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May 7, 2025 8 mins

"Referrals are free money. Why wouldn’t you build habits that bring them to you every day?"


What You’ll Discover Today
In this episode, Dave Lorenzo shares five timeless habits—straight from your mother’s playbook—that will help you get more referrals in B2B sales. These principles aren’t complicated, but they are powerful and often overlooked. Apply them consistently and watch your referral pipeline grow.


Key Topics Discussed

  • Why referrals are the easiest form of business growth
  • Dan Sullivan’s three referability habits:
    1. Show up on time
    2. Say please and thank you
    3. Do what you say you’re going to do
  • How avoiding gossip builds trust
  • Why seeking to understand others increases credibility and likeability
  • The importance of giving referrals before asking for them
  • Treating people with respect regardless of where they are in their career journey

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