February 16, 2025 • 57 mins
In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur.
She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC).
Mia highlights the importance of community, income diversification, and building authentic relationships with brands.
She also provides insights into crafting high-converting UGC ads and the evolving landscape of content creation, emphasising the need for adaptability in a rapidly changing digital world. In this conversation, Mia (interviewed by Xanthe) delve into the intricacies of User-Generated Content (UGC) creation, discussing key metrics like ROAS, the importance of learning from ad performance, and the evolving landscape of UGC in relation to AI.
They emphasise the significance of building a personal brand, securing retainer clients, and managing burnout in the creative process. The discussion also touches on the value of community and mentorship in the UGC space, as well as future plans for the Hive Hub Collective.
[UGC, content creation, entrepreneurship, ADHD, Hive Hub Collective, income diversification, audience engagement, digital marketing, social media, personal branding, UGC, ROAS, metrics, ad performance, AI, personal brand, retainer clients, burnout, income strategies, community]
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, you're in for a treaty mctreat today.
Guys, we have Mia is chattingto one of our members, xanthi.
Now Xanthi has a podcast thatUGC Mum.
She is one of our incrediblemembers inside the Hive Hub
Collective, but she actuallyinvited Mia onto her podcast to
have a chat.
Now, what was really cool aboutthis is, as somebody that got
to edit this podcast, I got tolisten to the whole thing in and
(00:21):
out, and I know you are goingto absolutely love it.
So if you are starting your UGCjourney, or you are on your UGC
journey, or you were just goshdamn curious about what UGC is
user-generated content and youwant to hear more about Mia's
story which I still, to this day, love to hear because it blows
my mind how far she's come thisis a really, really beautiful
(00:41):
conversation.
So sit back, enjoy and we'llsee you later.
Bye, let's go.
Speaker 2 (00:49):
Are you ready to master the art of creating
content that converts?
Speaker 3 (00:53):
Hey, I'm Mia, a mom of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 2 (01:01):
And I'm Kristen, also a mom of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently and
that's my superpower, andtogether we're showing women
like you, how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 3 (01:23):
Welcome to.
I Am that Content Creatorpodcast where we turn
scroll-stopping content intoserious income.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine, and
let's go, let's go.
Speaker 4 (01:50):
Hello, mamma Mia, how are you doing today?
Good, how are you, zant.
Speaker 3 (01:54):
It's actually really nice to catch up with you
properly.
Speaker 4 (01:57):
I know I get you all to myself for the first time
ever.
Yeah, thank you so much forbeing so generous with your time
.
No worries, first time ever.
Yeah, thank you so much forbeing so generous with your time
.
No worries, I can't wait tounpack your crazy story with
regards to UGC.
So I thought I really wanted tostart with you telling the
audience who was Mia before yourjourney and who is Mia now.
Speaker 3 (02:21):
I like that question because it's a bit of a stark
difference between who I was andwho I am now.
Before I started creatingcontent online, I was a very
reserved, shy, introverted,anxiety-ridden person.
I mean, I'm still prettyintroverted now, but I would
have fallen over if you had toldme that I was posting on TikTok
(02:43):
and doing all this stuff thatI'm doing now.
And I think I just had to getto a point where I was at
breaking point with my job andmy anxiety and everything that
was going on in my life, that Ijust had to make a huge change.
And the person that I am now is, yeah, I love creating content,
I love putting myself out there, I love, you know, recording
(03:04):
podcasts and doing all that sortof stuff, and I just feel like
a more freer version of myself,and I think you probably find
this too.
Creating content.
It's like a self-discoveryjourney, creating content,
starting your own business andbefore I did that, I was just
yeah, I was a paramedic, a nurse.
I went to work every day, I didthe thing, my creativity was
(03:26):
zero, but I was a pretty brokenperson on the inside.
Speaker 4 (03:30):
Why do you think that being a paramedic, you know, in
the grind broke you?
The reason I'm asking isbecause I have other friends who
are ambos.
They thrive, they love theirjob.
Why do you think youparticularly weren't coping?
Speaker 3 (03:46):
I'm a bit of a mixed bag, as you know.
I've been recently well, it'sbeen a year now.
I've been diagnosed with ADHDand I think being a paramedic
really suited that risk-taking,adrenaline-seeking aspects of me
.
Like it's not a boring job,you're always on edge, you're
always of me.
(04:09):
It's not a boring job, you'realways on edge, you're always
out there facing pretty crazystuff.
But the burnout was really badfor me.
So with the ADHD, sometimes youcan't show up, You've got to
drag yourself out of bed andwith the shift work and the
early starts and the 14-hournight shifts, when I brought
kids into it and I had twobabies at home, I was just
broken physically and mentally.
(04:31):
Not so much the type of job itis like.
It is interesting and prettyfun and the people that I worked
with were amazing.
But I think, because I didn'tknow I had ADHD, I thought I was
just, you know, a shit person,lazy, can't stick to a job.
You know I'm always searchingfor more.
So, yeah, I think that's sortof why it didn't work out long
(04:55):
term for me.
Speaker 4 (04:57):
Yeah, oh, my gosh, mia.
I feel that in my bones becauseI have ADHD too and I remember
before I knew I had ADHD, adhd,four panic attacks a day because
I just kept asking myself whyam I like this pull?
Your shit together, xanthi,like why can't you do this
simple thing?
yeah why can't you just benormal and yeah, that's like
everyone else, everyone elseyeah now like I don't know about
(05:19):
you, mia, but now I really I'mjust like I wouldn't have it any
other way.
I really appreciate that I'm ahot mess because it makes me who
I am today, with all the thingsI'm fighting against it.
Speaker 3 (05:30):
Now it's like I know that this is who I am and why I
am the way I am.
So why would I fight against itwhich I was definitely doing
back in the day?
Because I got into nursing andparamedic science and stuff,
because I thought it was a goodjob, when really I should have
been in a creative job workingfor myself.
Speaker 4 (05:46):
Yeah.
So, mia, talk to me now aboutthe crazy world you're living in
now and what you do and whatyou're all about now.
Speaker 3 (05:57):
Yeah, so my journey started off, as you know, with
UGC.
I stumbled across it on TikTok,randomly, saw someone talking
about it, and I was desperatenot to go back to work with the
babies at home.
So I just tried it and I don'tknow what it was inside me or
what happened, but it just kindof took off and I got.
I don't know if it was lucky orI was just so desperate to make
(06:17):
something work that I just putmy all into it and it kind of
just snowballed into this bigthing of creating content and
getting paid for it and I wasable to leave my job and travel
in the caravan with the family.
And then it snowballed intoaffiliate marketing and digital
products.
And now we're running the HiveHub Collective, our community,
which is full of, you know,amazing women like you trying to
(06:38):
do the same thing, like getyour creativity work from home,
around your family, design thelife that you want through
content.
And so I mean my journey.
It's been about three years nowto get to this point, but it's
been a bloody good one, and nowthat I have had a taste of
freedom and entrepreneurship andmaking money this way, I'm
(06:59):
completely unemployable.
I would never go back to anormal job because I just I know
what's possible now.
Speaker 4 (07:05):
Yeah, totally.
And for anyone who's not reallyup to speed with what the Hype
Hub Collective is the thing thatyou built can you just explain
what that is in a nutshell, ifyou can?
Yeah, yeah.
Speaker 3 (07:17):
So I was, you know, in my own world doing UGC and
affiliate marketing, and thisrandom chick slid into my DMs,
which is Kristen Werner, mybusiness partner now, and she
saw something in me.
She's been in brand andmarketing for many, many years
and she's a TikToker as well.
And she saw something in me anda gap in the market.
And she just put it to me andsaid do you want to start
(07:38):
something together?
And I just had a good gutfeeling, because I'd been
following her for a little whileon TikTok, and I just said yes,
and we started a membership, acommunity, and it's just grown
from strength to strength.
We hit six figures in our first12 months.
And we're complete strangers westill haven't met in person yet
, but basically we empower andcoach women to create content
(07:58):
and get paid with their content.
So it's pretty fun.
Speaker 4 (08:02):
Incredible.
I do do actually remember Idon't think I've shared this
with either of you, actually,but I remember when I first
stumbled across kristin ontiktok and I I thought, holy
shit, this woman is.
I don't want anyone else tofind her, I want her to myself
because she's she's just afirecracker, yeah she's got a
(08:22):
charisma on on screen, doesn'tshe?
she just yeah and her ideas aswell.
I feel like, because I feellike I can relate to you quite a
lot, mia, I feel like we'requite similar in the fact that
you know adhd and um introverted, and I feel like mia is kind of
the yin to the yang, yeah, ofour personalities, so I just
(08:43):
just really magnetized towardsher because she has everything
that I need, everything that Ilack.
She kind of fills with herenergy.
Speaker 3 (08:53):
She brings that out in me as well, like when she
first said, oh, let's start apodcast, I was like, oh God,
really, I don't know if peoplewant to listen to me talk for an
hour, but it's that thing.
You just almost need someoneanother creator online or some
coach to just bring it out ofyou and inspire you.
And that's what we hope that wedo inside the membership too,
(09:14):
because we're just attracting somany women who are like us and
who think like us, who want thesame thing, so it's pretty fun.
Speaker 4 (09:21):
Yeah, it's beautiful.
So, mia, I just wanted to askyou about so you're running your
membership, but I know thatyou're also.
You're still doing UGC, right?
Yeah, yeah, yeah, you're stillin the trenches doing UGC.
So tell me what that looks likefor you now that you've been
doing it for three years, youknow, are you charging more than
(09:43):
you were and are you being morechoosy with what you're taking
on?
Speaker 3 (09:47):
Yeah, so it's a bit of a progression from diving
headfirst into UGC and justtrying to make as much money as
you can replace your wage Likethat was my goal when I first
started.
So I went hard and I sort ofgot to this point where I was
hitting a 10K month and Icouldn't believe it.
But it was a lot of work, a lotof content and a lot of back
(10:08):
and forth with many brands atthe same time.
So I started to learn that okay, if I want this to be a
long-term gig, I need to besmart about it.
I need to sort of do somethings that are going to make it
more sustainable in the longrun.
So I started incorporatingother things like affiliate
marketing and digital productsinto the work.
So I had another income comingin on the side while I did the
(10:33):
UGC, and as I created morecontent and worked with more
brands and my portfolio sort ofbuilt up, the brands would start
coming to me and so I didn'thave to pitch as much.
I didn't really pitch too muchin the beginning either, but I
think that was because threeyears ago UGC wasn't that big of
a thing yet, so the brands werepretty easy to find you when
(10:55):
they're searching UGC creatoronline.
So I was pretty lucky in thatregard.
But I sort of just diversifiedmy income and now I'm at the
point where I can be picky.
I've increased my rates overtime and brands will come into
my inbox and I'll have a reallygood think about whether or not
I want to work with them,whereas before I was like, yeah,
(11:16):
sweet, I'll do that, and so I'mprobably only doing maybe two
gigs a month at the momentbecause we're running the
business and got a few otherthings going on.
But I like to do it that waybecause there's not so much
pressure and you're not sorushed and trying to find all
these jobs all the time, and Ihave a really good relationship
with a lot of brands.
So I go back to brands andmaintain relationships, so it's
(11:40):
really easy to go back and workfor them again, which is what we
encourage our students toencourage our students to do, as
well as just maintain thoselong-term relationships.
Because brands, you know theyneed content all the time and if
your content performed well,building that relationship is
going to make your life a loteasier when it comes to getting
repeat work.
So I spread everything out andyou know, when you get to that
(12:00):
year, one year, two, year, three, you can increase your rates
and, and you know, do a bit morewith your content yeah, um, and
I really want to dive a bitmore into income diversification
, because I feel like that's anarea where you you, you've
really shone.
Speaker 4 (12:20):
So can you say to any ugc creators out there who are
kind of feeling that they wantto branch out a bit and bolster
their income?
I mean, we've just had, youknow, the TikTok got banned for
24 hours for God's sakes.
I feel like everyone's feelinga little bit shaken up after
that and I think more and moreof us want to diversify our
income.
(12:40):
So can you talk about whatpeople need to think about when
they're doing that and potentialavenues that they could explore
to do it?
Speaker 3 (12:47):
Yeah.
So when I look back on myjourney, the very first thing
that I did was when I wasbuilding my audience and you
know lots of people buildaudiences in different niches.
It doesn't have to be just theUGC.
I'm a UGC creator niche.
I found that a lot of people Iwas attracting a lot of other
people who wanted to do UGC andthey were always in my DMs
(13:07):
asking me all these questionsand I was spending a lot of time
kind of mentoring and talkingto people in the background
about it for free.
And I just figured, look, Ithink Stan's store came into my
life and I'm like, oh, what isStan's store?
It looks awesome.
You can sell digital products.
Wow, maybe I'll just compileall of my knowledge that I've
(13:28):
learned over the last few monthsand put it in a guide and sell
it for $5 or whatever it was.
And I just started doing thatand people were buying it.
I'm like, holy shit, okay, thisis great, this is good.
Little income on the side that'skind of helping me not have to
do so many UGC jobs that I'mburnt out.
(13:49):
So it sort of just started, youknow low ticket digital
products and moved into higherticket affiliate offers and sort
of a natural progression.
But I think for me it was a lotof testing, a lot of speaking
to people wondering what theirstruggles were, testing my own
things like what did I want totalk about?
(14:11):
What content did I want tocreate?
What did I want to sell?
Learning all of thefundamentals about freebies and
digital products and funnels andall the rest of it.
So it's a progression over time, but I almost think it's a bit
of a natural progression.
Most UGC creators that I seeonline have some sort of freebie
or affiliate link in their bioor guide or what have you.
(14:33):
So it's almost like it goeshand in hand.
You're creating all thiscontent anyway, you're building
an audience anyway.
Why not monetize it indifferent ways?
Yeah?
Speaker 4 (14:44):
for sure, and so you're talking a lot about
testing there.
How can people use theiraudience to test what's going to
work for them?
Speaker 3 (14:52):
Yeah.
So a lot of it is engagement.
What are they asking you inyour DMs?
With your content, don't beafraid to post something random
and see if it, you know, evokesa response with some people Like
entrepreneurship is one bigscience experiment.
You just got to keep testing andtrying and pivoting and don't
feel like you're a failure ifyou don't exactly know your
(15:16):
direct path straight away.
But it's that building anaudience and a community and
understanding them through yourcomments and DMs, and maybe
you'll post a story.
Hey guys, are you interested inthis?
If I tried building this foryou, you get heaps of yeses.
Okay, maybe I'll do this and wetalk about this in our
membership as well as backingthe idea before you go and spend
(15:38):
a lot of time building it, andthat's a big mistake that I used
to make before I came into thiscreative world.
I had other businesses that Itried.
I've got that entrepreneurialblood and I would spend weeks
and months building these thingsand then I would go put it on
Instagram and wonder why no onewould buy it.
So you know, you've got tobuild that audience, you've got
to understand them, you've gotto solve a pain point for
(16:00):
someone, and that's why we loveUGC because you're building that
confidence, you'reunderstanding what kind of
content works well and whatcontent converts, and by doing
that and by getting moreconfident through your content,
you're going to build acommunity and an audience.
And then you just have to likeit's social media.
You have to be social.
You just have to like it'ssocial media.
(16:21):
You have to be social, you haveto interact and understand.
You know what does my audienceactually need from me or want
from me?
Speaker 4 (16:27):
um, rather than building it and then finding no
one wanted that yeah and mia, Ifeel like you're pretty good at
building audiences and you knowyou've done, you've.
You've run a few differentaccounts, haven't you?
On tiktok and instagram?
Um, what, what do you thinkyou're doing?
Speaker 3 (16:45):
that's special, that you know, built to captivate
people somehow yeah, I mean, Ithink, when I think about it,
every single tiktok account thatI've had, which is three main
ones my ugc one, uh, the onethat I've got now for affiliate
marketing and the Hive and anADHD one and for all three
accounts I have documented ajourney.
(17:07):
So I think people kind of likethat I relate to her or I want
to do what she's doing.
I'm going to follow thisjourney and see what happens and
I find teaching really awkwardfor me.
It's not my human design orwhat have you to just get up and
teach a heap of people.
(17:28):
I like to say bring them on ajourney like I'm doing this and
this is what's working and thisis what's not working, and kind
of passively teach peoplethrough what I'm doing.
And I think that has arelatability sense with my
audience.
They can relate to me more thanbeing told this is what you
should have to do, this is whatyou need to do.
This is, you know, it's more, Idon't know like a passive way
(17:54):
of building an audience,teaching them something, but
also, yeah, being more relatable.
Relatable and I think that'swhy I've sort of grown that
audience and I've also kind of,in a way, discovered over time
that I hate the word niche andniching down because my brain
just does not want to do that.
But the UGC account did wellbecause it was just about UGC.
(18:16):
Yeah, the account did reallywell because it's just about
ADHD.
Same with the affiliatemarketing and the minute you
sort of talk to people about afew different things and it
doesn't make sense, it kind ofdrops off.
So you've got to be reallyconscious of calling people out
and building that community withone or two things that they can
relate with yeah, so you're onTikTok and Instagram, aren't you
(18:42):
?
Speaker 4 (18:45):
Why is that?
Why are you doing both?
Speaker 3 (18:48):
Well, I'm predominantly on TikTok with my
three accounts Instagram I'vegot an Instagram account that's
just kind of like my portfolio.
I've just dumped a few UGCvideos there to send to brands
if they want a link.
But the one that I've got now,I mean we've got the Hive Hub
Collective one which is a bit ofa testing ground to see how we
(19:08):
can both me and Kristen, bothcreate content to build an
audience there.
But I really think that havinga personal brand is a
fundamental aspect to building abusiness.
People want to know what thefounders are doing, the person
behind the brand, not so muchthe business.
So I mean, I don't go hard onInstagram.
I don't enjoy it as much there.
(19:30):
I'm a bit of a loosey-goosey,not highly polished type content
creator.
So I'll find TikTok a lotbetter for me and I get a lot
more reach.
But I do understand that yousort of like TikTok could be
taken away any second.
You've got to diversify and putyour content, you know,
somewhere else as well.
Speaker 4 (19:48):
What are your thoughts on?
So I know that you've done abit of a mix of both of these
things.
So you know how some creatorswill go and hire a studio and
get some really professionalshots done of them and use that,
you know, to do have a reallyhighly curated, like Instagram
profile, and then other creatorswill just be more raw and both
(20:08):
of its personal brand.
Where do you sit with all ofthat?
It's?
Speaker 3 (20:14):
funny.
You ask that because I have aInstagram reel in my draft
section that I have not postedyet of me in one of those
studios.
It's all white, I've got myjacket on and shiny pants and
just pretending to do work on mycomputer and getting all that
B-roll that I absolutely hateddoing at the time because I was
(20:35):
just like, oh my God, this is soweird and so embarrassing and
there's like people walking pastand there's a couple other
creators there and I've got itin my drafts and the text on
screen is this is fake.
It is not me, I am not workingon my computer, it I.
I just can't relate with thattype of content.
(20:56):
I don't like creating it.
I just thought that I had to dothis studio thing to get some
beautiful B-roll for Instagram.
But it's just not me and that'swith your content.
You just have to create contentthat you're going to be able to
create for a long period oftime and enjoy creating.
Otherwise you're going to giveup.
I'm not going to go to a studioall the time and get that stuff
.
So I had this yeah, it's in mydrafts and I just wanted it to
(21:19):
be a message to other creatorsthat you don't have to do this
kind of stuff.
To make it work, I've builtmultiple six figures in my
Grundy's in the caravan, so itreally it really just depends on
what type of content that youlike creating.
Speaker 4 (21:34):
I love that message, mia, because I feel like all too
often in this space, everyone'sjust screaming at you what you
should be doing, you should bedoing this, you should be doing
that, you should hire a studio,and it's just like whoa, whoa,
whoa.
Well, what if I don't want to?
Yeah.
What about me.
And what I like?
Yeah.
And if you're doing somethingthat's like pushing shit uphill,
(21:55):
you're just going to give up,right?
Speaker 3 (22:01):
And I think and me and Kristen talk about this all
the time all the Instagram gurusteaching you how to grow on
Instagram, it kind of it almostmakes you not create as much as
you would if you didn't watchthat stuff and you didn't, you
know.
So we try not to watch it andyou know, the big Instagram
gurus that are teaching you howto grow on Instagram usually
have a big account becausethey're teaching people how to
grow on Instagram.
Usually have a big accountbecause they're teaching people
(22:23):
how to grow on Instagram.
So for us, and definitely meand I'm proof that you don't
have to follow the rules and doeverything perfectly to make a
solid income with your content.
Speaker 4 (22:34):
Yeah, I think it's a really good reminder of okay,
cool followers is nice, but dothey actually like you, you do
they actually trust you?
Speaker 3 (22:43):
and that's why it is so good too, because brands
don't actually want the polishedstuff.
They want the real, they wantthe relatable, they want the
mums with the messy hair wakingup and going oh my god, I found
this new makeup and it's amazingbecause it takes me two seconds
.
They don't want this influencerin a studio saying, you know so
it.
It's.
One of the reasons why I thinkUGC was perfect for me is
(23:04):
because I could just do it inthe caravan.
I could do it, you know, in thekitchen with the kids running
around in the background.
Yeah, Totally.
Speaker 4 (23:13):
And what do you think , mia about?
Obviously, it's just such a lowbarrier to entry.
So there's so many creatorsspringing up you know every
second, what do you think aboutthe potentiality of UGC becoming
too saturated?
Speaker 3 (23:30):
Well, three years ago when I started, people were
talking about it being toosaturated.
Then as well, definitely in theUS.
But the thing is, every nicheyou could say is oversaturated,
but a lot of UGC creators dropoff.
They find it's not for them,they give up or they go on to
bigger and better things.
(23:50):
It almost feels like it'ssaturated because you're in that
algorithm, so you're seeinglots of other creators, but you
think about it.
You know 80% of the countrywouldn't even know what a UGC
creator is or what UGC is so andthere's that many brands that
need content constantly.
One ad, you know, might do themfor a month and then they need
(24:12):
another one.
And you think of how manybrands globally.
It's never going to besaturated and you know, I think
creators need to get smarter tostand out, especially with AI
and all these changes coming in,like keeping up with it and,
you know, being smart about howyou do it to be in the space for
a long time.
But yeah, I don't think it'sever going to be too saturated.
Speaker 4 (24:34):
How can we be smart about it, Mia?
Speaker 3 (24:37):
We can be smart about it by learning or becoming
aware of what's happening in thespace with AI and learning
teaching yourself.
You know there's AI.
What do you call?
Them?
Avatars that are doing ads.
I've seen quite a few onYouTube ads.
(25:09):
I've actually seen one on TV.
I'm like that's AI.
That's definitely AI.
Yeah, you can tell.
Yeah, so it's coming.
I think I saw Meta released.
I think I posted it in theFacebook group.
I think I saw Meta released.
I think I posted it in theFacebook group.
Meta said that they're going tostart making it compulsory for
you to put an AI-generated tagon anything that's AI-generated,
(25:29):
which is great for us creatorsand UGC creators.
I know, for me, when I see AIads, I'm like ew, no, you've
just lost my trust there.
I'm not buying that.
So that's good for us in a waythat you know we'll still have
that human.
You know relatability typething and I think people get
sick of seeing ai avatars andwant real people.
But you think about all thecreators who are learning about
(25:55):
ai and using these tools to maketheir scripts better and all
that sort of stuff.
You know they're going to beahead of you.
So if you don't keep up with it.
You know you might fall behinda little bit, and I look at AI
in this space as brilliant,because I can now go and say to
a brand do you want me to writeall your scripts for you?
(26:16):
Do you want me to be yourcreative?
You know, director, Do you wantme to do all your voiceovers
for all of your ads?
And you know you can clone yourvoice and get scripts in a
second.
If you know what UGC scripts dowell and you know you have an
agent that you've trained, oryou know you can provide these
(26:37):
brands, who are super, superbusy with all this other stuff,
with extra services thatbeforehand, you know, we might
not have thought about yeah, Ithink it's definitely a sign of
the times, isn't it?
Speaker 4 (26:47):
because I feel like with any job, you have to be
able to pivot these days becauseeverything's just changing so
quickly.
You know, I've got a friend whois a cinematographer and he has
been for like 20 years and forthe first, you know, he's just
got a friend who is acinematographer and he has been
for like 20 years and for thefirst, you know, he's just got a
new baby and for the first timein a really long time he's
(27:07):
hardly getting any work becauseAI is replacing his job.
So he's having to pivot rightnow and he's got a really high
paying job that he's been doingfor years.
So I think it's not just ourindustry and we're so lucky to
be early adopters in UGC becausewe are it's so new, yeah, so if
we can just keep that in mindand know that, you know we're
(27:29):
actually ahead of everyone elseand just be agile.
Speaker 3 (27:41):
Yeah, and if these avatars do become, you know, a
household thing like, well,maybe you could learn how to
create them and create thescript and put it all together,
because that might be, you know,the next thing where creators
can flourish and make a lot ofmoney from is actually building
them.
Speaker 4 (27:54):
Jump on it, guys.
Yeah, so also a lot of peoplehave been talking about UGC is
dead and employee generatedcontent is where it's at now.
What are your thoughts on that?
Speaker 3 (28:07):
Yeah, I remember a couple of years ago there were
people saying UGC is dead aswell.
I mean, content is content.
Everyone needs content.
Not every brand is going tohave the means to employ someone
in the warehouse and createTikToks.
All day.
I have seen a lot of jobs onSeek who are advertising for
(28:28):
TikTok content creators to, youknow, be employed by them.
So I think brands are realizingthat.
Yes, having a content creator asan employee is pretty important
these days, but I don't thinkUGC creators will die off.
There's no, I know.
For me, I'm already a bit sickof watching the content of the
(28:50):
chicks doing orders in thewarehouse.
Like there's only so much youcan do and if you want your
brand to gain trust with people,like, obviously having a face
to the brand is great fororganic as well, but having
different people review yourproducts is always going to be
important.
I think there's always going tobe a need for, you know, ugc
creators and I think it's sortof like ads.
(29:14):
You could say that TV ads aredead because there's social
media, but they still.
They're still doing them yeahit's all content, it's all
marketing, it's all advertising.
So I'm not worried it'sinteresting.
Speaker 4 (29:26):
I have actually seen on tv that they're doing ugc
style ads on tv, which is prettyinteresting to see.
Yeah, just, you know like stillstill just really aspirational
people on there, like it's not.
Yeah, they've got a bit of workto do on there.
I think they need moreauthentic looking people, but
yeah, it's kind of like UGCstyle.
So I wanted to ask you so, mia,what do you think currently is
(29:51):
sort of the winning formula forhighly converting UGC ads?
Speaker 3 (29:56):
yeah, so it hasn't really changed since I've
started.
I still create my ads prettymuch the same as I did in the
beginning, and I've had a lot ofads run for nine to 12 months.
And it's the good old formula ahook, everyone needs a hook.
You got to hook them in.
They're not going to see whatthe product is if you can't hook
them in in that first threeseconds.
And I'll talk to you about somemetrics that are important to
(30:19):
understand as well.
And I'll talk to you about somemetrics that are important to
understand as well.
There's always going to be aproblem.
You know products that sellwell solutions to problems.
People buy solutions.
So, outlining the problem, try,and you know, bring your story
into it, or a story of some typeabout the problem and what
problem you are having.
And then it's really importantto insert the solution pretty
(30:40):
early on, because if you dragout the problem too long, people
don't stay on ads for very long.
Then they'll swipe before youeven get to the solution.
So bring that solution in.
And then social prooftestimonials is really important
when you're creating an ad thatneeds to have a direct response
.
People are seeing the ad andbuying directly from that ad.
(31:02):
Whereas all your organic stuff,you know you've got time to
nurture them and to do otherthings.
But for UGC, you know you'vegot to prove that it works.
There's social proof.
And then your call to actionPeople need to be told what to
do.
Sometimes it seems a little bitweird for us because you know
you click the link and you buyit, but sometimes people need to
be told.
(31:22):
So, having a call to action so,and that formula you know has
worked.
I haven't had any brands comeback to me and say no, change it
.
Obviously there's other stylesof UGC, like unboxings and get
ready with me, but you've sortof got to incorporate that
formula into everything to get adirect sale.
So yeah, yeah, um, and in termsof the metrics that you just
(31:48):
sort of dangled the carrot about, explain what you're talking
about there yeah, I'll grab upsome notes because there's some
numbers that you can actually goback to ask the brand get your
results from the ads that you'vedone with them.
Because if you can put that onyour portfolio and you've had a
really good ad, they're likewell, she knows what she's doing
(32:09):
, she's had good results, prettyconfident that you know I'm
happy to employ this person.
So I'll just try and find herewe go so, like we spoke before,
the hook rate.
So in Facebook ads manager, youknow they've got all the
backend metrics that they canhave a look at and the hook rate
is a really important onebecause that's how well you're
able to hook the audience in.
(32:29):
So an average hook rate isabout 25% and so a good hook
rate is over 30%.
So if you can go to a brand andsay, hey, what was my hook rate
on that ad that I sent you, andthey said 45%, sweet, that's
really good.
I'm putting that in myportfolio that I average 40% of
my hook rates.
Then there's a hold rate aswell.
(32:50):
So how long can you sort of holdthat person on your video?
For Pretty low numbers.
Average is about two to 3%, butthen a good is five to 15%.
So again you ask the brand whatwas my hold rate?
I was fifteen percent.
Great, I'm going to put that inmy portfolio as well.
And then you can start to seethe type of ads that do well,
like oh, that hook was reallygood, I can use that again in a
(33:15):
similar way on another ad.
And then also your videoaverage play time, so how long
they actually play the video,which is really important to
understand because it's likethat hook, If you don't hook
them in really quickly, theyonly stay on average for three
to five seconds.
So if you can get a really goodwatch time so the benchmarks
(33:37):
you sort of want around 10seconds range about 10, 10 to 20
seconds.
So if you can hold them longer,you're going to get them
towards the end where they seethe solution, see the call to
action.
So if you can get those metricsfrom the brand, you can charge
more because it's proof thatyour videos work work well row
as as well.
(33:57):
that's another big one too.
What was the ROAS on this ad?
So return on ad spend.
Yes, anything over sort ofthree to four ROAS is good.
We get that five to six ROAS onour launches.
So you know it's a goodindication that the content or
the ad has worked really wellfor them and that's really
valuable.
Speaker 4 (34:16):
And so all these metrics they're just finding in
their meta dashboard, yeah, yeah, yeah.
So there's actually one that'scalled hook rate in there.
Speaker 3 (34:25):
Yeah, yep, yep In the charts.
So write down hook rate, holdrate, play time and ROAS and
just say to the brand do youmind giving me those metrics?
And obviously if they're notgood you wouldn't put them on
your portfolio, but it's a goodlearning experience to actually
understand.
Okay, that ad didn't reallywork that well.
Speaker 4 (34:42):
Yeah.
Speaker 3 (34:43):
You understand why.
Speaker 4 (34:44):
Yes, I'm doing that, mia.
I think I'm going to set uplike an email sequence, like
maybe a month after I'vesubmitted a video and asked for
those four things.
Hopefully someone's going tocome back to me with some good
numbers.
Speaker 3 (35:00):
Yeah, and it also shows to the brand that you know
what you're talking about,you're interested in improving
and you know they might workwith you again and say look that
hook rate.
It was only 20%.
I've got another video that Idid and the hook rate was 50%.
Do you want me to try somethingsimilar and we can do it again
or something?
And that's how you're going toget return customers and repeat
(35:24):
jobs too.
Speaker 4 (35:26):
Yeah, actually that's reminded me something.
So I wanted to ask you whatyour thoughts on this are.
So I had one time I had acustomer email me.
They'd already started runningthe ad and they emailed me maybe
four days after they startedrunning it saying, oh, the ad
was a flop.
Can you just rejig a few things?
What are your thoughts on that?
(35:46):
I did.
I did rejig a few thingsbecause obviously I don't want
any of my ads to be a flop.
Yeah, but what would you havedone in that scenario?
Speaker 3 (35:56):
I mean, that's where your contract comes in handy,
because you can say look, if youwant me to do some revisions,
I'm going to charge for that,because that's my time and money
and all the rest of it.
And it's also a goodopportunity before that happens
is to do your packages.
So how about I do threealternative hooks $50 each.
(36:16):
It's just you changing out thehook and that way they can test
a few different creators to seewhich one works.
But yeah, I mean it's ads.
It's a big testing game.
It's all one test.
So you're going to have adsthat flop.
We've got ads that flop whenwe're doing launches as well.
So it happens.
But it's a good learningexperience.
But just don't let the brandskind of walk over you and get
(36:37):
you to do work just because youknow, and usually ads will take
a little bit longer than a weekto get that data back and, you
know, discover whether a good ora flop.
So yeah, it's all learning.
Speaker 4 (36:49):
But yeah, that's true actually, Mia, because the ads
generally take a week to go intothe learning to learn the
algorithm.
Yeah, yeah.
Speaker 3 (37:01):
And you could get the numbers back from them and say,
just out of curiosity, what wasthe hook rate, and maybe that's
where it went wrong.
And then you change the hook.
Yes for sure.
Speaker 4 (37:12):
So, mia, where do you see UGC going in the future?
We've spoken about AI and we'vespoken about you know the
formula kind of staying truethroughout.
What kind of things have youbeen seeing that you think, okay
, that's going to get like a?
Speaker 3 (37:25):
lot, I mean, apart from AI, which is pretty huge.
I'm interested to see wherethat goes with the avatars and
whatnot.
But it's kind of like marketingEverything.
There's fundamentals that justwork and that have been in
marketing for many, many, manyyears.
Content creation is not goinganywhere.
I think it will be harder tostand out the more creators that
(37:51):
come on board, so perhaps newcreators might struggle a little
bit to, you know, stand out,but brands need content all the
time.
The formula works yes, ai willcome into it, but I can't see
anything huge changing in thenear future.
Haven't seen anything.
(38:13):
That has just blown my mind andthought, shit, I'm not going to
be in a job soon, even thoughAI is pretty huge and pretty
scary.
But it's also exciting and italso opens up new opportunities.
But I think, yeah, brands arealways going to need content.
Content creators will never die.
I think, yeah, what do youthink?
(38:33):
I don't think that there'sanything that I'm immediately
worried about anyway, yeah, no,I completely agree with you.
Speaker 4 (38:41):
I think it's only really going to get better,
especially for us who havejumped on it now.
I think the way that we getjobs potentially, I think it's
going to become a lot moreformalized.
So you know, things like K siteyeah, I'm I'm excited about
kite site I, but I think there'sgoing to be a lot more things
like that rather than like oh, anice little tidy inbound um
(39:03):
coming into my inbox yeah,that's true, and maybe ai
automated systems that will helpyou get jobs or, you know, yeah
, lots of platforms coming out.
Speaker 3 (39:12):
yeah, yeah, that's true, yeah.
Speaker 4 (39:15):
So, on that, mia, what have you found is the best
way to get UGC jobs?
Speaker 3 (39:23):
For me it's just creating a shitload of content
and building that personal brandand attracting them to you.
Pitching can take a lot of timeand you know, know you might
pitch 20 and only hear back fromone, so it's not a super
effective way to do it.
But that personal brand is soimportant and you may as well be
building it anyway, because youmight choose to pivot at any
(39:47):
point.
So building that that brand isyeah, is where it's at, and you
know there's nothing better thanhaving brands come to you,
because then you feel a bit morethey actually want me.
I can charge my worth and yeahand you know that takes time.
Building a brand, a personalbrand, takes time and in the
meantime, you know I used to geta lot of jobs through Twitter.
(40:10):
It's still got a pretty big UGCcommunity over there.
I think it's called X, nowUpwork Dataflow.
You know there's lots of theseplatforms, Facebook groups as
well.
But yeah, if you can stand outin any way and try and attract
brands, it's going to make yourlife a lot easier.
Speaker 4 (40:34):
Yeah, and I definitely feel like you're the
organic queen.
I think you've built all yourbusinesses on organic content,
right?
Yeah, pretty much, but itreminds me.
So you know, I had aconversation with Kelly Bright
you know, another Hive memberlast week on the podcast and it
just really does all come downto what you feel comfortable
with and how you enjoyapproaching it, because you know
(40:56):
, in Kelly's case, she doesn'thave time for it and she doesn't
enjoy as much building herpersonal brand and creating the
content, and so she yeah, sheprefers to pitch.
She really likes pitching alittle crazy person.
Speaker 3 (41:10):
Yeah, brands that you absolutely love.
And on that point, when we weretraveling around Australia in
our caravan, I scored a job witha brand that was 20 videos a
month.
So I didn't really have to domany other jobs because I was
just working with him for monthsand that was it, and I used to
batch 10 videos on one day, 10videos on another day, and then
(41:32):
I had the rest of the month todo nothing.
Having those retainer clientsis really helpful if you're busy
, got another job, kids, allthat sort of stuff.
Speaker 4 (41:44):
I feel like retainer clients is like the holy grail
of a UGC creator's journey.
Have you got any tips foranyone who's really trying to
get a retainer client, like how?
Speaker 3 (41:56):
Yeah, well, I was basically the face of their
TikTok account, which is a lotto hold on your shoulders and it
can if you don't really lovethe product.
It can get a little bitrepetitive, creating the same
kind of content and coming upwith all these ideas, because it
is like a post a day or whathave you.
But going back to brands thatyou've already worked with, it's
just like if you don't do it,you're just leaving money on the
(42:19):
table, not building thoserelationships, and just put it
to them Say I've got this ideafor all these concepts, do you
want to have a talk about it?
And I'm happy to do five videosa month, 10 videos a month, and
just put ideas on the table.
All they can say is no.
And Tracy, who is in ourcommunity as well, she's got
(42:41):
some really awesome retainerclients that she's been with for
ages and that money is fundingher business that she's building
now with her fitness app, andyou don't have to worry too much
about chasing brands.
So go back to the ones you'vealready worked with, put it on
the table.
You know, use AI tools to comeup with concepts and scripts
(43:01):
that might prick their interestand go oh, that's a really good
idea, like maybe we shouldshould do that.
Speaker 4 (43:06):
I love that, because it just gives you breathing
space, doesn't it?
And speaking of so, I mean thisshit gets hard, right it's it's
not for the the week of heart.
So what's your advice for whenyou're just like I'm not cut out
for this?
I'm gonna throw the towel in.
Done what?
(43:27):
What do you do?
Yeah?
Speaker 3 (43:28):
yeah, and look, we've all been there.
Like there's the thing with ugcI think a lot of new people
don't realize is that it's alegitimate business.
You're a professional.
There's admin, there's tax,there's invoicing.
There's all that shit that yougotta do in the background,
which is what KiteSite is tryingto help creators with.
Like all the back-end shit likefind processes and systems that
(43:53):
will make your life easier.
And now with AI, it's going tobe so helpful because you know
things are going to come out allthe time.
Now that will help Hire a VA.
If you've got some good moneyand you know we've hired VAs for
our business too Sometimes youthink, oh, I can't afford a VA,
but then you'll think, well, canI afford not to?
If she does all the pitching andall of the emails and editing
(44:16):
and all that stuff, then I havemore time to actually make more
money.
So that's another thing puttingsystems in place and perhaps
outsourcing an editor or whathave you going on Fiverr,
finding someone to edit yourvideos for you, things that take
the pressure off.
And diversifying with digitalproducts, because you can burn
out really easily and I foundhaving ADHD as well is I'd have
(44:40):
three boxes sitting on the table.
Like I need to do that content,I'll do it tomorrow.
Speaker 4 (44:45):
I'll do it tomorrow Winking at you.
They're sitting there winking,aren't they like hello?
Speaker 3 (44:50):
and the brand's like ah, you got that content.
You're like ash, like it pilesup and you can get really, you
know, overwhelmed and exhausted.
So piles up and you can get,really, you know, overwhelmed
and exhausted.
So, yeah, I think you just gotto be smart about it.
Um, and you know, I've gonethrough phases where I haven't
done UGC for a few monthsbecause I'm just like I just
can't, can't be bothered dealingwith brands, and that's where
(45:11):
that diversification comes in.
You're like thank god, I've gotthat.
Speaker 4 (45:15):
You know, stan, affiliate commission coming in
every month, or whatever it is,yeah, that's why I love UGC,
because you know, for a brainlike mine and energy levels like
mine, like it's not I'm not aconstant 10 out of 10.
So it's nice being able to dipin and dip out, yeah.
Speaker 3 (45:35):
You've got the skill for life.
Now you can do it gung-ho, andor not.
Do it once a month, yeah, saveup for a holiday, whatever.
Speaker 4 (45:43):
Yeah, yeah.
And speaking of gung-ho,actually you mentioned that you,
you know you've had your 10Kmonth.
How did that go?
Because that's a lot right.
Speaker 3 (45:52):
It's a lot, right, it's a lot, it is.
For me, it was not sustainableas a UGC creator to hit 10k
months every month, absolutelynot.
I was just, yeah, absolutelyexhausted, um, and I, I, that's
basically when I went toaffiliate marketing, because I
was just like I'm burnt, I'mburnt out, I can't, I don't
think I can work with anotherbrand right now.
(46:13):
So, yeah, it's a lot, stilltrading time for money.
You're a service, so that'swhere that digital product
affiliate stuff comes in,because it's just not
sustainable.
There are a few big UGCcreators that I've seen in the
US that seem to have big monthsall the time, but I would assume
(46:35):
that they would have an editor,have a VA, have other help.
Otherwise, yeah, it'd be reallyhard yeah, or they're a robot.
Speaker 4 (46:44):
I think, yeah, there's no other way.
Yeah, yeah.
And I think on the VA thing youwere saying people can have
that block thinking.
I don't know if I've got enoughmoney for a VA, but the way
that I see it, I have hired a VAbefore it.
It was an absolute horror story, which I did actually spill the
tea on my podcast.
She fucked me over man really.
(47:06):
But I will get another one.
I'm just I will be hiring slow,but I.
The way that I felt about itwas I was paying her $400 a
month and I was like, if she canget me one UGC job, I've paid.
Like she's paid for, that'sdone and I can tax deduct paying
her as well.
So I think they're worth theirweight in gold if you can get a
(47:29):
good one.
Speaker 3 (47:29):
Yeah, that's the hard part too.
We've had a couple of mew-mewones as well, so it's hard to
get a good one, but when you do,you've just gotta, yeah, work
with them and it can literallychange your business.
We do a lot of james wedmorestuff.
He's sort of our main guru andcoach and he's like you
literally can't afford, youcan't scale your business if you
(47:50):
don't hire someone to help,basically because you end up
doing all the little nittygritty things that take up time
and then all of a sudden youhaven't created any content for
a week because you've been doingall this other stuff.
So, yeah, scary paying someone,but if you want to grow and
scale, it's yeah, you got to doit eventually I think james
wedmore was actually the onethat gave me the idea.
Speaker 4 (48:11):
I think I was listening to one of his podcasts
and he was saying, like, assoon as you can, outsource
everything you can, becauseotherwise you're not going to
grow.
Yep, basically, yeah, yeah, um,are there any?
So who are your favorite gurus?
Who you just think have themost sage advice?
Speaker 3 (48:31):
yeah, james is one of them.
He's.
This is a thing on social mediait can be so easy to
overconsume and listen to toomany different gurus and you're
like my God, he said this andshe said that, and what should I
do?
So we've really honed in and,just you know, kristen's been
with James for a few years now.
He's our go-to.
(48:52):
What he says goes Every time.
We do what he says, it works,so he's our go-to.
What he says goes Every time wedo what he says it works, so
he's our favourite one.
And obviously, you know, I likeAlex Hamosi and a few other
ones that you know fly aroundthe shop.
But you've got to find someonewho you can relate with, who you
know, james, he goes on thewoo-woo side as well, which we
love, and you've just got torelate to them and just pick one
(49:13):
and stick with them, becauseit's too being otherwise.
Speaker 4 (49:17):
Yeah, yeah, james, he is woo, isn't he?
He's actually best friends withmanifestation bay.
Yeah, yeah, so that says it all, doesn't it?
But it's funny that you saidthat, mia, because I recently
had that thought.
I'm just like, oh my god, mybrain is.
There's just too many opinionsgoing around.
So I actually put a note on myphone.
I think I called it like gurufocus, and I've put three
(49:42):
people's names down just toremind myself, like the minute
I'm sitting there listening tosomeone blabbing on about what
they think.
Just stop, because there's onlythree people that I'm trying to
focus on at the moment becauseI think that they give the best
advice.
Yeah, and that's the thing withshort form content.
Just stop, because there's onlythree people that I'm trying to
focus on at the moment, becauseI think that they give the best
advice.
Speaker 3 (49:57):
Yeah another thing with short form content it can
be really overwhelming becauseyou're scrolling all the time.
But a podcast, you're sittingdown with one person and you're
listening to them for half anhour or 40 minutes and it can be
much more refreshing and youactually learn something.
Um, I also like boss babe she'sa mom and she gets it, she you
know.
And jenna kutcher there's a fewthat are great.
(50:18):
I like their podcasts but, yeah, finding one that just you know
you resonate with theirprocesses and their systems.
Yeah, stick with one agreedthat.
Speaker 4 (50:28):
That's actually why I started this podcast, because I
just feel like social media isa screaming match, like
everyone's intentions aren'tpure on there.
They just want to get yourattention and you know,
especially with UGC, everyone'strying to sell this glamorous
life so that you buy theirdigital product.
But like I, genuinely I want tohelp mums.
(50:50):
Like I want mums to know whatthey're getting in for, yeah,
yeah, like I want moms to knowwhat they're getting in for yeah
, yeah, and we love it too inthat kind of inspiring and
empowering older women in their40s and beyond.
Speaker 3 (51:02):
That don't have to be this 20-something-year-old
spruiking, you know thatlifestyle of beauty products and
aesthetic videos and lying on aboat and all that sort of stuff
.
It doesn't have to be like that.
And you know, podcasts aregreat because you're building
that trust funnel rather than,like you said, you just like
(51:23):
trying to get attention onsocial media.
Long form content is reallygreat for building that trust
and actually talking to peopleon a more personal level and
they feel like they get to knowyou better because you just you
know having a conversation,you're not doing a hook and all
that sort of stuff.
Speaker 4 (51:37):
Yeah, it's real life.
So what's coming up for theHive Hub Collective?
Speaker 3 (51:44):
Mia yeah well, 2025, we've got.
You know, our word of the yearis focus.
I'm talking about that.
Good luck with that one.
Yeah, last year, I swear to God, um kristen's got adhd too, but
last year was a year of testingand building and pivoting and
all these things and just goingwild in our multi-passionate um
(52:05):
selves whiplash, yeah, yeah,basically.
But we've realized that again,listening to james, you need to
do focus on one thing and repeatit again and again and again,
no matter how boring it gets,you need to repeat it.
So we're doing lots of launchesthe same launch.
You know, this is the thingwith UGC you get really good at
(52:26):
creating ads and then you canstart running ads for your own
business, your own product.
So we're running ads and we'redoing live webinars.
You know, building our businessthat way.
We've always you know we've donea podcast every week, for you
know the last year that we'restill doing that, and you know
we're building little AI toolshere and there that are going to
(52:47):
help our students.
But it's getting your messagingright and focusing on one thing
and doing it over and over andgiving it enough time to test
and prove if it's, you know,working or not before you move
on to the next thing.
Speaker 4 (53:00):
So, yeah, so less but better.
Yeah, that's it.
That's the best.
You're amazing.
Thank you so much, mia for yourtime.
Speaker 1 (53:08):
I'm really excited to share this yeah.
Speaker 3 (53:12):
I'll wait to.
We also I mean, this is anotherfocus thing where we want to do
an in-person event for, youknow, all of our ugc creators
and members, you know, hopefullythat will happen, because I
think that's another thingthat's heading in that direction
is in-person things in personpeople want connection yeah yeah
, and that's why I'm afraid ofai avatars, because people just
(53:35):
want real people really do yeah,actually on that, I I have a
story.
Speaker 4 (53:43):
Um, I don't know, have you?
I forgot the name of the film,but there's this amazing film
about is a true story.
It's about a man who kayaksfrom new zealand across the
tasman oh yeah, I think Iremember yeah.
I'm starting to get goosebumpsbecause it's just, oh, it's so
it's a documentary.
Yeah, it's a real, real man whohe's got a tiny, cute little boy
(54:04):
, um, who's about three or four,and his wife and they see him
off at the beach and they'relike good luck, and I'm pretty
sure it's from Australia to NewZealand.
He doesn't make it.
He makes it like he's 50 milesoffshore and his kayak he
capsizes in this crazy storm andhe has an EPIRB on him.
(54:25):
So an EPIRB is a personallocating beacon.
So all you have to do is I hadone on my boat you have to pull
the cord and it will send amessage to Marine Rescue.
They'll come and get you thisguy.
He had his EPIRB on him and hehad a radio and he was dying in
the cold waters of New Zealand.
(54:46):
And did he set his EPIRB off?
No, he called Marine Rescue andsaid my kayak's sinking, I need
someone to help me.
And the reception wasn't goodenough and they were like we
need to know where you are, youmust trigger your EPIRB.
We won't be able to find youjust from this call.
And he was like somebody saveme, my kayak's sinking.
(55:08):
And then it goes all fuzzy andhe's obviously gone.
So that really hit me becauseit just shows you know, the
human needs a connection.
You know when you're in thepits of despair all you want is
another person.
You don't think about technology, you don't think about pulling
your EPIRB.
So true, yeah, very extremeexample, but I feel like that's
(55:31):
what you're trying to say.
Speaker 3 (55:33):
Yeah, people just want connection, and I think
that's why you know gc works aswell, because people just want
to see real people who they canrelate with.
Yeah, yeah, yeah.
And that's another thing why welove community and you know if,
if your listeners are doing ugcthemselves it's so important to
find a community of people thatyou can talk to, who you can
relate with, who just get it,because it can be pretty lonely
(55:55):
online if you don't so tell me,is there going to be wine at
this in-person event?
absolutely soft I'll be thereyep lots of wine sign me up.
Lots of neurodivergent womentraining content.
What could possibly go wrong?
No, we can't wait.
And yeah, I mean that's thething.
And even like you, I feel likeI know all of the community
(56:17):
members on a personal level,like I just I've never met any
of you in person, but you know,you just form those connections
and that's what.
Speaker 4 (56:23):
Yeah, so much fun yeah, like there's, there's
gonna be no need to break theice, like I feel, like we're
just all you know that's what Ilove about our community at the
hive, like everyone's like alittle bit weird and quite
sweary and inappropriate.
Speaker 3 (56:38):
Yeah, we're attracted to our people.
Speaker 4 (56:41):
So I have a feeling that the in-person event is
going to go off.
It's going to be loose.
Speaker 3 (56:46):
Yeah, it's going to be loose.
I'm going to start planning itnow.
Yay, thanks, mia.
Have a great day, thanks forhaving me.
I love this.
Yeah, well done on the podcast.
Speaker 4 (56:57):
Oh, thank you, you were my inspiration.
Speaker 3 (57:00):
And you know what that's for your listeners too.
You find a medium, content,medium that you love doing.
Speaker 4 (57:05):
Yeah.
Speaker 3 (57:06):
You'll create more.
Speaker 4 (57:08):
Yeah, yeah, like I can't wait, like when I have a
podcast interview booked in, I'mlike, yes, yeah, like when I
have a podcast interview bookedin.
Speaker 2 (57:21):
I'm like, yes, yeah, well, it's nice, maybe we'll get
you on the house.
Thank you, chat, good chat.
You're the best podcast.
So many good ones too.
Okay, you're in for a treaty mctreat today.
Guys, we have Mia is chattingto one of our members, xanthi.
Now Xanthi has a podcast thatUGC Mum.
She is one of our incrediblemembers inside the Hive Hub
Collective, but she actuallyinvited Mia onto her podcast to
have a chat.
Now, what was really cool aboutthis is, as somebody that got
to edit this podcast, I got tolisten to the whole thing in and
(00:21):
out, and I know you are goingto absolutely love it.
So if you are starting your UGCjourney, or you are on your UGC
journey, or you were just goshdamn curious about what UGC is
user-generated content and youwant to hear more about Mia's
story which I still, to this day, love to hear because it blows
my mind how far she's come thisis a really, really beautiful
(00:41):
conversation.
So sit back, enjoy and we'llsee you later.
Bye, let's go.
Speaker 2 (00:49):
Are you ready to master the art of creating
content that converts?
Speaker 3 (00:53):
Hey, I'm Mia, a mom of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 2 (01:01):
And I'm Kristen, also a mom of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently and
that's my superpower, andtogether we're showing women
like you, how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 3 (01:23):
Welcome to.
I Am that Content Creatorpodcast where we turn
scroll-stopping content intoserious income.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine, and
let's go, let's go.
Speaker 4 (01:50):
Hello, mamma Mia, how are you doing today?
Good, how are you, zant.
Speaker 3 (01:54):
It's actually really nice to catch up with you
properly.
Speaker 4 (01:57):
I know I get you all to myself for the first time
ever.
Yeah, thank you so much forbeing so generous with your time
.
No worries, first time ever.
Yeah, thank you so much forbeing so generous with your time
.
No worries, I can't wait tounpack your crazy story with
regards to UGC.
So I thought I really wanted tostart with you telling the
audience who was Mia before yourjourney and who is Mia now.
Speaker 3 (02:21):
I like that question because it's a bit of a stark
difference between who I was andwho I am now.
Before I started creatingcontent online, I was a very
reserved, shy, introverted,anxiety-ridden person.
I mean, I'm still prettyintroverted now, but I would
have fallen over if you had toldme that I was posting on TikTok
(02:43):
and doing all this stuff thatI'm doing now.
And I think I just had to getto a point where I was at
breaking point with my job andmy anxiety and everything that
was going on in my life, that Ijust had to make a huge change.
And the person that I am now is, yeah, I love creating content,
I love putting myself out there, I love, you know, recording
(03:04):
podcasts and doing all that sortof stuff, and I just feel like
a more freer version of myself,and I think you probably find
this too.
Creating content.
It's like a self-discoveryjourney, creating content,
starting your own business andbefore I did that, I was just
yeah, I was a paramedic, a nurse.
I went to work every day, I didthe thing, my creativity was
(03:26):
zero, but I was a pretty brokenperson on the inside.
Speaker 4 (03:30):
Why do you think that being a paramedic, you know, in
the grind broke you?
The reason I'm asking isbecause I have other friends who
are ambos.
They thrive, they love theirjob.
Why do you think youparticularly weren't coping?
Speaker 3 (03:46):
I'm a bit of a mixed bag, as you know.
I've been recently well, it'sbeen a year now.
I've been diagnosed with ADHDand I think being a paramedic
really suited that risk-taking,adrenaline-seeking aspects of me
.
Like it's not a boring job,you're always on edge, you're
always of me.
(04:09):
It's not a boring job, you'realways on edge, you're always
out there facing pretty crazystuff.
But the burnout was really badfor me.
So with the ADHD, sometimes youcan't show up, You've got to
drag yourself out of bed andwith the shift work and the
early starts and the 14-hournight shifts, when I brought
kids into it and I had twobabies at home, I was just
broken physically and mentally.
(04:31):
Not so much the type of job itis like.
It is interesting and prettyfun and the people that I worked
with were amazing.
But I think, because I didn'tknow I had ADHD, I thought I was
just, you know, a shit person,lazy, can't stick to a job.
You know I'm always searchingfor more.
So, yeah, I think that's sortof why it didn't work out long
(04:55):
term for me.
Speaker 4 (04:57):
Yeah, oh, my gosh, mia.
I feel that in my bones becauseI have ADHD too and I remember
before I knew I had ADHD, adhd,four panic attacks a day because
I just kept asking myself whyam I like this pull?
Your shit together, xanthi,like why can't you do this
simple thing?
yeah why can't you just benormal and yeah, that's like
everyone else, everyone elseyeah now like I don't know about
(05:19):
you, mia, but now I really I'mjust like I wouldn't have it any
other way.
I really appreciate that I'm ahot mess because it makes me who
I am today, with all the thingsI'm fighting against it.
Speaker 3 (05:30):
Now it's like I know that this is who I am and why I
am the way I am.
So why would I fight against itwhich I was definitely doing
back in the day?
Because I got into nursing andparamedic science and stuff,
because I thought it was a goodjob, when really I should have
been in a creative job workingfor myself.
Speaker 4 (05:46):
Yeah.
So, mia, talk to me now aboutthe crazy world you're living in
now and what you do and whatyou're all about now.
Speaker 3 (05:57):
Yeah, so my journey started off, as you know, with
UGC.
I stumbled across it on TikTok,randomly, saw someone talking
about it, and I was desperatenot to go back to work with the
babies at home.
So I just tried it and I don'tknow what it was inside me or
what happened, but it just kindof took off and I got.
I don't know if it was lucky orI was just so desperate to make
(06:17):
something work that I just putmy all into it and it kind of
just snowballed into this bigthing of creating content and
getting paid for it and I wasable to leave my job and travel
in the caravan with the family.
And then it snowballed intoaffiliate marketing and digital
products.
And now we're running the HiveHub Collective, our community,
which is full of, you know,amazing women like you trying to
(06:38):
do the same thing, like getyour creativity work from home,
around your family, design thelife that you want through
content.
And so I mean my journey.
It's been about three years nowto get to this point, but it's
been a bloody good one, and nowthat I have had a taste of
freedom and entrepreneurship andmaking money this way, I'm
(06:59):
completely unemployable.
I would never go back to anormal job because I just I know
what's possible now.
Speaker 4 (07:05):
Yeah, totally.
And for anyone who's not reallyup to speed with what the Hype
Hub Collective is the thing thatyou built can you just explain
what that is in a nutshell, ifyou can?
Yeah, yeah.
Speaker 3 (07:17):
So I was, you know, in my own world doing UGC and
affiliate marketing, and thisrandom chick slid into my DMs,
which is Kristen Werner, mybusiness partner now, and she
saw something in me.
She's been in brand andmarketing for many, many years
and she's a TikToker as well.
And she saw something in me anda gap in the market.
And she just put it to me andsaid do you want to start
(07:38):
something together?
And I just had a good gutfeeling, because I'd been
following her for a little whileon TikTok, and I just said yes,
and we started a membership, acommunity, and it's just grown
from strength to strength.
We hit six figures in our first12 months.
And we're complete strangers westill haven't met in person yet
, but basically we empower andcoach women to create content
(07:58):
and get paid with their content.
So it's pretty fun.
Speaker 4 (08:02):
Incredible.
I do do actually remember Idon't think I've shared this
with either of you, actually,but I remember when I first
stumbled across kristin ontiktok and I I thought, holy
shit, this woman is.
I don't want anyone else tofind her, I want her to myself
because she's she's just afirecracker, yeah she's got a
(08:22):
charisma on on screen, doesn'tshe?
she just yeah and her ideas aswell.
I feel like, because I feellike I can relate to you quite a
lot, mia, I feel like we'requite similar in the fact that
you know adhd and um introverted, and I feel like mia is kind of
the yin to the yang, yeah, ofour personalities, so I just
(08:43):
just really magnetized towardsher because she has everything
that I need, everything that Ilack.
She kind of fills with herenergy.
Speaker 3 (08:53):
She brings that out in me as well, like when she
first said, oh, let's start apodcast, I was like, oh God,
really, I don't know if peoplewant to listen to me talk for an
hour, but it's that thing.
You just almost need someoneanother creator online or some
coach to just bring it out ofyou and inspire you.
And that's what we hope that wedo inside the membership too,
(09:14):
because we're just attracting somany women who are like us and
who think like us, who want thesame thing, so it's pretty fun.
Speaker 4 (09:21):
Yeah, it's beautiful.
So, mia, I just wanted to askyou about so you're running your
membership, but I know thatyou're also.
You're still doing UGC, right?
Yeah, yeah, yeah, you're stillin the trenches doing UGC.
So tell me what that looks likefor you now that you've been
doing it for three years, youknow, are you charging more than
(09:43):
you were and are you being morechoosy with what you're taking
on?
Speaker 3 (09:47):
Yeah, so it's a bit of a progression from diving
headfirst into UGC and justtrying to make as much money as
you can replace your wage Likethat was my goal when I first
started.
So I went hard and I sort ofgot to this point where I was
hitting a 10K month and Icouldn't believe it.
But it was a lot of work, a lotof content and a lot of back
(10:08):
and forth with many brands atthe same time.
So I started to learn that okay, if I want this to be a
long-term gig, I need to besmart about it.
I need to sort of do somethings that are going to make it
more sustainable in the longrun.
So I started incorporatingother things like affiliate
marketing and digital productsinto the work.
So I had another income comingin on the side while I did the
(10:33):
UGC, and as I created morecontent and worked with more
brands and my portfolio sort ofbuilt up, the brands would start
coming to me and so I didn'thave to pitch as much.
I didn't really pitch too muchin the beginning either, but I
think that was because threeyears ago UGC wasn't that big of
a thing yet, so the brands werepretty easy to find you when
(10:55):
they're searching UGC creatoronline.
So I was pretty lucky in thatregard.
But I sort of just diversifiedmy income and now I'm at the
point where I can be picky.
I've increased my rates overtime and brands will come into
my inbox and I'll have a reallygood think about whether or not
I want to work with them,whereas before I was like, yeah,
(11:16):
sweet, I'll do that, and so I'mprobably only doing maybe two
gigs a month at the momentbecause we're running the
business and got a few otherthings going on.
But I like to do it that waybecause there's not so much
pressure and you're not sorushed and trying to find all
these jobs all the time, and Ihave a really good relationship
with a lot of brands.
So I go back to brands andmaintain relationships, so it's
(11:40):
really easy to go back and workfor them again, which is what we
encourage our students toencourage our students to do, as
well as just maintain thoselong-term relationships.
Because brands, you know theyneed content all the time and if
your content performed well,building that relationship is
going to make your life a loteasier when it comes to getting
repeat work.
So I spread everything out andyou know, when you get to that
(12:00):
year, one year, two, year, three, you can increase your rates
and, and you know, do a bit morewith your content yeah, um, and
I really want to dive a bitmore into income diversification
, because I feel like that's anarea where you you, you've
really shone.
Speaker 4 (12:20):
So can you say to any ugc creators out there who are
kind of feeling that they wantto branch out a bit and bolster
their income?
I mean, we've just had, youknow, the TikTok got banned for
24 hours for God's sakes.
I feel like everyone's feelinga little bit shaken up after
that and I think more and moreof us want to diversify our
income.
(12:40):
So can you talk about whatpeople need to think about when
they're doing that and potentialavenues that they could explore
to do it?
Speaker 3 (12:47):
Yeah.
So when I look back on myjourney, the very first thing
that I did was when I wasbuilding my audience and you
know lots of people buildaudiences in different niches.
It doesn't have to be just theUGC.
I'm a UGC creator niche.
I found that a lot of people Iwas attracting a lot of other
people who wanted to do UGC andthey were always in my DMs
(13:07):
asking me all these questionsand I was spending a lot of time
kind of mentoring and talkingto people in the background
about it for free.
And I just figured, look, Ithink Stan's store came into my
life and I'm like, oh, what isStan's store?
It looks awesome.
You can sell digital products.
Wow, maybe I'll just compileall of my knowledge that I've
(13:28):
learned over the last few monthsand put it in a guide and sell
it for $5 or whatever it was.
And I just started doing thatand people were buying it.
I'm like, holy shit, okay, thisis great, this is good.
Little income on the side that'skind of helping me not have to
do so many UGC jobs that I'mburnt out.
(13:49):
So it sort of just started, youknow low ticket digital
products and moved into higherticket affiliate offers and sort
of a natural progression.
But I think for me it was a lotof testing, a lot of speaking
to people wondering what theirstruggles were, testing my own
things like what did I want totalk about?
(14:11):
What content did I want tocreate?
What did I want to sell?
Learning all of thefundamentals about freebies and
digital products and funnels andall the rest of it.
So it's a progression over time, but I almost think it's a bit
of a natural progression.
Most UGC creators that I seeonline have some sort of freebie
or affiliate link in their bioor guide or what have you.
(14:33):
So it's almost like it goeshand in hand.
You're creating all thiscontent anyway, you're building
an audience anyway.
Why not monetize it indifferent ways?
Yeah?
Speaker 4 (14:44):
for sure, and so you're talking a lot about
testing there.
How can people use theiraudience to test what's going to
work for them?
Speaker 3 (14:52):
Yeah.
So a lot of it is engagement.
What are they asking you inyour DMs?
With your content, don't beafraid to post something random
and see if it, you know, evokesa response with some people Like
entrepreneurship is one bigscience experiment.
You just got to keep testing andtrying and pivoting and don't
feel like you're a failure ifyou don't exactly know your
(15:16):
direct path straight away.
But it's that building anaudience and a community and
understanding them through yourcomments and DMs, and maybe
you'll post a story.
Hey guys, are you interested inthis?
If I tried building this foryou, you get heaps of yeses.
Okay, maybe I'll do this and wetalk about this in our
membership as well as backingthe idea before you go and spend
(15:38):
a lot of time building it, andthat's a big mistake that I used
to make before I came into thiscreative world.
I had other businesses that Itried.
I've got that entrepreneurialblood and I would spend weeks
and months building these thingsand then I would go put it on
Instagram and wonder why no onewould buy it.
So you know, you've got tobuild that audience, you've got
to understand them, you've gotto solve a pain point for
(16:00):
someone, and that's why we loveUGC because you're building that
confidence, you'reunderstanding what kind of
content works well and whatcontent converts, and by doing
that and by getting moreconfident through your content,
you're going to build acommunity and an audience.
And then you just have to likeit's social media.
You have to be social.
You just have to like it'ssocial media.
(16:21):
You have to be social, you haveto interact and understand.
You know what does my audienceactually need from me or want
from me?
Speaker 4 (16:27):
um, rather than building it and then finding no
one wanted that yeah and mia, Ifeel like you're pretty good at
building audiences and you knowyou've done, you've.
You've run a few differentaccounts, haven't you?
On tiktok and instagram?
Um, what, what do you thinkyou're doing?
Speaker 3 (16:45):
that's special, that you know, built to captivate
people somehow yeah, I mean, Ithink, when I think about it,
every single tiktok account thatI've had, which is three main
ones my ugc one, uh, the onethat I've got now for affiliate
marketing and the Hive and anADHD one and for all three
accounts I have documented ajourney.
(17:07):
So I think people kind of likethat I relate to her or I want
to do what she's doing.
I'm going to follow thisjourney and see what happens and
I find teaching really awkwardfor me.
It's not my human design orwhat have you to just get up and
teach a heap of people.
(17:28):
I like to say bring them on ajourney like I'm doing this and
this is what's working and thisis what's not working, and kind
of passively teach peoplethrough what I'm doing.
And I think that has arelatability sense with my
audience.
They can relate to me more thanbeing told this is what you
should have to do, this is whatyou need to do.
This is, you know, it's more, Idon't know like a passive way
(17:54):
of building an audience,teaching them something, but
also, yeah, being more relatable.
Relatable and I think that'swhy I've sort of grown that
audience and I've also kind of,in a way, discovered over time
that I hate the word niche andniching down because my brain
just does not want to do that.
But the UGC account did wellbecause it was just about UGC.
(18:16):
Yeah, the account did reallywell because it's just about
ADHD.
Same with the affiliatemarketing and the minute you
sort of talk to people about afew different things and it
doesn't make sense, it kind ofdrops off.
So you've got to be reallyconscious of calling people out
and building that community withone or two things that they can
relate with yeah, so you're onTikTok and Instagram, aren't you
(18:42):
?
Speaker 4 (18:45):
Why is that?
Why are you doing both?
Speaker 3 (18:48):
Well, I'm predominantly on TikTok with my
three accounts Instagram I'vegot an Instagram account that's
just kind of like my portfolio.
I've just dumped a few UGCvideos there to send to brands
if they want a link.
But the one that I've got now,I mean we've got the Hive Hub
Collective one which is a bit ofa testing ground to see how we
(19:08):
can both me and Kristen, bothcreate content to build an
audience there.
But I really think that havinga personal brand is a
fundamental aspect to building abusiness.
People want to know what thefounders are doing, the person
behind the brand, not so muchthe business.
So I mean, I don't go hard onInstagram.
I don't enjoy it as much there.
(19:30):
I'm a bit of a loosey-goosey,not highly polished type content
creator.
So I'll find TikTok a lotbetter for me and I get a lot
more reach.
But I do understand that yousort of like TikTok could be
taken away any second.
You've got to diversify and putyour content, you know,
somewhere else as well.
Speaker 4 (19:48):
What are your thoughts on?
So I know that you've done abit of a mix of both of these
things.
So you know how some creatorswill go and hire a studio and
get some really professionalshots done of them and use that,
you know, to do have a reallyhighly curated, like Instagram
profile, and then other creatorswill just be more raw and both
(20:08):
of its personal brand.
Where do you sit with all ofthat?
It's?
Speaker 3 (20:14):
funny.
You ask that because I have aInstagram reel in my draft
section that I have not postedyet of me in one of those
studios.
It's all white, I've got myjacket on and shiny pants and
just pretending to do work on mycomputer and getting all that
B-roll that I absolutely hateddoing at the time because I was
(20:35):
just like, oh my God, this is soweird and so embarrassing and
there's like people walking pastand there's a couple other
creators there and I've got itin my drafts and the text on
screen is this is fake.
It is not me, I am not workingon my computer, it I.
I just can't relate with thattype of content.
(20:56):
I don't like creating it.
I just thought that I had to dothis studio thing to get some
beautiful B-roll for Instagram.
But it's just not me and that'swith your content.
You just have to create contentthat you're going to be able to
create for a long period oftime and enjoy creating.
Otherwise you're going to giveup.
I'm not going to go to a studioall the time and get that stuff
.
So I had this yeah, it's in mydrafts and I just wanted it to
(21:19):
be a message to other creatorsthat you don't have to do this
kind of stuff.
To make it work, I've builtmultiple six figures in my
Grundy's in the caravan, so itreally it really just depends on
what type of content that youlike creating.
Speaker 4 (21:34):
I love that message, mia, because I feel like all too
often in this space, everyone'sjust screaming at you what you
should be doing, you should bedoing this, you should be doing
that, you should hire a studio,and it's just like whoa, whoa,
whoa.
Well, what if I don't want to?
Yeah.
What about me.
And what I like?
Yeah.
And if you're doing somethingthat's like pushing shit uphill,
(21:55):
you're just going to give up,right?
Speaker 3 (22:01):
And I think and me and Kristen talk about this all
the time all the Instagram gurusteaching you how to grow on
Instagram, it kind of it almostmakes you not create as much as
you would if you didn't watchthat stuff and you didn't, you
know.
So we try not to watch it andyou know, the big Instagram
gurus that are teaching you howto grow on Instagram usually
have a big account becausethey're teaching people how to
grow on Instagram.
Usually have a big accountbecause they're teaching people
(22:23):
how to grow on Instagram.
So for us, and definitely meand I'm proof that you don't
have to follow the rules and doeverything perfectly to make a
solid income with your content.
Speaker 4 (22:34):
Yeah, I think it's a really good reminder of okay,
cool followers is nice, but dothey actually like you, you do
they actually trust you?
Speaker 3 (22:43):
and that's why it is so good too, because brands
don't actually want the polishedstuff.
They want the real, they wantthe relatable, they want the
mums with the messy hair wakingup and going oh my god, I found
this new makeup and it's amazingbecause it takes me two seconds
.
They don't want this influencerin a studio saying, you know so
it.
It's.
One of the reasons why I thinkUGC was perfect for me is
(23:04):
because I could just do it inthe caravan.
I could do it, you know, in thekitchen with the kids running
around in the background.
Yeah, Totally.
Speaker 4 (23:13):
And what do you think , mia about?
Obviously, it's just such a lowbarrier to entry.
So there's so many creatorsspringing up you know every
second, what do you think aboutthe potentiality of UGC becoming
too saturated?
Speaker 3 (23:30):
Well, three years ago when I started, people were
talking about it being toosaturated.
Then as well, definitely in theUS.
But the thing is, every nicheyou could say is oversaturated,
but a lot of UGC creators dropoff.
They find it's not for them,they give up or they go on to
bigger and better things.
(23:50):
It almost feels like it'ssaturated because you're in that
algorithm, so you're seeinglots of other creators, but you
think about it.
You know 80% of the countrywouldn't even know what a UGC
creator is or what UGC is so andthere's that many brands that
need content constantly.
One ad, you know, might do themfor a month and then they need
(24:12):
another one.
And you think of how manybrands globally.
It's never going to besaturated and you know, I think
creators need to get smarter tostand out, especially with AI
and all these changes coming in,like keeping up with it and,
you know, being smart about howyou do it to be in the space for
a long time.
But yeah, I don't think it'sever going to be too saturated.
Speaker 4 (24:34):
How can we be smart about it, Mia?
Speaker 3 (24:37):
We can be smart about it by learning or becoming
aware of what's happening in thespace with AI and learning
teaching yourself.
You know there's AI.
What do you call?
Them?
Avatars that are doing ads.
I've seen quite a few onYouTube ads.
(25:09):
I've actually seen one on TV.
I'm like that's AI.
That's definitely AI.
Yeah, you can tell.
Yeah, so it's coming.
I think I saw Meta released.
I think I posted it in theFacebook group.
I think I saw Meta released.
I think I posted it in theFacebook group.
Meta said that they're going tostart making it compulsory for
you to put an AI-generated tagon anything that's AI-generated,
(25:29):
which is great for us creatorsand UGC creators.
I know, for me, when I see AIads, I'm like ew, no, you've
just lost my trust there.
I'm not buying that.
So that's good for us in a waythat you know we'll still have
that human.
You know relatability typething and I think people get
sick of seeing ai avatars andwant real people.
But you think about all thecreators who are learning about
(25:55):
ai and using these tools to maketheir scripts better and all
that sort of stuff.
You know they're going to beahead of you.
So if you don't keep up with it.
You know you might fall behinda little bit, and I look at AI
in this space as brilliant,because I can now go and say to
a brand do you want me to writeall your scripts for you?
(26:16):
Do you want me to be yourcreative?
You know, director, Do you wantme to do all your voiceovers
for all of your ads?
And you know you can clone yourvoice and get scripts in a
second.
If you know what UGC scripts dowell and you know you have an
agent that you've trained, oryou know you can provide these
(26:37):
brands, who are super, superbusy with all this other stuff,
with extra services thatbeforehand, you know, we might
not have thought about yeah, Ithink it's definitely a sign of
the times, isn't it?
Speaker 4 (26:47):
because I feel like with any job, you have to be
able to pivot these days becauseeverything's just changing so
quickly.
You know, I've got a friend whois a cinematographer and he has
been for like 20 years and forthe first, you know, he's just
got a friend who is acinematographer and he has been
for like 20 years and for thefirst, you know, he's just got a
new baby and for the first timein a really long time he's
(27:07):
hardly getting any work becauseAI is replacing his job.
So he's having to pivot rightnow and he's got a really high
paying job that he's been doingfor years.
So I think it's not just ourindustry and we're so lucky to
be early adopters in UGC becausewe are it's so new, yeah, so if
we can just keep that in mindand know that, you know we're
(27:29):
actually ahead of everyone elseand just be agile.
Speaker 3 (27:41):
Yeah, and if these avatars do become, you know, a
household thing like, well,maybe you could learn how to
create them and create thescript and put it all together,
because that might be, you know,the next thing where creators
can flourish and make a lot ofmoney from is actually building
them.
Speaker 4 (27:54):
Jump on it, guys.
Yeah, so also a lot of peoplehave been talking about UGC is
dead and employee generatedcontent is where it's at now.
What are your thoughts on that?
Speaker 3 (28:07):
Yeah, I remember a couple of years ago there were
people saying UGC is dead aswell.
I mean, content is content.
Everyone needs content.
Not every brand is going tohave the means to employ someone
in the warehouse and createTikToks.
All day.
I have seen a lot of jobs onSeek who are advertising for
(28:28):
TikTok content creators to, youknow, be employed by them.
So I think brands are realizingthat.
Yes, having a content creator asan employee is pretty important
these days, but I don't thinkUGC creators will die off.
There's no, I know.
For me, I'm already a bit sickof watching the content of the
(28:50):
chicks doing orders in thewarehouse.
Like there's only so much youcan do and if you want your
brand to gain trust with people,like, obviously having a face
to the brand is great fororganic as well, but having
different people review yourproducts is always going to be
important.
I think there's always going tobe a need for, you know, ugc
creators and I think it's sortof like ads.
(29:14):
You could say that TV ads aredead because there's social
media, but they still.
They're still doing them yeahit's all content, it's all
marketing, it's all advertising.
So I'm not worried it'sinteresting.
Speaker 4 (29:26):
I have actually seen on tv that they're doing ugc
style ads on tv, which is prettyinteresting to see.
Yeah, just, you know like stillstill just really aspirational
people on there, like it's not.
Yeah, they've got a bit of workto do on there.
I think they need moreauthentic looking people, but
yeah, it's kind of like UGCstyle.
So I wanted to ask you so, mia,what do you think currently is
(29:51):
sort of the winning formula forhighly converting UGC ads?
Speaker 3 (29:56):
yeah, so it hasn't really changed since I've
started.
I still create my ads prettymuch the same as I did in the
beginning, and I've had a lot ofads run for nine to 12 months.
And it's the good old formula ahook, everyone needs a hook.
You got to hook them in.
They're not going to see whatthe product is if you can't hook
them in in that first threeseconds.
And I'll talk to you about somemetrics that are important to
(30:19):
understand as well.
And I'll talk to you about somemetrics that are important to
understand as well.
There's always going to be aproblem.
You know products that sellwell solutions to problems.
People buy solutions.
So, outlining the problem, try,and you know, bring your story
into it, or a story of some typeabout the problem and what
problem you are having.
And then it's really importantto insert the solution pretty
(30:40):
early on, because if you dragout the problem too long, people
don't stay on ads for very long.
Then they'll swipe before youeven get to the solution.
So bring that solution in.
And then social prooftestimonials is really important
when you're creating an ad thatneeds to have a direct response
.
People are seeing the ad andbuying directly from that ad.
(31:02):
Whereas all your organic stuff,you know you've got time to
nurture them and to do otherthings.
But for UGC, you know you'vegot to prove that it works.
There's social proof.
And then your call to actionPeople need to be told what to
do.
Sometimes it seems a little bitweird for us because you know
you click the link and you buyit, but sometimes people need to
be told.
(31:22):
So, having a call to action so,and that formula you know has
worked.
I haven't had any brands comeback to me and say no, change it
.
Obviously there's other stylesof UGC, like unboxings and get
ready with me, but you've sortof got to incorporate that
formula into everything to get adirect sale.
So yeah, yeah, um, and in termsof the metrics that you just
(31:48):
sort of dangled the carrot about, explain what you're talking
about there yeah, I'll grab upsome notes because there's some
numbers that you can actually goback to ask the brand get your
results from the ads that you'vedone with them.
Because if you can put that onyour portfolio and you've had a
really good ad, they're likewell, she knows what she's doing
(32:09):
, she's had good results, prettyconfident that you know I'm
happy to employ this person.
So I'll just try and find herewe go so, like we spoke before,
the hook rate.
So in Facebook ads manager, youknow they've got all the
backend metrics that they canhave a look at and the hook rate
is a really important onebecause that's how well you're
able to hook the audience in.
(32:29):
So an average hook rate isabout 25% and so a good hook
rate is over 30%.
So if you can go to a brand andsay, hey, what was my hook rate
on that ad that I sent you, andthey said 45%, sweet, that's
really good.
I'm putting that in myportfolio that I average 40% of
my hook rates.
Then there's a hold rate aswell.
(32:50):
So how long can you sort of holdthat person on your video?
For Pretty low numbers.
Average is about two to 3%, butthen a good is five to 15%.
So again you ask the brand whatwas my hold rate?
I was fifteen percent.
Great, I'm going to put that inmy portfolio as well.
And then you can start to seethe type of ads that do well,
like oh, that hook was reallygood, I can use that again in a
(33:15):
similar way on another ad.
And then also your videoaverage play time, so how long
they actually play the video,which is really important to
understand because it's likethat hook, If you don't hook
them in really quickly, theyonly stay on average for three
to five seconds.
So if you can get a really goodwatch time so the benchmarks
(33:37):
you sort of want around 10seconds range about 10, 10 to 20
seconds.
So if you can hold them longer,you're going to get them
towards the end where they seethe solution, see the call to
action.
So if you can get those metricsfrom the brand, you can charge
more because it's proof thatyour videos work work well row
as as well.
(33:57):
that's another big one too.
What was the ROAS on this ad?
So return on ad spend.
Yes, anything over sort ofthree to four ROAS is good.
We get that five to six ROAS onour launches.
So you know it's a goodindication that the content or
the ad has worked really wellfor them and that's really
valuable.
Speaker 4 (34:16):
And so all these metrics they're just finding in
their meta dashboard, yeah, yeah, yeah.
So there's actually one that'scalled hook rate in there.
Speaker 3 (34:25):
Yeah, yep, yep In the charts.
So write down hook rate, holdrate, play time and ROAS and
just say to the brand do youmind giving me those metrics?
And obviously if they're notgood you wouldn't put them on
your portfolio, but it's a goodlearning experience to actually
understand.
Okay, that ad didn't reallywork that well.
Speaker 4 (34:42):
Yeah.
Speaker 3 (34:43):
You understand why.
Speaker 4 (34:44):
Yes, I'm doing that, mia.
I think I'm going to set uplike an email sequence, like
maybe a month after I'vesubmitted a video and asked for
those four things.
Hopefully someone's going tocome back to me with some good
numbers.
Speaker 3 (35:00):
Yeah, and it also shows to the brand that you know
what you're talking about,you're interested in improving
and you know they might workwith you again and say look that
hook rate.
It was only 20%.
I've got another video that Idid and the hook rate was 50%.
Do you want me to try somethingsimilar and we can do it again
or something?
And that's how you're going toget return customers and repeat
(35:24):
jobs too.
Speaker 4 (35:26):
Yeah, actually that's reminded me something.
So I wanted to ask you whatyour thoughts on this are.
So I had one time I had acustomer email me.
They'd already started runningthe ad and they emailed me maybe
four days after they startedrunning it saying, oh, the ad
was a flop.
Can you just rejig a few things?
What are your thoughts on that?
(35:46):
I did.
I did rejig a few thingsbecause obviously I don't want
any of my ads to be a flop.
Yeah, but what would you havedone in that scenario?
Speaker 3 (35:56):
I mean, that's where your contract comes in handy,
because you can say look, if youwant me to do some revisions,
I'm going to charge for that,because that's my time and money
and all the rest of it.
And it's also a goodopportunity before that happens
is to do your packages.
So how about I do threealternative hooks $50 each.
(36:16):
It's just you changing out thehook and that way they can test
a few different creators to seewhich one works.
But yeah, I mean it's ads.
It's a big testing game.
It's all one test.
So you're going to have adsthat flop.
We've got ads that flop whenwe're doing launches as well.
So it happens.
But it's a good learningexperience.
But just don't let the brandskind of walk over you and get
(36:37):
you to do work just because youknow, and usually ads will take
a little bit longer than a weekto get that data back and, you
know, discover whether a good ora flop.
So yeah, it's all learning.
Speaker 4 (36:49):
But yeah, that's true actually, Mia, because the ads
generally take a week to go intothe learning to learn the
algorithm.
Yeah, yeah.
Speaker 3 (37:01):
And you could get the numbers back from them and say,
just out of curiosity, what wasthe hook rate, and maybe that's
where it went wrong.
And then you change the hook.
Yes for sure.
Speaker 4 (37:12):
So, mia, where do you see UGC going in the future?
We've spoken about AI and we'vespoken about you know the
formula kind of staying truethroughout.
What kind of things have youbeen seeing that you think, okay
, that's going to get like a?
Speaker 3 (37:25):
lot, I mean, apart from AI, which is pretty huge.
I'm interested to see wherethat goes with the avatars and
whatnot.
But it's kind of like marketingEverything.
There's fundamentals that justwork and that have been in
marketing for many, many, manyyears.
Content creation is not goinganywhere.
I think it will be harder tostand out the more creators that
(37:51):
come on board, so perhaps newcreators might struggle a little
bit to, you know, stand out,but brands need content all the
time.
The formula works yes, ai willcome into it, but I can't see
anything huge changing in thenear future.
Haven't seen anything.
(38:13):
That has just blown my mind andthought, shit, I'm not going to
be in a job soon, even thoughAI is pretty huge and pretty
scary.
But it's also exciting and italso opens up new opportunities.
But I think, yeah, brands arealways going to need content.
Content creators will never die.
I think, yeah, what do youthink?
(38:33):
I don't think that there'sanything that I'm immediately
worried about anyway, yeah, no,I completely agree with you.
Speaker 4 (38:41):
I think it's only really going to get better,
especially for us who havejumped on it now.
I think the way that we getjobs potentially, I think it's
going to become a lot moreformalized.
So you know, things like K siteyeah, I'm I'm excited about
kite site I, but I think there'sgoing to be a lot more things
like that rather than like oh, anice little tidy inbound um
(39:03):
coming into my inbox yeah,that's true, and maybe ai
automated systems that will helpyou get jobs or, you know, yeah
, lots of platforms coming out.
Speaker 3 (39:12):
yeah, yeah, that's true, yeah.
Speaker 4 (39:15):
So, on that, mia, what have you found is the best
way to get UGC jobs?
Speaker 3 (39:23):
For me it's just creating a shitload of content
and building that personal brandand attracting them to you.
Pitching can take a lot of timeand you know, know you might
pitch 20 and only hear back fromone, so it's not a super
effective way to do it.
But that personal brand is soimportant and you may as well be
building it anyway, because youmight choose to pivot at any
(39:47):
point.
So building that that brand isyeah, is where it's at, and you
know there's nothing better thanhaving brands come to you,
because then you feel a bit morethey actually want me.
I can charge my worth and yeahand you know that takes time.
Building a brand, a personalbrand, takes time and in the
meantime, you know I used to geta lot of jobs through Twitter.
(40:10):
It's still got a pretty big UGCcommunity over there.
I think it's called X, nowUpwork Dataflow.
You know there's lots of theseplatforms, Facebook groups as
well.
But yeah, if you can stand outin any way and try and attract
brands, it's going to make yourlife a lot easier.
Speaker 4 (40:34):
Yeah, and I definitely feel like you're the
organic queen.
I think you've built all yourbusinesses on organic content,
right?
Yeah, pretty much, but itreminds me.
So you know, I had aconversation with Kelly Bright
you know, another Hive memberlast week on the podcast and it
just really does all come downto what you feel comfortable
with and how you enjoyapproaching it, because you know
(40:56):
, in Kelly's case, she doesn'thave time for it and she doesn't
enjoy as much building herpersonal brand and creating the
content, and so she yeah, sheprefers to pitch.
She really likes pitching alittle crazy person.
Speaker 3 (41:10):
Yeah, brands that you absolutely love.
And on that point, when we weretraveling around Australia in
our caravan, I scored a job witha brand that was 20 videos a
month.
So I didn't really have to domany other jobs because I was
just working with him for monthsand that was it, and I used to
batch 10 videos on one day, 10videos on another day, and then
(41:32):
I had the rest of the month todo nothing.
Having those retainer clientsis really helpful if you're busy
, got another job, kids, allthat sort of stuff.
Speaker 4 (41:44):
I feel like retainer clients is like the holy grail
of a UGC creator's journey.
Have you got any tips foranyone who's really trying to
get a retainer client, like how?
Speaker 3 (41:56):
Yeah, well, I was basically the face of their
TikTok account, which is a lotto hold on your shoulders and it
can if you don't really lovethe product.
It can get a little bitrepetitive, creating the same
kind of content and coming upwith all these ideas, because it
is like a post a day or whathave you.
But going back to brands thatyou've already worked with, it's
just like if you don't do it,you're just leaving money on the
(42:19):
table, not building thoserelationships, and just put it
to them Say I've got this ideafor all these concepts, do you
want to have a talk about it?
And I'm happy to do five videosa month, 10 videos a month, and
just put ideas on the table.
All they can say is no.
And Tracy, who is in ourcommunity as well, she's got
(42:41):
some really awesome retainerclients that she's been with for
ages and that money is fundingher business that she's building
now with her fitness app, andyou don't have to worry too much
about chasing brands.
So go back to the ones you'vealready worked with, put it on
the table.
You know, use AI tools to comeup with concepts and scripts
(43:01):
that might prick their interestand go oh, that's a really good
idea, like maybe we shouldshould do that.
Speaker 4 (43:06):
I love that, because it just gives you breathing
space, doesn't it?
And speaking of so, I mean thisshit gets hard, right it's it's
not for the the week of heart.
So what's your advice for whenyou're just like I'm not cut out
for this?
I'm gonna throw the towel in.
Done what?
(43:27):
What do you do?
Yeah?
Speaker 3 (43:28):
yeah, and look, we've all been there.
Like there's the thing with ugcI think a lot of new people
don't realize is that it's alegitimate business.
You're a professional.
There's admin, there's tax,there's invoicing.
There's all that shit that yougotta do in the background,
which is what KiteSite is tryingto help creators with.
Like all the back-end shit likefind processes and systems that
(43:53):
will make your life easier.
And now with AI, it's going tobe so helpful because you know
things are going to come out allthe time.
Now that will help Hire a VA.
If you've got some good moneyand you know we've hired VAs for
our business too Sometimes youthink, oh, I can't afford a VA,
but then you'll think, well, canI afford not to?
If she does all the pitching andall of the emails and editing
(44:16):
and all that stuff, then I havemore time to actually make more
money.
So that's another thing puttingsystems in place and perhaps
outsourcing an editor or whathave you going on Fiverr,
finding someone to edit yourvideos for you, things that take
the pressure off.
And diversifying with digitalproducts, because you can burn
out really easily and I foundhaving ADHD as well is I'd have
(44:40):
three boxes sitting on the table.
Like I need to do that content,I'll do it tomorrow.
Speaker 4 (44:45):
I'll do it tomorrow Winking at you.
They're sitting there winking,aren't they like hello?
Speaker 3 (44:50):
and the brand's like ah, you got that content.
You're like ash, like it pilesup and you can get really, you
know, overwhelmed and exhausted.
So piles up and you can get,really, you know, overwhelmed
and exhausted.
So, yeah, I think you just gotto be smart about it.
Um, and you know, I've gonethrough phases where I haven't
done UGC for a few monthsbecause I'm just like I just
can't, can't be bothered dealingwith brands, and that's where
(45:11):
that diversification comes in.
You're like thank god, I've gotthat.
Speaker 4 (45:15):
You know, stan, affiliate commission coming in
every month, or whatever it is,yeah, that's why I love UGC,
because you know, for a brainlike mine and energy levels like
mine, like it's not I'm not aconstant 10 out of 10.
So it's nice being able to dipin and dip out, yeah.
Speaker 3 (45:35):
You've got the skill for life.
Now you can do it gung-ho, andor not.
Do it once a month, yeah, saveup for a holiday, whatever.
Speaker 4 (45:43):
Yeah, yeah.
And speaking of gung-ho,actually you mentioned that you,
you know you've had your 10Kmonth.
How did that go?
Because that's a lot right.
Speaker 3 (45:52):
It's a lot, right, it's a lot, it is.
For me, it was not sustainableas a UGC creator to hit 10k
months every month, absolutelynot.
I was just, yeah, absolutelyexhausted, um, and I, I, that's
basically when I went toaffiliate marketing, because I
was just like I'm burnt, I'mburnt out, I can't, I don't
think I can work with anotherbrand right now.
(46:13):
So, yeah, it's a lot, stilltrading time for money.
You're a service, so that'swhere that digital product
affiliate stuff comes in,because it's just not
sustainable.
There are a few big UGCcreators that I've seen in the
US that seem to have big monthsall the time, but I would assume
(46:35):
that they would have an editor,have a VA, have other help.
Otherwise, yeah, it'd be reallyhard yeah, or they're a robot.
Speaker 4 (46:44):
I think, yeah, there's no other way.
Yeah, yeah.
And I think on the VA thing youwere saying people can have
that block thinking.
I don't know if I've got enoughmoney for a VA, but the way
that I see it, I have hired a VAbefore it.
It was an absolute horror story, which I did actually spill the
tea on my podcast.
She fucked me over man really.
(47:06):
But I will get another one.
I'm just I will be hiring slow,but I.
The way that I felt about itwas I was paying her $400 a
month and I was like, if she canget me one UGC job, I've paid.
Like she's paid for, that'sdone and I can tax deduct paying
her as well.
So I think they're worth theirweight in gold if you can get a
(47:29):
good one.
Speaker 3 (47:29):
Yeah, that's the hard part too.
We've had a couple of mew-mewones as well, so it's hard to
get a good one, but when you do,you've just gotta, yeah, work
with them and it can literallychange your business.
We do a lot of james wedmorestuff.
He's sort of our main guru andcoach and he's like you
literally can't afford, youcan't scale your business if you
(47:50):
don't hire someone to help,basically because you end up
doing all the little nittygritty things that take up time
and then all of a sudden youhaven't created any content for
a week because you've been doingall this other stuff.
So, yeah, scary paying someone,but if you want to grow and
scale, it's yeah, you got to doit eventually I think james
wedmore was actually the onethat gave me the idea.
Speaker 4 (48:11):
I think I was listening to one of his podcasts
and he was saying, like, assoon as you can, outsource
everything you can, becauseotherwise you're not going to
grow.
Yep, basically, yeah, yeah, um,are there any?
So who are your favorite gurus?
Who you just think have themost sage advice?
Speaker 3 (48:31):
yeah, james is one of them.
He's.
This is a thing on social mediait can be so easy to
overconsume and listen to toomany different gurus and you're
like my God, he said this andshe said that, and what should I
do?
So we've really honed in and,just you know, kristen's been
with James for a few years now.
He's our go-to.
(48:52):
What he says goes Every time.
We do what he says, it works,so he's our go-to.
What he says goes Every time wedo what he says it works, so
he's our favourite one.
And obviously, you know, I likeAlex Hamosi and a few other
ones that you know fly aroundthe shop.
But you've got to find someonewho you can relate with, who you
know, james, he goes on thewoo-woo side as well, which we
love, and you've just got torelate to them and just pick one
(49:13):
and stick with them, becauseit's too being otherwise.
Speaker 4 (49:17):
Yeah, yeah, james, he is woo, isn't he?
He's actually best friends withmanifestation bay.
Yeah, yeah, so that says it all, doesn't it?
But it's funny that you saidthat, mia, because I recently
had that thought.
I'm just like, oh my god, mybrain is.
There's just too many opinionsgoing around.
So I actually put a note on myphone.
I think I called it like gurufocus, and I've put three
(49:42):
people's names down just toremind myself, like the minute
I'm sitting there listening tosomeone blabbing on about what
they think.
Just stop, because there's onlythree people that I'm trying to
focus on at the moment becauseI think that they give the best
advice.
Yeah, and that's the thing withshort form content.
Just stop, because there's onlythree people that I'm trying to
focus on at the moment, becauseI think that they give the best
advice.
Speaker 3 (49:57):
Yeah another thing with short form content it can
be really overwhelming becauseyou're scrolling all the time.
But a podcast, you're sittingdown with one person and you're
listening to them for half anhour or 40 minutes and it can be
much more refreshing and youactually learn something.
Um, I also like boss babe she'sa mom and she gets it, she you
know.
And jenna kutcher there's a fewthat are great.
(50:18):
I like their podcasts but, yeah, finding one that just you know
you resonate with theirprocesses and their systems.
Yeah, stick with one agreedthat.
Speaker 4 (50:28):
That's actually why I started this podcast, because I
just feel like social media isa screaming match, like
everyone's intentions aren'tpure on there.
They just want to get yourattention and you know,
especially with UGC, everyone'strying to sell this glamorous
life so that you buy theirdigital product.
But like I, genuinely I want tohelp mums.
(50:50):
Like I want mums to know whatthey're getting in for, yeah,
yeah, like I want moms to knowwhat they're getting in for yeah
, yeah, and we love it too inthat kind of inspiring and
empowering older women in their40s and beyond.
Speaker 3 (51:02):
That don't have to be this 20-something-year-old
spruiking, you know thatlifestyle of beauty products and
aesthetic videos and lying on aboat and all that sort of stuff
.
It doesn't have to be like that.
And you know, podcasts aregreat because you're building
that trust funnel rather than,like you said, you just like
(51:23):
trying to get attention onsocial media.
Long form content is reallygreat for building that trust
and actually talking to peopleon a more personal level and
they feel like they get to knowyou better because you just you
know having a conversation,you're not doing a hook and all
that sort of stuff.
Speaker 4 (51:37):
Yeah, it's real life.
So what's coming up for theHive Hub Collective?
Speaker 3 (51:44):
Mia yeah well, 2025, we've got.
You know, our word of the yearis focus.
I'm talking about that.
Good luck with that one.
Yeah, last year, I swear to God, um kristen's got adhd too, but
last year was a year of testingand building and pivoting and
all these things and just goingwild in our multi-passionate um
(52:05):
selves whiplash, yeah, yeah,basically.
But we've realized that again,listening to james, you need to
do focus on one thing and repeatit again and again and again,
no matter how boring it gets,you need to repeat it.
So we're doing lots of launchesthe same launch.
You know, this is the thingwith UGC you get really good at
(52:26):
creating ads and then you canstart running ads for your own
business, your own product.
So we're running ads and we'redoing live webinars.
You know, building our businessthat way.
We've always you know we've donea podcast every week, for you
know the last year that we'restill doing that, and you know
we're building little AI toolshere and there that are going to
(52:47):
help our students.
But it's getting your messagingright and focusing on one thing
and doing it over and over andgiving it enough time to test
and prove if it's, you know,working or not before you move
on to the next thing.
Speaker 4 (53:00):
So, yeah, so less but better.
Yeah, that's it.
That's the best.
You're amazing.
Thank you so much, mia for yourtime.
Speaker 1 (53:08):
I'm really excited to share this yeah.
Speaker 3 (53:12):
I'll wait to.
We also I mean, this is anotherfocus thing where we want to do
an in-person event for, youknow, all of our ugc creators
and members, you know, hopefullythat will happen, because I
think that's another thingthat's heading in that direction
is in-person things in personpeople want connection yeah yeah
, and that's why I'm afraid ofai avatars, because people just
(53:35):
want real people really do yeah,actually on that, I I have a
story.
Speaker 4 (53:43):
Um, I don't know, have you?
I forgot the name of the film,but there's this amazing film
about is a true story.
It's about a man who kayaksfrom new zealand across the
tasman oh yeah, I think Iremember yeah.
I'm starting to get goosebumpsbecause it's just, oh, it's so
it's a documentary.
Yeah, it's a real, real man whohe's got a tiny, cute little boy
(54:04):
, um, who's about three or four,and his wife and they see him
off at the beach and they'relike good luck, and I'm pretty
sure it's from Australia to NewZealand.
He doesn't make it.
He makes it like he's 50 milesoffshore and his kayak he
capsizes in this crazy storm andhe has an EPIRB on him.
(54:25):
So an EPIRB is a personallocating beacon.
So all you have to do is I hadone on my boat you have to pull
the cord and it will send amessage to Marine Rescue.
They'll come and get you thisguy.
He had his EPIRB on him and hehad a radio and he was dying in
the cold waters of New Zealand.
(54:46):
And did he set his EPIRB off?
No, he called Marine Rescue andsaid my kayak's sinking, I need
someone to help me.
And the reception wasn't goodenough and they were like we
need to know where you are, youmust trigger your EPIRB.
We won't be able to find youjust from this call.
And he was like somebody saveme, my kayak's sinking.
(55:08):
And then it goes all fuzzy andhe's obviously gone.
So that really hit me becauseit just shows you know, the
human needs a connection.
You know when you're in thepits of despair all you want is
another person.
You don't think about technology, you don't think about pulling
your EPIRB.
So true, yeah, very extremeexample, but I feel like that's
(55:31):
what you're trying to say.
Speaker 3 (55:33):
Yeah, people just want connection, and I think
that's why you know gc works aswell, because people just want
to see real people who they canrelate with.
Yeah, yeah, yeah.
And that's another thing why welove community and you know if,
if your listeners are doing ugcthemselves it's so important to
find a community of people thatyou can talk to, who you can
relate with, who just get it,because it can be pretty lonely
(55:55):
online if you don't so tell me,is there going to be wine at
this in-person event?
absolutely soft I'll be thereyep lots of wine sign me up.
Lots of neurodivergent womentraining content.
What could possibly go wrong?
No, we can't wait.
And yeah, I mean that's thething.
And even like you, I feel likeI know all of the community
(56:17):
members on a personal level,like I just I've never met any
of you in person, but you know,you just form those connections
and that's what.
Speaker 4 (56:23):
Yeah, so much fun yeah, like there's, there's
gonna be no need to break theice, like I feel, like we're
just all you know that's what Ilove about our community at the
hive, like everyone's like alittle bit weird and quite
sweary and inappropriate.
Speaker 3 (56:38):
Yeah, we're attracted to our people.
Speaker 4 (56:41):
So I have a feeling that the in-person event is
going to go off.
It's going to be loose.
Speaker 3 (56:46):
Yeah, it's going to be loose.
I'm going to start planning itnow.
Yay, thanks, mia.
Have a great day, thanks forhaving me.
I love this.
Yeah, well done on the podcast.
Speaker 4 (56:57):
Oh, thank you, you were my inspiration.
Speaker 3 (57:00):
And you know what that's for your listeners too.
You find a medium, content,medium that you love doing.
Speaker 4 (57:05):
Yeah.
Speaker 3 (57:06):
You'll create more.
Speaker 4 (57:08):
Yeah, yeah, like I can't wait, like when I have a
podcast interview booked in, I'mlike, yes, yeah, like when I
have a podcast interview bookedin.
Speaker 2 (57:21):
I'm like, yes, yeah, well, it's nice, maybe we'll get
you on the house.
Thank you, chat, good chat.
You're the best podcast.
So many good ones too.
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