Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.
In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.
We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty.
You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.
It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.
This is Part 1 of a must-listen branding conversation.
Beyond The Episode Gems:
- Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
- Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
- Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan
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