On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss.
What You’ll Discover Today
How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.
Key Topics Discussed
- Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession
- The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud
- Why being a great writer is still the most essential PR skill
- The real work of media training: from rewiring soundbites to preparing for five-minute interviews
- How to match message, audience, and platform for maximum impact
- Behind the scenes at Miami International Airport during Hurricane Irma
- The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle
- Her passion for helping solopreneurs and small firms land national media coverage
- A hilarious twin story that proves even the host can be fooled
Connect with Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/
https://www.cobreirocomms.com/
(786) 708-2388
Links and Resources
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