Beyond KPIs: How OKRs Redefine Goal Setting for Business Success with Viktor Grekov | Ep. 151

Implementing the Objectives and Key Results (OKR) framework in your business is a strategic move that requires careful planning and commitment.  

 

One crucial aspect often underestimated is the active involvement of the C-level team in the implementation process. The commitment of top leadership sets the tone for the entire organization and ensures that OKRs align with the overall business strategy.  

 

Effective implementation is a dynamic process involving both top-down and bottom-up approaches. While traditional Key Performance Indicators (KPIs) may follow a top-down structure, OKRs encourage a more collaborative approach. Allowing employees to set their personal goals fosters a sense of ownership and empowerment.  

 

Achieving your business objectives, creating innovative products, and winning your target markets requires a thoughtful approach, and OKR can help you enhance your strategy.  

 

In this episode, we’re joined by Viktor Grekov to share his entrepreneurship journey, the secrets to the successful implementation of the OKR framework, and how you can create a successful product as an entrepreneur.  

 

Viktor is the co-founder and CEO of Oboard, an OKR software company. Following a decade in product development, Grekov founded Oboard in 2018 after experiencing the challenges of OKR implementation firsthand. Under his leadership, the company has grown to serve 1,000 clients, including industry leaders such as Volkswagen, Panasonic, Best Buy, Ericsson, and Pfizer. 

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