Inside Events by Swapcard

Inside Events by Swapcard

A Podcast for the Event Industry, by Event Professionals This event tech podcast goes in-depth with event industry influencers on topics like event technology and event management. Hosted by Bob Chain, Strategic Account Manager at Swapcard, Conference News & PCMA’s 20 in their Twenties and all-round event expert, producer and enthusiast.... Show More

Episodes

December 15, 2020 28 min

While there’s no question 2020 has been tremendously challenging for tradeshow and exhibitions, this portion of the meetings and events industry seems to be uniquely positioned to get back to business faster than business meetings based on the safety guidelines and protocols that have been established. Additionally, with the ability to schedule appointments and spread out the events in large ballrooms and convention halls--it’s a m...

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At the time we recorded this episode at EventTechLive, IAEE was planning their December EXPO! EXPO! conference as a hybrid event. Due to health and safety measures, they made the difficult decision to put the event completely online. Here’s some more information about it.

 

While there have been some industry events in person this fall, moving events online continues to be a necessity around the world at this time. Hybrid events ...

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Hearing opinions or theories about how to plan events is one thing. Hearing from those in the trenches about HOW it actually works is so much more valuable! Our guests in this episode don’t do anything “normally” in our industry and it works.

 

They were inspired to inspire with the Age of Conversation Summit, which was planned by ten event professionals (who were paid), and pulled off by about 100 volunteers. ALL IN SIX WEEKS TI...

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We absolutely can monetize events through ticket sales, exhibitor sales, and sponsorships, even when the events are being held ONLINE. There’s actually NO reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that!

 

Their experience over the last several months is enlightening.  

 

There are creative ways to monetize online events, and even make th...

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Our 3-day online Evolve Conference in May was such a hit, we decided to give the Community what they asked for -- MORE of this great content. This is the first of what will be many episodes to come in the Evolve Community Series. It’s also still available online if you’d like to join the community!

Both guests were perfect for this first session covering online and hybrid events. Previously on Inside Events episode six, Brian Fanz...

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We’re kicking off season two of Inside Events with a different and important conversation.

 

On the heels of the Covid-19 pandemic, the civil revolution that has emerged in the United States has sparked an initiative to amplify Black voices. This isn’t something only needed in the U.S., but throughout the world, and in the meetings & events and tourism industries.

Host Megan Powers and Swapcard consider themselves allies. Th...

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Sometimes you just have to go for it. Having never planned an event before, the Swapcard team decided they were going to hold an online conference experience for the meetings and events industry. As the coronavirus pandemic hit the world, it hit our industry particularly hard… And it quickly became obvious we have to EVOLVE.

 

And so, the Evolve Conference was born!

 

We’ve all experienced many online meetings, webinars, and co...

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In this bonus episode, which was recorded and filmed during Swapcard’s first virtual event: Evolve, Megan chats to Jan Alessie and Kimberly Hardcastle about the role of marketing and communication in the emerging and fast-developing world of virtual and hybrid events. 

The way we market and communicate about our events is changing, especially because of the current COVID-19 pandemic, and shifting to online is happening at record p...

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Our guests on this show are two women who are quite experienced in the meetings and events industry, and particularly with #eventtech. When asked just about every question on this show, they provided such insightful (and many times surprising) answers!

The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativit...

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We recorded this episode on Global Meetings Industry Day (#GMID20), where poignant data emerged from more than 7,000 survey responses during the online meetings. Megan discusses this data with guests Kiki L’Italien of  Association Chat and Godefroy de Francs of Swapcard. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the fu...

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We were blessed to have one of the industry’s TOP thought leaders in experience design with us today!

In this episode, we discuss “intentional event design” with our guest, Tahira, and what goes into designing a transformative experience. We talk about an article Tahira wrote for MPI about the distribution challenges we have with food and our events and we question how the industry can help achieve zero hunger. We also d...

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Download our new free ebook on event-data personalization: https://l.swapcard.com/event-personalization-with-data/ 

 

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed meeting and event industry news with Swapcard Senior Data Scientist, Vincent Kurta. 

 

Megan and Vincent discussed the recent move by Marriott to take on Airbnb. Airbnb has disrupted the meetings and event industry, and thi...

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Inside Events Podcast, hosted by Megan Powers; Episode #6 - “The Present & Future of Event Technology" with Adam Parry of Event Industry News and Brian Fanzo.

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed news with millennial pager-wearing keynote speaker and tech evangelist Brian Fanzo of iSocialFanz

 

Megan and Brian discussed the growth of meetings and events, particularly...

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Inside Events Podcast, hosted by Megan Powers; Episode #5 - “Understanding Sustainability in the Industry with Informa’s Ben Weilgus,” with guests Ben Weilgus & Elizabeth Glau.

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed news with industry colleague Elizabeth Glau. 

Megan and Elizabeth also talked about an article from Skift in which the airline industry was called out for not bei...

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Inside Events Podcast, hosted by Megan Powers; Episode #4 - “Changing Leadership & Futurecasting the Industry with Michael Dominguez,” with guests Michael Dominguez & Shannon DeSouza.

In our first half our host Megan Powers, from Powers of Marketing, discussed news with event technology industry colleague Shannon DeSouza. Initially they discuss how climate change is actually an opportunity for making money. The importance ...

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Inside Events Podcast, hosted by Megan Powers; Episode #3 - “The State of the Meetings & Events Industry with a Key Leader,” with guests Christy Lamagna & Annette Gregg.

 

In our first half our host Megan Powers, from Powers of Marketing, discussed the news with Christy Lamagna. Some big news was announced during IMEX America, including Event Manager Blog being acquired by Skift, and Annette Gregg (guest for the show) hav...

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In our first half our host Megan Powers, from Powers of Marketing, discussed news with Swapcard CEO Baptiste Boulard. Boulard and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft.

In the second half our guest is Simon Foster, CEO of Comexposium. He joined Megan and Baptiste in talking about marketing and sales, and the use of data the industry. 

Two excellent ...

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This podcast is dedicated to the event industry, with the aim to save meeting and event professionals time learning about the latest news and key personalities in the industry. In our first half our host Megan Powers, from Powers of Marketing, discussed the news with Nick Borelli from Borelli Strategies. Borelli gave his opinions on the latest developments in the event industry. In our second half, we brought in a star guest Ju...

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