I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels)
September 19, 2023 • 34 mins
Are you ready to unlock the world of vertical video content? Join me as we delve into the intricacies of Instagram Reels, YouTube Shorts, and TikTok, the leading platforms that have revolutionized the era of vertical video content. You'll take away valuable insights as we dissect the strengths, weaknesses, and my personal experiences with each platform. I'll guide you through their unique content limits, diverse audio options, and the specific audience they attract, and you'll understand why one claims a special place in my heart.
We won't just stop at platform comparisons; we'll venture into the vast realm of editing tools and best practices that can optimize your content creation process. I'll take you through the hurdles of multi-publishing and the significance of tailoring content to satisfy the unique requirements of each platform.
Hope you enjoy!
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back everybody to In the Loop.
What is up everybody?
This is Michael Burpo, andtoday I'm going to be talking
about vertical video and let'skind of define what that is.
Vertical video is the new styleof content and video that is
very incredibly popular on allsocial media right now.
(00:23):
These primarily take place onthree different platforms.
We have Instagram Reels,youtube Shorts and TikTok.
So I'm going to break down thestrengths, weaknesses, as well
as my experience with each ofthem, because, as the title says
, I tried every vertical videoplatform, so you don't have to
let's break it down.
(00:43):
I'm going to kind of outline,maybe, what you should be
thinking about, what, if you aretrying to kind of dive into
this a little bit more, and youcan make the decision from there
.
All right, let's start thisthing.
This episode is brought to youby Punchmark, the jewelry
industry's favorite websiteplatform.
(01:04):
Whether you're looking forbetter e-commerce performance,
business growth or campaignsthat drive traffic and sales,
punchmark's website andmarketing services were made
just for you.
It's never too late totransform your business with a
user-friendly, point-of-sale,integrated website platform
designed for growth and results.
Sign up for your free demotoday at punchmarkcom.
(01:25):
While you're enjoying thisweek's episode, take a moment
and leave us a star rating onthe Spotify mobile app or, if
you're on Apple Podcasts, leaveus a star rating and a review.
It's the best way to help usgrow into show that you really
enjoy in the show.
Thanks, and now back to theshow.
(01:51):
Okay, everybody, let's do alittle overview and then we'll
get into each of the strengths,weaknesses and break down a
couple key points that aredifferentiating when it comes to
vertical video.
So first of all, let's set upthe term vertical video.
What this is is when you arerecording things vertically, and
this is actually relatively new.
I would actually argue thatTikTok is the kind of the
(02:14):
granddaddy of it all.
But even before then I'd evensay that Vine, which was popular
around 2012-ish, 2011, 2013,that kind of era it was very
unpolished.
Those videos were all, I think,under six seconds long and they
were very I would call raw andunpolished and uncut, and part
(02:36):
of that was because of the factthat it had to be under six
seconds, but also because peoplewere recording stuff just right
out of their phone and kind ofjust splice them together.
And with TikTok they've alsokind of made it so that things
feel very natural when we areusing our phones, a lot of times
we use them vertical.
A majority of the time we'reusing things vertically.
(02:57):
Apps are designed to be vertical, websites are designed to be
vertical and, as a result, whenyou receive vertical video, a
lot of times the videos areactually just a little bit more
natural feeling as opposed towhen they are landscape or
natural video shape, which ismuch better on a desktop or on a
(03:17):
tablet where you can turn itsideways, and it's a little bit
more natural feeling on thatenvironment.
But when it comes to kind oflike this what I'm always going
to refer to as cotton candycontent, which is like very,
it's sugary, it's not kind of alot of substance to it, it
dissolves pretty quick in yourmouth and you're on to the next
thing.
With that stuff.
You're kind of usuallyindulging in it on your phone.
(03:39):
A lot of people use it whenthey go to the bathroom.
They're sitting on the toiletand they're looking at their
phone and they're just scrolling.
And a lot of these contentplatforms are designed to have
infinite scrolls so you canscroll and scroll and scroll and
scroll and you're never goingto find the bottom, and that's
kind of why they proliferatedand become so popular is because
(04:00):
people get hooked on them and,before you know it, your legs
are asleep.
You've been sitting on thetoilet for the last 35 minutes,
so I think that there are threemain players, or there are three
main players in the verticalvideo space.
There's Instagram reels, andreels are what they call them.
They're all the same thing,basically YouTube shorts and
TikTok, and TikTok's videos arejust called TikToks, so let's go
(04:25):
into like a little overview.
So my favorite is probablyInstagram reels, and I'm just
very partial to Instagram and alot of things I'm going to share
about.
This is how I use theseplatforms and I use it to
promote my own art.
I'm going to drop my sociallinks at the end just so that
this doesn't sound like a veryheavy promo for my own pages,
(04:48):
but if you want to follow me,that's okay, but this is the
only way that I've experiencedit, so I hope that you
understand it might translateokay to your jewelry business,
but it also might not translateas much.
So Instagram reels what'simportant about them is they
have great audio options so youcan put trending sounds over the
top of things.
That's actually how a lot ofmusic is breaking out right now
(05:11):
is the.
They get a good sound bite andthen they use them TikToks and
shorts and reels and they blowup because people love that
little earworm that you get fromit and then they go super
popular If you look at,especially like K-pop music.
A lot of K-pop is, you know,breaking out on, you know, these
different platforms.
(05:31):
It's because people use them astrending sounds.
So I think Instagram reel isgreat.
They have a 90 second limit, soI think that I think 90 seconds
is about the play space thatyou want, as compared to the
next one, youtube shorts, whichhas a 60 seconds max length, and
personally I think that YouTubeshorts is probably the weakest
(05:51):
of the bunch.
What YouTube does great is their, you know, horizontal, what I
might even call long form videos, and the reels can actually tie
to the long form or premierecontent a little bit easier and
that's great for building themtogether.
Actually, there's a verypopular YouTuber who named
(06:14):
Ludwig who has said that if hewas to build his channel all
over again, he would go withlike a 90, 10 percentage of 90%
of his content would be reelsand then they would feed into
one long form video, and thatwould be kind of his, his mix,
because you can monetize onYouTube a lot easier than the
(06:35):
other ones.
But I do think that theirshorts platform is kind of
falling behind or maybe it neverreally caught up and I don't
really find myself going toYouTube to watch shorts.
I end up choosing Instagram forphotos and then watching the
videos there, or I go to TikTok,which is our next one, for
mindless binging.
So then, finally, the thirdTikTok.
(06:57):
So you guys have probably heardabout TikTok and for the
longest time I actually deletedit off my phone out of necessity
because it was just.
Their algorithm is the best inthe business.
It's so good.
It's just.
I love art, but I also lovesports and I also love, you know
, pop culture and music, and forsomehow it take that algorithm,
(07:21):
man, it knows how to break thatdown and feed it to me in a way
that I enjoy it, and they do agreat, great job with all that
content.
Tiktok actually has a 10 minutemax limit, so you'll find some
TikToks that are like full sceneclips from, like Game of
Thrones.
That's what I've been seeing alot of is, you know, they pushed
me a season one, episode, sixGame of Thrones episode where
(07:44):
it's like Ned Stark talking andit's like, oh man, I love this
show and I watched a five minuteclip and then, of course, like
you go down 10 tick tocks andthen they show you another one
and it's from season two,episode one.
You're like, oh man, I want togo and binge this show.
So I think also the X factorwith TikTok is because they are
(08:05):
ahead.
They, everything about them, isjust a little bit on the
cutting edge.
So I think that their editoreditor, meaning like their in
app video editor, is just Ithink it's incredible.
It's so intuitive, has a lot ofoptions, but it also caters to
the, the layman, you know, and Ifind that very, very cool.
(08:27):
The thing I will say TikTokright now, not a great shop
ability there, and I also thinkthat their, their ads, their
native ads, don't feel great.
I think that Instagram probablydoes the best with their native
ads and YouTube, I think itkind of is falling, but TikTok
also, just it doesn't reallyseem like the spot where you can
(08:50):
kind of turn it into dollarsthat well, but then again there
are people that have that as amajor part of their business.
I don't know if it's superabout luxury, though it seems
like it's more like t-shirts orlike you know what am I called
paraphernalia, like extra stuff,you know that might be related
to your hobby of what you'vebeen watching TikToks about.
So that's kind of the overview.
(09:10):
I think that Instagram reelsconnects with the native
platform.
The best TikTok I mean theTikToks are the platform and
YouTube shorts.
I feel like shorts are notreally tied in that well.
They've also been only launchedfor a little while.
So let's talk about my usage andexperience with them.
So, like I said in the title, Itried all the vertical video
(09:33):
platforms, so that you don'thave to.
So here's my experience.
I have used Instagram thelongest and I post all my
content there.
And my Instagram I'll actuallyplug it right now is burbsky15,
b-u-r-p-s-k-i-15.
And on there I think in my totalI try to count them up.
I have some old ones thatweren't really done on purpose.
(09:54):
I have about 28 reels there.
On average I get between 500and 2000 views on each, and
these views are different thanlikes.
So we all know likes, and youknow, are just a vanity metric,
so it doesn't actually translateto anything.
But what I will say is thatthey have a great shelf life and
(10:15):
they seem to accrue downloadsup to a point, and it seems like
they kind of always pop.
They get like 300, 400 in thefirst day, and then they shelf
off and they get it to about 550or so, and then they're there.
Sometimes they get a good popif I use like a trending sound.
So, like in the past, I've used, like you know, common, you
(10:35):
know top hits, anything off theBillboard, or Top Songs or just
music that I like.
I try to make it like somethingthat I enjoy, and I think,
though, that the reels and whatI use is Instagram live, and
then I save it as a reel If it'sshort enough.
I just keep my lives to under10 minutes.
They turn into great reels andthey are by far the best at
(10:58):
driving traffic elsewhere thatI've seen.
So, for example, I did aInstagram live where I showed a
new set of art that I do.
I do greeting cards every yearand I showed them to, you know,
my audience and I actually, Ithink I only got like 10 people
on the Instagram live, but thething about lives is it doesn't
(11:19):
matter, it just puts it intoyour feed, really well, so what
I do is I do an Instagram live.
It takes four seconds to spinup and I just go right into the
content and I just do it really,really quickly and then I
there's an option to save it asa reel and I just do that and it
works perfectly and it savesinto your feed and I really
(11:40):
enjoy that.
I've also had the best resultswhen it comes to telling people
to shop the link in my bio andpeople do that and I think that
the reels are kind of where youare going to monetize, as
opposed to the posts.
I think the posts are just kindof like like building up your
portfolio it's at least for mybusiness and watercolors.
(12:01):
So that's Instagram reels.
The next one I'd say is YouTubeshorts, and my experience with
this is I've posted four shortswith eight what I'm going to
call full length videos.
So four shorts that were allunder 60 seconds and then eight
premiere content that a lot ofthe times related to them.
So sometimes the short would bea condensed version of a full
(12:24):
length 25 minute video or 20minute video, and I'll get into
kind of what my content pipelinewas like.
But these shorts perform somuch better in terms of views
compared to the full lengthers,and my channel started from
scratch at the same time, so itwas pretty hard to build up,
whereas with Instagram I'vealready had a you know, over a
(12:45):
thousand followers.
So you know, that is kind of.
I started out on first base orsecond base, I guess, and this
one I really started out at homebase and I think that the views
are nice and I would probablysay that they are the fastest
way to build your channel.
You know, posting these shorts,posting them up and then having
(13:09):
them relate to other content,or using the training sounds or.
But you just have to do thingsso grabby Because, again, one of
the highlighted and strengthsof YouTube is that they have the
entire library of theinternet's videos In one spot.
But at the same time, it's likeis your 60 second short better
(13:29):
than a 10 minute Mr Beast video,which is going to be living
right next to it?
It's like Mr Beast videos gethundreds, hundreds of millions
of billions of views and has abudget of insane amounts.
It's like is that, would youchoose to watch your content
over the Mr Beast video?
It's like, maybe not, so I findit to be a much larger I don't
(13:54):
know pond or ocean, and standingout there is definitely pretty
hard, but collecting asubscriber base is very valuable
, because the subscription boxof, you know, of subscribers at
YouTube is very valuable, muchmore valuable than your follower
account on Instagram, but Idon't know, I guess it's.
(14:17):
Youtube has always beensomething I've loved, but always
been really weak at makingcontent for it.
And then, finally, with TikTok,and I have four uploads there.
For the longest time I was likea user who didn't end up, I
guess, ever posting anything,and that's how a lot of people
are.
They just use it just to watchvideos and like things.
(14:38):
But with four uploads, I wasaveraging around 300 to 850
downloads a video, which I thinkis pretty good.
They have a very strong shelflife, so they'll continue to get
downloads and, honestly, Ithink that they probably average
like 50 or 100 more downloadsevery single month that they're
(14:59):
just up, which is actuallypretty good.
I don't know if those are realdownloads or not, like they
might be bots just scraping it,but who knows.
But I do think that, man, whenit comes to my usage, I'm using
Instagram probably the most,with TikTok being something I
genuinely enjoy, but it's justso addicting.
(15:20):
And then YouTube Shorts.
I use YouTube Actual the mostout of everything, but Shorts
probably the least.
So that's my experience.
All right, everybody.
We're going to take a quickbreak and hear a word from our
sponsor.
This episode was brought to youin part by National Rarities.
(15:41):
Are you looking to boost yourbusiness with no cost to you or
want a special promotion for thedoldrums of next year?
Look no further than NationalRarities estate buying events.
National Rarities runsthree-day buying events from
your store that not only attractnew customers but also keep
your current ones coming backfor more.
Their expert team of buyers areready to visit your store,
handle advertisements, lead theestate evaluations or are easy
(16:04):
to work with.
And it's not just jewelerpurchasing.
They also buy designer handbags, artwork, antiques, stuff like
that.
These events frequently attracta different type of customer
than your usuals, because whodoesn't love getting a little
cash back?
Elevate your store's reputation, build lasting customer
relationships and become thejewelry destination of your
community.
It's all about simplicity.
They take care of the logistics.
(16:25):
You enjoy the rewards.
Visit nationalraritiescom pageshostanevent it's going to be in
the show notes below, or reachout to Justin Van Maeter by
emailing Justin.
That's J-U-S-T-I-N atnationalraritiescom.
Let them know that in the loop,sent you Thanks and back to the
(16:47):
show and we're back Now.
I kind of wanted to talk aboutthe editing tools, which is
going to be probably the mostimportant thing when it comes to
determining which ones youshould use.
So, for example, instagramReels, let's talk about one Very
(17:09):
intuitive editor.
I just made a reel earlier thisweek.
I think it was really cool.
They have these great templates, these templates that you can
find like a trending sound, atrending template like who
hasn't seen, for example, theone I used.
It's like this kind ofintrospective song that's like a
lot of piano and it says likethe artist, and then it's like a
(17:30):
couple photos of you and thenit cuts and then there's like a
lot of piano and it's the art.
So it's supposed to show likethe juxtaposition of, like who
you are and the art you make.
And it was really cool becauseI got to see and find a lot of
new artists and I was like, ah,maybe I'll try it, and they have
a template that cuts up thevideos.
All you have to do is just tapit and fill it in and it does
(17:50):
great for you.
And the video tend to do alittle bit better than the from
scratch ones.
The only bad thing here's likethis weird nitpicky one is that
you cannot edit the audio levelscompared to the clip audio and
compared to voiceovers.
So, to break that down, yourvideos that you recorded
(18:11):
probably have some innate audioin them.
Like I would say, you recordedyourself talking for online.
It was me doing a planarpainting and there was some wind
in the background.
So you only have the option tomute one of the or the entire
video.
So there's audio on that one,so maybe it's the wind, and then
there's going to be voiceover,which I think is very valuable,
(18:33):
being able to voice it over, andthen there's also the audio of
the song that you're going toset it to, and I don't know.
It just doesn't really allow theeditor as compared to the
TikTok editor, and the TikTokeditor just is as close to a
full-fledged editor as you canget.
I mean, if you've ever editedanything in, for example, imovie
(18:54):
or just maybe even one of themore advanced editor options, I
think that you'll find thatthere is similar things.
You can have multiple tracks,which is where you can overlay
videos on top of each other, settransitions.
You can have layering of audio,which is kind of gives it
sometimes a little bit more of apolished feel.
But I think overall, thedifference in the editing tools
(19:19):
is that some are geared towardsbeginners and then some are
geared towards advanced people,for example, youtube shorts.
I think that YouTube shorts hasso much capability but I feel
like it almost misses the markbecause maybe I'm not as
advanced as I kind of hoped Iwas, or because it's just so
overwhelming and confusing thatI just have decided that I'd
(19:41):
rather, for example, withYouTube shorts I edit things on
iMovie, export the video, put iton my phone and then upload it
from there.
It's just I don't know.
It's crazy to me how thedifference in similarities are
between these ones.
Tiktok is just really valuablebecause you can also download
(20:01):
your drafts.
So a lot of times when I wasmaking content regularly, I
would download my drafts andthen save the file and then
upload them individually toInstagram Reels, youtube shorts
and then into TikTok, justmissing the sound, because the
second you upload something witha trending sound, for example a
song, it will mute your entirevideo.
(20:22):
So if you had any audio onthere that you wanted to save,
you can't do that anymore.
One quick rant I'll jump into.
It's absolutely insane how youcannot multi-publish the same
post to all three, and not tomention the fact that they all
have different Lengths.
You know length requirements,for example, 60 seconds, 90
(20:42):
seconds in 10 minutes.
I think it's insane that theywon't allow you to take the
trending audio and find asimilar one from before or find
a similar template that works onboth, or the fact that you
basically have to do the samework three times in a row.
And that's what kind of made mechoose between the different
(21:06):
platforms that I wanted to geton, and at first I thought I was
going to grow on all three ofthem, see if I could push, or
just not even grow, but morelike just see if I could find a
couple new people to follow me.
And I realized that YouTubeshorts was what I was going to
end up focusing on, because ofthe fact that the YouTube long
(21:26):
term videos were better for mypersonal type of content and
Instagram reels alsocomplimented my personal type of
content, but I hated using theeditor for YouTube shorts, and
TikTok is just kind of a life ofits own that I have, only I've
narrowed all the way down toonly using reels, so you can
(21:47):
make your own decisions on thatone.
I won't kind of dive into itanymore.
I think that you should justtry out which tools are out
there and see which ones youlike.
Honestly, they're all free appsand you can just open up the
tools and give it a shot, but Ijust think it's.
I wonder if there's a tool outthere that'll allow you to edit
all three and then push them toall three at the same time,
(22:07):
instead of having to do the samework three different times.
It's crazy.
We're going to take a quickbreak and hear a word from our
sponsor.
Stay with us.
This week's episode is broughtto you in part by Accessivee
Punchbox ADA compliance partner.
Creating inclusive websites iscrucial in today's digital world
.
The Americans Disability Act,or ADA, requires website
(22:32):
compliance ensures equal accessto information services for
individuals with disabilities,fostering a positive user
experience and socialresponsibility.
If you've had a website for awhile, you might have previously
received a threatening letterfrom a lawyer informing you that
you will be sued for yourwebsite not being a compliant.
The vast majority of the time,these letters are just
(22:52):
shakedowns for money, but bettersafe than sorry.
Accessivee provides alitigation support package for
no extra charge and their plugintakes your website to a passing
level of ADA compliance within48 hours of initial installation
.
At Punchmark, we prioritizeyour website's accessibility and
our in-house efforts inpartnership with Accessivee
(23:13):
provides a comprehensivesolution.
With ongoing scans, we keepyour website ADA compliant and
safeguard your business.
With Punchmark as your websiteplatform, you'll get 20% off
your Accessivee subscription andyou can visit accessiveecom
slash a slash punchmark for moreinformation.
Again, that's accessivee a, c,c, e, s, s, I, b, e dot com.
(23:36):
Slash a as an alpha slashpunchmark for more information.
Embrace accessibility, empowerusers and set the standard for
the industry.
And now back to the show.
And we're back.
(23:58):
So the final stage, her secondto final stage.
I want to talk about what I'mcalling the symphony, and this
is just a fancy term for acontent pipeline.
So a content pipeline is whereyou get into this flywheel
effect that, like they talkabout in business, where you are
putting things out and thenusing that to build more things
(24:20):
and then do it again, and thiscontent kind of breeds itself
and you can react to your owncontent and it sort of
synergistically grows and italso provides, makes it easier,
because you are reusing somecontent.
So my strategy for growing as awatercolor painter was I was
using several, all the differentplatforms.
(24:41):
It became a lot, so I did haveto take a step away from it, but
I tried it out just because Iknew I wanted to do this episode
and I just kind of pushed it.
I did it for four months so theway I'd start if I was going to
stream.
I was streaming at 630 onThursdays and at two on Sundays
and what I would do is, before Igo live, about 30 minutes ahead
(25:03):
of time, I post on Twitterwhich is now X, but I refuse to
call it that and Instagramstories.
I usually post something thatsaid like hey, I'm going to be
painting in 30 minutes liveanswer questions, love for you
to come, hang out, and I'd havea link to my Twitch.
Twitch is like a good spotwhere you can, but you have to
bring them over from otherplatforms.
There's no growth mechanism onTwitch.
(25:24):
I won't get into Twitch toomuch because it's a live
streaming platform.
A lot of drillers won't careabout it, but Twitch is where
you can stream live.
People can donate.
It's a really cool space andthen I would stream my painting
on Twitch.
A lot of times I would paint forabout two to two to three and a
half hours, maybe four.
I did a couple of longerstreams and it was fun.
(25:45):
I really enjoyed it and Ipainted a lot.
So it made me get a lot betterreally quickly.
And I also had to talk throughmy painting process, but I won't
dive into that too much becausea lot of you guys are here just
to learn about vertical video.
So then I would take a photo ofmy painting, I put it on
Instagram and what that is doingagain that's pushing back into
(26:05):
Instagram.
So that's the second time I'mhitting Instagram.
Then I would take the VOD of theTwitch video.
Vod means video on demand.
I take the recording of theTwitch stream and I would
download it and I would drop itinto iMovie and then I would do
a lot of editing.
So a lot of times I'd breakdown parts that I had, for
example, taken a break or I'vetalked, chatting with, with chat
(26:28):
, or I was just not really doinganything, and a lot of times I
was doing a lot of time lapsesand speed ups.
So I was, you know, I wouldjust take that and I would just
do a little bit of editing.
Editing ended up taking themost time.
I think I usually was spendingabout an hour on every video to
get it edited and uploaded,sometimes even longer, but you
kind of get the handle on it.
I would take the VOD and I wouldboil it down, I'd say voice it
(26:52):
over and I'd put it up onYouTube.
And putting the content onYouTube was like kind of the end
goal, because YouTube is whereyou can grow and push people
over to your streaming on Twitch.
And then I would go and I wouldboil it down even further.
I would save the video onto myphone and I would edit it in the
natural editors on reels andshorts and a lot of times I'd
(27:14):
make even more clickbaity kindof versions, because my original
videos were about 25 minutesfor these kind of painting
process videos and I would boilthem down even more to like one
minute here and I would saysomething like here is six hours
of painting compressed into oneminute and then people would
love watching that and thosevideos did pretty well and then
(27:34):
I would tweet them all out.
I'd share the posts on Facebookand Reddit Reddit was really
good for me and Instagramstories and I would again put it
back into Instagram and thenwhen I would stream the next
time, a lot of times I would dowhat's called a watch party and
I would watch party my YouTubevideo and what that is.
I'm just watching my YouTubevideo, pausing at certain points
(27:57):
, talking through things.
If people had attended itbefore, then they kind of
already knew.
But it's a good way to kind ofmake people watch your video,
which seems dumb, but it'sdefinitely a live streamer thing
, and it's a good way to kind ofrecycle content and then I
think that is kind of where Iwould start, you know, working
on the next screen.
So there was a lot of steps toit and if I was to do this again
(28:20):
, I would probably boil thingsdown.
I would remove Twittercompletely.
I do think that Twitter iscompletely dead at this point
and I think that threads ispretty dead also.
I think that microblogging as awhole has kind of had its time
in the sun and is now past.
I would focus a little bit moreon just probably just on
Instagram, I think, and kind ofdiving into that more.
(28:43):
But unfortunately, I justenjoyed the YouTube videos.
So I don't know if that waskind of like a fatal attraction
or not.
So let's talk about myrecommendations for you.
We've talked about InstagramReels, youtube Shorts and TikTok
.
What do I recommend?
Well, I guess it depends onwhat your goals are.
Instagram Reels is really good,for example, like a more
(29:04):
personal, straight from thecamera, vertical video content.
So this is like when you aregoing to record someone you know
showing off your trunkselection.
I think you should absolutelydo that Trunk show highlights or
showing cool videos of you knowyou had a guy's night.
Have someone dedicated ifthey're not selling, have
(29:28):
someone dedicated to takingvertical video of the trunk show
or of the guy's night and thenturn it into a post.
It's so easy.
Just take, you know, fivesecond clips of just people
milling around, people trying onthe jewelry or looking at the
jewelry I mean, everybody looksgood in a jewelry store.
Just take the video you justhave.
Having more video is alwaysbetter and video is doing so
(29:49):
well right now.
Youtube Shorts is probably bestfor vertical produced, vertical
cropped produced content.
So this is like where you mighthave a TV ad and what you could
do is you could actuallyrequest your editor for the TV
ad, assuming that you hiredsomeone for it.
You could actually request thatyou get a vertical crop or like
(30:12):
a trailer for it or somethinglike that.
It would push people from yourYouTube to the full video.
Or you know taking that or likehave it.
You know you have a theme forthis year and you could send
them to your website becausethat's where you want them.
I think that YouTube has somefringe shopping capabilities
with, you know, google market,so I would recommend considering
(30:35):
diving into that one.
I think that YouTube has thebest long-term potential.
I think that, for example,youtube will be around in 10 or
15 years I'm not quite sure ifTikTok will, and I'm not.
I don't think that Facebook will.
I think Instagram will, but Idon't know if Facebook will.
And then TikTok is just formaking.
(30:56):
I think it's just for makingfun videos.
I don't see anything wrong withhaving like an intern or just
maybe even you have like a highschooler working at your store
or a college person who wants togo to school for something
related to business, giving themthe account, letting them take
some videos, or doing try-onvideos where you just put it on
(31:17):
someone's hand that looks niceand have them wiggle it around
and show the sparkles of thediamonds.
I think that content would dogreat.
On TikTok, people will find you.
Make sure that you have yourwebsite linked into your bio and
you know what.
There are worse things toinvest your time into, so give
it a shot.
I think that if I had to pickone, I would say I would say
(31:40):
Instagram reels.
I think that's my pick.
I think Instagram reels isprobably the one because it
works the most synergisticallywith your other content.
I think people are more likelyto follow LinkedIn bios as
opposed to YouTube shorts andTikToks.
People don't really shop thoseas much.
I think Instagram reels worksbest with static posts and then
(32:01):
you know you're sprinkling areel every one to three or five
posts.
I think they play really well.
I think that's probably it, andif I had to pick a second one,
I'd probably pick TikTok at thispoint.
Oh, it's so good.
It annoys me how good it is.
And now, like I promised, I'mgoing to plug my socials so you
can just look at what I producedand see that I am actually not
(32:23):
great at making them, but Ienjoyed making it.
I think that as long as you areenjoying what you're making,
then it'll show and you're notwasting time.
So my TikTok, youtube andInstagram are all burpsky15.
That's B-U-R-P-S-K-I-15.
Give it a look.
My TikTok again.
I only have four videos onthere, I just tried it out.
(32:44):
On my YouTube I have, I think,four shorts and I have about
eight full-length videos andInstagram.
I've been posting for years.
Again, this is all aboutwatercolor painting and it's
trying to run a small business.
But I think that this is just areview of the platforms
themselves and I hope you gotsomething out of it.
Let me know if you want to hearmore kind of breakdowns on this
(33:06):
, like breakdowns from, like amillennial or a Zoomer.
You know I'm right on the edge.
I'm, you know, 28 now, so I'mright on the edge of what would
be considered a Zoomer.
So let me know what you think.
I hope you enjoyed me ramble onabout vertical videos, because
I tried them so that you don'thave to.
Cheers everybody.
All right, everybody.
(33:29):
That's the end of the show.
Thanks so much for listening.
This episode was brought to youby Punchmark and produced and
hosted by me, michael Burpo.
You can follow me on my socials.
I already plugged them.
You know I won't feel bad ifyou don't.
This episode was edited by PaulSuarez with music by Ross Kager
.
Don't forget to rate thepodcast on Spotify and Apple
Podcasts and let us know whatyou think by leaving a comment
(33:51):
on punchmarkcom slash loop.
That's L-O-U-P-E.
We got a form at the bottom.
We'd love to hear your feedback, especially on an episode like
this.
If you've already got avertical video platform, maybe
you know.
Send us the link and I'll do areview of it.
Thanks everybody.
New episode next week, tuesday.
Cheers bye, 演하고 연.
But at the same time.
Welcome back everybody to In the Loop.
What is up everybody?
This is Michael Burpo, andtoday I'm going to be talking
about vertical video and let'skind of define what that is.
Vertical video is the new styleof content and video that is
very incredibly popular on allsocial media right now.
(00:23):
These primarily take place onthree different platforms.
We have Instagram Reels,youtube Shorts and TikTok.
So I'm going to break down thestrengths, weaknesses, as well
as my experience with each ofthem, because, as the title says
, I tried every vertical videoplatform, so you don't have to
let's break it down.
(00:43):
I'm going to kind of outline,maybe, what you should be
thinking about, what, if you aretrying to kind of dive into
this a little bit more, and youcan make the decision from there
.
All right, let's start thisthing.
This episode is brought to youby Punchmark, the jewelry
industry's favorite websiteplatform.
(01:04):
Whether you're looking forbetter e-commerce performance,
business growth or campaignsthat drive traffic and sales,
punchmark's website andmarketing services were made
just for you.
It's never too late totransform your business with a
user-friendly, point-of-sale,integrated website platform
designed for growth and results.
Sign up for your free demotoday at punchmarkcom.
(01:25):
While you're enjoying thisweek's episode, take a moment
and leave us a star rating onthe Spotify mobile app or, if
you're on Apple Podcasts, leaveus a star rating and a review.
It's the best way to help usgrow into show that you really
enjoy in the show.
Thanks, and now back to theshow.
(01:51):
Okay, everybody, let's do alittle overview and then we'll
get into each of the strengths,weaknesses and break down a
couple key points that aredifferentiating when it comes to
vertical video.
So first of all, let's set upthe term vertical video.
What this is is when you arerecording things vertically, and
this is actually relatively new.
I would actually argue thatTikTok is the kind of the
(02:14):
granddaddy of it all.
But even before then I'd evensay that Vine, which was popular
around 2012-ish, 2011, 2013,that kind of era it was very
unpolished.
Those videos were all, I think,under six seconds long and they
were very I would call raw andunpolished and uncut, and part
(02:36):
of that was because of the factthat it had to be under six
seconds, but also because peoplewere recording stuff just right
out of their phone and kind ofjust splice them together.
And with TikTok they've alsokind of made it so that things
feel very natural when we areusing our phones, a lot of times
we use them vertical.
A majority of the time we'reusing things vertically.
(02:57):
Apps are designed to be vertical, websites are designed to be
vertical and, as a result, whenyou receive vertical video, a
lot of times the videos areactually just a little bit more
natural feeling as opposed towhen they are landscape or
natural video shape, which ismuch better on a desktop or on a
(03:17):
tablet where you can turn itsideways, and it's a little bit
more natural feeling on thatenvironment.
But when it comes to kind oflike this what I'm always going
to refer to as cotton candycontent, which is like very,
it's sugary, it's not kind of alot of substance to it, it
dissolves pretty quick in yourmouth and you're on to the next
thing.
With that stuff.
You're kind of usuallyindulging in it on your phone.
(03:39):
A lot of people use it whenthey go to the bathroom.
They're sitting on the toiletand they're looking at their
phone and they're just scrolling.
And a lot of these contentplatforms are designed to have
infinite scrolls so you canscroll and scroll and scroll and
scroll and you're never goingto find the bottom, and that's
kind of why they proliferatedand become so popular is because
(04:00):
people get hooked on them and,before you know it, your legs
are asleep.
You've been sitting on thetoilet for the last 35 minutes,
so I think that there are threemain players, or there are three
main players in the verticalvideo space.
There's Instagram reels, andreels are what they call them.
They're all the same thing,basically YouTube shorts and
TikTok, and TikTok's videos arejust called TikToks, so let's go
(04:25):
into like a little overview.
So my favorite is probablyInstagram reels, and I'm just
very partial to Instagram and alot of things I'm going to share
about.
This is how I use theseplatforms and I use it to
promote my own art.
I'm going to drop my sociallinks at the end just so that
this doesn't sound like a veryheavy promo for my own pages,
(04:48):
but if you want to follow me,that's okay, but this is the
only way that I've experiencedit, so I hope that you
understand it might translateokay to your jewelry business,
but it also might not translateas much.
So Instagram reels what'simportant about them is they
have great audio options so youcan put trending sounds over the
top of things.
That's actually how a lot ofmusic is breaking out right now
(05:11):
is the.
They get a good sound bite andthen they use them TikToks and
shorts and reels and they blowup because people love that
little earworm that you get fromit and then they go super
popular If you look at,especially like K-pop music.
A lot of K-pop is, you know,breaking out on, you know, these
different platforms.
(05:31):
It's because people use them astrending sounds.
So I think Instagram reel isgreat.
They have a 90 second limit, soI think that I think 90 seconds
is about the play space thatyou want, as compared to the
next one, youtube shorts, whichhas a 60 seconds max length, and
personally I think that YouTubeshorts is probably the weakest
(05:51):
of the bunch.
What YouTube does great is their, you know, horizontal, what I
might even call long form videos, and the reels can actually tie
to the long form or premierecontent a little bit easier and
that's great for building themtogether.
Actually, there's a verypopular YouTuber who named
(06:14):
Ludwig who has said that if hewas to build his channel all
over again, he would go withlike a 90, 10 percentage of 90%
of his content would be reelsand then they would feed into
one long form video, and thatwould be kind of his, his mix,
because you can monetize onYouTube a lot easier than the
(06:35):
other ones.
But I do think that theirshorts platform is kind of
falling behind or maybe it neverreally caught up and I don't
really find myself going toYouTube to watch shorts.
I end up choosing Instagram forphotos and then watching the
videos there, or I go to TikTok,which is our next one, for
mindless binging.
So then, finally, the thirdTikTok.
(06:57):
So you guys have probably heardabout TikTok and for the
longest time I actually deletedit off my phone out of necessity
because it was just.
Their algorithm is the best inthe business.
It's so good.
It's just.
I love art, but I also lovesports and I also love, you know
, pop culture and music, and forsomehow it take that algorithm,
(07:21):
man, it knows how to break thatdown and feed it to me in a way
that I enjoy it, and they do agreat, great job with all that
content.
Tiktok actually has a 10 minutemax limit, so you'll find some
TikToks that are like full sceneclips from, like Game of
Thrones.
That's what I've been seeing alot of is, you know, they pushed
me a season one, episode, sixGame of Thrones episode where
(07:44):
it's like Ned Stark talking andit's like, oh man, I love this
show and I watched a five minuteclip and then, of course, like
you go down 10 tick tocks andthen they show you another one
and it's from season two,episode one.
You're like, oh man, I want togo and binge this show.
So I think also the X factorwith TikTok is because they are
(08:05):
ahead.
They, everything about them, isjust a little bit on the
cutting edge.
So I think that their editoreditor, meaning like their in
app video editor, is just Ithink it's incredible.
It's so intuitive, has a lot ofoptions, but it also caters to
the, the layman, you know, and Ifind that very, very cool.
(08:27):
The thing I will say TikTokright now, not a great shop
ability there, and I also thinkthat their, their ads, their
native ads, don't feel great.
I think that Instagram probablydoes the best with their native
ads and YouTube, I think itkind of is falling, but TikTok
also, just it doesn't reallyseem like the spot where you can
(08:50):
kind of turn it into dollarsthat well, but then again there
are people that have that as amajor part of their business.
I don't know if it's superabout luxury, though it seems
like it's more like t-shirts orlike you know what am I called
paraphernalia, like extra stuff,you know that might be related
to your hobby of what you'vebeen watching TikToks about.
So that's kind of the overview.
(09:10):
I think that Instagram reelsconnects with the native
platform.
The best TikTok I mean theTikToks are the platform and
YouTube shorts.
I feel like shorts are notreally tied in that well.
They've also been only launchedfor a little while.
So let's talk about my usage andexperience with them.
So, like I said in the title, Itried all the vertical video
(09:33):
platforms, so that you don'thave to.
So here's my experience.
I have used Instagram thelongest and I post all my
content there.
And my Instagram I'll actuallyplug it right now is burbsky15,
b-u-r-p-s-k-i-15.
And on there I think in my totalI try to count them up.
I have some old ones thatweren't really done on purpose.
(09:54):
I have about 28 reels there.
On average I get between 500and 2000 views on each, and
these views are different thanlikes.
So we all know likes, and youknow, are just a vanity metric,
so it doesn't actually translateto anything.
But what I will say is thatthey have a great shelf life and
(10:15):
they seem to accrue downloadsup to a point, and it seems like
they kind of always pop.
They get like 300, 400 in thefirst day, and then they shelf
off and they get it to about 550or so, and then they're there.
Sometimes they get a good popif I use like a trending sound.
So, like in the past, I've used, like you know, common, you
(10:35):
know top hits, anything off theBillboard, or Top Songs or just
music that I like.
I try to make it like somethingthat I enjoy, and I think,
though, that the reels and whatI use is Instagram live, and
then I save it as a reel If it'sshort enough.
I just keep my lives to under10 minutes.
They turn into great reels andthey are by far the best at
(10:58):
driving traffic elsewhere thatI've seen.
So, for example, I did aInstagram live where I showed a
new set of art that I do.
I do greeting cards every yearand I showed them to, you know,
my audience and I actually, Ithink I only got like 10 people
on the Instagram live, but thething about lives is it doesn't
(11:19):
matter, it just puts it intoyour feed, really well, so what
I do is I do an Instagram live.
It takes four seconds to spinup and I just go right into the
content and I just do it really,really quickly and then I
there's an option to save it asa reel and I just do that and it
works perfectly and it savesinto your feed and I really
(11:40):
enjoy that.
I've also had the best resultswhen it comes to telling people
to shop the link in my bio andpeople do that and I think that
the reels are kind of where youare going to monetize, as
opposed to the posts.
I think the posts are just kindof like like building up your
portfolio it's at least for mybusiness and watercolors.
(12:01):
So that's Instagram reels.
The next one I'd say is YouTubeshorts, and my experience with
this is I've posted four shortswith eight what I'm going to
call full length videos.
So four shorts that were allunder 60 seconds and then eight
premiere content that a lot ofthe times related to them.
So sometimes the short would bea condensed version of a full
(12:24):
length 25 minute video or 20minute video, and I'll get into
kind of what my content pipelinewas like.
But these shorts perform somuch better in terms of views
compared to the full lengthers,and my channel started from
scratch at the same time, so itwas pretty hard to build up,
whereas with Instagram I'vealready had a you know, over a
(12:45):
thousand followers.
So you know, that is kind of.
I started out on first base orsecond base, I guess, and this
one I really started out at homebase and I think that the views
are nice and I would probablysay that they are the fastest
way to build your channel.
You know, posting these shorts,posting them up and then having
(13:09):
them relate to other content,or using the training sounds or.
But you just have to do thingsso grabby Because, again, one of
the highlighted and strengthsof YouTube is that they have the
entire library of theinternet's videos In one spot.
But at the same time, it's likeis your 60 second short better
(13:29):
than a 10 minute Mr Beast video,which is going to be living
right next to it?
It's like Mr Beast videos gethundreds, hundreds of millions
of billions of views and has abudget of insane amounts.
It's like is that, would youchoose to watch your content
over the Mr Beast video?
It's like, maybe not, so I findit to be a much larger I don't
(13:54):
know pond or ocean, and standingout there is definitely pretty
hard, but collecting asubscriber base is very valuable
, because the subscription boxof, you know, of subscribers at
YouTube is very valuable, muchmore valuable than your follower
account on Instagram, but Idon't know, I guess it's.
(14:17):
Youtube has always beensomething I've loved, but always
been really weak at makingcontent for it.
And then, finally, with TikTok,and I have four uploads there.
For the longest time I was likea user who didn't end up, I
guess, ever posting anything,and that's how a lot of people
are.
They just use it just to watchvideos and like things.
(14:38):
But with four uploads, I wasaveraging around 300 to 850
downloads a video, which I thinkis pretty good.
They have a very strong shelflife, so they'll continue to get
downloads and, honestly, Ithink that they probably average
like 50 or 100 more downloadsevery single month that they're
(14:59):
just up, which is actuallypretty good.
I don't know if those are realdownloads or not, like they
might be bots just scraping it,but who knows.
But I do think that, man, whenit comes to my usage, I'm using
Instagram probably the most,with TikTok being something I
genuinely enjoy, but it's justso addicting.
(15:20):
And then YouTube Shorts.
I use YouTube Actual the mostout of everything, but Shorts
probably the least.
So that's my experience.
All right, everybody.
We're going to take a quickbreak and hear a word from our
sponsor.
This episode was brought to youin part by National Rarities.
(15:41):
Are you looking to boost yourbusiness with no cost to you or
want a special promotion for thedoldrums of next year?
Look no further than NationalRarities estate buying events.
National Rarities runsthree-day buying events from
your store that not only attractnew customers but also keep
your current ones coming backfor more.
Their expert team of buyers areready to visit your store,
handle advertisements, lead theestate evaluations or are easy
(16:04):
to work with.
And it's not just jewelerpurchasing.
They also buy designer handbags, artwork, antiques, stuff like
that.
These events frequently attracta different type of customer
than your usuals, because whodoesn't love getting a little
cash back?
Elevate your store's reputation, build lasting customer
relationships and become thejewelry destination of your
community.
It's all about simplicity.
They take care of the logistics.
(16:25):
You enjoy the rewards.
Visit nationalraritiescom pageshostanevent it's going to be in
the show notes below, or reachout to Justin Van Maeter by
emailing Justin.
That's J-U-S-T-I-N atnationalraritiescom.
Let them know that in the loop,sent you Thanks and back to the
(16:47):
show and we're back Now.
I kind of wanted to talk aboutthe editing tools, which is
going to be probably the mostimportant thing when it comes to
determining which ones youshould use.
So, for example, instagramReels, let's talk about one Very
(17:09):
intuitive editor.
I just made a reel earlier thisweek.
I think it was really cool.
They have these great templates, these templates that you can
find like a trending sound, atrending template like who
hasn't seen, for example, theone I used.
It's like this kind ofintrospective song that's like a
lot of piano and it says likethe artist, and then it's like a
(17:30):
couple photos of you and thenit cuts and then there's like a
lot of piano and it's the art.
So it's supposed to show likethe juxtaposition of, like who
you are and the art you make.
And it was really cool becauseI got to see and find a lot of
new artists and I was like, ah,maybe I'll try it, and they have
a template that cuts up thevideos.
All you have to do is just tapit and fill it in and it does
(17:50):
great for you.
And the video tend to do alittle bit better than the from
scratch ones.
The only bad thing here's likethis weird nitpicky one is that
you cannot edit the audio levelscompared to the clip audio and
compared to voiceovers.
So, to break that down, yourvideos that you recorded
(18:11):
probably have some innate audioin them.
Like I would say, you recordedyourself talking for online.
It was me doing a planarpainting and there was some wind
in the background.
So you only have the option tomute one of the or the entire
video.
So there's audio on that one,so maybe it's the wind, and then
there's going to be voiceover,which I think is very valuable,
(18:33):
being able to voice it over, andthen there's also the audio of
the song that you're going toset it to, and I don't know.
It just doesn't really allow theeditor as compared to the
TikTok editor, and the TikTokeditor just is as close to a
full-fledged editor as you canget.
I mean, if you've ever editedanything in, for example, imovie
(18:54):
or just maybe even one of themore advanced editor options, I
think that you'll find thatthere is similar things.
You can have multiple tracks,which is where you can overlay
videos on top of each other, settransitions.
You can have layering of audio,which is kind of gives it
sometimes a little bit more of apolished feel.
But I think overall, thedifference in the editing tools
(19:19):
is that some are geared towardsbeginners and then some are
geared towards advanced people,for example, youtube shorts.
I think that YouTube shorts hasso much capability but I feel
like it almost misses the markbecause maybe I'm not as
advanced as I kind of hoped Iwas, or because it's just so
overwhelming and confusing thatI just have decided that I'd
(19:41):
rather, for example, withYouTube shorts I edit things on
iMovie, export the video, put iton my phone and then upload it
from there.
It's just I don't know.
It's crazy to me how thedifference in similarities are
between these ones.
Tiktok is just really valuablebecause you can also download
(20:01):
your drafts.
So a lot of times when I wasmaking content regularly, I
would download my drafts andthen save the file and then
upload them individually toInstagram Reels, youtube shorts
and then into TikTok, justmissing the sound, because the
second you upload something witha trending sound, for example a
song, it will mute your entirevideo.
(20:22):
So if you had any audio onthere that you wanted to save,
you can't do that anymore.
One quick rant I'll jump into.
It's absolutely insane how youcannot multi-publish the same
post to all three, and not tomention the fact that they all
have different Lengths.
You know length requirements,for example, 60 seconds, 90
(20:42):
seconds in 10 minutes.
I think it's insane that theywon't allow you to take the
trending audio and find asimilar one from before or find
a similar template that works onboth, or the fact that you
basically have to do the samework three times in a row.
And that's what kind of made mechoose between the different
(21:06):
platforms that I wanted to geton, and at first I thought I was
going to grow on all three ofthem, see if I could push, or
just not even grow, but morelike just see if I could find a
couple new people to follow me.
And I realized that YouTubeshorts was what I was going to
end up focusing on, because ofthe fact that the YouTube long
(21:26):
term videos were better for mypersonal type of content and
Instagram reels alsocomplimented my personal type of
content, but I hated using theeditor for YouTube shorts, and
TikTok is just kind of a life ofits own that I have, only I've
narrowed all the way down toonly using reels, so you can
(21:47):
make your own decisions on thatone.
I won't kind of dive into itanymore.
I think that you should justtry out which tools are out
there and see which ones youlike.
Honestly, they're all free appsand you can just open up the
tools and give it a shot, but Ijust think it's.
I wonder if there's a tool outthere that'll allow you to edit
all three and then push them toall three at the same time,
(22:07):
instead of having to do the samework three different times.
It's crazy.
We're going to take a quickbreak and hear a word from our
sponsor.
Stay with us.
This week's episode is broughtto you in part by Accessivee
Punchbox ADA compliance partner.
Creating inclusive websites iscrucial in today's digital world
.
The Americans Disability Act,or ADA, requires website
(22:32):
compliance ensures equal accessto information services for
individuals with disabilities,fostering a positive user
experience and socialresponsibility.
If you've had a website for awhile, you might have previously
received a threatening letterfrom a lawyer informing you that
you will be sued for yourwebsite not being a compliant.
The vast majority of the time,these letters are just
(22:52):
shakedowns for money, but bettersafe than sorry.
Accessivee provides alitigation support package for
no extra charge and their plugintakes your website to a passing
level of ADA compliance within48 hours of initial installation
.
At Punchmark, we prioritizeyour website's accessibility and
our in-house efforts inpartnership with Accessivee
(23:13):
provides a comprehensivesolution.
With ongoing scans, we keepyour website ADA compliant and
safeguard your business.
With Punchmark as your websiteplatform, you'll get 20% off
your Accessivee subscription andyou can visit accessiveecom
slash a slash punchmark for moreinformation.
Again, that's accessivee a, c,c, e, s, s, I, b, e dot com.
(23:36):
Slash a as an alpha slashpunchmark for more information.
Embrace accessibility, empowerusers and set the standard for
the industry.
And now back to the show.
And we're back.
(23:58):
So the final stage, her secondto final stage.
I want to talk about what I'mcalling the symphony, and this
is just a fancy term for acontent pipeline.
So a content pipeline is whereyou get into this flywheel
effect that, like they talkabout in business, where you are
putting things out and thenusing that to build more things
(24:20):
and then do it again, and thiscontent kind of breeds itself
and you can react to your owncontent and it sort of
synergistically grows and italso provides, makes it easier,
because you are reusing somecontent.
So my strategy for growing as awatercolor painter was I was
using several, all the differentplatforms.
(24:41):
It became a lot, so I did haveto take a step away from it, but
I tried it out just because Iknew I wanted to do this episode
and I just kind of pushed it.
I did it for four months so theway I'd start if I was going to
stream.
I was streaming at 630 onThursdays and at two on Sundays
and what I would do is, before Igo live, about 30 minutes ahead
(25:03):
of time, I post on Twitterwhich is now X, but I refuse to
call it that and Instagramstories.
I usually post something thatsaid like hey, I'm going to be
painting in 30 minutes liveanswer questions, love for you
to come, hang out, and I'd havea link to my Twitch.
Twitch is like a good spotwhere you can, but you have to
bring them over from otherplatforms.
There's no growth mechanism onTwitch.
(25:24):
I won't get into Twitch toomuch because it's a live
streaming platform.
A lot of drillers won't careabout it, but Twitch is where
you can stream live.
People can donate.
It's a really cool space andthen I would stream my painting
on Twitch.
A lot of times I would paint forabout two to two to three and a
half hours, maybe four.
I did a couple of longerstreams and it was fun.
(25:45):
I really enjoyed it and Ipainted a lot.
So it made me get a lot betterreally quickly.
And I also had to talk throughmy painting process, but I won't
dive into that too much becausea lot of you guys are here just
to learn about vertical video.
So then I would take a photo ofmy painting, I put it on
Instagram and what that is doingagain that's pushing back into
(26:05):
Instagram.
So that's the second time I'mhitting Instagram.
Then I would take the VOD of theTwitch video.
Vod means video on demand.
I take the recording of theTwitch stream and I would
download it and I would drop itinto iMovie and then I would do
a lot of editing.
So a lot of times I'd breakdown parts that I had, for
example, taken a break or I'vetalked, chatting with, with chat
(26:28):
, or I was just not really doinganything, and a lot of times I
was doing a lot of time lapsesand speed ups.
So I was, you know, I wouldjust take that and I would just
do a little bit of editing.
Editing ended up taking themost time.
I think I usually was spendingabout an hour on every video to
get it edited and uploaded,sometimes even longer, but you
kind of get the handle on it.
I would take the VOD and I wouldboil it down, I'd say voice it
(26:52):
over and I'd put it up onYouTube.
And putting the content onYouTube was like kind of the end
goal, because YouTube is whereyou can grow and push people
over to your streaming on Twitch.
And then I would go and I wouldboil it down even further.
I would save the video onto myphone and I would edit it in the
natural editors on reels andshorts and a lot of times I'd
(27:14):
make even more clickbaity kindof versions, because my original
videos were about 25 minutesfor these kind of painting
process videos and I would boilthem down even more to like one
minute here and I would saysomething like here is six hours
of painting compressed into oneminute and then people would
love watching that and thosevideos did pretty well and then
(27:34):
I would tweet them all out.
I'd share the posts on Facebookand Reddit Reddit was really
good for me and Instagramstories and I would again put it
back into Instagram and thenwhen I would stream the next
time, a lot of times I would dowhat's called a watch party and
I would watch party my YouTubevideo and what that is.
I'm just watching my YouTubevideo, pausing at certain points
(27:57):
, talking through things.
If people had attended itbefore, then they kind of
already knew.
But it's a good way to kind ofmake people watch your video,
which seems dumb, but it'sdefinitely a live streamer thing
, and it's a good way to kind ofrecycle content and then I
think that is kind of where Iwould start, you know, working
on the next screen.
So there was a lot of steps toit and if I was to do this again
(28:20):
, I would probably boil thingsdown.
I would remove Twittercompletely.
I do think that Twitter iscompletely dead at this point
and I think that threads ispretty dead also.
I think that microblogging as awhole has kind of had its time
in the sun and is now past.
I would focus a little bit moreon just probably just on
Instagram, I think, and kind ofdiving into that more.
(28:43):
But unfortunately, I justenjoyed the YouTube videos.
So I don't know if that waskind of like a fatal attraction
or not.
So let's talk about myrecommendations for you.
We've talked about InstagramReels, youtube Shorts and TikTok
.
What do I recommend?
Well, I guess it depends onwhat your goals are.
Instagram Reels is really good,for example, like a more
(29:04):
personal, straight from thecamera, vertical video content.
So this is like when you aregoing to record someone you know
showing off your trunkselection.
I think you should absolutelydo that Trunk show highlights or
showing cool videos of you knowyou had a guy's night.
Have someone dedicated ifthey're not selling, have
(29:28):
someone dedicated to takingvertical video of the trunk show
or of the guy's night and thenturn it into a post.
It's so easy.
Just take, you know, fivesecond clips of just people
milling around, people trying onthe jewelry or looking at the
jewelry I mean, everybody looksgood in a jewelry store.
Just take the video you justhave.
Having more video is alwaysbetter and video is doing so
(29:49):
well right now.
Youtube Shorts is probably bestfor vertical produced, vertical
cropped produced content.
So this is like where you mighthave a TV ad and what you could
do is you could actuallyrequest your editor for the TV
ad, assuming that you hiredsomeone for it.
You could actually request thatyou get a vertical crop or like
(30:12):
a trailer for it or somethinglike that.
It would push people from yourYouTube to the full video.
Or you know taking that or likehave it.
You know you have a theme forthis year and you could send
them to your website becausethat's where you want them.
I think that YouTube has somefringe shopping capabilities
with, you know, google market,so I would recommend considering
(30:35):
diving into that one.
I think that YouTube has thebest long-term potential.
I think that, for example,youtube will be around in 10 or
15 years I'm not quite sure ifTikTok will, and I'm not.
I don't think that Facebook will.
I think Instagram will, but Idon't know if Facebook will.
And then TikTok is just formaking.
(30:56):
I think it's just for makingfun videos.
I don't see anything wrong withhaving like an intern or just
maybe even you have like a highschooler working at your store
or a college person who wants togo to school for something
related to business, giving themthe account, letting them take
some videos, or doing try-onvideos where you just put it on
(31:17):
someone's hand that looks niceand have them wiggle it around
and show the sparkles of thediamonds.
I think that content would dogreat.
On TikTok, people will find you.
Make sure that you have yourwebsite linked into your bio and
you know what.
There are worse things toinvest your time into, so give
it a shot.
I think that if I had to pickone, I would say I would say
(31:40):
Instagram reels.
I think that's my pick.
I think Instagram reels isprobably the one because it
works the most synergisticallywith your other content.
I think people are more likelyto follow LinkedIn bios as
opposed to YouTube shorts andTikToks.
People don't really shop thoseas much.
I think Instagram reels worksbest with static posts and then
(32:01):
you know you're sprinkling areel every one to three or five
posts.
I think they play really well.
I think that's probably it, andif I had to pick a second one,
I'd probably pick TikTok at thispoint.
Oh, it's so good.
It annoys me how good it is.
And now, like I promised, I'mgoing to plug my socials so you
can just look at what I producedand see that I am actually not
(32:23):
great at making them, but Ienjoyed making it.
I think that as long as you areenjoying what you're making,
then it'll show and you're notwasting time.
So my TikTok, youtube andInstagram are all burpsky15.
That's B-U-R-P-S-K-I-15.
Give it a look.
My TikTok again.
I only have four videos onthere, I just tried it out.
(32:44):
On my YouTube I have, I think,four shorts and I have about
eight full-length videos andInstagram.
I've been posting for years.
Again, this is all aboutwatercolor painting and it's
trying to run a small business.
But I think that this is just areview of the platforms
themselves and I hope you gotsomething out of it.
Let me know if you want to hearmore kind of breakdowns on this
(33:06):
, like breakdowns from, like amillennial or a Zoomer.
You know I'm right on the edge.
I'm, you know, 28 now, so I'mright on the edge of what would
be considered a Zoomer.
So let me know what you think.
I hope you enjoyed me ramble onabout vertical videos, because
I tried them so that you don'thave to.
Cheers everybody.
All right, everybody.
(33:29):
That's the end of the show.
Thanks so much for listening.
This episode was brought to youby Punchmark and produced and
hosted by me, michael Burpo.
You can follow me on my socials.
I already plugged them.
You know I won't feel bad ifyou don't.
This episode was edited by PaulSuarez with music by Ross Kager
.
Don't forget to rate thepodcast on Spotify and Apple
Podcasts and let us know whatyou think by leaving a comment
(33:51):
on punchmarkcom slash loop.
That's L-O-U-P-E.
We got a form at the bottom.
We'd love to hear your feedback, especially on an episode like
this.
If you've already got avertical video platform, maybe
you know.
Send us the link and I'll do areview of it.
Thanks everybody.
New episode next week, tuesday.
Cheers bye, 演하고 연.
But at the same time.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.