Developing Killer Content to Attract New Clients | 786

“Make the content the star — the relationships will follow.” -Dave Lorenzo

What You’ll Discover Today:

In this episode, Tim Fitzpatrick shares the secret to turning your networking and content strategy into a powerful engine for business growth. You’ll learn why the best networking isn’t about lunch meetings or rubber chicken dinners — it’s about sharing valuable conversations at scale. Whether you’re a CPA, attorney, consultant, or coach, this approach can help you deepen relationships and attract the right clients — without feeling like you’re selling.

Key Topics Discussed:

• The Foundation of Effective Content Creation:
  Why your content needs to align with the medium you enjoy most — whether that’s writing, video, or audio.
• The Easiest Way to Find Content Ideas:
  How to mine your inbox, client questions, and online communities for the topics your audience actually cares about.
• Leveraging Networking Time for Maximum ROI:
  Why focusing on referral partners and strategic alliances beats random networking events — and how to identify the best partners.
• The Power of Content-Based Networking:
  How podcast interviews and video conversations can replace traditional networking while deepening your connections.
• Podcasting as a Prospecting Tool (Without the Hard Sell):
  Why inviting prospective clients onto your show is one of the smartest ways to start a relationship — and how to follow up without pitching.
• Repurposing Made Simple:
  How to get more mileage from your content — even if you don’t have a big team. Tips on turning one video into blog posts, quote cards, shorts, and social media clips.
• Learning and Business Growth Through Interviewing:
  Why guest interviews aren’t just great content — they’re also a source of new ideas, insights, and long-term business opportunities.

Links and Resources:

• Rialto Marketing Website: https://www.rialtomarketing.com
• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: [phone]

Call to Action:

Stop wasting time on random networking that drains your energy and your calendar. Start making your conversations count. Whether it’s a podcast, video series, or written Q&A, put your content to work for you — and watch the relationships (and business) follow.