January 28, 2025 • 9 mins
Join Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate.
Key Highlights of This Episode:
- Understanding Affiliate Marketing: Dive into the basics of affiliate marketing and how it serves as a modern word-of-mouth advertising tool.
- Generous Commissions: Discover the potential financial benefits with a 40% commission structure, a game-changer for creators looking to monetize their influence.
- Building Trust and Credibility: Learn about the importance of authenticity and ethical practices in affiliate marketing to maintain trust and credibility with your audience.
Kristen and Mia discuss their journey in launching this unique affiliate program, emphasizing the critical role of genuine endorsements. They'll cover everything from generating unique affiliate links to understanding the technical side of tracking sales through cookies.
By the end of this episode, you'll understand why sincerity is vital in affiliate marketing and how inauthentic endorsements can negatively impact your reputation. Don't miss out on more episodes packed with strategies and insights designed to help you thrive in digital marketing.
Tune in now to start leveraging the power of ethical affiliate marketing and transform your financial future!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:00):
Are you ready for it?
Welcome to our snackable anddelicious content to ease your
weekly curiosity.
I'm Kristen Werner, joined byMia Steele, and, as always, we
come to you on a Wednesday togive you some snackable,
delicious yum, yum, yum, yum,yum, yum, yum, bite-sized pieces
of information.
So, mia, today I want to askyou a question that's going to
(00:21):
turn into a bigger question thatwe can discuss.
Ask away, Mia what is affiliatemarketing?
Speaker 1 (00:31):
Affiliative marketing is when you promote or talk
about a brand to someone else,whether it be in person or to an
audience, or to your email listor what have you, and you have
a unique link that is attachedto you.
When they click on that linkand purchase said item, you get
(00:55):
an itty bitty commission.
Well, not always itty bitty,but a commission, and that's it
no extra cost to the personbuying.
It is a way for brands tomarket their products, kind of
for free, I guess, becauseyou're not spending money on ads
.
It's basically word of mouth.
(01:16):
They're you know, they'reasking their users to share
their product in return for asmall commission.
And it's beautiful and I lovethe business model and I will be
forever grateful for it becauseit has served me well.
Speaker 2 (01:31):
And it's one of those things that I mean, if you've
been around on TikTok maybe, oryou've been around, I don't know
, in the content space there'sbeen some ickiness about it in
the past, right where affiliatemarketing got a bit of a bad rap
, but it's been around since, Ithink, the 70s and I'm not gonna
I'm not gonna nail this and Ishould research it before, but I
have researched in the past.
(01:52):
Apparently it was a um startedby a guy that started a florist
company, a flower company, andhe was taking flowers to
businesses and people were like,love this, how do I get this?
And he was like, oh, we, this,how do I get this?
And he was like, oh, we'llshare this.
And then he realized if heshared it and people bought it,
then the word of mouth increasedand that's when he added what
(02:13):
is now affiliate marketing.
So if you're on the Googles,google that.
But I'm pretty sure that's like.
I'm not going to claim that'sthe full story, but it was in
the seventies and so basically,it was was pretty good.
I remember reading it and I'mpretty sure that's it, um, but
it's not uncommon.
It's very, very common inmarketing.
It's very, very common inadvertising because, like mia
said, it is the easiest way,it's word of mouth and you get
(02:36):
rewarded.
So you know being a brandambassador.
Speaker 1 (02:41):
80 to 90 percent of brands have an affiliate program
because it just makes sense.
Speaker 2 (02:49):
Yeah, it's smart marketing because you've got
people that are using yourproduct, that genuinely like
your product, and they'resharing it, and then they get a
reward for sharing it Like it'sa freaking no brainer.
Speaker 1 (02:56):
Yeah, yeah, and obviously there's some
legalities around affiliatemarketing and disclaiming that
you're an affiliate.
And yes, there is a yucky sideof affiliate marketing where
people plaster links everywherebrands, but also people who are
creators and who are in thecreative space because you're
(03:25):
creating a lot of content,you're growing an email list and
it feels almost natural toshare with other people things
that you use, programs that youtake, um, you know places that
you go with your audience whenyou genuinely love them.
And why not make a smallcommission off that for creating
that content and getting paidthrough it?
(03:47):
And I really love the wholecreative space because other
content creators get it.
So I'm always more than happyto use someone's affiliate link
because I know they're going toget a little cut from it rather
than just go straight to thewebsite.
Speaker 2 (04:03):
And I think that's where you know, when we first
started our community andstarted the membership, we had a
discussion about you know whatit was going to look like.
And Mia was actually the onethat said, well, why don't we do
an affiliate program for ourcommunity?
And I was like, oh, I hadn'tactually thought about that.
And so we're officiallyAustralia's first and only UGC
affiliate program.
So we have a membership thathas an affiliate program of 40%
(04:27):
commission for our members.
So we did that because, at theend of the day, we want our
members to thrive, we want ourmembers to get paid.
And this was a way that we werelike it helps us because it's
marketing and it helps thembecause they get paid.
So you know, that was, I think,a moment that I had never
thought about doing it.
I've done affiliate marketingbefore but I'd never thought
(04:47):
like, oh yeah, that's, thatmakes a lot of sense.
Because it does make sense,like we love paying our members
every month.
And so you know, I suppose forpeople to understand, I mean we
kind of touched on it.
But what does it mean?
Like, how do people get paidthrough an affiliate?
Speaker 1 (05:04):
link.
Speaker 2 (05:05):
The kind of the backend bit for people that are
like I don't really understandhow I'd get paid.
Speaker 1 (05:08):
Yeah, so when you sign up for an affiliate program
, usually they'll have adashboard that you log into and
you generate your unique linkthat is only linked to you.
They use cookies in the techieworld, but basically this link
if you put it on your link inbio or in an email and someone
clicks on it, they're cookied toyour link.
(05:31):
So if they purchase on that day, obviously you'll get paid.
But if they go on their merryway and have a think about it
and, you know, two weeks laterthen decide to buy it, those
cookies are still attached.
I don't know if this istechnically right, but stay with
me.
Speaker 2 (05:47):
It's right now.
Speaker 1 (05:48):
Those cookies are attached to that link and if
they buy a few weeks later thenyou're still going to get that
commission.
So it makes it good because youknow it's not like they have to
buy it off you straight away.
Now there's all differentcookie lengths for these
affiliate programs.
Some affiliate programs have 30days cookies, so people have to
(06:11):
buy through your link within 30days.
Otherwise if it's 31 days, thenyou don't get the commission.
I think Amazon is like only 24or 48 hours, so they've got a
really short cookie duration.
And then there's other programsthat have, you know, a year
long cookie duration.
So there's varying, you know,intricacies between each program
(06:34):
.
But basically in the computerworld there's these little
cookies and you're attached towhoever clicks on your link.
Speaker 2 (06:41):
And basically what it does like.
If we think about it in thescheme of what we've decided to
do with our program, it meansthat if you know, if our one of
our content creators is having,you know, success or they're
just having a really good timelearning from our community
learning UGC, learning how tokind of get paid for their
content and somebody in theirworld says to them how are you
doing that?
That's amazing, I'd love tolearn.
(07:02):
They can say oh, I'm part ofthe Hive Hub Collective here.
Go and check them out.
They give them their uniquelink.
That person comes to view what'sgoing on and that person might
be like that's amazing.
Oh, it's not really for me now,cool off.
They go.
We've got a 90-day.
We're doing on a Thursday butwe do a workshop and that person
(07:23):
comes along.
They haven't re-clicked on thatlink, but they've come along
and because they're cookie toyou, they go yep, I want to
become a lifetime member.
I want to do yearly membership.
I'm here for it, let's go.
They click on it.
You might be going along yourmerry way, doing what you do and
all of a sudden you get anemail like hey, somebody's just
going to pay you $300 becausethey became an affiliate.
Like that's amazing.
(07:44):
And so like, oh, what a littlepep in your step.
That's the magic of it andthat's why we chose to do it,
because it allows you, as acontent creator, to share with
your community what you're doing.
And if your community are like,wow, that's amazing, like we
may never have seen, met or beenable to help that person, but
you've brought them into ourworld, which means now we get to
help them, and so that's why wewanted to say, hey, creators,
(08:07):
have some, have some money forwhat you've done, that's amazing
.
Speaker 1 (08:10):
So that's, that's the cool side of it, yeah, and you
can earn money while you'relearning or while you're
creating content and it's just.
It's just a way of sharing andbeing rewarded for that.
Um, but we always say ofsharing and being rewarded for
that, yeah.
But we always say, no matterwhat, if you're referring or
you're an affiliate for aprogram, just please make it
that it's a product that yougenuinely love, not because you
(08:32):
just want the commissions,because people see through that,
and that's when it sort ofgives it a little bit of an icky
feel if you're just saying, ohyeah, buy this, this is great,
but really you don't use it, youdon't love it, you're just not
about it but it's got a goodcommission structure or what
(08:52):
have you.
Speaker 2 (08:53):
Yeah, so that is just our little take on affiliate
marketing and how we've kind ofbecome Australia's first
affiliate marketing UGCmembership.
So if you're interested aboutit it's all in the show notes Go
, get around it, and that's usfor another week.
Okay, hooroo, bye, stop Shitpodcast.
I'm going to upload so manygood ones too.
Are you ready for it?
Welcome to our snackable anddelicious content to ease your
weekly curiosity.
I'm Kristen Werner, joined byMia Steele, and, as always, we
come to you on a Wednesday togive you some snackable,
delicious yum, yum, yum, yum,yum, yum, yum, bite-sized pieces
of information.
So, mia, today I want to askyou a question that's going to
(00:21):
turn into a bigger question thatwe can discuss.
Ask away, Mia what is affiliatemarketing?
Speaker 1 (00:31):
Affiliative marketing is when you promote or talk
about a brand to someone else,whether it be in person or to an
audience, or to your email listor what have you, and you have
a unique link that is attachedto you.
When they click on that linkand purchase said item, you get
(00:55):
an itty bitty commission.
Well, not always itty bitty,but a commission, and that's it
no extra cost to the personbuying.
It is a way for brands tomarket their products, kind of
for free, I guess, becauseyou're not spending money on ads
.
It's basically word of mouth.
(01:16):
They're you know, they'reasking their users to share
their product in return for asmall commission.
And it's beautiful and I lovethe business model and I will be
forever grateful for it becauseit has served me well.
Speaker 2 (01:31):
And it's one of those things that I mean, if you've
been around on TikTok maybe, oryou've been around, I don't know
, in the content space there'sbeen some ickiness about it in
the past, right where affiliatemarketing got a bit of a bad rap
, but it's been around since, Ithink, the 70s and I'm not gonna
I'm not gonna nail this and Ishould research it before, but I
have researched in the past.
(01:52):
Apparently it was a um startedby a guy that started a florist
company, a flower company, andhe was taking flowers to
businesses and people were like,love this, how do I get this?
And he was like, oh, we, this,how do I get this?
And he was like, oh, we'llshare this.
And then he realized if heshared it and people bought it,
then the word of mouth increasedand that's when he added what
(02:13):
is now affiliate marketing.
So if you're on the Googles,google that.
But I'm pretty sure that's like.
I'm not going to claim that'sthe full story, but it was in
the seventies and so basically,it was was pretty good.
I remember reading it and I'mpretty sure that's it, um, but
it's not uncommon.
It's very, very common inmarketing.
It's very, very common inadvertising because, like mia
said, it is the easiest way,it's word of mouth and you get
(02:36):
rewarded.
So you know being a brandambassador.
Speaker 1 (02:41):
80 to 90 percent of brands have an affiliate program
because it just makes sense.
Speaker 2 (02:49):
Yeah, it's smart marketing because you've got
people that are using yourproduct, that genuinely like
your product, and they'resharing it, and then they get a
reward for sharing it Like it'sa freaking no brainer.
Speaker 1 (02:56):
Yeah, yeah, and obviously there's some
legalities around affiliatemarketing and disclaiming that
you're an affiliate.
And yes, there is a yucky sideof affiliate marketing where
people plaster links everywherebrands, but also people who are
creators and who are in thecreative space because you're
(03:25):
creating a lot of content,you're growing an email list and
it feels almost natural toshare with other people things
that you use, programs that youtake, um, you know places that
you go with your audience whenyou genuinely love them.
And why not make a smallcommission off that for creating
that content and getting paidthrough it?
(03:47):
And I really love the wholecreative space because other
content creators get it.
So I'm always more than happyto use someone's affiliate link
because I know they're going toget a little cut from it rather
than just go straight to thewebsite.
Speaker 2 (04:03):
And I think that's where you know, when we first
started our community andstarted the membership, we had a
discussion about you know whatit was going to look like.
And Mia was actually the onethat said, well, why don't we do
an affiliate program for ourcommunity?
And I was like, oh, I hadn'tactually thought about that.
And so we're officiallyAustralia's first and only UGC
affiliate program.
So we have a membership thathas an affiliate program of 40%
(04:27):
commission for our members.
So we did that because, at theend of the day, we want our
members to thrive, we want ourmembers to get paid.
And this was a way that we werelike it helps us because it's
marketing and it helps thembecause they get paid.
So you know, that was, I think,a moment that I had never
thought about doing it.
I've done affiliate marketingbefore but I'd never thought
(04:47):
like, oh yeah, that's, thatmakes a lot of sense.
Because it does make sense,like we love paying our members
every month.
And so you know, I suppose forpeople to understand, I mean we
kind of touched on it.
But what does it mean?
Like, how do people get paidthrough an affiliate?
Speaker 1 (05:04):
link.
Speaker 2 (05:05):
The kind of the backend bit for people that are
like I don't really understandhow I'd get paid.
Speaker 1 (05:08):
Yeah, so when you sign up for an affiliate program
, usually they'll have adashboard that you log into and
you generate your unique linkthat is only linked to you.
They use cookies in the techieworld, but basically this link
if you put it on your link inbio or in an email and someone
clicks on it, they're cookied toyour link.
(05:31):
So if they purchase on that day, obviously you'll get paid.
But if they go on their merryway and have a think about it
and, you know, two weeks laterthen decide to buy it, those
cookies are still attached.
I don't know if this istechnically right, but stay with
me.
Speaker 2 (05:47):
It's right now.
Speaker 1 (05:48):
Those cookies are attached to that link and if
they buy a few weeks later thenyou're still going to get that
commission.
So it makes it good because youknow it's not like they have to
buy it off you straight away.
Now there's all differentcookie lengths for these
affiliate programs.
Some affiliate programs have 30days cookies, so people have to
(06:11):
buy through your link within 30days.
Otherwise if it's 31 days, thenyou don't get the commission.
I think Amazon is like only 24or 48 hours, so they've got a
really short cookie duration.
And then there's other programsthat have, you know, a year
long cookie duration.
So there's varying, you know,intricacies between each program
(06:34):
.
But basically in the computerworld there's these little
cookies and you're attached towhoever clicks on your link.
Speaker 2 (06:41):
And basically what it does like.
If we think about it in thescheme of what we've decided to
do with our program, it meansthat if you know, if our one of
our content creators is having,you know, success or they're
just having a really good timelearning from our community
learning UGC, learning how tokind of get paid for their
content and somebody in theirworld says to them how are you
doing that?
That's amazing, I'd love tolearn.
(07:02):
They can say oh, I'm part ofthe Hive Hub Collective here.
Go and check them out.
They give them their uniquelink.
That person comes to view what'sgoing on and that person might
be like that's amazing.
Oh, it's not really for me now,cool off.
They go.
We've got a 90-day.
We're doing on a Thursday butwe do a workshop and that person
(07:23):
comes along.
They haven't re-clicked on thatlink, but they've come along
and because they're cookie toyou, they go yep, I want to
become a lifetime member.
I want to do yearly membership.
I'm here for it, let's go.
They click on it.
You might be going along yourmerry way, doing what you do and
all of a sudden you get anemail like hey, somebody's just
going to pay you $300 becausethey became an affiliate.
Like that's amazing.
(07:44):
And so like, oh, what a littlepep in your step.
That's the magic of it andthat's why we chose to do it,
because it allows you, as acontent creator, to share with
your community what you're doing.
And if your community are like,wow, that's amazing, like we
may never have seen, met or beenable to help that person, but
you've brought them into ourworld, which means now we get to
help them, and so that's why wewanted to say, hey, creators,
(08:07):
have some, have some money forwhat you've done, that's amazing
.
Speaker 1 (08:10):
So that's, that's the cool side of it, yeah, and you
can earn money while you'relearning or while you're
creating content and it's just.
It's just a way of sharing andbeing rewarded for that.
Um, but we always say ofsharing and being rewarded for
that, yeah.
But we always say, no matterwhat, if you're referring or
you're an affiliate for aprogram, just please make it
that it's a product that yougenuinely love, not because you
(08:32):
just want the commissions,because people see through that,
and that's when it sort ofgives it a little bit of an icky
feel if you're just saying, ohyeah, buy this, this is great,
but really you don't use it, youdon't love it, you're just not
about it but it's got a goodcommission structure or what
(08:52):
have you.
Speaker 2 (08:53):
Yeah, so that is just our little take on affiliate
marketing and how we've kind ofbecome Australia's first
affiliate marketing UGCmembership.
So if you're interested aboutit it's all in the show notes Go
, get around it, and that's usfor another week.
Okay, hooroo, bye, stop Shitpodcast.
I'm going to upload so manygood ones too.
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