Before breaking into automotive, Todd Katcher was running bars in Nashville and building a small advertising network using digital signage. One day, a regular—who happened to be a car dealer—mentioned wanting something similar for his showroom. That conversation sparked the very first version of what would eventually become Digital Dealership System.
From day one, Todd’s approach has been rooted in curiosity and adaptability. He dove headfirst into the dealership world, asking questions, learning the industry from the inside out, and applying that knowledge to develop innovative tools that enhance the in-store experience. He went from sneaking into his first automotive convention to now standing proudly at the helm of a vendor booth featured in leading industry publications.
Like any bootstrapped venture, the road was far from smooth. Todd recalls building PCs on his bedroom floor, his first admin working beside him—literally on the floor—with dogs and cats roaming in the background, all while selling and supporting new clients. Understanding and adapting to the unique personalities of car dealers was another challenge—and one that continues to evolve.
Today, Todd leads product development at Digital Dealership System, solving two major problems dealers face:
1. Lost Opportunities in the Showroom: Dealers spend six figures on branding and marketing to drive traffic, only to drop the ball once customers arrive. Todd’s systems ensure branding, engagement, and customer experience extend all the way through the showroom.
2. Outdated Goal Tracking: Since the 1960s, dealerships have relied on dry-erase boards to motivate teams. Todd modernized this with digital leaderboards, real-time alerts, and goal tracking built for today’s fast-paced sales environments.
Under his leadership, Digital Dealership System has become the market leader in digital signage and leaderboard solutions, helping dealerships across the country modernize their in-store messaging, boost performance, and close more deals.
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