Inside Events by Swapcard

Inside Events by Swapcard

A Podcast for the Event Industry, by Event Professionals This event tech podcast goes in-depth with event industry influencers on topics like event technology and event management. Hosted by Bob Chain, Strategic Account Manager at Swapcard, Conference News & PCMA’s 20 in their Twenties and all-round event expert, producer and enthusiast.

Episodes

January 4, 2022 25 min

“I think that events are actually one of the main driving forces of engagement.” In our latest podcast we sit down with Scott Gould and take a deep dive into the concept of engagement. Whether it’s event or community engagement ideas, this discussion will open your eyes to a world of possibilities.


Our guest

Scott Gould, Consultant & Speaker on Engagement

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“The world is changing and the impossible is happening”

On our latest podcast, industry experts Shawna McKinley and Guy Bigwood join us for an eye-opening and timely discussion on sustainability and the future of events.

Tune in and find out what they have to say about the shift to virtual caused by COVID-19 and what it means for our carbon footprint, how innovation in the event industry and sustainability work hand-in-hand, 3 top...

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With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world.

Our Guest

Paul Cook, Hybrid & Virtual Events Producer & Consultant

 

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Kyle Kocinski of Endless Events  joins the Swapcard team to talk all things community. 

Drawing from experience, the discussion includes: the pros and cons of community, how the events world can approach community building,  tips on monetizing communities, and more.  

Kyle reminds us that a community platform simply serves as “a new tool for your organization to funnel their engagements throughout the year,” and that ultimately th...

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Carina tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating.

In this episode, she dishes on the hopes for Novembers’ IMEX show in Vegas and goes into some detail about their upcoming digital activations.

IMEX is leading the industry in original virtual ideas such as gamification. You might just get some ideas for your next event!

Carin...

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Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint.

She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times.

Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-ca...

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In this episode of Inside Events, your host, Bob Chain, interviews Lori H. Schwartz & Thom Singer about the potential and challenges of hybrid events.

Lori and Thom deliver concrete tips on training speakers to engage both audiences, attendee experience, delivering value for sponsors and more at hybrid events.

Sure, hybrid events can help organizers reach a much larger global audience than an in-person event offers, and can lev...

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The Global Biorisk Advisory Council (GBAC)'s Executive Director Patty Olinger joins Swapcard's in-house podcast, Inside Events for a special live recording with the Evolve 2.0 Audience. Bob and Patty will be discussing how we can be best prepared for when things go "back to normal" - even if it's a new normal. Topics will include:
 

  • Recognize the importance of a scalable response. Responding to “now” and being p...
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    Going Global – How hybrid experiences are allowing organizers to reach new audiences.


    2020 taught us that with the adoption of digital-first experiences, our reach as organizers can be greater than ever. This can pose endless opportunities for traditionally regionalized events to expand and reach new markets, increasing their community and network of buyers/sellers. This incredible opportunity also opens the door to potential chal...

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    While there’s no question 2020 has been tremendously challenging for tradeshow and exhibitions, this portion of the meetings and events industry seems to be uniquely positioned to get back to business faster than business meetings based on the safety guidelines and protocols that have been established. Additionally, with the ability to schedule appointments and spread out the events in large ballrooms and convention halls--it’s a m...

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    At the time we recorded this episode at EventTechLive, IAEE was planning their December EXPO! EXPO! conference as a hybrid event. Due to health and safety measures, they made the difficult decision to put the event completely online. Here’s some more information about it.

     

    While there have been some industry events in person this fall, moving events online continues to be a necessity around the world at this time. Hybrid events ar...

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    Hearing opinions or theories about how to plan events is one thing. Hearing from those in the trenches about HOW it actually works is so much more valuable! Our guests in this episode don’t do anything “normally” in our industry and it works.

     

    They were inspired to inspire with the Age of Conversation Summit, which was planned by ten event professionals (who were paid), and pulled off by about 100 volunteers. ALL IN SIX WEEKS TIME...

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    We absolutely can monetize events through ticket sales, exhibitor sales, and sponsorships, even when the events are being held ONLINE. There’s actually NO reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that!

     

    Their experience over the last several months is enlightening.  

     

    There are creative ways to monetize online events, and even make them p...

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    Our 3-day online Evolve Conference in May was such a hit, we decided to give the Community what they asked for -- MORE of this great content. This is the first of what will be many episodes to come in the Evolve Community Series. It’s also still available online if you’d like to join the community!

    Both guests were perfect for this first session covering online and hybrid events. Previously on Inside Events episode six, Brian Fanzo...

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    We’re kicking off season two of Inside Events with a different and important conversation.

     

    On the heels of the Covid-19 pandemic, the civil revolution that has emerged in the United States has sparked an initiative to amplify Black voices. This isn’t something only needed in the U.S., but throughout the world, and in the meetings & events and tourism industries.

    Host Megan Powers and Swapcard consider themselves allies. They ...

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    Sometimes you just have to go for it. Having never planned an event before, the Swapcard team decided they were going to hold an online conference experience for the meetings and events industry. As the coronavirus pandemic hit the world, it hit our industry particularly hard… And it quickly became obvious we have to EVOLVE.

     

    And so, the Evolve Conference was born!

     

    We’ve all experienced many online meetings, webinars, and confer...

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    In this bonus episode, which was recorded and filmed during Swapcard’s first virtual event: Evolve, Megan chats to Jan Alessie and Kimberly Hardcastle about the role of marketing and communication in the emerging and fast-developing world of virtual and hybrid events. 

    The way we market and communicate about our events is changing, especially because of the current COVID-19 pandemic, and shifting to online is happening at record pa...

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    Our guests on this show are two women who are quite experienced in the meetings and events industry, and particularly with #eventtech. When asked just about every question on this show, they provided such insightful (and many times surprising) answers!

    The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativity...

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    We recorded this episode on Global Meetings Industry Day (#GMID20), where poignant data emerged from more than 7,000 survey responses during the online meetings. Megan discusses this data with guests Kiki L’Italien of  Association Chat and Godefroy de Francs of Swapcard. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the fu...

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    We were blessed to have one of the industry’s TOP thought leaders in experience design with us today!

    In this episode, we discuss “intentional event design” with our guest, Tahira, and what goes into designing a transformative experience. We talk about an article Tahira wrote for MPI about the distribution challenges we have with food and our events and we question how the industry can help achieve zero hunger. We also discuss the...

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