March 17, 2025 • 27 mins
Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.
Instagram has always been a bit of a tease, right?
Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting behind the scenes—perfect for trying out wild ideas on fresh eyes without anyone following you seeing the trials.
Transitioning from the free-spirited world of TikTok to Instagram’s polished scene has been a stretch for many creators. But here’s where Trial Reels change the game. You get to send your content on a little blind date with audiences who've never met you before. No commitment, no strings attached. You can mess around with hooks, sounds, and call-to-actions without affecting your curated Instagram aesthetic.
This episode is packed with our tests and truths about making Trial Reels work.
The trick? Fast hooks and clear messages right out of the gate. Your content needs to shout, "Hey, this is for you!" within the first few seconds. Why? Because that’s how you get the algorithm to play matchmaker with the right audience.
We're all about making content that clicks, and Trial Reels offer a lab-like setting to figure out what sticks. Think of it as speed dating for your posts. You tweak, test, learn, and maybe, just maybe, you find the perfect match to boost your engagement.
Ready to give your Instagram strategy a serious edge? Tap into Trial Reels and see how tweaking your approach can open up a whole new world of possibilities.
For more insider tips and a walkthrough on using Trial Reels to maximise your reach and keep your feed flawless, hit us up in the comments or check out the link for exclusive access to our latest tools. Let's make Instagram work for you, not against you.
Topics: Instagram, content creators, social media strategy, Trial Reels, digital marketing, online business, user engagement, creative content, entrepreneurship, marketing hacks, podcast episode.
💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?
Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE
Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
- 14-Day Free Trial at STAN STORE
- Get OPUS Clips for your Social Media
- Start Creating with Kajabi
- ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two, whowent from being a burnt out
ambo to six-figure contentcreator in less than a year, all
while navigating a late ADHDdiagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast, where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys, be professional, guys.
I can't get into this.
Okay, there's that intro done.
Alright, I'm going to try andread our intro and see how we go
(01:06):
.
You're rusty as?
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat you can scale.
I'm Kristen Werner, your co-host, sitting here with me and we
(01:27):
feel rusty.
Rusty as a combination of Idon't know what perimenopause.
Yeah, it's not rusty like we'rehungover and that we just
thought we'd rock up to ourpodcast.
It's rusty because we'rehungover.
Well, I kind of was yesterday,although I will actually, I'll
save it for my loves, don'tloves.
I know what it is, dee.
Yeah, I know you do.
(01:50):
Welcome to the podcast.
Today we are going to talk toyou about Instagram's new trial
reels, and what does that meanfor you?
What does it look like?
What can you try All the things?
So, mia, I mean, if you've beenaround the bush with us a few
times, guys, um hi, if you knewthe podcast, you may not know
(02:10):
this, but mia and I have alove-hate relationship with
instagram.
It's kind of like thatboyfriend that you just like you
want him to love you so badly,but he's kind of like arms
length, not sure, just keepchasing him and he's just being
an arsehole and you're like, ohgod, just love me one day he
will love me.
Like one day we are going tofall in love and have like a
(02:31):
million babies.
And then we were like nah,chase is over.
Fuck, yes, you've got to belike nah, thanks.
That's our relationship withinstagram and I think it is
because, um, we've seen successon tiktok.
We love tiktok obviously notobviously, but if you've just
kind of joined in me and IInstagram, and I think it is
because we've seen success onTikTok.
We love TikTok obviously notobviously, but if you've just
kind of joined in, mia and I arefabulously rogue, also very
(02:52):
structured, but also very rogue,like if we have something that
we want to share, it just comesout in our content.
And that's where TikTok hasbeen such a beautiful place to
grow, because I feel like youcan just hit record, get what
you need to get out, where bothour human design, we're
responders, so we are built torespond.
So Instagram feels difficultsometimes because it's not easy,
(03:12):
like it feels very curated,curated um, which isn't always
our jam.
So when trial reels came out, Ithink both of us were keen to
try it.
One because anything that a newplatform gives out the you know
you want to try and use it,because the algorithm does love
that, but also because I foundthat for me.
I don't know about you, mia, Ithink you're the same is.
(03:34):
It kind of felt like you couldbe a bit rogue and you can
actually be yourself and testand trial things without
everybody seeing them.
So we're going to dip into alittle bit what trial rules are,
how you can use them.
Are we experts on it?
Absolutely not, but are wetesting it?
Yes, we are.
Yes, like anything, you justgot to give it a go and if it
doesn't work the first few times, just keep going.
Um, it's just like anything,just keep getting, giving it a
(03:57):
go.
And I don't think everyone hastrial rules yet on my personal
account, but we do on our hypehub collective account.
So if I don't on my personalaccount, but we do on our Hive
Hub collective account.
So if you don't have it yet,don't worry, I'm sure they'll
roll it out to everyone overtime, and I've actually heard
people say that they've got itand then it disappeared as well.
So, oh, that's the commonoccurrence with the old
Instagram.
Yeah, they just love fuckingwith us, but anyway, we have
(04:21):
been giving it a go.
So, basically, in a nutshell,from what I can gather, trial
reels is a function where youcan test your content multiple
different ways until you findsomething that works and then
you can put it on your feed.
So it's, all the trial reelsthat you post don't show up on
your feed, which is why we lovethe rogueness of it, because you
(04:44):
don't have, you know, yourfollowers kind of judging all
your tests, tested content, um,and the reels get shown to
people that aren't following you.
Yeah, so it goes to a whole newaudience.
So, um, when you put out atrial reel, it does not go to
your followers, it is pushed outto a wider audience that have
no idea you are, no, have, donot follow, you, do not see your
content.
So is pushed out to a wideraudience that have no idea you
(05:04):
are, do not follow, you, do notsee your content.
So the one thing that you doneed to think about when you do
a trial reel is really top offunnel.
So really top of funnel kind ofinformation, still keeping in
mind that you will need to atsome point introduce yourself,
because if somebody's seeing youcold and you're going out and
giving them educational contentand giving a CTA that is, join
(05:26):
my community, buy my thing, andit's a completely cold audience,
that isn't going to land aswell.
So, when it comes to creating atrial rule.
What we like about it is youcan test content that maybe you
don't want to test on your feedbecause for whatever reason, or
maybe you've tested a few timesand it's not working on your
feed, you're in the 200 viewsjail.
This is an opportunity for youto go okay, a bit rogue and just
(05:48):
try and try, and the one thingthat we do know and that we have
seen is that it is quantity.
So where on our main Instagramreels, there is kind of maybe a
formula in the mandus and at thesame time, you kind of you
can't, really, can't, really.
There are no rules Like, firstand foremost, let's just get it
really fucking clear.
There is no rules to creatingcontent on your platform, as in
(06:14):
must be three times a day, mustbe at 6.45am, at 12.30pm, and
you must have this many hashtagsand you must say fucking no.
So there are rules to creatingcontent that converts yes.
By rules, I mean there areformulas and methods to creating
good content.
Yes, but I do not believe thatthere is strict rules that you
(06:35):
need to abide by on theseplatforms, because the algorithm
will do its job.
For trial reels, for example, ifyou imagine it that you put out
your trial reel and Instagramgoes okay, I'm going to take
this content and I'm going togive it to a room full of, let's
just say, 10 people and in thatroom full of 10 people, if
those 10 people stop and theyenjoy it they consume the whole
(06:57):
thing for longer than threeseconds they comment, they like,
they share, they engage thenthe algorithm knows okay, I'm
going to now take it to a roomof 50 people and they put it in
that room, and if 45 people dothe same thing engage, share,
like you know, give it valuethen they go cool, I'm going to
now share it to a room of 500people, whatever, and that's how
(07:18):
it grows.
That's how the algorithmbasically works, if you want to
put it that way.
So if you put that reel outthere and it's shown to a room
of 10 people and one person goes, scroll on and the rest of the
nine give zero fucks about it,it's not going to be taken to
the next room of 25 people.
And that because you're likeokay, well, that didn't work.
(07:39):
Yeah, how can I change it?
Yeah, yeah, and so a couple ofthings that you can test with
trial reels that we have done,we've learned about, we've done
some research and we've testedourselves, is go for bulk, go
for gold.
Yep, get it all out there andduplicate like duplicate all
(07:59):
your drafts over and over andover again.
Change the hook, change themusic, change little things.
So you can test all these youknow different intricacies to
see what works and what doesn't.
Yeah, so you could go to yourreels or TikToks right now and
look which one has the highestengagement and go and grab that
one and either recreate it orget it and then put it into a
(08:21):
trial reel and change the hook,change the trending sound and I
know a lot of creators from theresearch we've done have got
their B-roll and they've put itinto their.
Usually you go into drafts.
So how it's created is you gointo your drafts folder.
If you've got it, you go intoyour drafts, or you create a
reel.
You create that reel and thenyou put your trending sound, you
put your incredibly amazinghook, you put your text, all
(08:46):
that kind of stuff in there andthen as you scroll down, you can
choose trial reel and then it'sgoing to post to your trial
reel section.
So we would suggest that youcreate your reel and then you
kind of save it and then youduplicate that in that drafts
folder.
So you might duplicate it threeor four times because what is
happening and from what we'relearning, the more we dive into
(09:06):
it, the more we test it is.
We might put out a trial reeland it's got a really good hook
and it's got trending audio andit's got all the things that we
think it needs and say it flops.
We go, okay, let's use theduplicate that we've got in the
folder and let's change onething, let's change that hook.
And then we've changed thathook and then we repost it to
(09:27):
trial reels and all of a suddenit does better.
It might not blow the thing up,but it does better.
Okay, that hook was better.
Then you go to the otherduplicate of one that you did
and then you change the hook towhatever it was that worked,
maybe, and then you change thetrending audio or whatever that
is, to see what is working withyour audience, what is landing
with them.
Yeah, and one thing to rememberwith trial reels that I've
(09:50):
noticed is it doesn't know who.
This algorithm doesn't know whoyou are, has no idea.
So I've got one meme reel thatdid really fucking shit on trial
reels and got 10,000 views onthe feed.
Our feed knows our audience, itknows who engages.
It pushes it out to you knowthose type of people, but in the
(10:11):
trial reels it has no idea.
So it's really important withyour trial reels to so implement
.
I'll call them relevancetriggers.
So who are you talking to?
You need to call them out inthe hook, otherwise this
algorithm is not going to knowwho to send it to.
It'll send it to you know, joeBlog down the street, who is a
mechanic.
So if your trial reel doesn'ttell people exactly who you are
(10:35):
and you know calling them out,it's going to be tricky to find
the right audience.
Yeah, calling them out, it'sgoing to be tricky to find the
right audience.
Yeah, and that's where I thinkthat's what's fun to play with,
because you get do get to reacha whole new audience.
And, yes, there are creatorsthat are blowing up with trial
reels like any other reels.
That's cool.
We're using it more as a tool tosee what hooks do work, what
(10:56):
gets cold audiences across theline, what you know, and you can
then look at your analytics andgo okay, from that reel we gain
five followers.
Now, five followers issomething that might be like I
want to just go viral for randompeople.
And then you're like oh well,fuck, now my feed's full of
people that are never going tobuy from me, and I think that's
the thing is.
You know everybody, noteveryone.
(11:18):
But there's so much talk abouthow to go viral and do this and
do that.
Being viral is great, but if youare not attracting the right
person, there is absolutely nofucking point where, if you get
five followers and four out ofthose five are the ideal
customer and three out of thosefive buy from you because now
they're a bit warmer, nowthey've gone and consume more
content, now they've droppedinto your free funnel, all of a
(11:40):
sudden they are in your worldbecause you did something that
attracted them.
So if you are looking to goviral because you're in the mood
for some dopamine hit, that'sgot you.
You know 10,000 followers, but9,000 of them aren't your ideal
customer.
Vanity metrics are not going toget you anywhere.
If you want to get paid in thisgame, if you just want the
(12:04):
vanity metrics to be like hey,I've got this many followers,
that's cool, you do, you, butwe're in the game what's that I
was gonna say, if you want to bean influencer and have the big
following, then yeah, you'regonna want to.
But even with that, though, theinfluencer having the big
following, even if you've got ahundred thousand followers, but
60 000 of them never reallycommented again because you made
one video that was fun, theythought, oh, this creator might
be a cool crowd, I'm going tokeep following them, and then
(12:25):
you never put that content outagain or whatever.
So I think, yeah, it's such adangerous game to play when it
comes to viral content, where Ithink that's what, um, you know,
sometimes we get ourselves abit Debbie down and we keep
chasing this viral not thisviral, but this whole reels kind
of engagement where, at the endof the day, we've been able to
create a six-figure business ofcreating content that doesn't go
(12:49):
viral but it engages with theexact person that we want it to
and where we think so deeplyabout who that person is and
what she needs at that time andhow we can be a part of that
process that it's reallyimportant for people, for you to
do that, yeah, and we bang onabout this all the time, and the
membership is knowing whoyou're talking to.
You have to know who you'retalking to.
(13:10):
Otherwise, yeah, it's going tobe pointless.
But if you can figure out whoyou're talking to and go viral
and convert, at the same time,fucking booyah, you're on a
winner and, and people do youknow, you get better at it,
better at it, better at it.
But if it's disjointed it's,yeah, not going to work.
So the things that we know abouttrial reels because we're not
going to make this a longepisode, because, like we said,
(13:31):
we are absolutely not experts attrial reels, but we have
dabbled in them and what Mia andI do incredibly well is we do
listen to podcasts, toeducations, we deep dive.
That's part of our human designto learn this stuff, to give
you that education.
So what we know about trialreels is they work, they're
(13:54):
actually more fun.
Like, if I'm being brutallyhonest, I enjoy them so much
more because you just get to goand use that creativity and just
have some fun and be like whocares, let's see what happens,
let's test, let's trial, and so,because it is a new feature,
like we said, a few call toactions, I suppose, because it
is a new feature on Instagram,it will push your stuff out
further.
(14:15):
One thing that we didn't saybefore, I forget is so with
trial reels they take time.
So if you post one sometimesI've posted and it's got like
one or four views after like 12hours I'm like this is
embarrassing, oh dear then allof a sudden it'll either go up
or it will stay the same.
Either way, it doesn't matter.
All that says is okay, thatcontent did not land where
(14:37):
there's been some that you go oh, I'm not sure about this, but
I'm going to test it, I'm goingto trial it.
Trial reelrial rule so cleverand you do that.
And then all of a sudden, likeI've gone, I've closed it.
I've gone back to my phone abit later and like all of a
sudden it's got two 300.
I'm like okay, that one worked.
And so then you leave it therefor kind of you can leave it
there forever, or you can leaveit there and don't touch it,
(14:59):
just forget you've done it andmove on, and then at some point,
at any point, you can put it onyour own feed, or you don't
have to.
That's kind of the best partabout it.
I think I've noticed that I'lldo the trial reel.
I'll leave it there for a fewdays, it does okay and then I'll
put it to our feed because itis really relevant to our
audience and it kind of picks upagain.
It does a bit better.
(15:19):
So you know there's alwaysopportunities to get more views
after it's trialled first.
Yeah, so the other part is likewe said when we said you can
duplicate them.
The other part that is abenefit of trial reels is punch
out as many as you can, as quickas you can, whenever you can.
And this is the thing that youknow I think is hard because
(15:39):
people are like oh my god, morecontent, I have to make more
content.
But if you use trial rules asthis real testing ground where
you can have some more fun of itand you can just kind of, you
don't have to have a cover shot,you don't have to make it
aesthetically perfect, becauseit doesn't have to go to your
feed, so you have the ability toduplicate one b-roll style.
For example, find 10 differenthooks.
We, we have a viral hook, ladyVal.
(16:01):
If you comment Val in some ofour DMs, y'all are going to get
her.
That can help you generateviral hooks, for example, to
test different hooks for onepiece of content.
Sometimes I've woken up in themorning and Mia's had herself a
night session.
She's punched out like 10 trialrules at like 2.30.
I'm like mate, and then I getup at 5.30 and I punch out 10 at
(16:26):
like 5.30 in the morning andthen we're done for the day 20
rules I've been, and that's thething.
You can punch them out.
It's not like you're startingfrom scratch every single time
and you know we've got a Trelloboard where we just copy and
paste captions that you knowwork well or you know the
message that we want to getacross.
So just get, just get smartwith it and just, yeah, have a
list of hooks, a list ofcaptions.
Duplicate, duplicate, changethings here and there.
So really, I think the biggesttakeaway is use trial rules to
(16:51):
trial your ideas.
Like, if you're not on TikTokand TikTok is not your jam,
that's cool.
Like we use TikTok as trialrules, we go rogue sometimes
we're really strategic, but it'sallowed us.
Certainly, as a creator whoboth me and I um you know our
human designs.
We're built to do things allover the shop in the most
magical kind of ways, but that'swhere tiktok has allowed us to
do that, where instagram, itdoes have a real strategy behind
(17:14):
it and you really do need tonot need to, but there is a
strategy.
Madness, what is it not madnessbehind you?
What am I trying to say behindyour madness?
Not madness, behind yourmadness, you weirdo, you're mad,
I am mad, um, so trial rulesallows you to test different
strategies, I suppose, and thenlook at, make sure you're
(17:35):
looking at your analytics, andwhat you will find is it does.
Go out to non-followers and justsee who is following you from
your trial rules and are theyyour ideal customer and, if they
are, send them a DM.
Send them a cheeky DM.
Thanks for following me.
Really appreciate it.
You know, get personal, becausesocial media is still social.
Oh yes, and go have a look atyour Instagram.
(17:56):
I noticed like I don't knowwhen it happened, but before you
would post something on yourfeed and you'd go to the
analytics and 80% of viewerswere your followers, but now, if
you go in, 80% arenon-followers.
So I think Instagram's kind ofleaning towards the whole TikTok
algorithm, where it's pushingyour content out to
(18:16):
non-followers, which is amazing,perfect, cause you're getting
fed by more people instead ofyour content just going to your
followers and then like oh yeah,that's cool.
So have a look and see ifyou've noticed the change on
your videos as well.
Yeah, so we'll wrap it up andjust kind of give you a bit of
an overview.
If you're going to trial trialreels, the most important thing
(18:39):
that we would recommend is it'sa new, like we said, new tool.
So Instagram is going to wantto push it.
Duplicate your like, save yourdraft and then duplicate that so
that then you can go back andtest and try different hooks, um
different, try different, umtrending songs, whatever it
might be.
You can do that then becauseyou've duplicated that um
(19:01):
original one.
The other thing is, adding acall to action is going to be
different with your trial reels,because it's going to be more
like follow along, share this,save this, save this, hit like.
You know, you just want peopleto basically, you know, touch
their phones, interact with it,because that's going to tell
that algorithm Remember that 10people that we went into a room
with.
If somebody is liking,following, commenting, sharing,
(19:25):
that is valuable to you becausethat's going to take you to the
next room of 25, 50 people andso on and so on.
You want to start thinking abouttop of funnel content, so you
don't want to go too deep withyour trial reels.
You can add bits and pieces ofwho you are.
You might do an introductionpost or something like that, but
you don't want to go into yourmiddle funnel or bottom of
funnel content because you'regoing to really miss people
(19:48):
straight away because, remember,these people have no idea who
you are.
And so you just try to think toyourself the important things,
the recipe that you need for anygood piece of content.
But for your trial reels, havefun with hooks.
So get people in in those firstthree seconds, the trending
audio, the text on screen andthe captions, like have a think
(20:09):
about them.
But when you do change them andrepost them or post more of the
same reel, you want to justchange one thing at a time,
don't change all four, becausethen you're not going to know
what worked, what didn't.
So have fun with what thisactually looks like, and what
you're able to do then is kindof train the algorithm.
What Trial Reels is basicallydoing is training that algorithm
(20:31):
to show your content to peoplethat you want to attract.
So the more content you createaround your top of funnel,
around your ideal customer,you're training that algorithm
to get that content and give itto those people.
And that's really kind of thecool part about it.
And then the other thing is,the bigger the volume, the
better, like, just go for it.
And then the other thing is,the bigger the volume, the
(20:52):
better, like, just go for it.
And I know we don't have timeand I know we're all busy and I
know all that.
That's why, you know, you mightthink, okay, I'm going to do
three really top end posts,reels or something like that, or
carousels on my Instagram, butI'm going to go for it and just
(21:16):
do trial reels and just try andpunch out as many as I can.
Whenever I've got the momentI'm sitting watching Netflix,
I'm going to do it.
Then it's so quick, like, it'svery, very quick, yeah, yeah.
And then any that do well, thenyou post them to your feed.
So it's kind of that double win, win, win, win, win, win, win.
And a big lesson that we haveboth learned, and this is a
lesson that you can take fromTikTok, because TikTok, every
video that you post is going outto a new audience, the full
(21:37):
year page, every single time.
And when you call out the personthat you want to talk to, in
that first three seconds, youhave a much bigger chance of
holding them in because theydon't know who you are yet.
So try that on your trial reelscalling them out, yeah, you're
going to have a better chance ofgetting the right person.
Yeah, and that could be asimple call out, that is, I'm
(21:59):
speaking to fitness coaches andcourse creators.
I'm speaking to mums that haveeight-week-old babies, not that
you're calling them out, butlike new mums, um, women over 40
, we've done a few times ormia's got her adhd one that she
speaks to you're like callingthem out and and identifying
them, because in that instancethey're scrolling, but you've
(22:21):
called them so they've stopped.
I think that's me.
Oh, that's me.
It works every time.
Yeah, like without fail.
Yeah, yeah.
So that's basically our littlelike trial reels, uh, tutorial,
if you will, and as we keepusing it, we will keep letting
you know how it goes, but we'rejust having fun with it,
basically, and so if you've gotit, we would say just start
(22:43):
using it, test it, trial it, um,and, yeah, we'll let you know
if this boyfriend sticks around.
Yeah, such an arsehole.
Do you have some loves?
Don't loves Mia, to kind oflike, even though I don't think
we wrote them down, but like,whatever, yeah, yeah, I do.
This is probably a weird lovethat not many people love, but
(23:05):
it's cold now in MelbourneToday's cold.
I've got a jumper on, I've gotmy slippers on.
I love it.
It's cold.
I've got a jumper on, I've gotmy slippers on, I love it.
It's been so hot and it feelslike this summer has just gone
on forever.
But it's cold now and I'mloving it, loving it.
Heater on this morning, so, so,so good.
Um, I don't love, oh, insomnia.
I'm bad for it.
(23:25):
I was up there 2 am last night.
Most nights I'm just not tiredand I'm like, well, I'm gonna
lie there with my, you know, andthen wake up, or do you just
not fall asleep?
No, once I'm asleep, I'm good.
Yeah, generally I'm pinging atmidnight and I'm just like, well
, I'm not, I'm so tired in themorning, like it's like school
(23:49):
pick up, school drop off and allthat stuff.
I'm like, no, I just need tosleep.
That's not okay.
That's a very perimenopausalthing which I'm not looking
forward to, because like, yeah,I mean, I enjoy it, though, like
it's the only time of day whereI get, where no one the world
is asleep, no one's annoying me,the kids are asleep, but then,
(24:14):
yeah is annoying me.
The kids are asleep, but then,yeah, very tired the next day
anywho.
Oh, that's not good.
I got these coffees, six a day,so many.
Um, I was trying to think mydon't love zen, uh, and there's
probably a lot, but the heat.
I would say the heat, but notthat I can really like tell the
heat off, but the heat's beenkilling me because Mia and I are
the same in terms of like wejust don't function in heat.
Like, actually, my body justgoes no, like we're not going to
(24:36):
achieve anything.
It's not Just get angry, yeah.
And then the house, even though, like, I do have air
conditioning now.
So that's a massive love, buteven now I'm just like
everything's hot, like don'ttouch me, don't I on the couch.
So, yes, that the heat hasupset me greatly, but my love
which I'll come back to, um fromthe star of the podcast, was me
(24:56):
actually put me onto this.
She was telling me about, um,this liquid ivy which is good
for a hangover.
So now I'm 40 I mean not thatlike hangovers didn't used to
get me, but obviously liketurned 40 and my body was like
we're not doing this anymore.
We're not drinking a lot.
That's fine, I'm here for that.
But then my girlfriend had a40th.
It was a disco theme, sothere's lots of sequins.
It was like highlight of my day.
(25:18):
It was 40 degrees and it wasoutside.
Luckily it was a nighttime one,so that was okay.
And so I had my liquid IV likebefore we left, and so I don't
like that's why I gave her forher birthday too.
I was like, mate, just getaround this while you're
drinking, let's go.
Woke up the next day, other thanbeing tired, felt amazing.
(25:38):
I was like, okay, okay, yeah,someone who has three day
hangovers, it, it works well andyou pop in before you go to bed
too, so okay.
So that was was my love that Iwoke up without a raging
hangover.
I was just tired.
So, yeah, you're 40.
(25:58):
And I feel like that's the kindof thing that like, oh, we could
do some UGC for them.
I feel like they're not goingto be like, yeah, could you
promote drinking a shitload andhow good our product is In your
40s too.
I'm like you're probably goingto sell out market like not
going to lie.
Yeah, well, what would the namelike?
What do you expect liquid IV.
Like, come on Right, I probablyshouldn't say this, but when I
(26:24):
was a paramedic, we used to,yeah, take bags of liquid IV
fluid home and when we had areally bad hangover, yeah, we
want to talk about that at thisparty, because some of my
friends are nurses and they'relike, do you remember?
Like when we were back at uniand like we just used to, like,
come around to our house afterlike a big bender, we're like,
oh, yeah, yeah, remember that,hook me up, hook me up.
It's okay, don't do it now.
(26:47):
Anyway, we will see you nextweek.
Have a fabulous week and dosome trial reels, oh, before you
do what you do need to do.
Yeah, so if you need some helpwith your content and you know
you want to get a bunch ofreally good hooks, a bunch of
really good captions for yourtrial reels, send us a DM there
and we'll send you our customGPT that is going to help you
(27:10):
with all your hooks.
It's going to help you with aheap of stuff, basically
planning out your whole entirecontent schedule.
But for trial reels, if you canjust punch out a heap of hooks,
copy paste, copy paste, copypaste.
So we've got some GPTs to helpyou with that.
Just shoot us a DM on ourInstagram and we'll send it to
you.
Okay, well, we'll see you nextweek.
(27:32):
Woo Oi Shit podcast.
I believe it's good, absolutely.
There's so many good ones too.
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two, whowent from being a burnt out
ambo to six-figure contentcreator in less than a year, all
while navigating a late ADHDdiagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast, where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys, be professional, guys.
I can't get into this.
Okay, there's that intro done.
Alright, I'm going to try andread our intro and see how we go
(01:06):
.
You're rusty as?
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat you can scale.
I'm Kristen Werner, your co-host, sitting here with me and we
(01:27):
feel rusty.
Rusty as a combination of Idon't know what perimenopause.
Yeah, it's not rusty like we'rehungover and that we just
thought we'd rock up to ourpodcast.
It's rusty because we'rehungover.
Well, I kind of was yesterday,although I will actually, I'll
save it for my loves, don'tloves.
I know what it is, dee.
Yeah, I know you do.
(01:50):
Welcome to the podcast.
Today we are going to talk toyou about Instagram's new trial
reels, and what does that meanfor you?
What does it look like?
What can you try All the things?
So, mia, I mean, if you've beenaround the bush with us a few
times, guys, um hi, if you knewthe podcast, you may not know
(02:10):
this, but mia and I have alove-hate relationship with
instagram.
It's kind of like thatboyfriend that you just like you
want him to love you so badly,but he's kind of like arms
length, not sure, just keepchasing him and he's just being
an arsehole and you're like, ohgod, just love me one day he
will love me.
Like one day we are going tofall in love and have like a
(02:31):
million babies.
And then we were like nah,chase is over.
Fuck, yes, you've got to belike nah, thanks.
That's our relationship withinstagram and I think it is
because, um, we've seen successon tiktok.
We love tiktok obviously notobviously, but if you've just
kind of joined in me and IInstagram, and I think it is
because we've seen success onTikTok.
We love TikTok obviously notobviously, but if you've just
kind of joined in, mia and I arefabulously rogue, also very
(02:52):
structured, but also very rogue,like if we have something that
we want to share, it just comesout in our content.
And that's where TikTok hasbeen such a beautiful place to
grow, because I feel like youcan just hit record, get what
you need to get out, where bothour human design, we're
responders, so we are built torespond.
So Instagram feels difficultsometimes because it's not easy,
(03:12):
like it feels very curated,curated um, which isn't always
our jam.
So when trial reels came out, Ithink both of us were keen to
try it.
One because anything that a newplatform gives out the you know
you want to try and use it,because the algorithm does love
that, but also because I foundthat for me.
I don't know about you, mia, Ithink you're the same is.
(03:34):
It kind of felt like you couldbe a bit rogue and you can
actually be yourself and testand trial things without
everybody seeing them.
So we're going to dip into alittle bit what trial rules are,
how you can use them.
Are we experts on it?
Absolutely not, but are wetesting it?
Yes, we are.
Yes, like anything, you justgot to give it a go and if it
doesn't work the first few times, just keep going.
Um, it's just like anything,just keep getting, giving it a
(03:57):
go.
And I don't think everyone hastrial rules yet on my personal
account, but we do on our hypehub collective account.
So if I don't on my personalaccount, but we do on our Hive
Hub collective account.
So if you don't have it yet,don't worry, I'm sure they'll
roll it out to everyone overtime, and I've actually heard
people say that they've got itand then it disappeared as well.
So, oh, that's the commonoccurrence with the old
Instagram.
Yeah, they just love fuckingwith us, but anyway, we have
(04:21):
been giving it a go.
So, basically, in a nutshell,from what I can gather, trial
reels is a function where youcan test your content multiple
different ways until you findsomething that works and then
you can put it on your feed.
So it's, all the trial reelsthat you post don't show up on
your feed, which is why we lovethe rogueness of it, because you
(04:44):
don't have, you know, yourfollowers kind of judging all
your tests, tested content, um,and the reels get shown to
people that aren't following you.
Yeah, so it goes to a whole newaudience.
So, um, when you put out atrial reel, it does not go to
your followers, it is pushed outto a wider audience that have
no idea you are, no, have, donot follow, you, do not see your
content.
So is pushed out to a wideraudience that have no idea you
(05:04):
are, do not follow, you, do notsee your content.
So the one thing that you doneed to think about when you do
a trial reel is really top offunnel.
So really top of funnel kind ofinformation, still keeping in
mind that you will need to atsome point introduce yourself,
because if somebody's seeing youcold and you're going out and
giving them educational contentand giving a CTA that is, join
(05:26):
my community, buy my thing, andit's a completely cold audience,
that isn't going to land aswell.
So, when it comes to creating atrial rule.
What we like about it is youcan test content that maybe you
don't want to test on your feedbecause for whatever reason, or
maybe you've tested a few timesand it's not working on your
feed, you're in the 200 viewsjail.
This is an opportunity for youto go okay, a bit rogue and just
(05:48):
try and try, and the one thingthat we do know and that we have
seen is that it is quantity.
So where on our main Instagramreels, there is kind of maybe a
formula in the mandus and at thesame time, you kind of you
can't, really, can't, really.
There are no rules Like, firstand foremost, let's just get it
really fucking clear.
There is no rules to creatingcontent on your platform, as in
(06:14):
must be three times a day, mustbe at 6.45am, at 12.30pm, and
you must have this many hashtagsand you must say fucking no.
So there are rules to creatingcontent that converts yes.
By rules, I mean there areformulas and methods to creating
good content.
Yes, but I do not believe thatthere is strict rules that you
(06:35):
need to abide by on theseplatforms, because the algorithm
will do its job.
For trial reels, for example, ifyou imagine it that you put out
your trial reel and Instagramgoes okay, I'm going to take
this content and I'm going togive it to a room full of, let's
just say, 10 people and in thatroom full of 10 people, if
those 10 people stop and theyenjoy it they consume the whole
(06:57):
thing for longer than threeseconds they comment, they like,
they share, they engage thenthe algorithm knows okay, I'm
going to now take it to a roomof 50 people and they put it in
that room, and if 45 people dothe same thing engage, share,
like you know, give it valuethen they go cool, I'm going to
now share it to a room of 500people, whatever, and that's how
(07:18):
it grows.
That's how the algorithmbasically works, if you want to
put it that way.
So if you put that reel outthere and it's shown to a room
of 10 people and one person goes, scroll on and the rest of the
nine give zero fucks about it,it's not going to be taken to
the next room of 25 people.
And that because you're likeokay, well, that didn't work.
(07:39):
Yeah, how can I change it?
Yeah, yeah, and so a couple ofthings that you can test with
trial reels that we have done,we've learned about, we've done
some research and we've testedourselves, is go for bulk, go
for gold.
Yep, get it all out there andduplicate like duplicate all
(07:59):
your drafts over and over andover again.
Change the hook, change themusic, change little things.
So you can test all these youknow different intricacies to
see what works and what doesn't.
Yeah, so you could go to yourreels or TikToks right now and
look which one has the highestengagement and go and grab that
one and either recreate it orget it and then put it into a
(08:21):
trial reel and change the hook,change the trending sound and I
know a lot of creators from theresearch we've done have got
their B-roll and they've put itinto their.
Usually you go into drafts.
So how it's created is you gointo your drafts folder.
If you've got it, you go intoyour drafts, or you create a
reel.
You create that reel and thenyou put your trending sound, you
put your incredibly amazinghook, you put your text, all
(08:46):
that kind of stuff in there andthen as you scroll down, you can
choose trial reel and then it'sgoing to post to your trial
reel section.
So we would suggest that youcreate your reel and then you
kind of save it and then youduplicate that in that drafts
folder.
So you might duplicate it threeor four times because what is
happening and from what we'relearning, the more we dive into
(09:06):
it, the more we test it is.
We might put out a trial reeland it's got a really good hook
and it's got trending audio andit's got all the things that we
think it needs and say it flops.
We go, okay, let's use theduplicate that we've got in the
folder and let's change onething, let's change that hook.
And then we've changed thathook and then we repost it to
(09:27):
trial reels and all of a suddenit does better.
It might not blow the thing up,but it does better.
Okay, that hook was better.
Then you go to the otherduplicate of one that you did
and then you change the hook towhatever it was that worked,
maybe, and then you change thetrending audio or whatever that
is, to see what is working withyour audience, what is landing
with them.
Yeah, and one thing to rememberwith trial reels that I've
(09:50):
noticed is it doesn't know who.
This algorithm doesn't know whoyou are, has no idea.
So I've got one meme reel thatdid really fucking shit on trial
reels and got 10,000 views onthe feed.
Our feed knows our audience, itknows who engages.
It pushes it out to you knowthose type of people, but in the
(10:11):
trial reels it has no idea.
So it's really important withyour trial reels to so implement
.
I'll call them relevancetriggers.
So who are you talking to?
You need to call them out inthe hook, otherwise this
algorithm is not going to knowwho to send it to.
It'll send it to you know, joeBlog down the street, who is a
mechanic.
So if your trial reel doesn'ttell people exactly who you are
(10:35):
and you know calling them out,it's going to be tricky to find
the right audience.
Yeah, calling them out, it'sgoing to be tricky to find the
right audience.
Yeah, and that's where I thinkthat's what's fun to play with,
because you get do get to reacha whole new audience.
And, yes, there are creatorsthat are blowing up with trial
reels like any other reels.
That's cool.
We're using it more as a tool tosee what hooks do work, what
(10:56):
gets cold audiences across theline, what you know, and you can
then look at your analytics andgo okay, from that reel we gain
five followers.
Now, five followers issomething that might be like I
want to just go viral for randompeople.
And then you're like oh well,fuck, now my feed's full of
people that are never going tobuy from me, and I think that's
the thing is.
You know everybody, noteveryone.
(11:18):
But there's so much talk abouthow to go viral and do this and
do that.
Being viral is great, but if youare not attracting the right
person, there is absolutely nofucking point where, if you get
five followers and four out ofthose five are the ideal
customer and three out of thosefive buy from you because now
they're a bit warmer, nowthey've gone and consume more
content, now they've droppedinto your free funnel, all of a
(11:40):
sudden they are in your worldbecause you did something that
attracted them.
So if you are looking to goviral because you're in the mood
for some dopamine hit, that'sgot you.
You know 10,000 followers, but9,000 of them aren't your ideal
customer.
Vanity metrics are not going toget you anywhere.
If you want to get paid in thisgame, if you just want the
(12:04):
vanity metrics to be like hey,I've got this many followers,
that's cool, you do, you, butwe're in the game what's that I
was gonna say, if you want to bean influencer and have the big
following, then yeah, you'regonna want to.
But even with that, though, theinfluencer having the big
following, even if you've got ahundred thousand followers, but
60 000 of them never reallycommented again because you made
one video that was fun, theythought, oh, this creator might
be a cool crowd, I'm going tokeep following them, and then
(12:25):
you never put that content outagain or whatever.
So I think, yeah, it's such adangerous game to play when it
comes to viral content, where Ithink that's what, um, you know,
sometimes we get ourselves abit Debbie down and we keep
chasing this viral not thisviral, but this whole reels kind
of engagement where, at the endof the day, we've been able to
create a six-figure business ofcreating content that doesn't go
(12:49):
viral but it engages with theexact person that we want it to
and where we think so deeplyabout who that person is and
what she needs at that time andhow we can be a part of that
process that it's reallyimportant for people, for you to
do that, yeah, and we bang onabout this all the time, and the
membership is knowing whoyou're talking to.
You have to know who you'retalking to.
(13:10):
Otherwise, yeah, it's going tobe pointless.
But if you can figure out whoyou're talking to and go viral
and convert, at the same time,fucking booyah, you're on a
winner and, and people do youknow, you get better at it,
better at it, better at it.
But if it's disjointed it's,yeah, not going to work.
So the things that we know abouttrial reels because we're not
going to make this a longepisode, because, like we said,
(13:31):
we are absolutely not experts attrial reels, but we have
dabbled in them and what Mia andI do incredibly well is we do
listen to podcasts, toeducations, we deep dive.
That's part of our human designto learn this stuff, to give
you that education.
So what we know about trialreels is they work, they're
(13:54):
actually more fun.
Like, if I'm being brutallyhonest, I enjoy them so much
more because you just get to goand use that creativity and just
have some fun and be like whocares, let's see what happens,
let's test, let's trial, and so,because it is a new feature,
like we said, a few call toactions, I suppose, because it
is a new feature on Instagram,it will push your stuff out
further.
(14:15):
One thing that we didn't saybefore, I forget is so with
trial reels they take time.
So if you post one sometimesI've posted and it's got like
one or four views after like 12hours I'm like this is
embarrassing, oh dear then allof a sudden it'll either go up
or it will stay the same.
Either way, it doesn't matter.
All that says is okay, thatcontent did not land where
(14:37):
there's been some that you go oh, I'm not sure about this, but
I'm going to test it, I'm goingto trial it.
Trial reelrial rule so cleverand you do that.
And then all of a sudden, likeI've gone, I've closed it.
I've gone back to my phone abit later and like all of a
sudden it's got two 300.
I'm like okay, that one worked.
And so then you leave it therefor kind of you can leave it
there forever, or you can leaveit there and don't touch it,
(14:59):
just forget you've done it andmove on, and then at some point,
at any point, you can put it onyour own feed, or you don't
have to.
That's kind of the best partabout it.
I think I've noticed that I'lldo the trial reel.
I'll leave it there for a fewdays, it does okay and then I'll
put it to our feed because itis really relevant to our
audience and it kind of picks upagain.
It does a bit better.
(15:19):
So you know there's alwaysopportunities to get more views
after it's trialled first.
Yeah, so the other part is likewe said when we said you can
duplicate them.
The other part that is abenefit of trial reels is punch
out as many as you can, as quickas you can, whenever you can.
And this is the thing that youknow I think is hard because
(15:39):
people are like oh my god, morecontent, I have to make more
content.
But if you use trial rules asthis real testing ground where
you can have some more fun of itand you can just kind of, you
don't have to have a cover shot,you don't have to make it
aesthetically perfect, becauseit doesn't have to go to your
feed, so you have the ability toduplicate one b-roll style.
For example, find 10 differenthooks.
We, we have a viral hook, ladyVal.
(16:01):
If you comment Val in some ofour DMs, y'all are going to get
her.
That can help you generateviral hooks, for example, to
test different hooks for onepiece of content.
Sometimes I've woken up in themorning and Mia's had herself a
night session.
She's punched out like 10 trialrules at like 2.30.
I'm like mate, and then I getup at 5.30 and I punch out 10 at
(16:26):
like 5.30 in the morning andthen we're done for the day 20
rules I've been, and that's thething.
You can punch them out.
It's not like you're startingfrom scratch every single time
and you know we've got a Trelloboard where we just copy and
paste captions that you knowwork well or you know the
message that we want to getacross.
So just get, just get smartwith it and just, yeah, have a
list of hooks, a list ofcaptions.
Duplicate, duplicate, changethings here and there.
So really, I think the biggesttakeaway is use trial rules to
(16:51):
trial your ideas.
Like, if you're not on TikTokand TikTok is not your jam,
that's cool.
Like we use TikTok as trialrules, we go rogue sometimes
we're really strategic, but it'sallowed us.
Certainly, as a creator whoboth me and I um you know our
human designs.
We're built to do things allover the shop in the most
magical kind of ways, but that'swhere tiktok has allowed us to
do that, where instagram, itdoes have a real strategy behind
(17:14):
it and you really do need tonot need to, but there is a
strategy.
Madness, what is it not madnessbehind you?
What am I trying to say behindyour madness?
Not madness, behind yourmadness, you weirdo, you're mad,
I am mad, um, so trial rulesallows you to test different
strategies, I suppose, and thenlook at, make sure you're
(17:35):
looking at your analytics, andwhat you will find is it does.
Go out to non-followers and justsee who is following you from
your trial rules and are theyyour ideal customer and, if they
are, send them a DM.
Send them a cheeky DM.
Thanks for following me.
Really appreciate it.
You know, get personal, becausesocial media is still social.
Oh yes, and go have a look atyour Instagram.
(17:56):
I noticed like I don't knowwhen it happened, but before you
would post something on yourfeed and you'd go to the
analytics and 80% of viewerswere your followers, but now, if
you go in, 80% arenon-followers.
So I think Instagram's kind ofleaning towards the whole TikTok
algorithm, where it's pushingyour content out to
(18:16):
non-followers, which is amazing,perfect, cause you're getting
fed by more people instead ofyour content just going to your
followers and then like oh yeah,that's cool.
So have a look and see ifyou've noticed the change on
your videos as well.
Yeah, so we'll wrap it up andjust kind of give you a bit of
an overview.
If you're going to trial trialreels, the most important thing
(18:39):
that we would recommend is it'sa new, like we said, new tool.
So Instagram is going to wantto push it.
Duplicate your like, save yourdraft and then duplicate that so
that then you can go back andtest and try different hooks, um
different, try different, umtrending songs, whatever it
might be.
You can do that then becauseyou've duplicated that um
(19:01):
original one.
The other thing is, adding acall to action is going to be
different with your trial reels,because it's going to be more
like follow along, share this,save this, save this, hit like.
You know, you just want peopleto basically, you know, touch
their phones, interact with it,because that's going to tell
that algorithm Remember that 10people that we went into a room
with.
If somebody is liking,following, commenting, sharing,
(19:25):
that is valuable to you becausethat's going to take you to the
next room of 25, 50 people andso on and so on.
You want to start thinking abouttop of funnel content, so you
don't want to go too deep withyour trial reels.
You can add bits and pieces ofwho you are.
You might do an introductionpost or something like that, but
you don't want to go into yourmiddle funnel or bottom of
funnel content because you'regoing to really miss people
(19:48):
straight away because, remember,these people have no idea who
you are.
And so you just try to think toyourself the important things,
the recipe that you need for anygood piece of content.
But for your trial reels, havefun with hooks.
So get people in in those firstthree seconds, the trending
audio, the text on screen andthe captions, like have a think
(20:09):
about them.
But when you do change them andrepost them or post more of the
same reel, you want to justchange one thing at a time,
don't change all four, becausethen you're not going to know
what worked, what didn't.
So have fun with what thisactually looks like, and what
you're able to do then is kindof train the algorithm.
What Trial Reels is basicallydoing is training that algorithm
(20:31):
to show your content to peoplethat you want to attract.
So the more content you createaround your top of funnel,
around your ideal customer,you're training that algorithm
to get that content and give itto those people.
And that's really kind of thecool part about it.
And then the other thing is,the bigger the volume, the
better, like, just go for it.
And then the other thing is,the bigger the volume, the
(20:52):
better, like, just go for it.
And I know we don't have timeand I know we're all busy and I
know all that.
That's why, you know, you mightthink, okay, I'm going to do
three really top end posts,reels or something like that, or
carousels on my Instagram, butI'm going to go for it and just
(21:16):
do trial reels and just try andpunch out as many as I can.
Whenever I've got the momentI'm sitting watching Netflix,
I'm going to do it.
Then it's so quick, like, it'svery, very quick, yeah, yeah.
And then any that do well, thenyou post them to your feed.
So it's kind of that double win, win, win, win, win, win, win.
And a big lesson that we haveboth learned, and this is a
lesson that you can take fromTikTok, because TikTok, every
video that you post is going outto a new audience, the full
(21:37):
year page, every single time.
And when you call out the personthat you want to talk to, in
that first three seconds, youhave a much bigger chance of
holding them in because theydon't know who you are yet.
So try that on your trial reelscalling them out, yeah, you're
going to have a better chance ofgetting the right person.
Yeah, and that could be asimple call out, that is, I'm
(21:59):
speaking to fitness coaches andcourse creators.
I'm speaking to mums that haveeight-week-old babies, not that
you're calling them out, butlike new mums, um, women over 40
, we've done a few times ormia's got her adhd one that she
speaks to you're like callingthem out and and identifying
them, because in that instancethey're scrolling, but you've
(22:21):
called them so they've stopped.
I think that's me.
Oh, that's me.
It works every time.
Yeah, like without fail.
Yeah, yeah.
So that's basically our littlelike trial reels, uh, tutorial,
if you will, and as we keepusing it, we will keep letting
you know how it goes, but we'rejust having fun with it,
basically, and so if you've gotit, we would say just start
(22:43):
using it, test it, trial it, um,and, yeah, we'll let you know
if this boyfriend sticks around.
Yeah, such an arsehole.
Do you have some loves?
Don't loves Mia, to kind oflike, even though I don't think
we wrote them down, but like,whatever, yeah, yeah, I do.
This is probably a weird lovethat not many people love, but
(23:05):
it's cold now in MelbourneToday's cold.
I've got a jumper on, I've gotmy slippers on.
I love it.
It's cold.
I've got a jumper on, I've gotmy slippers on, I love it.
It's been so hot and it feelslike this summer has just gone
on forever.
But it's cold now and I'mloving it, loving it.
Heater on this morning, so, so,so good.
Um, I don't love, oh, insomnia.
I'm bad for it.
(23:25):
I was up there 2 am last night.
Most nights I'm just not tiredand I'm like, well, I'm gonna
lie there with my, you know, andthen wake up, or do you just
not fall asleep?
No, once I'm asleep, I'm good.
Yeah, generally I'm pinging atmidnight and I'm just like, well
, I'm not, I'm so tired in themorning, like it's like school
(23:49):
pick up, school drop off and allthat stuff.
I'm like, no, I just need tosleep.
That's not okay.
That's a very perimenopausalthing which I'm not looking
forward to, because like, yeah,I mean, I enjoy it, though, like
it's the only time of day whereI get, where no one the world
is asleep, no one's annoying me,the kids are asleep, but then,
(24:14):
yeah is annoying me.
The kids are asleep, but then,yeah, very tired the next day
anywho.
Oh, that's not good.
I got these coffees, six a day,so many.
Um, I was trying to think mydon't love zen, uh, and there's
probably a lot, but the heat.
I would say the heat, but notthat I can really like tell the
heat off, but the heat's beenkilling me because Mia and I are
the same in terms of like wejust don't function in heat.
Like, actually, my body justgoes no, like we're not going to
(24:36):
achieve anything.
It's not Just get angry, yeah.
And then the house, even though, like, I do have air
conditioning now.
So that's a massive love, buteven now I'm just like
everything's hot, like don'ttouch me, don't I on the couch.
So, yes, that the heat hasupset me greatly, but my love
which I'll come back to, um fromthe star of the podcast, was me
(24:56):
actually put me onto this.
She was telling me about, um,this liquid ivy which is good
for a hangover.
So now I'm 40 I mean not thatlike hangovers didn't used to
get me, but obviously liketurned 40 and my body was like
we're not doing this anymore.
We're not drinking a lot.
That's fine, I'm here for that.
But then my girlfriend had a40th.
It was a disco theme, sothere's lots of sequins.
It was like highlight of my day.
(25:18):
It was 40 degrees and it wasoutside.
Luckily it was a nighttime one,so that was okay.
And so I had my liquid IV likebefore we left, and so I don't
like that's why I gave her forher birthday too.
I was like, mate, just getaround this while you're
drinking, let's go.
Woke up the next day, other thanbeing tired, felt amazing.
(25:38):
I was like, okay, okay, yeah,someone who has three day
hangovers, it, it works well andyou pop in before you go to bed
too, so okay.
So that was was my love that Iwoke up without a raging
hangover.
I was just tired.
So, yeah, you're 40.
(25:58):
And I feel like that's the kindof thing that like, oh, we could
do some UGC for them.
I feel like they're not goingto be like, yeah, could you
promote drinking a shitload andhow good our product is In your
40s too.
I'm like you're probably goingto sell out market like not
going to lie.
Yeah, well, what would the namelike?
What do you expect liquid IV.
Like, come on Right, I probablyshouldn't say this, but when I
(26:24):
was a paramedic, we used to,yeah, take bags of liquid IV
fluid home and when we had areally bad hangover, yeah, we
want to talk about that at thisparty, because some of my
friends are nurses and they'relike, do you remember?
Like when we were back at uniand like we just used to, like,
come around to our house afterlike a big bender, we're like,
oh, yeah, yeah, remember that,hook me up, hook me up.
It's okay, don't do it now.
(26:47):
Anyway, we will see you nextweek.
Have a fabulous week and dosome trial reels, oh, before you
do what you do need to do.
Yeah, so if you need some helpwith your content and you know
you want to get a bunch ofreally good hooks, a bunch of
really good captions for yourtrial reels, send us a DM there
and we'll send you our customGPT that is going to help you
(27:10):
with all your hooks.
It's going to help you with aheap of stuff, basically
planning out your whole entirecontent schedule.
But for trial reels, if you canjust punch out a heap of hooks,
copy paste, copy paste, copypaste.
So we've got some GPTs to helpyou with that.
Just shoot us a DM on ourInstagram and we'll send it to
you.
Okay, well, we'll see you nextweek.
(27:32):
Woo Oi Shit podcast.
I believe it's good, absolutely.
There's so many good ones too.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.