February 23, 2025 • 45 mins
Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world.
In This Episode:
- Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your first content might not be your best, and why that’s totally okay.
- Building Real Confidence: Confidence isn't born; it's built through action. Get the lowdown on how real experiences shape real confidence.
- The Cashflow Catalyst: Discover how turning your passion into profit isn’t just a dream. We’re talking practical steps to get your cash flowing through creative work.
Stories from the Trenches:
- Hear our firsthand accounts of navigating the highs and lows of building a digital presence. From early missteps to milestone successes, we're not holding back!
- Learn how embracing your unique journey and community support can transform challenges into wins.
Creator Wisdom:
- Learn why embracing discomfort is crucial for growth and how small actions can lead to big changes.
- Get tips on using user-generated content to not just engage but also monetize effectively.
This episode is packed with candid advice, actionable tips, and, of course, our trademark fun banter. Whether you’re just sketching out your digital strategy or looking to level up your game, this conversation is your personal playbook to content creation success.
Ready to create, inspire, and earn? Tune in now and don’t forget to subscribe for your twice-weekly dose of inspiration and insider tips!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, Guys beprofessional guys, let's go kids
(00:56):
.
Okay, there's that intro done.
Speaker 1 (01:03):
No talkie-talkie before the podcast.
No talky talky before thepodcast.
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
fucking.
I knew I'd stuff this up.
You know what?
Welcome to the I Am thatContent Creator podcast.
I'm not even going to read thespiel because my brain can't
function today to do it.
So welcome guys.
Speaker 2 (01:25):
Love.
That intro Isn't it real.
Speaker 1 (01:27):
I just knew that it wasn't going to happen and I was
like, why am I even pretending?
And I just feel like I mean, hi, everyone, hi, how are you?
Firstly, because I feel likeit's been a long time between
potties, because we, like, didsome batching and then you've
done, I guess, one, and I just,yeah, I feel like it's been a
while.
Speaker 2 (01:45):
It's been a while trusty, but hey, we've just got
to make it work.
And if you can't read an intro,just go for it.
Speaker 1 (01:52):
Yeah, can I just tell you something, because I kicked
it under the desk and for thoseof you that aren't watching,
because you've got a podcast, goto the YouTube when I put this
up.
But my son has made A literalrifle out of paper.
Gee, that's really good.
All right, those of you who areon the podcast, my son has made
like a literal rifle out ofpaper and it's really freaking
(02:13):
good and I don't know how.
Like he's a little farm boy buthe doesn't have a rifle.
We don't like show him thingslike that and he just he's a
boy's boy and sometimes he tellsme no, mum, it's not a gun,
it's my poker.
I'm like all right, champ,whatever.
Speaker 2 (02:28):
Anyway, your poker.
That looks like a rifle.
Speaker 1 (02:31):
Yeah, just kicked it out of the desk.
I'm like what's that?
Speaker 2 (02:34):
Oh that'd be the poker rifle.
Speaker 1 (02:36):
So, first of all, mia and I thought we'd do something
a little bit different, becauseMia's well, you can tell the
story of the book and then we'llread something from it.
Speaker 2 (02:43):
Yeah.
So my sister gave me a book.
When was it?
It must have been overChristmas holidays.
It was Christmas.
It was Christmas, yep.
And it's a beautiful book.
It stands out so nicely, thegraphics and everything are
beautiful.
It's a book by Florence Givencalled Women Living Deliciously.
Go and read it.
It's a bit of a powerhouse bookand it just makes you feel like
(03:07):
doing anything you want as awoman.
It gives you that fuck yeah.
Power, and we thought that wewould read a quote from her book
every now and then, becausesome of the quotes inside there
are just really powerful.
But it's an awesome book andKristen's bought the book as
well.
Speaker 1 (03:24):
Yeah Well, mia sent me all these screenshots over
Christmas.
Like my sister bought me thisbook and then she's
screenshotting it all, I waslike oh, oh, oh.
And then I nearly bought, Inearly went and got an Audible
because I think it's the kind ofbook that I'd love on Audible.
But as you're sending throughthe screenshots.
I've been on my ADHD medication.
Speaker 2 (03:37):
I can actually read books now, and when a book looks
like that and is really prettyand the graphics are awesome and
the message is powerful, it'skind of hard to put down.
Speaker 1 (03:52):
I know, and then I always put something underneath
the podcast mic because we don'thave stands and I was like I
walked past this book justbefore we started.
I was like nah, fuck it.
Speaker 2 (04:11):
I'm going to put it on this, and then we're going to
read a cheeky quote, guys.
Speaker 1 (04:13):
So the quote that we have decided for today is you
don't have to wait for perfect,you just have to fucking begin.
Speaker 2 (04:16):
And that is an us in a nutshell yep, yep.
And just remember that all thetime too.
Like perfection is boring, Ithink, um, just let's go for.
Speaker 1 (04:25):
I mean perfection.
If we were perfection, mate, wewould have tried to do that
intro about six times and thenbe like oh wait, now we have to
stop recording, go to school,pick up.
So perfection, just action, isbetter than perfection, which is
kind of exactly what we'regoing to talk to you guys about
today, because, as Mia and I do,we just have continuous
conversations around how tocreate better content, how to
(04:47):
gain more confidence, how to doall the things, and then we've
come up with, like a cheekylittle, I suppose, if you're
having any problems with yourcontent, if you're really
struggling to be seen in the 200jail, if you're lacking the
confidence to even hit record,if you're in a cashflow I don't
know fucking standstill, thenthis podcast is for you.
(05:07):
We're going to go through justsome ideas, some suggestions and
some actions that you can taketo move forward, and they might
not be massive steps, but we'rehere to take steps.
In general, I suppose.
Yeah.
Speaker 2 (05:18):
So we're hitting on the big three C's which I think
a lot of people struggle with.
You're a big C.
Speaker 1 (05:26):
There's actually five Cs here, there's three that
we're going to talk about, andthen there's you and I.
Speaker 2 (05:31):
Sorry, we love a big C.
Yeah, so the three Cs that weare talking about is content,
confidence and cash flow, and ifyou haven't struggled with any
of these in your business, Ireckon you're a big fat liar.
Yeah, fuck off and go somewhereelse.
You're a big fat C.
Speaker 1 (05:51):
You're the sick C.
Speaker 2 (05:53):
So we're all about the C's today, so do we want to
start off with the first C,which is content yeah, well,
content's kind of what our jamis in terms of.
Speaker 1 (06:03):
For those of you that have been around the bush with
us, you'll know if you're justlistening to this podcast for
the first time.
Sorry about the start, butyou're in a really safe space.
Speaker 2 (06:13):
So we're like we should listen to these girls.
Speaker 1 (06:15):
The podcast is amazing.
Then they tune in like um what.
Speaker 2 (06:20):
Get rogue yes.
Speaker 1 (06:22):
No, we do love and we preach that catalyst.
That content is the catalyst toget you paid, and what we mean
by that is, no matter whatbusiness you're in brick and
mortar, online, um, wherevercontent is what gets you paid,
it's what gets you seen, it'swhat gets you out there.
You know the amount ofbusinesses and probably not so
much now, but the amount ofbusinesses only in the last few
(06:45):
years.
The second I see a businessonline or hear someone says oh,
have you seen so-and-so?
The first thing I will do is goand find the Instagram.
If they're not on Instagram,I'm like you're not a business,
like, what's the point?
So, or you go to the TikTok oryou know Facebook.
You have to have a presenceonline and the best part about
that is it's free.
Now we do know from the wholeTikTok upturn that has been that
(07:10):
even though it's a free space,you don't own it.
So there's other things that wewon't talk about today, but at
the end of the day, if you wantto have the confidence, have the
cashflow, have any of that like, content is the foundation, and
Mia and I obviously notobviously, if you're just new
here Mia and I have a littlesecret backdoor double dip that
(07:31):
we are teaching inside ourcommunity constantly about how
you can get all three of thesethings to magically work for you
in a way that, honestly, thereis not a fucking guru around
teaching this, and I love that.
We've stumbled across our exactmethod that we'll talk about in
our live webinar coming up inFebruary, but today we're just
(07:52):
going to talk about the wholeidea that content is the
catalyst to get you paid.
What does that actually mean?
So let's kind of maybe dip intowhat that means.
If you're someone that iscontinuously creating content
and you're continuously pushingout content and you're in the
200 view jail or you're notgetting into any interaction, or
people aren't giving youanything on your content, what's
(08:17):
something that we might be ableto share with you today, mia
and not you, you obviously know,but the person listening that
we can actually share with you.
That is going to give you justone Like.
We don't want to overload youwith 50 things that you have to
do.
We're going to try and give youone, maybe two key things for
each three of these so that youcan go away and take action,
(08:39):
because if you're not takingaction, you're just standing
still.
So anything that comes to mindlike first off, mia, that we can
share around.
You know, if you're stuck incontent, what does that mean?
Yeah, so.
Speaker 2 (08:52):
I mean, everyone has started out with zero followers,
zero engagement, zero nutter.
So don't be too discouraged ifyou know you've been posting for
a few months or even a year andyou're still struggling to get
the views, get the engagement,get the results.
(09:14):
Content is one of those thingsthat, if you don't work on it
and if you don't realize thatit's the biggest factor in all
of this, it's going to be hardto move forward.
But it's something that doesn'tcome naturally to many people.
You have to practice it, youhave to post the content, you
have to get messy.
(09:35):
Don't be a perfectionist, justget it out there, because the
more you do it, the easier it'sgoing to become.
And you know our method, whichwe'll talk to you about later,
is almost a way that yourcontent becomes better naturally
over time, because you'reactually focusing on it and
(09:58):
you're looking into it more.
And when I say like I think alot of people spend too much
time on things that don't matter, so it might be their website,
or it might be their stance, orthe graphics or the logo and all
these little bits and piecesthat don't mean shit if you
don't get the content right.
Speaker 1 (10:19):
And usually what you're doing when you're doing
that busy work is you'reavoiding the uncomfortable stuff
that is going to actually makea change, move the needle, get
people to notice you.
And you know, I think, if we goback, the quote that we read
from that book couldn't havebeen more perfect in terms of
your content.
If you're consuming too muchcontent and we see this time and
(10:42):
time again hell, we, we do itlike we are not perfect.
We will happily tell you thatsometimes me and I have to be
like, stop consuming the content, stop sharing the things and do
it, but that can actually bereally detrimental to your
growth.
Like if you're consuming somuch content to the point where
you're listening to every singleguru, you're taking in all
their notes, you're're savingeverything.
(11:03):
What that actually does to yourmentality, what that does to
your mindset, is it basicallysays to you you're not actually
good enough.
So if you're going to post thatthing and it's not as good as
that guru told you, then you'regoing to get 200 views or a
hundred views and no one's goingto care, and so why would you
even bother?
Like, I really want to ask youright now if you're listening
(11:24):
and be really, really honest andI will be, because I've said it
to myself are there times whereyou create a piece of content
and, fuck, it's probably reallygood.
Like, let's be honest, it'sprobably good.
And then you watch it and yougo, yeah, this is good.
And then all of a sudden you'reabout to hit post and then some
little voice comes inside yourhead and does a bit of like, oh
(11:45):
yeah, but remember, like thatguru you saw recently that said
if the hook isn't good enough,people won't watch past three
seconds.
So I probably wouldn't postthat because I want to watch it.
And then that's just a waste oftime, exactly, and in that
moment you have two choices tolisten to that little voice and
go, oh yeah, no, I won't, cool,then nobody gets to see your
stuff.
Nobody gets like you couldchange one person's life with a
(12:08):
piece of content and if youdon't post that, you're taking
that away from them.
So you know, you might get 200views, you might get no
interaction, but that's going toteach you something as well.
That is going to say, okay,that didn't land, but you know
what?
Like something might've worked,and that's where your analytics
come in.
But I think that's reallyimportant to remember.
Speaker 2 (12:29):
Yeah, and just on that point, we've built multiple
six figures in our business inthe fucking 200 view gel.
So the numbers don't matter.
And I remember a girl said itmust have been a TikTok I saw a
long time ago she's like just goand post all your drafts.
Just a reminder to post yourdrafts, because nine times out
of ten that one video sitting inyour draft is the one that's
(12:52):
going to go viral or the onethat's going to bring you an
opportunity.
And I've done that before andI've posted drafts.
I'm like, oh, it went prettywell.
I thought it was shit, butobviously it wasn't, because
it's that content that you sortof just don't overthink and you
just create it off the cuff.
Speaker 1 (13:10):
It could be, it could be that one and I don't know
about you, mia, but I know theamount of content that I'll
create in the moment when I'mpassionately feeling something.
Now, I'm a manifestinggenerator and I'm a responder.
I'm also an emotional.
I'm the emotional way for thoseof the you know human design.
So when I'm passionate aboutsomething, you're gonna know
about it and I'll often dosomething and then I'll put it
in my drafts and then I'll goand edit it and I'll be watching
(13:32):
it like, oh, I don't know,maybe not, I don't know, maybe
you could do that better, orwhatever.
You know the voice goes throughyour head because, yes, I also
have a voice in my head andsometimes she's a fucking bitch,
sometimes she a damncheerleader.
She can be a bitch, um.
But I think you know in thatmoment, like if you just post
(13:52):
the content and you don'toverthink it, like there's a
difference and I know for myselfand my personal brand, what
I've built, nothing I would saywould be detrimental to my brand
.
Or I know that my gut feelingwould be like you just needed
that out of your system.
But usually it's an emotionalmoment where I'm answering, I'm
responding to something aroundme that I think needs to be said
and when I've actually postedthat piece of content.
(14:15):
That's when people are like, ohmy gosh, thank you so much for
doing that.
I felt that, yeah, that's wherethe magnetism comes in and
that's what we talk about whenwe talk about authenticity in
content.
It's not making up this fakeauthenticity, it's literally you
dropping something that isclose to you in a way that
(14:35):
teaches something to somebodythrough your story, and we'll do
more episodes around thatauthentic story.
But that's the kind of contentthat if you are responding to
something and you know yourhuman design even better, like
dig into that.
But I think that's the kind ofcontent that sometimes you just
got to post it Like don't even.
Sometimes I don't even editthem because I'm like I know
that was good, but I can't watchit again.
(14:56):
I'm just going to go and thenall of a sudden I pick up my
phone like oh damn, people lovethat Amazing.
Speaker 2 (15:01):
Yeah, yeah.
And sometimes people are a bitsick of the over editing and the
over production and they justwant to connect with real people
.
And I want to bring up a pointabout you know you might have
started a TikTok or an Instagramaccount in the past six months
or a year and you know you'relooking at other people thinking
, oh my God, look at all theirviews, look at all their
engagement.
(15:21):
You don't know how long they'vebeen creating content for you.
Look at Mr Beast right, he's africking catrillionaire if
that's a word.
And he knows content.
He knows how to hook people inand keep them watching, and
that's why his YouTube channelis off the charts.
But he has been creatingcontent for a long time.
(15:44):
He was a nobody, creatingYouTubes that nobody watched for
years and years and sometimes,as hard as it is to understand
and comprehend that, it can takeyears and years and years of
content creation before you getreally, really good.
So don't expect to blow upovernight.
Speaker 1 (16:07):
And what I love about in that exact, in that same
kind of caption of what you'vejust said there, which obviously
we wholeheartedly agree withbecause, shit, I've been in this
game for like 10 years creatingcontent and still just building
and building and doing everyday.
But then, on the flip side ofthat, what I love is how we've
actually come together to proveto ourselves and prove to our
(16:31):
community that you can createcontent with no following and
get paid within 12 or 48 hours,like a few of our members from
learning our process.
And so I think in saying that,like, when we're talking about
this, we're talking about thekind of content that you create
for your business.
You create personally.
You need to learn and we'llmove on to confidence in a
(16:52):
second.
But part of this like the threadthat weaves through every
single C here and even us, isthat we've created and we've
leveraged something called UGCif you don't know what that is
user-generated content or videomarketing in a way that you can
leverage off a brand and learnfrom a brand quickly, get paid
(17:15):
by a brand quickly, and then youtake that confidence into your
own content.
You take that formula into yourown content.
Like recently, we've just beendoing some ads and we've taken
that formula into it and thehook rate and the hold that
we're getting of people actuallywatching our ads is incredible
Like it's insane, but we'velearnt that in the process.
(17:36):
So I love that we've uncovereda way for you to actually learn
this skill quickly and get paidfor it, which is the three Cs
content, confidence, cash flow,a billion.
Speaker 2 (17:52):
UGC just kind of knocks it all over on the head,
doesn't it?
Yeah, that's why we love UGC somuch and why we teach it to our
members because you do getbetter at the content, your
confidence grows, because yourcontent is getting better and
you get some cash flow.
Yeah, it's like the three Csthat just you know all come
together in one little businessmodel and with those three
(18:14):
things like when your contentgets better and your confidence
is better and you've got a bitof cashflow coming in it is so
much easier to build yourpersonal brand and your business
when you've got those three,you know, improving all the time
.
Speaker 1 (18:30):
Yeah, absolutely so, because these all kind of
intertwineine.
We'll move on to confidence andgive you kind of our action
step for confidence as well, andthen we'll wrap this all up in
a nice bow because, as you cansee, maybe it's all kind of it's
just a circle they allintertwine and they all connect.
So how can you pull from eachone to give to the other?
And so confidence is one ofthose things that you may have
(18:52):
heard us say before.
It's something I'm incrediblypassionate about.
The confidence is a muscle.
You have to train it.
If you want to get a six-pack,if you want to run a marathon,
if you want to bloody run theblock and you've never run
before you need to take one step.
One step turns to two, two tothree, blah-de-blah.
On you go.
You don't just get up and do itand do it well and do it
successfully.
(19:12):
You have to take those steps,and confidence is that exact
thing.
You have to create a 15 secondstory.
Okay, that's not too scary, itlasts for 24 hours.
I did it.
Now you do two stories.
Now you do three stories.
Now you do a reel.
Now you do a TikTok.
Now you do a YouTube.
Now you do a podcast.
These things take micro momentsin your life for maximum result
(19:36):
.
It's not going to happenquickly and the confidence
doesn't just burst out of you.
You're not born with it.
You have to kind of earn it foryourself, not earn it for
anyone else, but it's thatlittle voice in your head that's
talking to you.
That's what you have to kind ofkick out the park.
Every time you do something,you realize, oh, I can do it, oh
(19:59):
, I did do it, oh, nothing badhappened to me.
Oh, wait, somebody's commentedoh, they like it.
And that's what like.
If we go back to the ugc,that's what that does.
Is you create a video and abrand goes cool, here's 400.
And you go what for for that?
Oh, mate, like.
And then it builds from there,yeah.
Speaker 2 (20:19):
And if you bring it back to a real life situation,
that's not to do with content.
Like if I look back on my timeas a paramedic or a nurse, I was
not confident when I firststarted.
I was like, oh my God, I'mgoing to kill someone.
This is going to be a disaster.
What am I doing here?
You are a nutcase and you knowit was funny.
Actually, on my very first dayon road as a qualified paramedic
(20:39):
, rocked up there, met my firstyou know CI, which is clinical
instructor.
Our very first job I shit younot was a witness cardiac arrest
.
So we were there he was on hisbed, he was feeling funny, like,
oh, no, worries, we'll take youdown to hospital, and you know,
(20:59):
put him in the stretcher and mypartner closed the back door
and she was walking around thearound the ambulance and he
arrested right in front of myeyes.
I'm like, okay, this is, um,the worst day of my life.
Anyway, from that day forward,like you're not going to be
(21:21):
confident, but I had to step upand I had to just do it.
So I did it.
I went through the motions, Idid the things that I learned to
do and you know, every day thatI was on the road since then,
the confidence builds.
Every day you get up, you go towork, something happens.
You're not very confident at it, but you're like, okay, I've
done that, now what's next?
(21:42):
And you just keep building onit.
So content's the same, yourfirst video is going to be shit.
Speaker 1 (21:48):
I mean it's the same, but nobody's heart stops.
Speaker 2 (21:51):
No, yeah, but I love it, but nobody's heart stops.
No, yeah, yeah, but I love that.
I think it's so good thatsomeone goes.
Oh my God, that was justfucking amazing.
I'm going to die here.
Speaker 1 (22:00):
But it's yeah, if you can compare it.
In itself, I think it's such agood reminder because we get so
caught up in this world thatwe're in that we actually forget
that everything we do in ourlife is an uncomfortable
situation where we turn to theskill set that we've got.
And we've got that skill setbecause we've learned it, we've
trained in it, we've practicedit.
Speaker 2 (22:19):
You don't grow when you're not uncomfortable, like I
wouldn't have grown as aparamedic if I didn't make
myself uncomfortable everysingle day and it's just.
Speaker 1 (22:29):
it just fascinates me like we've got to dig more into
these stories, cause like thatlife just blows my mind Cause
like the biggest.
The worst thing that couldhappen in my career is ever was
like, oh no, kristen hit printand now there's a thousand pages
printed.
Like, seriously, there'snothing in my career.
Sorry, sorry, guys, I hit printagain.
(22:50):
My bad, that's that big, but Ireally loved the way that.
I hope that it makes people seethat in life we all are doing
uncomfortable things and themore we do them, the more
comfortable we become with them.
The more that we learn, themore that we find tricks and
(23:11):
ways to make it easier, make itbetter, make it more comfortable
.
I think it's really importantand especially it was nice.
It's nice to kind of walkoutside content creation and see
it from that standpoint because, like, it's such a massive
thing that you did and yet itstill relates to what you do now
in a different way, and I think, yeah, it's nice to get out of
(23:32):
this content space.
Speaker 2 (23:34):
I must say you might assume you know paramedics are
very confident.
They face huge challenges everyday.
But when I picked up my phoneto post my very first TikTok, I
went back to zero.
I went back to oh my god, Ican't do this.
This is so embarrassing likethe confidence is very low.
So it's different for lots ofdifferent things that you do,
(23:56):
but it's the same concept acrosseverything.
Speaker 1 (24:00):
The more you do it, the better you'll get, and then
also in that.
So then I would say to you doyou think that you know you
posted your tiktoks and you hadthat uncomfortable feeling, that
embarrassing feeling.
But then, when a brand saidyeah me, I'll give you three
hundred dollars for a video,what do you think flipped?
(24:21):
Or can you remember a feelingthat you were like fuck.
Speaker 2 (24:26):
Oh, I couldn't.
I couldn't believe it.
I'm like are you kidding me?
Like I'm literally like twoweeks into this TikTok thing and
you want to pay me money to dothat for you.
I think, and I think that'swhat we're going to talk about.
Next is the cashflow.
If you've got a little bit ofcash flow and a brand pays you
to create content for them, theconfidence goes up All of a
(24:47):
sudden.
You're like right, okay, I'vebeen paid.
I need to do a good job, so I'mgoing to work hard on getting
my content right.
My confidence is up a bitbecause this brand is paying me.
I've got some money.
That gives me more motivationto keep going.
I think that was a bigmotivation for me, because I
quit my job and I was just likethis has to work.
(25:08):
That cash flow was one of thebiggest reasons why I'm like
okay it's on.
This is on.
Speaker 1 (25:17):
Again like that just beautifully shows that all these
things integrate with eachother.
Like you know, if you'regetting that cash flow because a
brand pays you, your confidenceincreases, your content does
get better and we've seen thatthrough all of the members
inside our community.
The second they started UGC ascoaches and mentors.
We saw their content get betterinstantly.
(25:39):
Instantly, and they createdmore and they were being more
curious with their content andsharing, I think, better.
So you know, it's just againthat beautiful cycle.
Speaker 2 (25:49):
Yep, yep, and we've seen our members' confidence
grow overnight as well byworking with these brands,
because you're working alongside, basically, mentors who know
what works and they know whatthey want and they've asked you
for, you know specificdeliverables and whatnot, and so
you're getting guidance andyeah, instant feedback, because
(26:13):
when you're just posting intothe void, you know trying to
sell a five dollar product thatyou're getting is 200 views.
Speaker 1 (26:19):
You're shit.
No one wants your stuff.
Fuck stuff, fuck off Likethat's what you're getting
because you're not getting.
You're just getting thealgorithm being like not going
to show you to anyone.
Speaker 2 (26:27):
I'm going to feed you the through routes to tell you
that you're shit.
Yeah, and that's where yourconfidence sort of goes oh, okay
, this is not working, so that's, yeah, another reason why we
love UGC.
Because, yeah, and that cashflow, which is our next C, is
(26:48):
going to make a big differenceto not only your confidence but
also your motivation to keepgoing.
If you keep trying to push shitup a hill for six months, 12
months, two years and it's notworking, it's going to be really
hard to stick to it, eventhough sticking to it for a long
period of time is reallyimportant, because, yes, it's
very hard to get to the nextlevel.
(27:08):
Yeah, it's a long game, but ifyou can get some cash flow in
along the way.
Speaker 1 (27:15):
So part of the cash flow conversation and certainly
what we're talking about insidethe live webinar that we're
doing in February is we'rereally talking to you, certainly
if you're somebody that youknow.
Take me, for example, and wetalk about this inside the
webinar.
My journey is very differentfor me as I come from a brand of
marketing background.
Corporate career got maderedundant and was faced with
(27:39):
what do I do?
I either go back to work or youhave to create your own thing.
So I did that.
But within that, I've spentthousands of dollars on coaching
programs and courses and I'vedone the work.
I've been in them.
I've coached women around howto build their confidence, how
to build their personal brand,how to build their business
brand.
I've consulted to businesseslike very confident there.
(28:00):
But the thing that we'reteaching people is and the part
of the ego for me was I was notprepared to go to work.
I don't want to go back to anine to five.
So I had to find a way thatwould work for me, and sometimes
that meant that I would take oncontracts that took me away
from home, that I went andworked for businesses or I
(28:21):
worked from home from them andthat took up days and home, that
I went and worked forbusinesses or I worked from home
from them and that took up daysand hours.
That I wanted to be working onmy business right, that I wanted
to be working in my genre,building my coaching business
and whatever.
But this is before meeting Miaand building the Hype Hunt
Collective.
But in doing that, that took meaway from that focus and there
was nothing wrong with that.
That was still aligned withwhat I do.
But then when me or I met youand when we then kind of
(28:45):
combined forces and figured outhang on a minute, ugc is this
incredible thing that?
Take myself, for example.
I was doing UGC but didn'tactually know what it was called
.
Um, in that kind of realm, minewas more affiliate marketing or
just a brand ambassador.
I just love talking aboutbrands that I love, but was not
getting paid astronomical or atall for it.
And so when we kind of figuredthis out, the hang on a minute
(29:08):
if we can teach women that arein this position, like I was
trying to build their onlinebusiness, build their digital
product, build their empire, butI needed money, I needed more
cashflow.
Like, at the end of the day, Ineeded money, or my husband was
like cool, so like what's goingon, where this can be added in,
(29:29):
and we've seen that and we'vegot testimonials from him.
I mean, we've got Tracy theother day, who we're talking to,
that told us that the reasonshe's been able to create her
app and build her business isbecause UGC funded that for her.
It gave her a skill set shenever needed.
She said that it was somethingthat she didn't have to then dip
into a marketing budget becauseshe understood UGC.
(29:51):
Now she could market her ownbusiness better, she could build
her own business better.
And so if you're somebody that'slike, okay, I have got a
digital product, for example,and I want to sell my digital
product, no one's buying it andI don't really want to go back
to work, but I kind of need tostart adding another day or pick
up another day of work so thatI can fund this and build this
at nighttime.
There's nothing wrong with that, like we might all need to.
(30:13):
Well, we all need to do thatusually, but this is a way that
there is nobody else teaching askill set like this that
complements what you're alreadydoing, that shows you how to
create content that you will getpaid for by a brand, then you
can do that in your own businessor employ somebody else to do
it.
(30:33):
Because now you understand likeit's.
It's a really beautiful thing.
And for me, you know,reflecting on it and as we've
been building the um, thewebinar itself, we've been
having that real discussion.
You know, reflecting on it andas we've been building the
webinar itself, we've beenhaving that real discussion.
You know your, the way thatyou've come to it, mia, is that
it kind of flourished and builtyou and your business.
When you are now, and for me,I've had to kind of go, you know
(30:58):
what.
There's a real ego that I hadto put down and put her to the
side because it hurt to think,hang on, but I'm in brand and
marketing.
Like I should know this, Ishouldn't have to get a brand to
pay me.
Like that doesn't feel right.
But then, all of a sudden, whenwe were able to articulate in a
way that made sense, now Ican't think of a better fucking
way than to teach women how todo this skill set, that they get
(31:22):
paid to basically learnmarketing.
Yeah, like this is unbelievableand I just I want to make it
like this isn't BS.
Like this is what we'reteaching is a bullshit.
Like this works and it worksquickly.
You're not having to spendhours learning how to create a
course that may never sell.
Like you get to get paid now sothat you can take a break, take
(31:43):
a beat and build your courseand build your vision and, you
know, take it to the moon if youwant.
I think that's.
Speaker 2 (31:49):
Fund your business.
Like I've got a UGC job thatI've just sent the contract out
today $1,250 for a product thatI really want anyway, a $400
product that I really wantedanyway.
For a product that I reallywant anyway, a $400 product that
I really wanted anyway, that$1,250, we can put that straight
into ads to grow our business.
Yeah, and again I learn what'sgoing on in that brand, what
(32:14):
strategies they're using,looking at their metrics,
getting feedback for my contentfrom them.
And again we take that, welearn, we put it into our
business.
And you know, we've beenrunning ads and we're looking at
our hook rates and our holdrates and all that sort of stuff
and they're really really goodbecause we've learned this stuff
and you know that, like thatjob that we did a couple of
months ago, um, for a brand thatyou know represents something
(32:39):
that you truly believe in sunprotection.
Speaker 1 (32:41):
Yeah.
Speaker 2 (32:42):
And you're working with these brands and you're
like I love this brand, I lovetheir product, I get paid, I get
to be creative and that moneyit might've just paid the
mortgage that week, or Facebookads, or what have you.
So it's a bloody fucking nobrainer, if you ask me.
Speaker 1 (32:59):
I think that's what I love is like.
I love that we both kind ofcome to this from completely
different fucking worlds andthen we've seen the success
inside the community of thesewomen that are making a
difference and then hearingtheir stories and going, oh my
god, they get to get paid forcreating content and then they
get to also build their dreamand that funds it.
Like I think, and when we youknow these three C's, they are
(33:23):
all.
It's just a circle, like theyall pull on each other.
There's a never-ending loop ofthem and if you get it right,
that loop just keeps going andgoing and going and that is
going to be the foundation ofyour business.
So if you're not successful andyou're not making money and
you're struggling like fuck,this is the formula you need.
Speaker 2 (33:44):
Like this, like fuck, this is the formula you need.
Like like this is bullshit.
I just had two more season.
Not, not that's the three c's,but another two c's is, if
you're struggling with thisstuff, having a community to
link one big time and a coachWith those two things working on
content, confidence, cash flowyou're on a winner.
(34:05):
Yeah, you know you're going togo far and you're not going to
be, because sometimes creatingcontent for brands and getting
the jobs and all the ins andouts can be a little bit tricky
in the start.
You need someone to show youhow they've done it, how to do
it, how to reach thosemilestones quicker yeah, and a
community as well, where you canask your questions and network
(34:27):
with people and, you know, feela sense of community around a
common topic or what have you?
And a few cunts on the side, asa few friends as well.
You see they're flowing.
(34:47):
So what am I trying to?
Speaker 1 (34:52):
say here I think that's all you wanted to say.
Speaker 2 (34:53):
You just wanted might drop that one and be like yeah
yeah, a few tons on the side andthose things that like for us
you know that's what we builtour community for is to have
that support.
Speaker 1 (35:03):
We're there to coach you.
Then we teach you all of thesethings inside there because you
know the other part of it is isit's lonely.
It is so lonely to do this onyour own and you know, within
our community, even though wevirtually met each other, you
can still drop in the Facebookgroup and talk about the
struggles you're having or talkabout the wins or share anything
(35:24):
in there, and you feel like youare supported by a community of
women that get it, thatunderstand what you're having or
talk about the wins or shareanything in there, and you feel
like you are supported by acommunity of women that get it,
that understand what you'regoing through, that understand
sometimes you have good days andbad days and a high cash flow,
low cash flow.
You know you're stillstruggling to figure out your d
y, whatever that looks like.
There's still a community ofpeople there that go oh, I get
it, because if I tell my husbandthat he's like yeah okay, or
(35:45):
it's just like what do you like,what do you do the other day?
so side note, because we do sidenotes.
The other day I said to him, um, so he was trying to ask me a
question.
I said I'll just go like askchat, chippy t and he was like
chat, chat, tp what.
I was like, oh, stop it, getout of my face what.
Speaker 2 (36:01):
I mean, I had the exact same conversation with my
jays the other day.
He was filling out anapplication for something and
he's like, oh, I have to writesomething about this time.
I don't know what it was.
I'm like, just ask chat gbg.
He's like, how do I do that?
I'm like, oh my god, oh my god,I forget that.
Speaker 1 (36:17):
We're in.
Speaker 2 (36:17):
We are in a different , we're married, we're in the
same house, we love each other,but, damn, we live in different
worlds although it's nice when Isaid I'm like, oh, this brand
is going to pay me 1200 bucksfor this 400 product that you
know we were going to buyanyways, like uh sweet yeah, the
(36:39):
biggest thing for today is,like we said, we didn't want to
take huge action steps becausewe want you to take action.
Speaker 1 (36:46):
So, first of of all, let's just go back.
So, the three problems youmight be having your business
that we can certainly supportyou in inside the Hive Hub,
that's number one.
We've got all this stuff foryou.
But if you're like, but I justneed to take action today,
that's fine.
So, content creating contentlike hitting, go go to your
drafts.
Take that one action step.
Like Mia said, I want you to goto your drafts.
(37:12):
We both do tiktok, instagram,wherever your drafts are sitting
, find one and post it and whenyou do, tag us, because god damn
, we're gonna cheer you on yeah,post your draft and we'll do
the same, because I know there'sone in my draft folder that I'm
like I don't know, so I will dothe same, I'll let you know.
Um, that's one action forcontent is post the damn draft
for confidence.
It's do the damn thing.
It's one step forward.
(37:34):
If you are standing still, youare going fucking nowhere.
One step, it does not matterhow small it might be that today
you go.
Okay, I'm just going to do thestory, I'm just going to do a
story post.
I'm just going to do a storypost.
30 seconds goes tomorrow.
Do that, it's fine, it's onestep, all right.
And then the cashflow part ofit is maybe a little bit more
(37:55):
tricky, but it loops in again.
So if you post that piece ofcontent, you've lifted your
confidence because you've donethat.
And then maybe, if you want tothink about you GC or you're
curious about it, find somethingin your home that you love,
create a piece of content aboutit.
Content the brand, contact thebrand.
Tag them, email them, emailthem, just DM them.
(38:19):
Do what I do jump into theirvoice DMs.
Speaker 2 (38:22):
Corner them.
But the worst thing that'sgoing to happen is they'll ghost
you or they'll say no thanksyeah, and if then you go, you
get cold feet.
Speaker 1 (38:30):
You're like, oh my god.
They said, yes, I don't knowwhat to do.
Well then, come into the whole.
I've have a more bloody well,teachers a lot of times that
will happen.
Speaker 2 (38:38):
They'll actually reply and you're like, oh shit,
what have I done?
You know you could get, youknow, some money, so that is
today's action steps, if youneed them repeated.
Speaker 1 (38:48):
You want to just rewind a little bit, because we
don't need to go back there,because what we are going to do
now is loves, don't love wehaven't done this for a while,
have we?
No, and I really miss thembecause I've got some good ones
today.
So do you want to go first?
What's your love?
Don't like have you done yourhomework?
Yeah, I've done my homework.
Speaker 2 (39:03):
I have so me lovely mother has bought me a Ninja
Creamy for Christmas.
Have you tried or seen?
Speaker 1 (39:11):
them?
No, Actually is one of ourmembers.
Does she test it on her test itTuesday?
Speaker 2 (39:17):
Yes, I believe she got gifted that and worked with
them.
Amazing, pretty big brand Gotit for free.
Amazing Yep Got some money outof that.
So that's great for her.
But they're yeah, they're goingviral on tiktok.
It's just a nice cream maker,but you can make healthy ice
creams if you want to go thatway.
(39:37):
Um, but you know, literally youget a can of pineapple, let's
just say, or your favorite fruit.
You dump it, the thing, you putit in the freezer and then you
put it in the machine and itcomes out like creamy sorbet,
like delicious.
I've done protein shakes, soI'm on the College Co Violet
(40:02):
Crumble Protein Shakes.
Make it up, put it in thefreezer, whip it up.
It is like a delicious creamyice cream.
All right, ten out of ten.
Speaker 1 (40:12):
All right, let's do some UGC for them, because I'm
pretty keen on that.
Speaker 2 (40:15):
Yeah, yeah, don't go buy it, just do some UGC for
them, ugc.
Speaker 1 (40:20):
All right, good to know.
Speaker 2 (40:21):
Yep rate.
It Don't love this week ispacking lunches.
Both of my kids are in schoolnow, which is, you know,
bittersweet get more time tomyself but it's double the
lunches and I just I can't thinkabout what to pack them.
I'm running out of ideas.
Speaker 1 (40:40):
I'm not a fancy mom Like we're literally Vegemite
sandwiches.
A piece of fruit, half a muffin.
Well, by half a muffin I buylike big muffins, or I make big
muffins and halve them.
And then a handful of chips anda yogurt packet.
Catcher.
Speaker 2 (40:52):
Yep, yep.
You see all these mums doingthe bento boxes, the little cut
up pieces.
I used to have a frozensandwich, not the good kind.
When I was a kid I used to havea frozen sandwich.
Yep, a frozen breaker.
You know those ice creambreakers or whatever.
A bag of shapes and an applethat I wouldn't eat.
Speaker 1 (41:15):
But yeah, now I'm just like oh gosh, I've got to
come up with all these, I've gota hot tip I don't know about
you if you do this, but when thekids come home I used to like
have a little snack for them orsomething, because if you don't
feed them immediately they'rerogue.
So now I just say to them getyour bags out, get lunchbox,
finish that then I'll make yousomething nice.
And I'm like that's a smartduck, because if not they'd have
their snack and then I'd openthe lunchboxes and be like you
(41:36):
guys didn't eat anything.
Speaker 2 (41:39):
So now they eat it at school.
Speaker 1 (41:41):
They're like Mom, we ate our lunch and I don't want
that shit at 4 o'clock Crustysandwiches.
Speaker 2 (41:51):
Oh, thank God for tuck shop too, because that
saves me one day a week whereI'm like okay, tuck shop Friday.
Yeah.
So, anyway, how about yourself?
Speaker 1 (41:59):
So my don't love this week is I've talked about this
before and I actually think it'ssomething that I'm going to
have to go to like a pelvicfloor physio or something.
I've got a sore lower backagain, like I think I put it out
like literally like a weekbefore I get my period, I think
my whole muscles like where'sthe loosey goosey?
And then I did something andthen so I haven't been able to
bend over for like a week.
It's so painful.
(42:20):
And then I did this tiktok deepdive because of course you do
that instead of going to thephysio about I can't even
remember what it's calledsomething, what's the um?
I took a screenshot because Icouldn't even spell what this
thing was, but it was like theseparation of your abs down the
bottom.
Yeah, it's like direct dialsomething, something I don't
(42:40):
know what it's called anyway,it's like from having kids, like
from having kids, like it allseparates out yeah, and my kids
were enormous and my stomach wasenormous and like the
separation of my abs isn't toobad, but I think like my posture
is really bad and so I'm allcurved back, anyway.
So that's why I don't love isit's sore as hell and so I'm
going to have to.
So I've got like a little planthat ChatGPT helped me create to
(43:02):
actually just work solely 10minutes a day on the deep, deep
lower core stuff, because I knowthat I stand funny, anyway.
So that's my don't love,because it means that nothing
can happen.
Like there's shit all over thefloor that I'm like I can't pick
it up.
Speaker 2 (43:17):
Well, that's you just say to your partner or whatever
like I can't do it, I don'tlike feeling like this.
Speaker 1 (43:22):
So anyway, that's my don't love, but my love is
Netflix.
The Ned Brockman special, hisrunning thing, oh my God, Like
this.
Shit sets my soul on fire whenpeople do amazing shit and you
realize that humans areunbelievable when they put their
mind to something, especiallywhen it is like a fitness health
challenge, because it justproves to me that your mind will
(43:45):
forever outrun your body.
So if you haven't seen it, youdon't know about Ned.
He ran from Western Australiato Bondi and I think he raised I
don't want to put an exactnumber- I reckon it was either
$2.8 million or nearly $3million.
And when he started he wasn'tthat well known but he kind of,
through social media, throughposting, and then when he got to
(44:07):
bondi like I've even gotgoosebumps thinking about it I
cried at the end of this thingI'm a happy cry when people do
amazing shit like that.
I'm just like and like his momwas by his side the whole time.
He ran a hundred kilometersevery fucking day without fail
and there were moments where,like his muscles had ripped off
his calf and he had a teamaround him that was just his
(44:29):
family and he ran this thing andit just like the human spirit.
I was like like just restoredmy faith in just.
We can't actually do anything.
It's what we tell ourselves wecan't do, which is goes back to
my lower back because I'm likeman up dickhead like this guy
ran across Australia.
You're like I can't pick up thekids' shoes from the floor.
Speaker 2 (44:47):
Poor you and people will be just sitting on their
couch watching that on Netflixand going oh my God, what am I
doing with my life?
This guy's running the countryand I'm on the couch watching
Netflix.
Speaker 1 (44:59):
So I highly recommend it.
Like it just.
I don't know.
I love watching stuff like thatbecause it just reminds me that
, like when I work out and whenI do fitness not that I'm
anything special, but there'ssomething about it that just
hits my soul in terms of you'reokay, like life's good, like you
can, you're so lucky that yourbody can function like this,
like it's just.
(45:19):
I highly recommend it.
Like I'd watch it again andprobably cry in all the same
spots because that's just how Iroll.
Speaker 2 (45:26):
I can't have Netflix because I'll just watch too much
TV.
Speaker 1 (45:28):
So I'm like no, no, but instead you just scroll
TikToks and send them to me.
I'm like dude, I'm watchingNetflix.
Speaker 2 (45:33):
Yeah, yeah, you've got to get your TikTok on there.
Tiktok's great mate.
Speaker 1 (45:38):
Oh, you crazy cats We've got to get out of here.
We'll see you next week.
Speaker 2 (45:48):
Bye-bye boy.
That was fucking sick.
Speaker 1 (45:50):
See, we're way better when we just riff and we just
fucking do whatever.
So many good ones too.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, Guys beprofessional guys, let's go kids
(00:56):
.
Okay, there's that intro done.
Speaker 1 (01:03):
No talkie-talkie before the podcast.
No talky talky before thepodcast.
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
fucking.
I knew I'd stuff this up.
You know what?
Welcome to the I Am thatContent Creator podcast.
I'm not even going to read thespiel because my brain can't
function today to do it.
So welcome guys.
Speaker 2 (01:25):
Love.
That intro Isn't it real.
Speaker 1 (01:27):
I just knew that it wasn't going to happen and I was
like, why am I even pretending?
And I just feel like I mean, hi, everyone, hi, how are you?
Firstly, because I feel likeit's been a long time between
potties, because we, like, didsome batching and then you've
done, I guess, one, and I just,yeah, I feel like it's been a
while.
Speaker 2 (01:45):
It's been a while trusty, but hey, we've just got
to make it work.
And if you can't read an intro,just go for it.
Speaker 1 (01:52):
Yeah, can I just tell you something, because I kicked
it under the desk and for thoseof you that aren't watching,
because you've got a podcast, goto the YouTube when I put this
up.
But my son has made A literalrifle out of paper.
Gee, that's really good.
All right, those of you who areon the podcast, my son has made
like a literal rifle out ofpaper and it's really freaking
(02:13):
good and I don't know how.
Like he's a little farm boy buthe doesn't have a rifle.
We don't like show him thingslike that and he just he's a
boy's boy and sometimes he tellsme no, mum, it's not a gun,
it's my poker.
I'm like all right, champ,whatever.
Speaker 2 (02:28):
Anyway, your poker.
That looks like a rifle.
Speaker 1 (02:31):
Yeah, just kicked it out of the desk.
I'm like what's that?
Speaker 2 (02:34):
Oh that'd be the poker rifle.
Speaker 1 (02:36):
So, first of all, mia and I thought we'd do something
a little bit different, becauseMia's well, you can tell the
story of the book and then we'llread something from it.
Speaker 2 (02:43):
Yeah.
So my sister gave me a book.
When was it?
It must have been overChristmas holidays.
It was Christmas.
It was Christmas, yep.
And it's a beautiful book.
It stands out so nicely, thegraphics and everything are
beautiful.
It's a book by Florence Givencalled Women Living Deliciously.
Go and read it.
It's a bit of a powerhouse bookand it just makes you feel like
(03:07):
doing anything you want as awoman.
It gives you that fuck yeah.
Power, and we thought that wewould read a quote from her book
every now and then, becausesome of the quotes inside there
are just really powerful.
But it's an awesome book andKristen's bought the book as
well.
Speaker 1 (03:24):
Yeah Well, mia sent me all these screenshots over
Christmas.
Like my sister bought me thisbook and then she's
screenshotting it all, I waslike oh, oh, oh.
And then I nearly bought, Inearly went and got an Audible
because I think it's the kind ofbook that I'd love on Audible.
But as you're sending throughthe screenshots.
I've been on my ADHD medication.
Speaker 2 (03:37):
I can actually read books now, and when a book looks
like that and is really prettyand the graphics are awesome and
the message is powerful, it'skind of hard to put down.
Speaker 1 (03:52):
I know, and then I always put something underneath
the podcast mic because we don'thave stands and I was like I
walked past this book justbefore we started.
I was like nah, fuck it.
Speaker 2 (04:11):
I'm going to put it on this, and then we're going to
read a cheeky quote, guys.
Speaker 1 (04:13):
So the quote that we have decided for today is you
don't have to wait for perfect,you just have to fucking begin.
Speaker 2 (04:16):
And that is an us in a nutshell yep, yep.
And just remember that all thetime too.
Like perfection is boring, Ithink, um, just let's go for.
Speaker 1 (04:25):
I mean perfection.
If we were perfection, mate, wewould have tried to do that
intro about six times and thenbe like oh wait, now we have to
stop recording, go to school,pick up.
So perfection, just action, isbetter than perfection, which is
kind of exactly what we'regoing to talk to you guys about
today, because, as Mia and I do,we just have continuous
conversations around how tocreate better content, how to
(04:47):
gain more confidence, how to doall the things, and then we've
come up with, like a cheekylittle, I suppose, if you're
having any problems with yourcontent, if you're really
struggling to be seen in the 200jail, if you're lacking the
confidence to even hit record,if you're in a cashflow I don't
know fucking standstill, thenthis podcast is for you.
(05:07):
We're going to go through justsome ideas, some suggestions and
some actions that you can taketo move forward, and they might
not be massive steps, but we'rehere to take steps.
In general, I suppose.
Yeah.
Speaker 2 (05:18):
So we're hitting on the big three C's which I think
a lot of people struggle with.
You're a big C.
Speaker 1 (05:26):
There's actually five Cs here, there's three that
we're going to talk about, andthen there's you and I.
Speaker 2 (05:31):
Sorry, we love a big C.
Yeah, so the three Cs that weare talking about is content,
confidence and cash flow, and ifyou haven't struggled with any
of these in your business, Ireckon you're a big fat liar.
Yeah, fuck off and go somewhereelse.
You're a big fat C.
Speaker 1 (05:51):
You're the sick C.
Speaker 2 (05:53):
So we're all about the C's today, so do we want to
start off with the first C,which is content yeah, well,
content's kind of what our jamis in terms of.
Speaker 1 (06:03):
For those of you that have been around the bush with
us, you'll know if you're justlistening to this podcast for
the first time.
Sorry about the start, butyou're in a really safe space.
Speaker 2 (06:13):
So we're like we should listen to these girls.
Speaker 1 (06:15):
The podcast is amazing.
Then they tune in like um what.
Speaker 2 (06:20):
Get rogue yes.
Speaker 1 (06:22):
No, we do love and we preach that catalyst.
That content is the catalyst toget you paid, and what we mean
by that is, no matter whatbusiness you're in brick and
mortar, online, um, wherevercontent is what gets you paid,
it's what gets you seen, it'swhat gets you out there.
You know the amount ofbusinesses and probably not so
much now, but the amount ofbusinesses only in the last few
(06:45):
years.
The second I see a businessonline or hear someone says oh,
have you seen so-and-so?
The first thing I will do is goand find the Instagram.
If they're not on Instagram,I'm like you're not a business,
like, what's the point?
So, or you go to the TikTok oryou know Facebook.
You have to have a presenceonline and the best part about
that is it's free.
Now we do know from the wholeTikTok upturn that has been that
(07:10):
even though it's a free space,you don't own it.
So there's other things that wewon't talk about today, but at
the end of the day, if you wantto have the confidence, have the
cashflow, have any of that like, content is the foundation, and
Mia and I obviously notobviously, if you're just new
here Mia and I have a littlesecret backdoor double dip that
(07:31):
we are teaching inside ourcommunity constantly about how
you can get all three of thesethings to magically work for you
in a way that, honestly, thereis not a fucking guru around
teaching this, and I love that.
We've stumbled across our exactmethod that we'll talk about in
our live webinar coming up inFebruary, but today we're just
(07:52):
going to talk about the wholeidea that content is the
catalyst to get you paid.
What does that actually mean?
So let's kind of maybe dip intowhat that means.
If you're someone that iscontinuously creating content
and you're continuously pushingout content and you're in the
200 view jail or you're notgetting into any interaction, or
people aren't giving youanything on your content, what's
(08:17):
something that we might be ableto share with you today, mia
and not you, you obviously know,but the person listening that
we can actually share with you.
That is going to give you justone Like.
We don't want to overload youwith 50 things that you have to
do.
We're going to try and give youone, maybe two key things for
each three of these so that youcan go away and take action,
(08:39):
because if you're not takingaction, you're just standing
still.
So anything that comes to mindlike first off, mia, that we can
share around.
You know, if you're stuck incontent, what does that mean?
Yeah, so.
Speaker 2 (08:52):
I mean, everyone has started out with zero followers,
zero engagement, zero nutter.
So don't be too discouraged ifyou know you've been posting for
a few months or even a year andyou're still struggling to get
the views, get the engagement,get the results.
(09:14):
Content is one of those thingsthat, if you don't work on it
and if you don't realize thatit's the biggest factor in all
of this, it's going to be hardto move forward.
But it's something that doesn'tcome naturally to many people.
You have to practice it, youhave to post the content, you
have to get messy.
(09:35):
Don't be a perfectionist, justget it out there, because the
more you do it, the easier it'sgoing to become.
And you know our method, whichwe'll talk to you about later,
is almost a way that yourcontent becomes better naturally
over time, because you'reactually focusing on it and
(09:58):
you're looking into it more.
And when I say like I think alot of people spend too much
time on things that don't matter, so it might be their website,
or it might be their stance, orthe graphics or the logo and all
these little bits and piecesthat don't mean shit if you
don't get the content right.
Speaker 1 (10:19):
And usually what you're doing when you're doing
that busy work is you'reavoiding the uncomfortable stuff
that is going to actually makea change, move the needle, get
people to notice you.
And you know, I think, if we goback, the quote that we read
from that book couldn't havebeen more perfect in terms of
your content.
If you're consuming too muchcontent and we see this time and
(10:42):
time again hell, we, we do itlike we are not perfect.
We will happily tell you thatsometimes me and I have to be
like, stop consuming the content, stop sharing the things and do
it, but that can actually bereally detrimental to your
growth.
Like if you're consuming somuch content to the point where
you're listening to every singleguru, you're taking in all
their notes, you're're savingeverything.
(11:03):
What that actually does to yourmentality, what that does to
your mindset, is it basicallysays to you you're not actually
good enough.
So if you're going to post thatthing and it's not as good as
that guru told you, then you'regoing to get 200 views or a
hundred views and no one's goingto care, and so why would you
even bother?
Like, I really want to ask youright now if you're listening
(11:24):
and be really, really honest andI will be, because I've said it
to myself are there times whereyou create a piece of content
and, fuck, it's probably reallygood.
Like, let's be honest, it'sprobably good.
And then you watch it and yougo, yeah, this is good.
And then all of a sudden you'reabout to hit post and then some
little voice comes inside yourhead and does a bit of like, oh
(11:45):
yeah, but remember, like thatguru you saw recently that said
if the hook isn't good enough,people won't watch past three
seconds.
So I probably wouldn't postthat because I want to watch it.
And then that's just a waste oftime, exactly, and in that
moment you have two choices tolisten to that little voice and
go, oh yeah, no, I won't, cool,then nobody gets to see your
stuff.
Nobody gets like you couldchange one person's life with a
(12:08):
piece of content and if youdon't post that, you're taking
that away from them.
So you know, you might get 200views, you might get no
interaction, but that's going toteach you something as well.
That is going to say, okay,that didn't land, but you know
what?
Like something might've worked,and that's where your analytics
come in.
But I think that's reallyimportant to remember.
Speaker 2 (12:29):
Yeah, and just on that point, we've built multiple
six figures in our business inthe fucking 200 view gel.
So the numbers don't matter.
And I remember a girl said itmust have been a TikTok I saw a
long time ago she's like just goand post all your drafts.
Just a reminder to post yourdrafts, because nine times out
of ten that one video sitting inyour draft is the one that's
(12:52):
going to go viral or the onethat's going to bring you an
opportunity.
And I've done that before andI've posted drafts.
I'm like, oh, it went prettywell.
I thought it was shit, butobviously it wasn't, because
it's that content that you sortof just don't overthink and you
just create it off the cuff.
Speaker 1 (13:10):
It could be, it could be that one and I don't know
about you, mia, but I know theamount of content that I'll
create in the moment when I'mpassionately feeling something.
Now, I'm a manifestinggenerator and I'm a responder.
I'm also an emotional.
I'm the emotional way for thoseof the you know human design.
So when I'm passionate aboutsomething, you're gonna know
about it and I'll often dosomething and then I'll put it
in my drafts and then I'll goand edit it and I'll be watching
(13:32):
it like, oh, I don't know,maybe not, I don't know, maybe
you could do that better, orwhatever.
You know the voice goes throughyour head because, yes, I also
have a voice in my head andsometimes she's a fucking bitch,
sometimes she a damncheerleader.
She can be a bitch, um.
But I think you know in thatmoment, like if you just post
(13:52):
the content and you don'toverthink it, like there's a
difference and I know for myselfand my personal brand, what
I've built, nothing I would saywould be detrimental to my brand
.
Or I know that my gut feelingwould be like you just needed
that out of your system.
But usually it's an emotionalmoment where I'm answering, I'm
responding to something aroundme that I think needs to be said
and when I've actually postedthat piece of content.
(14:15):
That's when people are like, ohmy gosh, thank you so much for
doing that.
I felt that, yeah, that's wherethe magnetism comes in and
that's what we talk about whenwe talk about authenticity in
content.
It's not making up this fakeauthenticity, it's literally you
dropping something that isclose to you in a way that
(14:35):
teaches something to somebodythrough your story, and we'll do
more episodes around thatauthentic story.
But that's the kind of contentthat if you are responding to
something and you know yourhuman design even better, like
dig into that.
But I think that's the kind ofcontent that sometimes you just
got to post it Like don't even.
Sometimes I don't even editthem because I'm like I know
that was good, but I can't watchit again.
(14:56):
I'm just going to go and thenall of a sudden I pick up my
phone like oh damn, people lovethat Amazing.
Speaker 2 (15:01):
Yeah, yeah.
And sometimes people are a bitsick of the over editing and the
over production and they justwant to connect with real people
.
And I want to bring up a pointabout you know you might have
started a TikTok or an Instagramaccount in the past six months
or a year and you know you'relooking at other people thinking
, oh my God, look at all theirviews, look at all their
engagement.
(15:21):
You don't know how long they'vebeen creating content for you.
Look at Mr Beast right, he's africking catrillionaire if
that's a word.
And he knows content.
He knows how to hook people inand keep them watching, and
that's why his YouTube channelis off the charts.
But he has been creatingcontent for a long time.
(15:44):
He was a nobody, creatingYouTubes that nobody watched for
years and years and sometimes,as hard as it is to understand
and comprehend that, it can takeyears and years and years of
content creation before you getreally, really good.
So don't expect to blow upovernight.
Speaker 1 (16:07):
And what I love about in that exact, in that same
kind of caption of what you'vejust said there, which obviously
we wholeheartedly agree withbecause, shit, I've been in this
game for like 10 years creatingcontent and still just building
and building and doing everyday.
But then, on the flip side ofthat, what I love is how we've
actually come together to proveto ourselves and prove to our
(16:31):
community that you can createcontent with no following and
get paid within 12 or 48 hours,like a few of our members from
learning our process.
And so I think in saying that,like, when we're talking about
this, we're talking about thekind of content that you create
for your business.
You create personally.
You need to learn and we'llmove on to confidence in a
(16:52):
second.
But part of this like the threadthat weaves through every
single C here and even us, isthat we've created and we've
leveraged something called UGCif you don't know what that is
user-generated content or videomarketing in a way that you can
leverage off a brand and learnfrom a brand quickly, get paid
(17:15):
by a brand quickly, and then youtake that confidence into your
own content.
You take that formula into yourown content.
Like recently, we've just beendoing some ads and we've taken
that formula into it and thehook rate and the hold that
we're getting of people actuallywatching our ads is incredible
Like it's insane, but we'velearnt that in the process.
(17:36):
So I love that we've uncovereda way for you to actually learn
this skill quickly and get paidfor it, which is the three Cs
content, confidence, cash flow,a billion.
Speaker 2 (17:52):
UGC just kind of knocks it all over on the head,
doesn't it?
Yeah, that's why we love UGC somuch and why we teach it to our
members because you do getbetter at the content, your
confidence grows, because yourcontent is getting better and
you get some cash flow.
Yeah, it's like the three Csthat just you know all come
together in one little businessmodel and with those three
(18:14):
things like when your contentgets better and your confidence
is better and you've got a bitof cashflow coming in it is so
much easier to build yourpersonal brand and your business
when you've got those three,you know, improving all the time
.
Speaker 1 (18:30):
Yeah, absolutely so, because these all kind of
intertwineine.
We'll move on to confidence andgive you kind of our action
step for confidence as well, andthen we'll wrap this all up in
a nice bow because, as you cansee, maybe it's all kind of it's
just a circle they allintertwine and they all connect.
So how can you pull from eachone to give to the other?
And so confidence is one ofthose things that you may have
(18:52):
heard us say before.
It's something I'm incrediblypassionate about.
The confidence is a muscle.
You have to train it.
If you want to get a six-pack,if you want to run a marathon,
if you want to bloody run theblock and you've never run
before you need to take one step.
One step turns to two, two tothree, blah-de-blah.
On you go.
You don't just get up and do itand do it well and do it
successfully.
(19:12):
You have to take those steps,and confidence is that exact
thing.
You have to create a 15 secondstory.
Okay, that's not too scary, itlasts for 24 hours.
I did it.
Now you do two stories.
Now you do three stories.
Now you do a reel.
Now you do a TikTok.
Now you do a YouTube.
Now you do a podcast.
These things take micro momentsin your life for maximum result
(19:36):
.
It's not going to happenquickly and the confidence
doesn't just burst out of you.
You're not born with it.
You have to kind of earn it foryourself, not earn it for
anyone else, but it's thatlittle voice in your head that's
talking to you.
That's what you have to kind ofkick out the park.
Every time you do something,you realize, oh, I can do it, oh
(19:59):
, I did do it, oh, nothing badhappened to me.
Oh, wait, somebody's commentedoh, they like it.
And that's what like.
If we go back to the ugc,that's what that does.
Is you create a video and abrand goes cool, here's 400.
And you go what for for that?
Oh, mate, like.
And then it builds from there,yeah.
Speaker 2 (20:19):
And if you bring it back to a real life situation,
that's not to do with content.
Like if I look back on my timeas a paramedic or a nurse, I was
not confident when I firststarted.
I was like, oh my God, I'mgoing to kill someone.
This is going to be a disaster.
What am I doing here?
You are a nutcase and you knowit was funny.
Actually, on my very first dayon road as a qualified paramedic
(20:39):
, rocked up there, met my firstyou know CI, which is clinical
instructor.
Our very first job I shit younot was a witness cardiac arrest
.
So we were there he was on hisbed, he was feeling funny, like,
oh, no, worries, we'll take youdown to hospital, and you know,
(20:59):
put him in the stretcher and mypartner closed the back door
and she was walking around thearound the ambulance and he
arrested right in front of myeyes.
I'm like, okay, this is, um,the worst day of my life.
Anyway, from that day forward,like you're not going to be
(21:21):
confident, but I had to step upand I had to just do it.
So I did it.
I went through the motions, Idid the things that I learned to
do and you know, every day thatI was on the road since then,
the confidence builds.
Every day you get up, you go towork, something happens.
You're not very confident at it, but you're like, okay, I've
done that, now what's next?
(21:42):
And you just keep building onit.
So content's the same, yourfirst video is going to be shit.
Speaker 1 (21:48):
I mean it's the same, but nobody's heart stops.
Speaker 2 (21:51):
No, yeah, but I love it, but nobody's heart stops.
No, yeah, yeah, but I love that.
I think it's so good thatsomeone goes.
Oh my God, that was justfucking amazing.
I'm going to die here.
Speaker 1 (22:00):
But it's yeah, if you can compare it.
In itself, I think it's such agood reminder because we get so
caught up in this world thatwe're in that we actually forget
that everything we do in ourlife is an uncomfortable
situation where we turn to theskill set that we've got.
And we've got that skill setbecause we've learned it, we've
trained in it, we've practicedit.
Speaker 2 (22:19):
You don't grow when you're not uncomfortable, like I
wouldn't have grown as aparamedic if I didn't make
myself uncomfortable everysingle day and it's just.
Speaker 1 (22:29):
it just fascinates me like we've got to dig more into
these stories, cause like thatlife just blows my mind Cause
like the biggest.
The worst thing that couldhappen in my career is ever was
like, oh no, kristen hit printand now there's a thousand pages
printed.
Like, seriously, there'snothing in my career.
Sorry, sorry, guys, I hit printagain.
(22:50):
My bad, that's that big, but Ireally loved the way that.
I hope that it makes people seethat in life we all are doing
uncomfortable things and themore we do them, the more
comfortable we become with them.
The more that we learn, themore that we find tricks and
(23:11):
ways to make it easier, make itbetter, make it more comfortable
.
I think it's really importantand especially it was nice.
It's nice to kind of walkoutside content creation and see
it from that standpoint because, like, it's such a massive
thing that you did and yet itstill relates to what you do now
in a different way, and I think, yeah, it's nice to get out of
(23:32):
this content space.
Speaker 2 (23:34):
I must say you might assume you know paramedics are
very confident.
They face huge challenges everyday.
But when I picked up my phoneto post my very first TikTok, I
went back to zero.
I went back to oh my god, Ican't do this.
This is so embarrassing likethe confidence is very low.
So it's different for lots ofdifferent things that you do,
(23:56):
but it's the same concept acrosseverything.
Speaker 1 (24:00):
The more you do it, the better you'll get, and then
also in that.
So then I would say to you doyou think that you know you
posted your tiktoks and you hadthat uncomfortable feeling, that
embarrassing feeling.
But then, when a brand saidyeah me, I'll give you three
hundred dollars for a video,what do you think flipped?
(24:21):
Or can you remember a feelingthat you were like fuck.
Speaker 2 (24:26):
Oh, I couldn't.
I couldn't believe it.
I'm like are you kidding me?
Like I'm literally like twoweeks into this TikTok thing and
you want to pay me money to dothat for you.
I think, and I think that'swhat we're going to talk about.
Next is the cashflow.
If you've got a little bit ofcash flow and a brand pays you
to create content for them, theconfidence goes up All of a
(24:47):
sudden.
You're like right, okay, I'vebeen paid.
I need to do a good job, so I'mgoing to work hard on getting
my content right.
My confidence is up a bitbecause this brand is paying me.
I've got some money.
That gives me more motivationto keep going.
I think that was a bigmotivation for me, because I
quit my job and I was just likethis has to work.
(25:08):
That cash flow was one of thebiggest reasons why I'm like
okay it's on.
This is on.
Speaker 1 (25:17):
Again like that just beautifully shows that all these
things integrate with eachother.
Like you know, if you'regetting that cash flow because a
brand pays you, your confidenceincreases, your content does
get better and we've seen thatthrough all of the members
inside our community.
The second they started UGC ascoaches and mentors.
We saw their content get betterinstantly.
(25:39):
Instantly, and they createdmore and they were being more
curious with their content andsharing, I think, better.
So you know, it's just againthat beautiful cycle.
Speaker 2 (25:49):
Yep, yep, and we've seen our members' confidence
grow overnight as well byworking with these brands,
because you're working alongside, basically, mentors who know
what works and they know whatthey want and they've asked you
for, you know specificdeliverables and whatnot, and so
you're getting guidance andyeah, instant feedback, because
(26:13):
when you're just posting intothe void, you know trying to
sell a five dollar product thatyou're getting is 200 views.
Speaker 1 (26:19):
You're shit.
No one wants your stuff.
Fuck stuff, fuck off Likethat's what you're getting
because you're not getting.
You're just getting thealgorithm being like not going
to show you to anyone.
Speaker 2 (26:27):
I'm going to feed you the through routes to tell you
that you're shit.
Yeah, and that's where yourconfidence sort of goes oh, okay
, this is not working, so that's, yeah, another reason why we
love UGC.
Because, yeah, and that cashflow, which is our next C, is
(26:48):
going to make a big differenceto not only your confidence but
also your motivation to keepgoing.
If you keep trying to push shitup a hill for six months, 12
months, two years and it's notworking, it's going to be really
hard to stick to it, eventhough sticking to it for a long
period of time is reallyimportant, because, yes, it's
very hard to get to the nextlevel.
(27:08):
Yeah, it's a long game, but ifyou can get some cash flow in
along the way.
Speaker 1 (27:15):
So part of the cash flow conversation and certainly
what we're talking about insidethe live webinar that we're
doing in February is we'rereally talking to you, certainly
if you're somebody that youknow.
Take me, for example, and wetalk about this inside the
webinar.
My journey is very differentfor me as I come from a brand of
marketing background.
Corporate career got maderedundant and was faced with
(27:39):
what do I do?
I either go back to work or youhave to create your own thing.
So I did that.
But within that, I've spentthousands of dollars on coaching
programs and courses and I'vedone the work.
I've been in them.
I've coached women around howto build their confidence, how
to build their personal brand,how to build their business
brand.
I've consulted to businesseslike very confident there.
(28:00):
But the thing that we'reteaching people is and the part
of the ego for me was I was notprepared to go to work.
I don't want to go back to anine to five.
So I had to find a way thatwould work for me, and sometimes
that meant that I would take oncontracts that took me away
from home, that I went andworked for businesses or I
(28:21):
worked from home from them andthat took up days and home, that
I went and worked forbusinesses or I worked from home
from them and that took up daysand hours.
That I wanted to be working onmy business right, that I wanted
to be working in my genre,building my coaching business
and whatever.
But this is before meeting Miaand building the Hype Hunt
Collective.
But in doing that, that took meaway from that focus and there
was nothing wrong with that.
That was still aligned withwhat I do.
But then when me or I met youand when we then kind of
(28:45):
combined forces and figured outhang on a minute, ugc is this
incredible thing that?
Take myself, for example.
I was doing UGC but didn'tactually know what it was called
.
Um, in that kind of realm, minewas more affiliate marketing or
just a brand ambassador.
I just love talking aboutbrands that I love, but was not
getting paid astronomical or atall for it.
And so when we kind of figuredthis out, the hang on a minute
(29:08):
if we can teach women that arein this position, like I was
trying to build their onlinebusiness, build their digital
product, build their empire, butI needed money, I needed more
cashflow.
Like, at the end of the day, Ineeded money, or my husband was
like cool, so like what's goingon, where this can be added in,
(29:29):
and we've seen that and we'vegot testimonials from him.
I mean, we've got Tracy theother day, who we're talking to,
that told us that the reasonshe's been able to create her
app and build her business isbecause UGC funded that for her.
It gave her a skill set shenever needed.
She said that it was somethingthat she didn't have to then dip
into a marketing budget becauseshe understood UGC.
(29:51):
Now she could market her ownbusiness better, she could build
her own business better.
And so if you're somebody that'slike, okay, I have got a
digital product, for example,and I want to sell my digital
product, no one's buying it andI don't really want to go back
to work, but I kind of need tostart adding another day or pick
up another day of work so thatI can fund this and build this
at nighttime.
There's nothing wrong with that, like we might all need to.
(30:13):
Well, we all need to do thatusually, but this is a way that
there is nobody else teaching askill set like this that
complements what you're alreadydoing, that shows you how to
create content that you will getpaid for by a brand, then you
can do that in your own businessor employ somebody else to do
it.
(30:33):
Because now you understand likeit's.
It's a really beautiful thing.
And for me, you know,reflecting on it and as we've
been building the um, thewebinar itself, we've been
having that real discussion.
You know, reflecting on it andas we've been building the
webinar itself, we've beenhaving that real discussion.
You know your, the way thatyou've come to it, mia, is that
it kind of flourished and builtyou and your business.
When you are now, and for me,I've had to kind of go, you know
(30:58):
what.
There's a real ego that I hadto put down and put her to the
side because it hurt to think,hang on, but I'm in brand and
marketing.
Like I should know this, Ishouldn't have to get a brand to
pay me.
Like that doesn't feel right.
But then, all of a sudden, whenwe were able to articulate in a
way that made sense, now Ican't think of a better fucking
way than to teach women how todo this skill set, that they get
(31:22):
paid to basically learnmarketing.
Yeah, like this is unbelievableand I just I want to make it
like this isn't BS.
Like this is what we'reteaching is a bullshit.
Like this works and it worksquickly.
You're not having to spendhours learning how to create a
course that may never sell.
Like you get to get paid now sothat you can take a break, take
(31:43):
a beat and build your courseand build your vision and, you
know, take it to the moon if youwant.
I think that's.
Speaker 2 (31:49):
Fund your business.
Like I've got a UGC job thatI've just sent the contract out
today $1,250 for a product thatI really want anyway, a $400
product that I really wantedanyway.
For a product that I reallywant anyway, a $400 product that
I really wanted anyway, that$1,250, we can put that straight
into ads to grow our business.
Yeah, and again I learn what'sgoing on in that brand, what
(32:14):
strategies they're using,looking at their metrics,
getting feedback for my contentfrom them.
And again we take that, welearn, we put it into our
business.
And you know, we've beenrunning ads and we're looking at
our hook rates and our holdrates and all that sort of stuff
and they're really really goodbecause we've learned this stuff
and you know that, like thatjob that we did a couple of
months ago, um, for a brand thatyou know represents something
(32:39):
that you truly believe in sunprotection.
Speaker 1 (32:41):
Yeah.
Speaker 2 (32:42):
And you're working with these brands and you're
like I love this brand, I lovetheir product, I get paid, I get
to be creative and that moneyit might've just paid the
mortgage that week, or Facebookads, or what have you.
So it's a bloody fucking nobrainer, if you ask me.
Speaker 1 (32:59):
I think that's what I love is like.
I love that we both kind ofcome to this from completely
different fucking worlds andthen we've seen the success
inside the community of thesewomen that are making a
difference and then hearingtheir stories and going, oh my
god, they get to get paid forcreating content and then they
get to also build their dreamand that funds it.
Like I think, and when we youknow these three C's, they are
(33:23):
all.
It's just a circle, like theyall pull on each other.
There's a never-ending loop ofthem and if you get it right,
that loop just keeps going andgoing and going and that is
going to be the foundation ofyour business.
So if you're not successful andyou're not making money and
you're struggling like fuck,this is the formula you need.
Speaker 2 (33:44):
Like this, like fuck, this is the formula you need.
Like like this is bullshit.
I just had two more season.
Not, not that's the three c's,but another two c's is, if
you're struggling with thisstuff, having a community to
link one big time and a coachWith those two things working on
content, confidence, cash flowyou're on a winner.
(34:05):
Yeah, you know you're going togo far and you're not going to
be, because sometimes creatingcontent for brands and getting
the jobs and all the ins andouts can be a little bit tricky
in the start.
You need someone to show youhow they've done it, how to do
it, how to reach thosemilestones quicker yeah, and a
community as well, where you canask your questions and network
(34:27):
with people and, you know, feela sense of community around a
common topic or what have you?
And a few cunts on the side, asa few friends as well.
You see they're flowing.
(34:47):
So what am I trying to?
Speaker 1 (34:52):
say here I think that's all you wanted to say.
Speaker 2 (34:53):
You just wanted might drop that one and be like yeah
yeah, a few tons on the side andthose things that like for us
you know that's what we builtour community for is to have
that support.
Speaker 1 (35:03):
We're there to coach you.
Then we teach you all of thesethings inside there because you
know the other part of it is isit's lonely.
It is so lonely to do this onyour own and you know, within
our community, even though wevirtually met each other, you
can still drop in the Facebookgroup and talk about the
struggles you're having or talkabout the wins or share anything
(35:24):
in there, and you feel like youare supported by a community of
women that get it, thatunderstand what you're having or
talk about the wins or shareanything in there, and you feel
like you are supported by acommunity of women that get it,
that understand what you'regoing through, that understand
sometimes you have good days andbad days and a high cash flow,
low cash flow.
You know you're stillstruggling to figure out your d
y, whatever that looks like.
There's still a community ofpeople there that go oh, I get
it, because if I tell my husbandthat he's like yeah okay, or
(35:45):
it's just like what do you like,what do you do the other day?
so side note, because we do sidenotes.
The other day I said to him, um, so he was trying to ask me a
question.
I said I'll just go like askchat, chippy t and he was like
chat, chat, tp what.
I was like, oh, stop it, getout of my face what.
Speaker 2 (36:01):
I mean, I had the exact same conversation with my
jays the other day.
He was filling out anapplication for something and
he's like, oh, I have to writesomething about this time.
I don't know what it was.
I'm like, just ask chat gbg.
He's like, how do I do that?
I'm like, oh my god, oh my god,I forget that.
Speaker 1 (36:17):
We're in.
Speaker 2 (36:17):
We are in a different , we're married, we're in the
same house, we love each other,but, damn, we live in different
worlds although it's nice when Isaid I'm like, oh, this brand
is going to pay me 1200 bucksfor this 400 product that you
know we were going to buyanyways, like uh sweet yeah, the
(36:39):
biggest thing for today is,like we said, we didn't want to
take huge action steps becausewe want you to take action.
Speaker 1 (36:46):
So, first of of all, let's just go back.
So, the three problems youmight be having your business
that we can certainly supportyou in inside the Hive Hub,
that's number one.
We've got all this stuff foryou.
But if you're like, but I justneed to take action today,
that's fine.
So, content creating contentlike hitting, go go to your
drafts.
Take that one action step.
Like Mia said, I want you to goto your drafts.
(37:12):
We both do tiktok, instagram,wherever your drafts are sitting
, find one and post it and whenyou do, tag us, because god damn
, we're gonna cheer you on yeah,post your draft and we'll do
the same, because I know there'sone in my draft folder that I'm
like I don't know, so I will dothe same, I'll let you know.
Um, that's one action forcontent is post the damn draft
for confidence.
It's do the damn thing.
It's one step forward.
(37:34):
If you are standing still, youare going fucking nowhere.
One step, it does not matterhow small it might be that today
you go.
Okay, I'm just going to do thestory, I'm just going to do a
story post.
I'm just going to do a storypost.
30 seconds goes tomorrow.
Do that, it's fine, it's onestep, all right.
And then the cashflow part ofit is maybe a little bit more
(37:55):
tricky, but it loops in again.
So if you post that piece ofcontent, you've lifted your
confidence because you've donethat.
And then maybe, if you want tothink about you GC or you're
curious about it, find somethingin your home that you love,
create a piece of content aboutit.
Content the brand, contact thebrand.
Tag them, email them, emailthem, just DM them.
(38:19):
Do what I do jump into theirvoice DMs.
Speaker 2 (38:22):
Corner them.
But the worst thing that'sgoing to happen is they'll ghost
you or they'll say no thanksyeah, and if then you go, you
get cold feet.
Speaker 1 (38:30):
You're like, oh my god.
They said, yes, I don't knowwhat to do.
Well then, come into the whole.
I've have a more bloody well,teachers a lot of times that
will happen.
Speaker 2 (38:38):
They'll actually reply and you're like, oh shit,
what have I done?
You know you could get, youknow, some money, so that is
today's action steps, if youneed them repeated.
Speaker 1 (38:48):
You want to just rewind a little bit, because we
don't need to go back there,because what we are going to do
now is loves, don't love wehaven't done this for a while,
have we?
No, and I really miss thembecause I've got some good ones
today.
So do you want to go first?
What's your love?
Don't like have you done yourhomework?
Yeah, I've done my homework.
Speaker 2 (39:03):
I have so me lovely mother has bought me a Ninja
Creamy for Christmas.
Have you tried or seen?
Speaker 1 (39:11):
them?
No, Actually is one of ourmembers.
Does she test it on her test itTuesday?
Speaker 2 (39:17):
Yes, I believe she got gifted that and worked with
them.
Amazing, pretty big brand Gotit for free.
Amazing Yep Got some money outof that.
So that's great for her.
But they're yeah, they're goingviral on tiktok.
It's just a nice cream maker,but you can make healthy ice
creams if you want to go thatway.
(39:37):
Um, but you know, literally youget a can of pineapple, let's
just say, or your favorite fruit.
You dump it, the thing, you putit in the freezer and then you
put it in the machine and itcomes out like creamy sorbet,
like delicious.
I've done protein shakes, soI'm on the College Co Violet
(40:02):
Crumble Protein Shakes.
Make it up, put it in thefreezer, whip it up.
It is like a delicious creamyice cream.
All right, ten out of ten.
Speaker 1 (40:12):
All right, let's do some UGC for them, because I'm
pretty keen on that.
Speaker 2 (40:15):
Yeah, yeah, don't go buy it, just do some UGC for
them, ugc.
Speaker 1 (40:20):
All right, good to know.
Speaker 2 (40:21):
Yep rate.
It Don't love this week ispacking lunches.
Both of my kids are in schoolnow, which is, you know,
bittersweet get more time tomyself but it's double the
lunches and I just I can't thinkabout what to pack them.
I'm running out of ideas.
Speaker 1 (40:40):
I'm not a fancy mom Like we're literally Vegemite
sandwiches.
A piece of fruit, half a muffin.
Well, by half a muffin I buylike big muffins, or I make big
muffins and halve them.
And then a handful of chips anda yogurt packet.
Catcher.
Speaker 2 (40:52):
Yep, yep.
You see all these mums doingthe bento boxes, the little cut
up pieces.
I used to have a frozensandwich, not the good kind.
When I was a kid I used to havea frozen sandwich.
Yep, a frozen breaker.
You know those ice creambreakers or whatever.
A bag of shapes and an applethat I wouldn't eat.
Speaker 1 (41:15):
But yeah, now I'm just like oh gosh, I've got to
come up with all these, I've gota hot tip I don't know about
you if you do this, but when thekids come home I used to like
have a little snack for them orsomething, because if you don't
feed them immediately they'rerogue.
So now I just say to them getyour bags out, get lunchbox,
finish that then I'll make yousomething nice.
And I'm like that's a smartduck, because if not they'd have
their snack and then I'd openthe lunchboxes and be like you
(41:36):
guys didn't eat anything.
Speaker 2 (41:39):
So now they eat it at school.
Speaker 1 (41:41):
They're like Mom, we ate our lunch and I don't want
that shit at 4 o'clock Crustysandwiches.
Speaker 2 (41:51):
Oh, thank God for tuck shop too, because that
saves me one day a week whereI'm like okay, tuck shop Friday.
Yeah.
So, anyway, how about yourself?
Speaker 1 (41:59):
So my don't love this week is I've talked about this
before and I actually think it'ssomething that I'm going to
have to go to like a pelvicfloor physio or something.
I've got a sore lower backagain, like I think I put it out
like literally like a weekbefore I get my period, I think
my whole muscles like where'sthe loosey goosey?
And then I did something andthen so I haven't been able to
bend over for like a week.
It's so painful.
(42:20):
And then I did this tiktok deepdive because of course you do
that instead of going to thephysio about I can't even
remember what it's calledsomething, what's the um?
I took a screenshot because Icouldn't even spell what this
thing was, but it was like theseparation of your abs down the
bottom.
Yeah, it's like direct dialsomething, something I don't
(42:40):
know what it's called anyway,it's like from having kids, like
from having kids, like it allseparates out yeah, and my kids
were enormous and my stomach wasenormous and like the
separation of my abs isn't toobad, but I think like my posture
is really bad and so I'm allcurved back, anyway.
So that's why I don't love isit's sore as hell and so I'm
going to have to.
So I've got like a little planthat ChatGPT helped me create to
(43:02):
actually just work solely 10minutes a day on the deep, deep
lower core stuff, because I knowthat I stand funny, anyway.
So that's my don't love,because it means that nothing
can happen.
Like there's shit all over thefloor that I'm like I can't pick
it up.
Speaker 2 (43:17):
Well, that's you just say to your partner or whatever
like I can't do it, I don'tlike feeling like this.
Speaker 1 (43:22):
So anyway, that's my don't love, but my love is
Netflix.
The Ned Brockman special, hisrunning thing, oh my God, Like
this.
Shit sets my soul on fire whenpeople do amazing shit and you
realize that humans areunbelievable when they put their
mind to something, especiallywhen it is like a fitness health
challenge, because it justproves to me that your mind will
(43:45):
forever outrun your body.
So if you haven't seen it, youdon't know about Ned.
He ran from Western Australiato Bondi and I think he raised I
don't want to put an exactnumber- I reckon it was either
$2.8 million or nearly $3million.
And when he started he wasn'tthat well known but he kind of,
through social media, throughposting, and then when he got to
(44:07):
bondi like I've even gotgoosebumps thinking about it I
cried at the end of this thingI'm a happy cry when people do
amazing shit like that.
I'm just like and like his momwas by his side the whole time.
He ran a hundred kilometersevery fucking day without fail
and there were moments where,like his muscles had ripped off
his calf and he had a teamaround him that was just his
(44:29):
family and he ran this thing andit just like the human spirit.
I was like like just restoredmy faith in just.
We can't actually do anything.
It's what we tell ourselves wecan't do, which is goes back to
my lower back because I'm likeman up dickhead like this guy
ran across Australia.
You're like I can't pick up thekids' shoes from the floor.
Speaker 2 (44:47):
Poor you and people will be just sitting on their
couch watching that on Netflixand going oh my God, what am I
doing with my life?
This guy's running the countryand I'm on the couch watching
Netflix.
Speaker 1 (44:59):
So I highly recommend it.
Like it just.
I don't know.
I love watching stuff like thatbecause it just reminds me that
, like when I work out and whenI do fitness not that I'm
anything special, but there'ssomething about it that just
hits my soul in terms of you'reokay, like life's good, like you
can, you're so lucky that yourbody can function like this,
like it's just.
(45:19):
I highly recommend it.
Like I'd watch it again andprobably cry in all the same
spots because that's just how Iroll.
Speaker 2 (45:26):
I can't have Netflix because I'll just watch too much
TV.
Speaker 1 (45:28):
So I'm like no, no, but instead you just scroll
TikToks and send them to me.
I'm like dude, I'm watchingNetflix.
Speaker 2 (45:33):
Yeah, yeah, you've got to get your TikTok on there.
Tiktok's great mate.
Speaker 1 (45:38):
Oh, you crazy cats We've got to get out of here.
We'll see you next week.
Speaker 2 (45:48):
Bye-bye boy.
That was fucking sick.
Speaker 1 (45:50):
See, we're way better when we just riff and we just
fucking do whatever.
So many good ones too.
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