Inside The 60 Second Sale: An Interview with Dave Lorenzo | 848

On this episode Dave Lorenzo breaks down his simple, service-first approach to sales. You will hear why thinking of selling as “helping for a fee” removes the fear of rejection. Dave walks through the four qualifiers every prospect must meet before you invest your time. He shares real-world stories, including a 60-day, five-million-dollar consulting win, to prove the method works. By the end you will know how to raise your income ceiling by solving more problems for more people.

What You’ll Discover Today

• Why shifting from “closing” to “helping” erases the fear of rejection
• The four qualifiers every prospect must meet: problem, budget, authority, urgency
• How small “tastes” of value warm up high-fee prospects
• Why your income ceiling is limited only by your imagination and the number of people you help

Key Topics Discussed

• The 60 Second Sale concept and the famous pen example
• Reframing rejection and shame in sales
• Building an external orientation and true empathy
• Offering alternatives to move “not now” prospects forward
• Using the four-part qualification test to protect your time
• Attitude, purpose, and the mindset that drives long-term success
• Dave’s 60-day, five-million-dollar consulting win and its lesson for every salesperson
• Maximizing lifetime client value by solving new problems as they arise

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Ready to multiply your revenue? Listen to the Inside BS Show and put the 60 Second Sale into practice today.

 put the 60 Second Sale into practice today.