How to Build a Brand with LinkedIn | 845

On this episode of The Inside BS Show, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.

Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a "done-with-you" model is the key to success in modern professional branding.

If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.

What You’ll Discover Today:

1. Why branding is actually about serving—not showcasing—yourself
2. The #1 reason most lead generation campaigns fail
3. How to use LinkedIn to reverse-engineer your network and dominate B2B marketing
4. The difference between content that converts and content that gets likes
5. Why Kait built a “done-with-you” model to help busy founders get visible

Key Topics Discussed:

• Kait’s origin story and lessons from high-pressure M&A environments
• How personal branding impacts corporate brand equity
• Why engagement metrics on LinkedIn can be misleading (and what matters instead)
• Building a pipeline from scratch with only a list of 2,000 and zero content
• The biggest fears professionals have about putting themselves online
• The exact onboarding process Kait uses to map client avatars
• When to accept LinkedIn connections—and when not to
• Platform selection for B2B vs. B2C (LinkedIn vs. Facebook/Instagram)
• When retargeting with Facebook/Instagram ads makes sense
• The importance of niche focus and intentionality across platforms

Three Takeaways from Kait LeDonne:

1. Branding starts with empathy. If you want your content to connect, stop focusing on your business and start focusing on your buyer’s daily struggles. Kait recommends writing a diary entry from the buyer’s perspective.
2. Consistency beats gimmicks. Don’t waste time searching for the magic post. A predictable, audience-specific message delivered regularly builds authority and leads.
3. Go deep, not wide. Choose the platform where your audience is already spending time. Don't dilute your message trying to be everywhere. Master one channel with intent.

Resources and Links:

• Connect with Kait LeDonne: brandwisemedia.com