183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra Corman

In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.

Key Points Covered in This Episode:

Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep connections, and driving referrals and partnerships.

Profitability and Customization: By providing high-end, personalized experiences, businesses can command premium pricing while delivering immense value to clients, leading to increased profits and the opportunity to reinvest in creating even more impactful VIP experiences.

Exploring VIP Models: Kendra shares examples of effective VIP event models, such as weekend mastermind intensives, exclusive dinners, and one-on-one strategy days, demonstrating the versatility and potential of these approaches.

Kendra also gives an insider view of her own VIP days, a high-intensity strategy lab designed to deliver rapid, actionable results for clients. This episode encourages entrepreneurs to consider incorporating VIP experiences into their offerings, highlighting the substantial benefits for both the business and its clients.

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Episode Transcript

Speaker 1 (00:00):
Hello and welcome back to another episode of the
Imperfect Marketing Podcast.
I'm your host, kendra Corman.
Today, let's talk about thepower of exclusive VIP events
and services for taking yourbusiness and impact to the next
level by enhancing clientexperience.
Whether you're offering ahigh-end mastermind, elite

(00:21):
coaching day or intimate dinner,these exceptional occasions
provide immense transformationfor attendees while increasing
your profitability.
I'll share why it's potentiallyworth investing in VIP
gatherings for your business,and I'm going to talk a little
bit about some event models thatcould attract your perfect

(00:45):
prospects.
Let's dive in.
So why should you considerhosting VIP events this year or
offering VIP services?
First and foremost, high-endoffers attract clients that are
actually invested in their ownsuccess, who value your
expertise.
That's important, right,because these motivated

(01:06):
individuals often become ravingfans, referral engines and
partners in your business vision.
Thoughtfully facilitated smallgroups can also lead to immense
personal and professionalbreakthroughs that are
unattainable in large-scaleconferences and just scattershot

(01:27):
events.
Right, you can custom curateevery piece of your VIP
experience to meet the needs ofyour customers or prospects.
Now, operationally, high-pricepoint gatherings can increase
profits.
They dramatically allow you tocreate white love service and

(01:50):
experience for your customers,and you can reinvest
significantly in creating anultra-premium experience that's
worth the investment.
So let's brainstorm some modelsthat could apply.
Maybe you have a weekendbusiness mastermind intensive,
with peer exchanges andexclusive dinner sampling,
client success stories,one-on-one strategy day devoted

(02:13):
to annual planning and goals.
Opportunities are unlimited forthis.
So let me give you an insightinto my VIP days.
My VIP days are six to eighthour deep dive sessions.
They are definitely draining,but they're amazing because you
are focused 100% on yourbusiness with them and I'm

(02:35):
focusing just on that individualor their organization.
We move at a lightning speedbecause even though it's a long
day, it's just there's so muchto do.
Right, we cover everything fromrefining their vision,
clarifying their target audience, what their offerings are and
craft strategies, and then atangible, executable 90-day

(03:00):
roadmap.
It's an immersive experiencewhere they're involved start to
finish, not just passivelyreceiving coaching.
We're building momentum andmapping out their calendar
together, hustle style right, sothat they walk away pumped with
clear next steps.
My VIP days are the antistasisof slow, drawn out consulting,

(03:26):
and I think a lot of us havebeen part of those projects.
Right, it's high intensitystrategy lab for entrepreneurs
to build foundations andblueprints tailored to their
business and lifestyle.
With my guidance, I've been inan invaluable peak inside my
planning methodology and we canreally create custom plans that

(03:46):
are going to fit them.
Now, whether you're doing amastermind or a one-on-one
intensive like my VIP days,purposefully designed VI
experiences allow forcustomization to fit new depths
right.
Who else has a model that'sworth exploring?
What are you offering?
Retreats, weekend sessions?

(04:09):
I'd love to hear more aboutwhat you're doing.
Please connect with me.
My LinkedIn connection is inthe show notes.
So today we've covered theimmense power of exclusive VIP
events and services for growthand transformation.
I want you to stay tuned to thenext episode as we tackle
assessing what worked and whatdidn't this past quarter to

(04:32):
optimize our future efforts.
See you then.
Have a great rest of your day.