Episode Transcript
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Speaker 1 (00:02):
Are you ready to
master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Well, we have a little treatymctreat for you today On the
podcast.
Today, we want to take you insome mindset work.
Now, this is an activity thatwe did for our bootcamp in March
last year, actually, and itstill resonates very strongly
(01:07):
with us and with our audience,and so, as a little podcast
listener, I wanted to take youthrough it, mia, and I thought
this was the perfect thing to dotoday, because when it comes to
creating content, when it comesto showing up constantly online
, when it comes to being thatcontent creator mindset plays a
huge part in how you actuallyfind growth in this space.
(01:29):
And so this particular littlething that we're going to take
you through is exercise.
We're going to take you throughwas something we did in our
free Facebook group, in our freebootcamp, and the comments from
the participants was mindblowing, and not that I like
having people in tears, but itwas that kind of thing that it
really shook people to the corebecause they realized that
(01:50):
internal monologue, thatinternal imposter syndrome, the
conversation that you have withyourself, that can be quite
dangerous as a content creator,because you are special, you are
wonderful, and we hope that bydoing this today and you will
have time you can pause it whereyou got to.
Pause it, create, write it down, get a piece of paper, be alone
, get a cup of coffee, just bein your own space, because this,
(02:11):
we know, is game changing,because we saw the comments just
pop up in the Facebook group ofpeople saying this completely
changed the way I thought aboutmyself.
This has changed my content.
This has changed how I feelabout myself.
Some people are saying, oh myGod, I would never, ever say
this to anybody.
This was incredible, like thetestimonials and how people felt
(02:31):
about this mindset exercisewill blow your mind as well.
So what we would love you to dois take some time to do this.
It's not a long one, it's justsomething that we think is very
important for you to do, andthen what we want you to do is,
once you've done it if it helpsyou, if it has, if you have an
aha moment, if you have just oneof those moments where you're
like, holy crap, that is gamechanging Please share this on
(02:52):
social media.
Please share this with yourfollowing.
Please tag us, because we loveto see how we can be of support
of you.
Creating a podcast can be reallylonely for us because we don't
know who's listening, but weknow that when you do listen,
that it can create change foryou.
So drop into the DMS, we lovethat.
Or please tag us, but, most ofall, do this exercise for you.
(03:13):
Do this for the mindset shiftthat we know will work for you.
So jump on and remember.
This was on in our freebootcamp, which we will be doing
quarterly.
So watch out for that.
But just, I don't know, getready, because I think this one
is going to really, reallychange your day, your week, yeah
, let's hope, your year.
But anyway, let's go.
(03:36):
Oh, it's 11, 11.
Take you through an exercise,because one thing we know for
sure in this space is mindset isa major fuckery.
In this space it's the biggestthing and it's something that,
if you can kind of get on top ofit early or you can notice it
(03:59):
happening, we can change that.
And one thing that we oftentalk about is that rewriting
your subconscious and giving ita new narrative, or just at
least identifying the narrativethat is actually going on in
your mind.
Because I know when we werereading through the comments in
the Facebook group, lots ofpeople were really coming and
talking about the feelingoverwhelmed, the feeling stuck,
(04:22):
the not knowing our story.
You know, is my story goodenough?
I see I'm new to this space.
I don't know how to talk aboutit.
So this stuff, that's allmindset, that's all you talking
to yourself subconsciously andgiving yourself a subconscious
loop that we really want to cutoff, and we want to cut that
loop now.
So we are going to dive intothat, today being day one, so
(04:44):
that the rest of the week youfeel like you can kind of go
forth and conquer and at anystage you feel that mindset kind
of like creeping out, like hey,boo, uh, you can be like, hey,
fuck off.
Um, not this week.
I'm in a safe space, this is asafe space and, yeah, when you
do feel like coming on, justthink of us, just like me out on
(05:05):
this shoulder, kristen on theother shoulder and, yeah,
rewatch this stuff.
And because this goes back towhat we spoke about in video one
, around those three pillarsthat we're talking about, that
just keep coming up.
So it's really by creating morecontent and being consistent,
whatever that looks like for you, you are going to kind of
overcome that nigglingself-doubt that keeps cropping
out, the imposter syndrome.
So we're going to squash that,really want to get your mindset
(05:28):
straight before we dive into thelive sessions with the boot
camp and, um, working throughactual content.
So without this mindset stuff,you're going to find it hard to
move forward in your business.
So we really wanted to jump onthis mindset stuff with you
first here on day one, all right, yeah, so this is just a five
(05:52):
minute exercise that we want youguys to do and we we've done it
too and we'll show you ouranswers.
But we want you to take a pieceof paper, set up some music
whatever music you wantmeditation, rock and roll,
whatever suits you you do youand then, from the top in order,
we want you to write for fiveminutes every negative thought,
(06:17):
comment, question or thing thatyou've said to yourself about
yourself that's holding you back.
And just be honest withyourself.
You know you don't have to readit out to anyone.
Just read, be honest, but bekind and we'll give you five
minutes to do that with somemusic and, honestly, just let it
(06:39):
all out.
And then, after the after, youdo that.
Yeah, and I think it's justreally honest.
It really important that whenyou do this exercise, go in it
knowing that you might fear someof the things that you're going
to write down, but we reallyencourage you to write them down
because if they are in yourhead, they need to come out of
(07:01):
there.
You need to see them, andthat's the exercise we're going
to take you through.
So be kind, but also know thatthis is going to be the next
step in the catalyst for youcreating content that gets you
paid.
So we really want you toremember that when you do this
process.
So you can put pause here, giveyourself five minutes, put your
song on and we'll see you injust a sec.
All right, we want you to stopthere.
(07:23):
Sit into how that made you feel.
How did it make you feel on theinside?
Was it heavy?
Do you feel sad, a little bitcrazy?
Did you feel like those sort ofemotions have been bottled up
for a very long time?
So close your eyes for a minuteand have a think about that and
(07:45):
then, when you open your eyes,look at your list.
This is our list.
So some of the things that we'vetold ourselves before in the
past and there's many more butthings like I don't think I have
what it takes.
My friends and family think I'mdelusional.
This is going to go nowhereagain.
(08:06):
My content won't go viralbecause I'm not interesting
enough.
Nothing about me is differentor stands out.
I've been trying for so long.
Maybe it's just not going towork.
I'm so scared of what peoplewill say Spelling mistake.
That's my fault.
You know what I mean, guys, butwhat?
(08:31):
Another thing that we want youto do is.
You've written out this listright, and there are all the
things that you might be sayingto yourself and, like Mia said,
they're heavy, they're big, theyare delusional in their own
right.
Now just take a moment, shutyour eyes for us and just follow
along for a minute.
So shut your eyes, just getreally comfortable.
Unless you're driving, pleasedon't shut your eyes if you're
(08:53):
driving, if you're alone, justshut your eyes.
Now I want you to picture inyour mind your best friend, or
maybe your husband, your wife,your partner, fuck your child,
picture somebody you love.
Then I want you to picturegetting your phone calling their
(09:14):
number.
They answer and they're likehey, they're so excited to hear
from you.
You go hey, I just wanted totell you something.
They go yeah, what's that Ijust want to tell you?
And then you read this list asif you were telling this to them
, as if you were saying to themhey, look, I don't think you
have what it takes.
You're actually going nowhere.
Your content is shit.
(09:35):
No one cares about your story.
How does that make you feelLike, just stop in that moment.
Imagine the face of your bestfriend and you've just called
them and said hey, no one givesa shit about you.
Now, if you think that's okay,that's what you're saying to
(09:56):
yourself.
Every single time you do this,that is what you're saying to
yourself Fuck, I'm not goodenough, this is shit, I'm not
going to make it.
Now, whether you believe in theuniverse, the woo-woo, the
anything, it doesn't matter.
But the universe I trulybelieve is listening and that's
where the whole manifestationside of things comes in.
So, if you're willing to saythat to, we need to rewrite that
(10:20):
story.
So we'd love you to drop in thecomments underneath this video
how that made you feel likelet's have a conversation.
That's, that's raw, and we'llkind of touch base with you
inside the Facebook group aroundthis as well.
But we just want to make surethat that this hits in terms of
I would never say that to myfriend, I would never say that
(10:42):
to my child or my partner, sodon't say it to yourself.
Like that's a really big onefor us what she's talked about
there, because that ego part ofit is such a big one in this
game and it's something thatabsolutely holds us back, pulls
us back and sits on our shoulderand tells us all those things
that we said just a minute ago.
So we're going to do anotherexercise now.
(11:02):
What I want you to do now is gograb a new sheet of paper, so
that piece of paper that you hadbefore.
We want you to grab that pieceof paper because that's not you.
That is not you, that story isnot you.
That is what you have made upabout yourself.
Even when you say somethinglike what will people think?
Firstly, who gives a fuck whatpeople think?
Secondly, you don't know whatthey think.
(11:23):
You are assuming that they'resaying oh, what's she doing,
turning up on social media,what's this silly business she's
doing?
Oh, my God, did you see theTikTok?
You think that's what they'resaying.
You don't know, like what Torisaid, it's you, it's that inner
child that's trying to keep yousafe because of that fear.
(11:45):
So you tell yourself thosestories.
So that's not you.
So we're going to start a newpage.
So that last page.
Scrunch it up, rip it up, burnit, whatever you need to do, get
it away from you immediately,because that is not you.
Start with a fresh piece ofpaper.
We're going to put the littletimer on again and you can head
on off, put your music on,whatever that might be, We'll
come back after.
(12:06):
But the very top of this pieceof paper needs to say I am.
And then, after that, we wantyou to put all the things that
you believe you are I am kind, Iam funny, I am whatever but own
them.
When you say it, they can beanything.
I am delusional as fuck.
(12:26):
Cool Delulus is the new thing.
But we want you to do that now,and then we're going to use
that list moving forward.
So grab yourself a piece ofpaper, get rid of the old one,
start a new one.
We'll see you in a minute.
All right, we're back.
So how did you go?
Did you rewrite yoursubconscious mind, so some of
(12:47):
the things that we've writtendown here, that we like to sit
with and tell ourselves on aregular basis, so we can rewrite
that bullshit that you knowpops up every now and then.
It's not always like you can'tjust do this and then, all of a
sudden, you know your mindsethas changed forever.
You do need to constantly keepworking on this and keep going
back to this.
(13:07):
I like to have notes and thingsaround me to remind myself of
these things.
But start with I'm worthy, I'ma fucking legend, I'm creative,
I'm interesting, I'm kind asfuck and I'm going to make this
work.
I'm going to make this work.
So if you can keep telling youthose things, like your brain is
(13:32):
like you've got these neuronsfiring all the time and if you
start to say this stuff toyourself all the time, your
brain's going to actually startto believe it and start to think
that well, yeah, of course I'mworthy as fuck, I am creative.
Like what are you talking about?
So, yeah, and just stick thatpiece of paper that you've
written down now, just put it onyour wall where you do your
(13:55):
content, where you do your work,and just keep looking at it.
And even just the other part ofwhen we're rewriting the
subconscious and, like Mia said,it's not going to happen
overnight Like you're not goingto wake up tomorrow and be like
I've never said another nastything to myself.
But what this needs to do isremind you every time.
So you create your TikTok, youcreate your reel and you go.
Oh my God, what are peoplegoing to think?
(14:16):
The second that happens, you go.
You know what?
I am good enough to make thishappen.
I am good enough to make thishappen.
I am going to give this a shot.
You rewrite it in that second,absolutely instantaneously.
And that's what we want this todo and that's why, personally,
I'm such a believer in movingyour body, for mental health,
because that is for me when Irewrite my script, because
(14:37):
there's not very many times thatI'll be running on a treadmill
or going for a walk or walk up ahill and think I can't do this,
I'm shit, I'm unfit, I'm fat,I'm lazy.
That's not what I'm tellingmyself In those moments.
I'm going you can do it, comeon five more minutes.
Oh my God, if you give me 10seconds, that's all we need.
And then you get to the top ofthat 10 seconds, you go holy
(15:05):
shit, you did it, well done,that's.
So we want you to do that everysingle time that negative
anything comes in, we just wantto shine a light on it so that
you can rewrite it instantlywith an I am statement.
So we want you to practice that, because practice doesn't make
perfect, it makes progress, andthat's what you need to be doing
in if you want to createcontent that gets you paid and
be here in one year, two year,three year, five year.
Okay, so that's our littlemindset lesson.
Thank you so much for listeningtoday.
(15:26):
I hope that that has had someeffect on you in terms of
positive effect on you in termsof knowing you would never say
those things to yourself.
Knowing, well, you might saythose things to yourself, but
knowing that you wouldn't saythem to somebody that you love.
And you know what we need tolove ourselves that much to know
we would never say that toourselves.
So, please, I hope that you didthat exercise.
If you didn't, because you weredriving, that's cool.
(15:52):
Come back to it.
Do this often.
This is something that you cando often, every time you kind of
feel like you're stuck, you'reoverwhelmed and you can't take
the next step.
Do this because I think it'sincredibly helpful and Mia and I
absolutely love it, and ourcommunity use it often.
So please, go and do it.
Have a fabulous day, switchthat mindset and we can't wait
to talk to you soon.
Okay, bye.
So many good ones too.