimes it's really fun yes,yes, we, we don't mind this bit.
Speaker 2 (26:08):
Um, I've actually done me homework, so my love.
Yes, this is so random, but Iwas just making it before you
know about the cheese from bega,there's a.
There's a, a block of cheesethat you can only get if you go
to bega and get that block ofcheese.
You can't get it from woolies,can't get it from anywhere.
Yeah, we were traveling downlast year from september in
(26:29):
september, from queensland andwe stopped in because we always
just stop in just for the cheese.
I think we bought like three orfour blocks of amazing amazing.
It's like it's 20 bucks a block.
It's ridiculous, but it's soworth it.
And I was just cutting a bit upour last block today last
little slither I just I'd savedit.
Speaker 1 (26:49):
Anyway, if you're going past bega, drop in and get
their vintage block it's prettyfunny because I think I told
you last year, mom and dad wenttraveling the caravan and they
bought some back and I was likerando to bring me a block of
cheese, but I'm here for it andI ate it, and I was like don't
nobody touch my cheese, like nono kids, oh my god yeah yum,
(27:11):
yeah, just these little piecesof salt or something through it
anyway amazing yeah excellent goget yourself a walk if you're
heading that way.
Speaker 2 (27:22):
Um, I don't loves, you know, when you're at the
airport.
I don't know if adelaideairport's got this probably not,
because it's probably not asbig as melbourne's rude shitty
story, if you like me and you,um, bloody, catch jet star
because you're a scabby by jetstar scabby person and can't
afford Qantas.
You watch us.
We'll be in business class soon.
(27:42):
There's these travelators goingdown the big hallways.
Oh yeah, and you're supposed to.
It's supposed to make your walkto the end of the terminal
quicker because you walk on thetravelator while it's
travelating.
Speaker 1 (27:59):
Yeah, travelating, yeah, travelating, people get on
there and they just stand there.
Speaker 2 (28:02):
They just stand there .
It's their lazy fuck.
And I'm like are you fuckingserious, Like this is to make
the thing quick?
No, no, they just stand there.
I don't know.
That just really pisses me off.
Speaker 1 (28:14):
Yeah, well, it's that ADHD brand.
That's like working so fast.
You're like I could read sixbooks by now.
What are we doing?
Where's my bigger cheese?
Where's my cheese?
Speaker 2 (28:24):
So if you happen to be at Melbourne Airport and
you're going to Jetstar Terminal4 and you're on the travel
ladder, please walk, please justkeep walking.
Speaker 1 (28:30):
Please walk.
I love that love.
Don't love.
Speaker 2 (28:35):
So random, isn't it so random?
Speaker 1 (28:37):
I don so random, isn't it so random?
I don't know what you thought.
Oh no, you know most of my I'mgonna share with everyone else,
because you're probably so sickof hearing me.
You actually just want to punchme in the face, and that's fair
.
Speaker 2 (28:46):
I appreciate it I really feel for you about this
one.
Speaker 1 (28:49):
All right, something I don't love is the fact that
our air conditioner has beenbusted for like two years now.
Um, it blew off our roof.
We live in the windiest placeon earth, right, and it
literally blew off our roof.
That's fine, anyway.
I married a beautifulprocrastinator.
I won't talk ill of him on thepodcast because he's a magical
man, but we have procrastinatedover an air conditioner for
(29:12):
legit two years Long story,anyway.
So I've gone the whole schoolholidays in the heat with not
one pack, an air conditioner, acouple of fans and I am to
breaking point where I've hadenough and I just.
We now have a deposit at Aircon.
It's coming 30th of Jan.
We'll have a party.
You're all invited.
(29:32):
I'll be there.
Speaker 2 (29:34):
There's been some 40-degree days too, and I'm like
how are you?
Are you okay?
Speaker 1 (29:38):
I'm not okay, and luckily Mia understands this as
well and I don't know if you'relistening, you may feel this as
well.
I don't handle heat Like I getreally angry and really itchy,
scratchy in the heat and I don'tcope well, and so it's been
really fun parenting children ina house that has no air con.
Speaker 2 (29:57):
She didn't pay me out because I wanted to move to
Melbourne, because I like thecold.
They're like what the fuck?
I'm like the heat, it'sdisgusting, it's gross.
You don't feel comfortable,you're sticky, you're sweaty.
Speaker 1 (30:08):
No, sorry People are like let's leave the beach.
It's in the sun all day.
I'm like, yuck, give me nothing.
Jacket, some Ugg boots, yes,please.
Like I'm a river girl, so giveme the river where there's a gum
tree that I can sit in theshade, then we're.
Then we're on a level that Ican handle.
But yeah, anyway, that's mygripe, guys.
But my love is obviously thatthe aircon's coming 30th of Jan,
(30:30):
yay, but we have.
We bought a pool from good oldClark rubber and like a good,
good unit size pool and soliving my best life out there.
Kids love it.
The second they get in therethey lose their minds, they're
happy as anything.
They don't fight.
So that's like.
Usually I dip a rooney in thepool and then dip in onto bed
and sweat myself out there.
Speaker 2 (30:48):
Yeah, and genius Kristen set the pool up outside
her office.
So you're just like the kidsare right there, so you're like
perfect it.
Speaker 1 (30:55):
So yeah, it's amazing .
And then they just kind ofthey're so happy there and then
I'm happy here, but anyway,that's been my Loves Don't Love.
So that is a 20, a 25.
It's beginning, guys.
It's going to be a ripper year.
We say that all the time, butit will be, I know it, it will
be.
All right team we got to go.
We'll see you next week.
Bye.
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