April 3, 2025 • 44 mins
Amber Renae shares her remarkable journey from civil engineer to fashion designer to digital entrepreneur, revealing how mindset shifts and self-love became the foundation for building multiple six-figure businesses after experiencing bankruptcy and depression. Through candid conversations about imposter syndrome, personal branding, and finding your "genius zone," she provides practical techniques for transforming limiting beliefs and creating freedom through digital products.
• Painted her steel-cap boots pink while working as the only female on a construction site
• Built a global fashion label that dressed celebrities before experiencing bankruptcy and health issues
• Overcame depression and negative self-talk through a powerful two-column reframing exercise
• Believes everyone has a "genius zone" – knowledge you take for granted that others would find valuable
• Created the Minimum Bankable Product (MBP) method for testing digital products with minimal tech
• Uses personal branding techniques from her styling career to help women amplify their impact
• Emphasizes that presenting yourself confidently creates opportunities for your voice to be heard
• Recently launched a course creation agency to help time-poor experts turn knowledge into income
Connect with Amber on Instagram @theamberrenae or visit amberrenae.com for free masterclasses to help you map out your genius zone and create your first digital product.
Get ready to break free from obstacles and live life on your terms!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Cassandra (00:01):
Good day out there to all my listeners and I'd like
to welcome you to Is your Way Inyour Way podcast, and for many
of you, you know that that's thetitle of my book.
It's a self-discovery journeyfor women on how to restore
yourselves, learn from yourexperiences and be your true
self again, and also for my newlisteners, just so you'll get a
(00:23):
little bit of knowledge of whatthis podcast is about.
It's for individuals.
It's for you all who are, youknow, in your heart of hearts.
It's like your soul is justcalling you to do something
different.
It could be, it actually couldbe want to become an
entrepreneur, you want to leavea job.
You want to get out of arelationship that's toxic.
(00:45):
You know it's not good for you.
You want to forgive somebody,you want to go back to school.
There's so many things that youprobably would like to do, but
it's something like holding yourback and you're stuck.
So, therefore, we talk abouttopics related to what I call
personal improvement, personaldevelopment and even some
business development, and itwill enable you to what I would
(01:08):
call do some a little bit ofintrospection, do some
self-reflection, and today wehave a special guest on.
I am so looking forward for youguys to meet her, and our topic
is going to be mindset for, forSuccess and Overcoming Imposter
Syndrome, and I'd like towelcome Amber Renae to the stage
(01:30):
.
Well, hello, amber.
Amber Renae (01:32):
Thank you so much for having me, cassandra.
My way has certainly been in myway for a lot of times
throughout my life, so I'mexcited to share some nuggets
with the audience today.
Cassandra (01:42):
Absolutely.
I can't wait, because I know abit about you and it's so
exciting.
I'm looking forward to learn aswell, and sometimes, in our way
, it's a work in progress.
So I tell people sometimes I'mstill in my way, you know, and
then I recognize that it's timefor me to pivot and get out of
my way.
Yeah, so what we're going to,what I'd like to do now for my
(02:03):
listeners.
I just want to read your bio,just so they can get a little
bit of knowledge about who youare, and then we're going to
delve into these, this deep diveconversation in regards to the
mindset for success andovercoming imposter syndrome.
Oh and, by the way, listeners,amber's coming all the way from
(02:27):
Australia, so I think that'sfascinating.
I just love this internationalpodcasting and how our world is
set up, that we have thetechnology to be able to do this
, so this is great.
So listen, amber.
Renae is a trailblazing civilengineer turned serial
entrepreneur, tv star andpersonal branding expert who
(02:50):
empowers women to rediscovertheir wow factor and build their
dreams, their dream digitalbusinesses.
With a track record of creatingthree six-figure business and
highly competitive industries,amber shares her wisdom and
entrepreneurial journey with her70,000 strong global community.
(03:15):
That's a lot.
As an Australian, she's aleading voice in e-learning.
Amber educates tens ofthousands of worldwide on
entrepreneurship, digitalmarketing and personal branding.
She stars in the hit US realityshow Dream Life and is the
(03:38):
author of Dream Life, the bossbabe's guide to turning your
Online Business Dream intoReality.
I love that boss babe.
She inevitably and obviouslyshe's a woman on a mission to
make and reach millions.
Her passion and expertise makesher a must.
A must listen for anyone readyto transform their life and
(04:02):
business.
So, my listeners, you are inthe right place, because I know
many of you all want totransform their life and
business.
So, my listeners, you are inthe right place, because I know
many of you all want totransform your life and you want
to start your business and justa whole gamut of things.
Now, one of the thingsinteresting before I even ask
Amber, amber this is I don'tknow whether this is a mantra,
but I'm going to kind of say itis just based on what mine is
(04:25):
and how we have similarities.
Like Amber believes in thefreedom to work on your own
terms and define your business.
I think that's interestingbecause mine is.
I know we all have the capacityto live your best life on your
(04:46):
terms.
So she's looking at the freedomand work on your own terms and
I'm looking at knowing that you,how all listeners, have the
capacity to live your best lifeon your terms, right?
So, amber, let me ask you let'stalk about the backstory, and I
want to talk about it beforeyou begin your career in the
(05:07):
civil engineering piece.
Tell us what was going on withAmber back in those days.
Amber Renae (05:13):
Well, I started engineering straight out of high
school.
So I guess I went through highschool.
We were raised in a very lowereconomic area.
I had three brothers.
My dad was an engineer.
My older brother was anengineer.
I was good at maths.
That's sort of where the extentof that story got to.
So I went and studiedengineering, despite knowing
that I always wanted to have afashion label, but that wasn't
(05:36):
allowed in my family.
I had to go and get the gooddegree and the good piece of
paper and the good, you knowreliable job.
So that's what I set off to do.
So I ended up working on one ofthe biggest construction sites
here in Australia and I paintedmy steel cap boots pink and my
nickname on site was Pinky.
Cassandra (05:54):
Oh, wow, because your boots.
You painted them pink On thework site.
Isn't that interesting.
You know you also.
I also noticed that you saidyou came from humble beginnings
and when you say that you talkedabout that, did you have like a
, a sewing machine?
Did you start because fashionwas your, your thing Is?
Amber Renae (06:16):
that it.
So.
My mom taught me to sew eversince I was a little kid.
I can always remember that Ialways knew how to sew, and even
at high school I used to makeshirts for my friends and sell
them for like five dollars toall my friends.
So we all had matching shirtsthat I had made.
So I guess, I was a bit of ahustler even way back then.
Cassandra (06:37):
Yeah, entrepreneur, but for sure, right.
So, like you indicated, yourdream, so to speak, was always
in fashion, right.
So you pivoted from.
You knew that it was somethingabout what you were currently
doing wasn't working for you,yeah.
(06:57):
So tell us about that pivot,what happened?
Amber Renae (07:01):
from the engineering to the fashion.
Yeah.
Cassandra (07:04):
Because that's when you left engineering right and
then when you left that you wentright into fashion.
Is that correct, correct, yes,so.
Amber Renae (07:11):
I quit my engineering job.
I had no interest to doanything else.
I didn't know what else therewas for me.
All I knew was that I was verypassionate about sewing and
designing clothes and making myown clothes.
Whenever I was out on thestreet, people would always stop
me and say where did you getthis outfit from?
It was something that I hadcreated, and back then it wasn't
(07:32):
cool to be an entrepreneur andit wasn't even called
entrepreneurship.
It was called running a smallbusiness and people used to look
down on you.
So when I started that businessthis was 20 years ago or
something people used to be likeoh, can't you get a job, you're
started that business.
This was 20 years ago orsomething.
People used to be like oh,can't you get a job, you're
running a business, you poorthing.
So that was the sentimentaround running a business all
those years ago, and back then Ididn't know that I was creating
(07:55):
a huge global business.
I just sat down with theintention of following my bliss,
doing the thing that I waspassionate about, the thing that
I would do for free, and I satdown one day and made four
shirts.
I took them to the coolboutique and they bought four
shirts.
The next week I made eightshirts and they bought eight
shirts.
And then five years later I had120 accounts around the world.
(08:15):
We exported to Paris, tokyo, laand South Africa.
We did runway shows all aroundthe world and I dressed some of
the biggest celebrities of thetime, which back in the day was
Paris Hilton, and this was kindof before social media.
So we were doing influencermarketing before influencer
(08:36):
marketing was even a thing withthe world's biggest influencer.
So that was sort of thetrajectory of that business.
Cassandra (08:40):
Wow, now how did you?
You already had the gift and,as you indicated, it wasn't.
You didn't call it entrepreneur, it was like small business,
and it sounded like individuals,like you stated, looked down on
individuals that had their ownbusinesses.
Was it the women that lookeddown on, or was it the men too?
Or was it okay for men to havea business and not women?
(09:00):
Or was it okay for men to havea business and not women?
Amber Renae (09:04):
I'm not sure if there was the segregation back
then.
All I know is that it wasshamed upon because you could be
out there getting a real job, areal nine to five job, and that
was what was ordered as the beall and end all.
So the fact that I wasn'tworking in a nine to five,
people were like oh shame youdon't have a nine to five, which
seems so ironic, you know,ironic these days, because we're
(09:26):
all trying to get away fromthat.
But back then that was the thingthat was really rewarded.
Cassandra (09:31):
Wow, I love that.
I love that Because a lot of mylisteners are probably are
doing those nine to five onlybecause that's what others
expected of them, and because ofthat, they are very
uncomfortable and uneasy andunsettled because they're doing
something that they really don'twant to, but yet they're
(09:53):
hesitant because they get apaycheck.
And so to just stop workinglike you did and you just
launched out.
What is it about you?
You think that you decided youknow what, I'm going to quit
this.
Did you have a plan before youquit?
Or how did that happen?
(10:13):
Like, where did that braverycome from, that courage?
Amber Renae (10:18):
So it wasn't actually bravery or courage, it
was the universe lovinglypushing me out of that business.
My manufacturer went out ofbusiness, which caused me to go
out of business.
I had to file bankruptcy, and Ihad a nervous breakdown on the
side of a highway.
I was taken to the hospital andfound out that I had cancer,
stomach ulcers, and I had to goon anti-anxiety and
(10:40):
antidepressant tablets.
So it wasn't that I was braveenough to quit it.
If I was brave, I probablywould have quit it a couple of
years earlier.
But I was hanging on to thatbusiness for a dear life and the
universe came in and gave me abig spiritual smackdown.
That was the end of thatbusiness and that was the first
time that I guess I really wasin my own way, because if I
wasn't, I would have leftgracefully, I would have pivoted
(11:03):
, I would have tried to dosomething else whilst I was
still in good health and goodspirits.
Unfortunately, that's not howit ended up for me and I ended
up having quite a long,depressive and very unhealthy
period.
Cassandra (11:15):
Wow, what would you do to get out of that?
And I know that was a journey.
Amber Renae (11:21):
Hmm, I'd love to say it was.
You know, I woke up one day andI spoke to the therapist and I
took an antidepressant andeverything was good.
But that's not how it worked.
It was very much a gradual dayby day experience of oh, today I
was able to get up out of bed.
Okay, you've done a good day.
You know, you've had a good daytoday.
You're able to get out of bedand go outside.
(11:42):
Wow, you did better thanyesterday.
So it was a very gradualclimbing back and gaining my
power back and really reworkingwhat my belief system was,
because at that point I hadthought the universe had done me
dirty because I was workingvery hard in that business,
something that I loved, you know.
(12:04):
I was trying really hard and itstill didn't work out.
So it was a really difficultmindset for me to overcome,
because we were told that if youdo the right thing and you're
working really hard and you'redoing something that you love,
it should work out exactlydidn't work out so it took a lot
of spiritual reckoning to getmy head around what that meant,
(12:26):
and also a lot of the mindsetthat I had to tell myself around
.
that was, you know, to speak tomyself with compassion, to give
myself sympathy and empathy, andto look at what I'd learned
over that period and take thegood outside of the bad.
Cassandra (12:44):
Yeah, and I wanted to reemphasize that because my
listeners there are several ofmy listeners that have anxiety
and depression, and some of themit's not easy, and when I say
that because I've experienced it, so I can say that and I know
(13:06):
that it won't happen overnight,because the depression didn't
happen overnight.
It was a conglomeration of alot of different things Sound
like you were stressed, burnout,you were sick, you had cancer,
you know all of these things.
So, quite frankly, when you gothrough those things, your mind
(13:28):
takes you places that you reallydon't want to go and it's not
and it's how you think plays asignificant role in the things
that you do or don't do.
Yeah, so let's talk about.
Amber Renae (13:51):
Yeah.
So let's talk about impostersyndrome.
That was something youexperienced, am I correct?
Yeah, absolutely.
I've experienced impostersyndrome many times over my
career.
I mean, certainly when I wasthe only female on a
construction site, absolutely, Ithought, god, what if they find
out that I'm a female?
You know like what if they findout that I'm a female with an
engineering degree?
So certainly there was impostersyndrome then.
And then, in my second iterationof my career, I was a fashion
(14:11):
stylist, celebrity stylist andTV presenter.
So again, I had a lot ofimposter syndrome when I was
dressing celebrities.
Like who am I to dress ascelebrity?
And you know I'm from this poortown in australia.
And who am I to be a tvpresenter interviewing, you know
, people on the red carpet, I'mthis.
You know I'm poor.
You know I was raised poor,like all of these sort of
(14:32):
stories that we tell ourselves.
Yes, that um aren't familiar.
What imposter syndrome is?
It's an internal belief systemthat someone's going to find out
that you're phony or a fake orthat you're making it up.
You know, whatever your,whatever situation that you find
yourself in and your audiencemight be surprised to hear that
it is pretty common.
A lot of really big celebritieshave spoken out about having
(14:54):
imposter syndrome and a lot ofvery prominent, especially women
in senior roles or forwardfacing roles they often talk
about having imposter syndromein their roles.
So it is a very common beliefsystem.
Cassandra (15:08):
Right, and it's not a bad word, right, and as data
indicates that it'shigh-achieving women, you know,
those high achievers are theones that really experience
imposter syndrome.
And also, when I read thatmyself, I started like my
mindset changed, like, oh, Imust be a high achiever because
(15:29):
I suffered with impostersyndrome.
So it's all about that mindset,as, as you indicated, now
you've done some really greatthings.
Many people will be like wow,I'm a stylist, I'm on TV, I'm
you know, I'm with thecelebrities and you know, I'm
like, oh, on the red carpet andyou also design clothes.
(15:53):
Is that correct?
Amber Renae (15:55):
That was the first business was designing the
clothes.
And then when that ended, afterI recovered from all of the
mental and physical unwellness,I then started a second business
, which was a consultingbusiness.
So this is where I was tradingtime for money.
So I was getting one job,getting paid for that one job,
doing a fashion styling job, andthen at the end of the week or
(16:16):
the end of the month I had tohustle again to get the next job
, which I'm sure a lot of youraudience is currently in that
trading time for dollars typesituation.
So that was my second iterationof business and again I started
that with no big intention ofcreating a global business.
I just knew that I was sopassionate about fashion styling
.
I knew I really wanted to haveanother go at the fashion
(16:38):
industry.
I wasn't ready to give up thatindustry.
It was my love of my life and Ireally wanted to try something
new, which is what fashionstyling became.
And three years after I startedthat I had three of the best
contracts in the country.
So, as you heard, I was theresident stylist at the biggest
radio and TV network here inAustralia.
I was the fashion editor at anational glossy publication
(17:01):
magazine, and I was the TVpresenter for fashion TV, so it
was really a way.
What I learned through that isthe power of personal branding
and how I position myself to bean authority and to be seen as
someone who should be landingthese sort of you know big level
roles but?
Cassandra (17:22):
but at what point did you discover there was more, it
was more for you in life, likebecause that sounds like an
ideal?
You know, I believe many peoplethink, wow, they're a movie
star, they interacted with thisand they're that, but that
doesn't mean that that makesthem happy, right?
I mean, you can be doing all ofthat, it looks rosy, glamorous
(17:46):
and wow, but it's the price topay.
So at what point did youdiscover that it was more to
life than doing what you weredoing?
Amber Renae (17:54):
Well, again, I think the universe had grander
plans for me.
So if it was up to me, mylittle ego would still be doing
all of those jobs.
You better believe I thought Iwas living my best fashionista
life.
You know, I was dressing up inhaute couture and sitting in
front rows.
This was all I'd ever dreamed,more than I'd ever dreamed of.
And if it was up to me I wouldstill be doing it.
(18:15):
But it's not the correctbusiness model for me because it
allows no freedom.
I am at the mercy of absolutelyeveryone else.
Like I never had any authorityor control over my time or money
.
I was limited to how much Icould earn.
It didn't matter if I was thebest in the country.
That was the rate they paidstylists.
Cassandra (18:34):
That was the rate.
Amber Renae (18:36):
So there were a lot of things that were
fundamentally faulty about thatbusiness model and whilst it
looked incredibly luxurious and,you know, celebrity and fancy
on the outside, on the inside itwas really fast paced, there
was never any downtime and myincome was capped.
So I would never have had thecourage to have quit that job
(18:57):
myself.
The universe again gave me mysecond spiritual smackdown and I
lost all of my contracts.
In the space of one month, Iwent from being, I went, I.
All of a sudden, I wasunemployed and unemployable.
I could not get any work.
I couldn't get a bar job.
I tried to go back to theconstruction site.
They wouldn't even take me backand I had absolutely nothing
(19:19):
left except for all theknowledge of the last 10, 15
years of my life.
So I had the knowledge of how torun a global fashion business.
I had the knowledge of how tostart a business from scratch
and grow it exponentially, andso this was back in 2015.
And my brother at the time saidsaid you need to teach an
(19:39):
online business, an onlinecourse, and so back.
No one knew what online courseswere.
I used to have to explain topeople you're going to study it
on your phone and you'll log inon your laptop, that kind of
thing, and I taught the world'sfirst online fashion styling
course, and so when Itransferred my knowledge into a
product that could make moneyover and over again.
(20:02):
that is when I experienced thereal freedom and the real what I
now think of as my dream life,and it really took me a long
time to finally get there.
Cassandra (20:13):
Wow.
So now you are doing like thee-learning I mean you're doing.
You have a lot of programs, youhave a lot of courses.
You talked about the universe,you talk about the universe and
many times and I and I say God,you know.
So I'm not here to to to, toencourage or inspire anyone, you
(20:36):
know, in regards to beliefs ofthat nature.
It's just that that's what Icall God, or God winged the
things that happened to you andyou said but the universe.
And then, all of a sudden, youlost everything.
It sounds like everything, yeah, and you bounce back.
How long did it take you tobounce back?
(20:56):
Or in another thing you saidlet me go to this you prioritize
self-love as fundamental forbuilding confidence.
Did you always have self-love?
When did the self-love come in?
Amber Renae (21:13):
I had thought that I had generally pretty good
self-esteem, self-love,self-worth, and I still remember
the moment when I realized Iwas completely lying to myself.
I was looking at myself, my ownreflection in the mirror, and I
realized that not only did Inot like myself, I absolutely
hated everything about thereflection.
And this was later in life,this was in my 30s.
(21:36):
By then I'd done a decade ofhealing and therapy and trauma
work and, you know, working onall of my relationships, and it
was really quite a devastatingmoment to realize like, oh my
gosh, I'm out here trying to,you know, inspire other women,
yet fundamentally I don't evenlike my own reflection.
So in order to get from thatstep to the point where I was
(21:59):
then able to really love myself,I took again very small
incremental rewirings of mybrain and rewired all the
negative programming and thenegative belief system that it
took for me to have that sort ofreally powerful hateful
response to myself.
So I can share one of the toolsthat I still use to this day,
(22:20):
if you think you're ready.
Yeah, please.
So we all have thesesubconscious thoughts that are
going on in our brain constantly.
They run the show.
Often the times we're not evenaware of them.
They're so subtle that we don'teven really pick them up.
So I got to a place where, if Istill my mind enough, I can
listen to the negative thoughtsthat are going on in my brain.
(22:43):
When that happens, I get out apen and paper and I make a piece
of paper with two columns.
The left column I write downall of the negative beliefs,
whatever they are, about everyaspect of my life.
And then positive column.
I reframe those beliefs to bepositive.
So let's say, the left-handcolumn says I don't like your
(23:04):
body at the moment.
The right-hand column would sayyour body is strong and healthy
and is getting you throughevery day.
So I reframe those beliefs.
Then I get out my voice memosapp on my phone and I record all
of the positive beliefs in avoice memo and then I put the
voice memo on in low volumewhenever I'm doing any menial
task like cleaning, walking,pottering around the house, and
(23:26):
that way I'm literallyreprogramming the thoughts in my
head with positive reframes ofmy own voice.
And that was one of the thingsthat I did every single day, and
I just worked through everysingle belief that I had until
I'd reframed all of them.
Cassandra (23:41):
Wow, that's powerful.
Did anyone help you with that?
Did you have a coach or amentor?
Amber Renae (23:46):
or somebody.
I was in therapy with mypsychologist, so I would go to
therapy each week and talkthrough any of the big things
that I couldn't talk through,and it really was a spiritual
journey that I was on throughthis.
It was about a six month periodwhere that was my main focus in
life because I realized if Idon't love myself, there's no
point trying to grow a businessbecause I'm not going to be
(24:07):
successful, I'm not going toresonate with anyone, I'm not
going to sell anything.
You know it's the vibration iscompletely wrong.
So I sort of like you need towork on your vibration of self
love.
Once you get that, then you cango out and grow your business.
Cassandra (24:21):
Yeah, that's very, very good, Because many of us
have experienced.
And then you know, and Iremember one time I had a
girlfriend and one of the thingsshe told me is that you don't
love yourself.
And I was like, I do that, likewhat is that?
That was very confusing for meand so I would go to another
girlfriend I said, do you loveyourself?
(24:42):
And they would look at me like,are you crazy?
You know, but and I realized Ididn't, because if you it's just
like somebody you love, youknow your, your partner, your
children you would not talk tothem like you talk to yourself.
You know what I mean.
You wouldn't say those negativethings to them because you care
(25:02):
for them, you don't want tohurt them, but for ourselves
we're like oh my God, here I goagain.
I'm not good enough.
You know my worth myself.
You know I don't look goodenough.
I don't have this, that, that.
So I love that, how you changethe narrative and how important
it is.
And for my listeners, thinkabout do you love yourself?
Understand, like a lot ofpeople like I don't understand
(25:25):
what that means.
Like for me, I'm like what doesthat mean?
But you've actually broke itdown and said, these are my
negative beliefs, my limitingbeliefs.
You know, and if you lovesomeone, then you wouldn't talk
to yourself.
Talk to them like you'retalking to yourself.
So that exercise was powerful.
Thanks so much for sharing thatthere is.
(25:45):
I want to go to your signatureprogram, but before that, you
had it sounds like you had somereally powerful stories that
highlighted the possibility ofreinvention, reinvention and
achieving success.
Would you mind sharing a coupleof those stories with us?
Amber Renae (26:04):
I think, when I look at my life in retrospect, I
have reinvented myself threemajor times with three different
businesses.
So first the fashion business,product business, then the
consulting business and now thedigital business.
And each of those started, whenI think about it, just with me
having a passion for doing thething that I wanted to do.
(26:26):
So at no point in any of thebusinesses even this one did, I
think that I was going to grow aglobal six, seven figure
business.
So, for people that arelistening, that are feeling a
bit stuck in their life, thatare not sure what their next
thing is.
I encourage you to have tothink about the thing that
you're really passionate about.
So what are the YouTube clipsthat you listen to all the time?
(26:47):
What's the thing that peoplewant to come and pick your brain
about?
What's the thing that peoplesay hey, can I buy you a coffee?
I want to come and ask youabout that.
Whatever that thing is, Iencourage you to go and explore
that in more depth.
So maybe you're going to spendyour weekends, or, once the kids
go to sleep, you're going tospend your evenings, whatever
time you can find in the verybusy weeks that we all have.
(27:09):
But just explore that furtherand see where it might lead.
It may lead into a side hustle.
It may eventually become yourmain hustle, or it might just be
something that brings your lifemore joy and beauty and
satisfaction, so that you canthen get through your nine to
five without feeling like you'restuck and you're suffering
right mm-hmm, that's good,excellent, that's, that's,
(27:33):
that's very good.
Cassandra (27:34):
Now let's turn over to the signature program.
Amplify your Impact.
Talk about that, because thisis the business that you're
currently doing.
Now, correct?
Amber Renae (27:48):
That's right.
So Amplify your Impact is oneof the online courses that I
sell.
So the first one that I createdwas the fashion styling course.
Amplifier Impact was the secondone.
So this was one that I createdthat really monetized my skills
and abilities from my offlinebusiness as a TV presenter,
fashion editor and stylist,because in that offline business
(28:09):
I really understood the powerof personal branding.
I understood what it took todress someone to make them look
like a celebrity, because that'sliterally what I was doing.
I understood how to present oncamera.
I understood how to getpublicity, and so all of these
things are relevant to everysingle business owner, whether
you're a consultant, afreelancer, a coach, a brick and
(28:29):
mortar.
If you want to get your nameout there, publicity is the
cheapest and most viral way ofdoing it, and so long as you
present yourself as a powerfulpersonal brand, you'll be able
to tap into publicityopportunities.
So that was the second coursethat I created, and again, I
encourage all the listeners tothink about what are all the
skills, knowledge, life lessons,abilities that you've picked up
(28:52):
along your way.
So it may not seem like much toyou, because to you it's
obvious.
To me it was obvious that Iknew how to dress celebrities.
It was obvious that I knew howto present on camera, because
that's what I did for seven,eight years.
When I entered this world ofonline business, I realized
there were so many women thatdidn't know how to present on
(29:13):
camera, didn't want to be seenand heard on camera, had fear on
camera.
So that's what led me to createAmplify your Impact so anyone
who's listening have a thinkabout, maybe jot down, all the
little lessons and knowledge andlife lessons that you've
learned over your years thatcould potentially be helpful to
someone else who's one or twosteps behind you in the game
(29:42):
no-transcript.
Tell us about it the power ofwow is sort of the epitome of
that online, that online course.
So it talks about personalbranding, presentation and
publicity.
Um, this is what I believe allwomen have, whether they want to
use that to grow a business, orwhether they want to use that
to go into a boardroom and havean important meeting, whether
(30:04):
they want to use that to talk totheir boss and ask for a raise.
There are so many differentways that I really believe in
the power of personal brandingshowing up as your best self and
really having the confidence togo out there and be seen and
heard.
So when I started this business, I realized there were so many
women that I said already thatreally struggled with putting
(30:24):
their hand up, having peoplenotice them, having their voice
heard in important situations.
So what I really truly believein is, if we are presenting
ourselves in a way that makes usfeel incredible, makes us feel
confident, then we then have theconfidence to go out into the
world and be seen and heard,which then creates the wow
(30:45):
factor in our own lives andreally it comes down to whatever
.
It is that thing for you thatmakes you feel great.
So, for anyone listening, I havea great red lipstick on today.
The red lippy really makes mefeel bold and powerful.
For you, it might be thespecial earrings that you've
been saving for the special day.
It might be cute lingerie thatno one even has to know that
(31:08):
you're even wearing it.
But it's all those things thatyou know.
Typically, we're taught to likesave them for the rainy day or
save them for the specialoccasion.
But I really believe today is aspecial occasion.
If you feel like you need alittle pep, if you need some
extra confidence boost, go andput those things on, treat
yourself and then watch howyou're being received in the
outside world.
Watch how people are respondingto you.
(31:29):
Are they listening to you, arethey giving you more respect,
are they giving you moreattention and that's something
that we have total control over,and I really encourage all
women to start at least having athink about how they might be
able to do this today.
Cassandra (31:43):
Right and because of your experiences you've had,
you've learned how to youunderstand.
Not only do you understand thepower of the brand, but you were
a stylist and you still are.
You probably once a stylist,always a stylist.
You kind of understand yourclients, what it is that they
are looking for, what it is thatthey want the world to see.
(32:08):
You know, as you indicated,you're wearing the red and the
red to me was always a powercolor.
You know, and you called it thebold color.
Or black is the I mean business, or you know the colors mean
something and based on yourexperience, you figured out what
they mean, like the purple andthe.
You know, like mine is orange,that's my brand.
(32:30):
That's the warm.
You know that, that's my brand.
So, based on that, why youtalked about the power of a
brand, what tell us about thepower of a brand?
Amber Renae (32:46):
Well, I believe that brand is what convinces
people to purchase.
So in today's digital age, whenyou think about if you're on
Instagram and you're scrollingthrough Instagram when you see
an ad, you decide whether you'regoing to purchase from that ad
within the first three seconds.
So in the first three seconds,you already know I'm going to
buy from this company or I'mgoing to keep on scrolling.
(33:07):
And so what do you learn aboutthat company within the first
three seconds?
Do you know anything abouttheir message?
Do you know the benefits oftheir product?
Do you even really know theiroffer?
Probably not.
What you've made a decision onis how they presented themselves
.
Cassandra (33:22):
Okay.
Amber Renae (33:23):
That is a part your visual identity is a part of
your brand.
Okay so in order to increasesales.
You want to be presentingyourself in a way that stops
people from scrolling, so youwant to stop the scroll and then
, once people have stopped thescroll, then you can engage them
with your brand story, yourstorytelling and your emotion,
(33:43):
which is then what gets peopleto click over and purchase.
But you really create thatpowerful brand first in order to
stop the scroll.
Cassandra (33:53):
It's kind of like I used to hear we used to say the
moment of truth.
It's kind of like when youfirst see that person, what are
you getting, you know, you cankind of figure it out Like in
the first.
For me it was like three, threeseconds.
As an author by the name ofMalcolm Gladwell and yeah, and
(34:15):
he used to talk about, you wouldknow a person, you can go into
their home and know what's goingon.
It's just that second.
I can't remember the name ofthe book.
I've read all his books.
I don't know why I can't at themoment.
But so you're right, what is itabout that brand that's drawing
you, you know?
Yeah, so that's good.
(34:36):
Now I want you to do a coupleof things.
I would love for you to empoweror talk to my listeners about
boss bait potential.
Amber Renae (34:54):
Well, I truly believe that all of us
incredible women have some sortof knowledge that we can turn
into either a digital product,an audio book, a coaching
program, some sort of onlinedigital product that we own that
the government can't close down, some sort of online digital
product that we own that thegovernment can't close down
during some sort of outbreakthat you know is completely
(35:14):
independent of our employer, youknow our boss or anything like
that Something that we own andsomething that helps other
people who are a couple of stepsbehind us.
So there's this concept ofgenius zone.
So a genius zone is theknowledge that we all have that
we think is just normal, but foreveryone else it's genius
because they don't know all thethings that we know.
(35:35):
So I truly believe thateveryone, as I was saying before
, has these little nuggets thatthey picked up along the way
that they can then turn intosomething that they have
autonomy over and again, whetherthat ends up being a huge
business or whether that's justsomething that earns you, as a
woman, a little bit of moneythat you get to keep for
yourself and spend it howeveryou like.
Cassandra (35:56):
Right, okay, all right, how important is
execution?
You know, it's like like wehave these ideas, like you
obviously have.
You've done a lot and you dealtwith imposter syndrome and then
you, at one time you questionedwhether I don't know whether
(36:17):
you were worthy, but will I besuccessful?
Or all of this.
But yet you I always tell mylisteners and even my clients,
you have to take action.
You got to do something.
You know you don't have to beperfect, nobody's perfect but
just do something.
When I look at your courses,I'm like, wow, you have a lot of
(36:37):
courses you have.
I was just the e-learning, theentrepreneur journey.
You have the ad and you knowthe stylist and you have all of
that.
And I also read that.
You know the, the stylist andyou have all of that.
And I also read that you know alot of people are.
If you didn't grow up in thedigital age you know, you didn't
grow up like that then it'skind of difficult.
(36:57):
But in your course you said Imake it simple.
You know, and that's somethingthat people I don't think they
fear it or they're skittishabout it, because that's not
something that comes natural forthem.
So what advice would you givesomeone Because right now you
have to do digital.
You got to be online.
I mean you have to promoteyourself.
(37:19):
How do you do that?
You know you don't just hey,I'm here, don't just hey y'all,
I'm here.
So tell them a little bit aboutyour program, the digital part,
and why you say you'll keep itsimple for them.
Amber Renae (37:35):
So in today's day and age so we're recording this
in 2024, it's so much easier tocreate an online business than
when I started in 2015.
So my first digital product wasFrankenstein.
I had this website with like 24different plugins.
It cost me thousands of dollarsto build.
In today's day and age, you canliterally get started with the
(37:56):
technology that you currentlyuse For instance, a Zoom call
and your mobile phone and aPayPal checkout link and you are
up and running.
The course that I teach aboutthis is called Freedom Funnels,
which is the only course thatteaches online course creation
and automation.
I'm very big about automatingyour life and getting more of
your time.
In this course, I actuallyteach you a proprietary method
(38:19):
called the MBP.
It stands for Minimum BankableProduct, so the idea of MBP is
that it's essentially a low-tech, low-content version of what
will eventually become asignature program, and we do it
with the tech that we usealready.
So our Zoom calls, anythinglike that.
(38:39):
We promote it on our existingnetworks, through our WhatsApp
channels, through our Facebookgroup, through our personal
friends, and you'll find yourinitial buyers from there.
Everyone has a small group ofbuyers that are currently
sitting around them that willbuy their MVP and then, through
the MVP, this is a way for youto test what you think is going
to become your main digitalproduct.
(39:01):
So teach the MVP live.
You have a live audience andthrough that teaching, your
audience will ask you questions.
So they'll say, hey, amber, youdidn't really teach that part
very good.
Can you elaborate on that part?
And so this helps you with allof the questions that you
currently have about trying tocreate this big digital program,
because the questions thatyou're currently asking yourself
(39:22):
are likely things like I don'tknow what to include in it, I
don't know how much informationthey need.
So when you show up and teachit live, it answers all of those
questions.
Plus you get paid for it.
So then you have the beliefthat your knowledge is worthy of
earning money, which is a hugeset block that women have to
overcome.
And once you've done that, onceyou've been paid, once you've
(39:44):
created your MVP, you've taughtit once, a lot of the trickiness
of creating a digital businessis really broken down, and from
there you're off and running.
Cassandra (39:53):
That's good, amber, that's great.
So listen, this is my lastquestion.
What's next for you?
What's your next?
Amber Renae (40:02):
We've just created a course creation agency where
we create world-class coursesfor time poor experts.
So my goal with this businessis to help millions of women and
men all over the world who knowthat they have expertise in.
They know that they've gotsomething that they can teach
people, but maybe they're heldup because of the tech.
Maybe they weren't born in thedigital age so the digital stuff
(40:25):
is all a bit new to them.
Or maybe they're just reallybusy in their offline work.
Maybe they've got a reallyimportant nine to five, but they
know they want that sideproject.
That's just ticking over bythemselves.
So I'm so passionate abouthelping people to create that
for them.
Cassandra (40:41):
Well, that's great, that's great, and automation
right, so you can get thatfreedom.
Yeah, that's great.
Amber Renae (40:52):
How can my listeners contact you?
So come and find me oninstagram at the amber renae and
let me know that you found meon cassandra's podcast.
Or you can check out amberrenae.
com and there's a bunch of freemaster classes in there that you
can sign up for for free.
That will teach you all aboutthe MVP.
It'll help you map out yourgenius zone.
Lots of great things in thereto get started.
Cassandra (41:10):
Wow, great Amber, that is so neat.
I should have met you a whileago before I'd like.
Oh, I had to.
You know just the investmentsyou make, because I don't know
the digital piece of it, but youare a wealth of knowledge.
I applaud you for all thatyou've done.
(41:32):
I appreciate your candor, yourexpression and sharing what it
is that you've been through,gone through, because we've all
been through something and soyou know it just didn't start
out oh'm, I'm a, I'm a celebritystylist, I'm a tv person, I'm
yeah, you were on a journey andwe will continue to be on our
(41:53):
journeys, and I just want tothank you for your, your nuggets
you have shared with, with thelisteners and, as you indicated
they will, I'm certain many ofthem will be in touch with you
and when doing so, I would lovefor them to mention the Is your
Way In your Way podcast.
That's how they heard about youand everything.
So, my listeners out there, Iwant to thank you for listening
(42:17):
and I know that Amber has sharedsome phenomenal things with you
, and I encourage you to look ather website.
It's powerful.
She has so many tools andresources on there and you can
tell she's branded well when yougo on her website you see her.
She looks the same.
She's so put together and thinkabout it because of what she's
(42:42):
been through, gone through, whatshe's loved, what her
background was, what her sewingwas, what she did in the
beginning, so you could see itjust didn't happen overnight.
So I just want to thank you,Amber again.
I tell my listeners I say byefor now.
God bless and again remembermindset for your success and
(43:04):
overcoming imposter syndrome isthe name of this podcast today.
Thanks again, amber.
Good day out there to all my listeners and I'd like
to welcome you to Is your Way Inyour Way podcast, and for many
of you, you know that that's thetitle of my book.
It's a self-discovery journeyfor women on how to restore
yourselves, learn from yourexperiences and be your true
self again, and also for my newlisteners, just so you'll get a
(00:23):
little bit of knowledge of whatthis podcast is about.
It's for individuals.
It's for you all who are, youknow, in your heart of hearts.
It's like your soul is justcalling you to do something
different.
It could be, it actually couldbe want to become an
entrepreneur, you want to leavea job.
You want to get out of arelationship that's toxic.
(00:45):
You know it's not good for you.
You want to forgive somebody,you want to go back to school.
There's so many things that youprobably would like to do, but
it's something like holding yourback and you're stuck.
So, therefore, we talk abouttopics related to what I call
personal improvement, personaldevelopment and even some
business development, and itwill enable you to what I would
(01:08):
call do some a little bit ofintrospection, do some
self-reflection, and today wehave a special guest on.
I am so looking forward for youguys to meet her, and our topic
is going to be mindset for, forSuccess and Overcoming Imposter
Syndrome, and I'd like towelcome Amber Renae to the stage
(01:30):
.
Well, hello, amber.
Amber Renae (01:32):
Thank you so much for having me, cassandra.
My way has certainly been in myway for a lot of times
throughout my life, so I'mexcited to share some nuggets
with the audience today.
Cassandra (01:42):
Absolutely.
I can't wait, because I know abit about you and it's so
exciting.
I'm looking forward to learn aswell, and sometimes, in our way
, it's a work in progress.
So I tell people sometimes I'mstill in my way, you know, and
then I recognize that it's timefor me to pivot and get out of
my way.
Yeah, so what we're going to,what I'd like to do now for my
(02:03):
listeners.
I just want to read your bio,just so they can get a little
bit of knowledge about who youare, and then we're going to
delve into these, this deep diveconversation in regards to the
mindset for success andovercoming imposter syndrome.
Oh and, by the way, listeners,amber's coming all the way from
(02:27):
Australia, so I think that'sfascinating.
I just love this internationalpodcasting and how our world is
set up, that we have thetechnology to be able to do this
, so this is great.
So listen, amber.
Renae is a trailblazing civilengineer turned serial
entrepreneur, tv star andpersonal branding expert who
(02:50):
empowers women to rediscovertheir wow factor and build their
dreams, their dream digitalbusinesses.
With a track record of creatingthree six-figure business and
highly competitive industries,amber shares her wisdom and
entrepreneurial journey with her70,000 strong global community.
(03:15):
That's a lot.
As an Australian, she's aleading voice in e-learning.
Amber educates tens ofthousands of worldwide on
entrepreneurship, digitalmarketing and personal branding.
She stars in the hit US realityshow Dream Life and is the
(03:38):
author of Dream Life, the bossbabe's guide to turning your
Online Business Dream intoReality.
I love that boss babe.
She inevitably and obviouslyshe's a woman on a mission to
make and reach millions.
Her passion and expertise makesher a must.
A must listen for anyone readyto transform their life and
(04:02):
business.
So, my listeners, you are inthe right place, because I know
many of you all want totransform their life and
business.
So, my listeners, you are inthe right place, because I know
many of you all want totransform your life and you want
to start your business and justa whole gamut of things.
Now, one of the thingsinteresting before I even ask
Amber, amber this is I don'tknow whether this is a mantra,
but I'm going to kind of say itis just based on what mine is
(04:25):
and how we have similarities.
Like Amber believes in thefreedom to work on your own
terms and define your business.
I think that's interestingbecause mine is.
I know we all have the capacityto live your best life on your
(04:46):
terms.
So she's looking at the freedomand work on your own terms and
I'm looking at knowing that you,how all listeners, have the
capacity to live your best lifeon your terms, right?
So, amber, let me ask you let'stalk about the backstory, and I
want to talk about it beforeyou begin your career in the
(05:07):
civil engineering piece.
Tell us what was going on withAmber back in those days.
Amber Renae (05:13):
Well, I started engineering straight out of high
school.
So I guess I went through highschool.
We were raised in a very lowereconomic area.
I had three brothers.
My dad was an engineer.
My older brother was anengineer.
I was good at maths.
That's sort of where the extentof that story got to.
So I went and studiedengineering, despite knowing
that I always wanted to have afashion label, but that wasn't
(05:36):
allowed in my family.
I had to go and get the gooddegree and the good piece of
paper and the good, you knowreliable job.
So that's what I set off to do.
So I ended up working on one ofthe biggest construction sites
here in Australia and I paintedmy steel cap boots pink and my
nickname on site was Pinky.
Cassandra (05:54):
Oh, wow, because your boots.
You painted them pink On thework site.
Isn't that interesting.
You know you also.
I also noticed that you saidyou came from humble beginnings
and when you say that you talkedabout that, did you have like a
, a sewing machine?
Did you start because fashionwas your, your thing Is?
Amber Renae (06:16):
that it.
So.
My mom taught me to sew eversince I was a little kid.
I can always remember that Ialways knew how to sew, and even
at high school I used to makeshirts for my friends and sell
them for like five dollars toall my friends.
So we all had matching shirtsthat I had made.
So I guess, I was a bit of ahustler even way back then.
Cassandra (06:37):
Yeah, entrepreneur, but for sure, right.
So, like you indicated, yourdream, so to speak, was always
in fashion, right.
So you pivoted from.
You knew that it was somethingabout what you were currently
doing wasn't working for you,yeah.
(06:57):
So tell us about that pivot,what happened?
Amber Renae (07:01):
from the engineering to the fashion.
Yeah.
Cassandra (07:04):
Because that's when you left engineering right and
then when you left that you wentright into fashion.
Is that correct, correct, yes,so.
Amber Renae (07:11):
I quit my engineering job.
I had no interest to doanything else.
I didn't know what else therewas for me.
All I knew was that I was verypassionate about sewing and
designing clothes and making myown clothes.
Whenever I was out on thestreet, people would always stop
me and say where did you getthis outfit from?
It was something that I hadcreated, and back then it wasn't
(07:32):
cool to be an entrepreneur andit wasn't even called
entrepreneurship.
It was called running a smallbusiness and people used to look
down on you.
So when I started that businessthis was 20 years ago or
something people used to be likeoh, can't you get a job, you're
started that business.
This was 20 years ago orsomething.
People used to be like oh,can't you get a job, you're
running a business, you poorthing.
So that was the sentimentaround running a business all
those years ago, and back then Ididn't know that I was creating
(07:55):
a huge global business.
I just sat down with theintention of following my bliss,
doing the thing that I waspassionate about, the thing that
I would do for free, and I satdown one day and made four
shirts.
I took them to the coolboutique and they bought four
shirts.
The next week I made eightshirts and they bought eight
shirts.
And then five years later I had120 accounts around the world.
(08:15):
We exported to Paris, tokyo, laand South Africa.
We did runway shows all aroundthe world and I dressed some of
the biggest celebrities of thetime, which back in the day was
Paris Hilton, and this was kindof before social media.
So we were doing influencermarketing before influencer
(08:36):
marketing was even a thing withthe world's biggest influencer.
So that was sort of thetrajectory of that business.
Cassandra (08:40):
Wow, now how did you?
You already had the gift and,as you indicated, it wasn't.
You didn't call it entrepreneur, it was like small business,
and it sounded like individuals,like you stated, looked down on
individuals that had their ownbusinesses.
Was it the women that lookeddown on, or was it the men too?
Or was it okay for men to havea business and not women?
(09:00):
Or was it okay for men to havea business and not women?
Amber Renae (09:04):
I'm not sure if there was the segregation back
then.
All I know is that it wasshamed upon because you could be
out there getting a real job, areal nine to five job, and that
was what was ordered as the beall and end all.
So the fact that I wasn'tworking in a nine to five,
people were like oh shame youdon't have a nine to five, which
seems so ironic, you know,ironic these days, because we're
(09:26):
all trying to get away fromthat.
But back then that was the thingthat was really rewarded.
Cassandra (09:31):
Wow, I love that.
I love that Because a lot of mylisteners are probably are
doing those nine to five onlybecause that's what others
expected of them, and because ofthat, they are very
uncomfortable and uneasy andunsettled because they're doing
something that they really don'twant to, but yet they're
(09:53):
hesitant because they get apaycheck.
And so to just stop workinglike you did and you just
launched out.
What is it about you?
You think that you decided youknow what, I'm going to quit
this.
Did you have a plan before youquit?
Or how did that happen?
(10:13):
Like, where did that braverycome from, that courage?
Amber Renae (10:18):
So it wasn't actually bravery or courage, it
was the universe lovinglypushing me out of that business.
My manufacturer went out ofbusiness, which caused me to go
out of business.
I had to file bankruptcy, and Ihad a nervous breakdown on the
side of a highway.
I was taken to the hospital andfound out that I had cancer,
stomach ulcers, and I had to goon anti-anxiety and
(10:40):
antidepressant tablets.
So it wasn't that I was braveenough to quit it.
If I was brave, I probablywould have quit it a couple of
years earlier.
But I was hanging on to thatbusiness for a dear life and the
universe came in and gave me abig spiritual smackdown.
That was the end of thatbusiness and that was the first
time that I guess I really wasin my own way, because if I
wasn't, I would have leftgracefully, I would have pivoted
(11:03):
, I would have tried to dosomething else whilst I was
still in good health and goodspirits.
Unfortunately, that's not howit ended up for me and I ended
up having quite a long,depressive and very unhealthy
period.
Cassandra (11:15):
Wow, what would you do to get out of that?
And I know that was a journey.
Amber Renae (11:21):
Hmm, I'd love to say it was.
You know, I woke up one day andI spoke to the therapist and I
took an antidepressant andeverything was good.
But that's not how it worked.
It was very much a gradual dayby day experience of oh, today I
was able to get up out of bed.
Okay, you've done a good day.
You know, you've had a good daytoday.
You're able to get out of bedand go outside.
(11:42):
Wow, you did better thanyesterday.
So it was a very gradualclimbing back and gaining my
power back and really reworkingwhat my belief system was,
because at that point I hadthought the universe had done me
dirty because I was workingvery hard in that business,
something that I loved, you know.
(12:04):
I was trying really hard and itstill didn't work out.
So it was a really difficultmindset for me to overcome,
because we were told that if youdo the right thing and you're
working really hard and you'redoing something that you love,
it should work out exactlydidn't work out so it took a lot
of spiritual reckoning to getmy head around what that meant,
(12:26):
and also a lot of the mindsetthat I had to tell myself around
.
that was, you know, to speak tomyself with compassion, to give
myself sympathy and empathy, andto look at what I'd learned
over that period and take thegood outside of the bad.
Cassandra (12:44):
Yeah, and I wanted to reemphasize that because my
listeners there are several ofmy listeners that have anxiety
and depression, and some of themit's not easy, and when I say
that because I've experienced it, so I can say that and I know
(13:06):
that it won't happen overnight,because the depression didn't
happen overnight.
It was a conglomeration of alot of different things Sound
like you were stressed, burnout,you were sick, you had cancer,
you know all of these things.
So, quite frankly, when you gothrough those things, your mind
(13:28):
takes you places that you reallydon't want to go and it's not
and it's how you think plays asignificant role in the things
that you do or don't do.
Yeah, so let's talk about.
Amber Renae (13:51):
Yeah.
So let's talk about impostersyndrome.
That was something youexperienced, am I correct?
Yeah, absolutely.
I've experienced impostersyndrome many times over my
career.
I mean, certainly when I wasthe only female on a
construction site, absolutely, Ithought, god, what if they find
out that I'm a female?
You know like what if they findout that I'm a female with an
engineering degree?
So certainly there was impostersyndrome then.
And then, in my second iterationof my career, I was a fashion
(14:11):
stylist, celebrity stylist andTV presenter.
So again, I had a lot ofimposter syndrome when I was
dressing celebrities.
Like who am I to dress ascelebrity?
And you know I'm from this poortown in australia.
And who am I to be a tvpresenter interviewing, you know
, people on the red carpet, I'mthis.
You know I'm poor.
You know I was raised poor,like all of these sort of
(14:32):
stories that we tell ourselves.
Yes, that um aren't familiar.
What imposter syndrome is?
It's an internal belief systemthat someone's going to find out
that you're phony or a fake orthat you're making it up.
You know, whatever your,whatever situation that you find
yourself in and your audiencemight be surprised to hear that
it is pretty common.
A lot of really big celebritieshave spoken out about having
(14:54):
imposter syndrome and a lot ofvery prominent, especially women
in senior roles or forwardfacing roles they often talk
about having imposter syndromein their roles.
So it is a very common beliefsystem.
Cassandra (15:08):
Right, and it's not a bad word, right, and as data
indicates that it'shigh-achieving women, you know,
those high achievers are theones that really experience
imposter syndrome.
And also, when I read thatmyself, I started like my
mindset changed, like, oh, Imust be a high achiever because
(15:29):
I suffered with impostersyndrome.
So it's all about that mindset,as, as you indicated, now
you've done some really greatthings.
Many people will be like wow,I'm a stylist, I'm on TV, I'm
you know, I'm with thecelebrities and you know, I'm
like, oh, on the red carpet andyou also design clothes.
(15:53):
Is that correct?
Amber Renae (15:55):
That was the first business was designing the
clothes.
And then when that ended, afterI recovered from all of the
mental and physical unwellness,I then started a second business
, which was a consultingbusiness.
So this is where I was tradingtime for money.
So I was getting one job,getting paid for that one job,
doing a fashion styling job, andthen at the end of the week or
(16:16):
the end of the month I had tohustle again to get the next job
, which I'm sure a lot of youraudience is currently in that
trading time for dollars typesituation.
So that was my second iterationof business and again I started
that with no big intention ofcreating a global business.
I just knew that I was sopassionate about fashion styling
.
I knew I really wanted to haveanother go at the fashion
(16:38):
industry.
I wasn't ready to give up thatindustry.
It was my love of my life and Ireally wanted to try something
new, which is what fashionstyling became.
And three years after I startedthat I had three of the best
contracts in the country.
So, as you heard, I was theresident stylist at the biggest
radio and TV network here inAustralia.
I was the fashion editor at anational glossy publication
(17:01):
magazine, and I was the TVpresenter for fashion TV, so it
was really a way.
What I learned through that isthe power of personal branding
and how I position myself to bean authority and to be seen as
someone who should be landingthese sort of you know big level
roles but?
Cassandra (17:22):
but at what point did you discover there was more, it
was more for you in life, likebecause that sounds like an
ideal?
You know, I believe many peoplethink, wow, they're a movie
star, they interacted with thisand they're that, but that
doesn't mean that that makesthem happy, right?
I mean, you can be doing all ofthat, it looks rosy, glamorous
(17:46):
and wow, but it's the price topay.
So at what point did youdiscover that it was more to
life than doing what you weredoing?
Amber Renae (17:54):
Well, again, I think the universe had grander
plans for me.
So if it was up to me, mylittle ego would still be doing
all of those jobs.
You better believe I thought Iwas living my best fashionista
life.
You know, I was dressing up inhaute couture and sitting in
front rows.
This was all I'd ever dreamed,more than I'd ever dreamed of.
And if it was up to me I wouldstill be doing it.
(18:15):
But it's not the correctbusiness model for me because it
allows no freedom.
I am at the mercy of absolutelyeveryone else.
Like I never had any authorityor control over my time or money
.
I was limited to how much Icould earn.
It didn't matter if I was thebest in the country.
That was the rate they paidstylists.
Cassandra (18:34):
That was the rate.
Amber Renae (18:36):
So there were a lot of things that were
fundamentally faulty about thatbusiness model and whilst it
looked incredibly luxurious and,you know, celebrity and fancy
on the outside, on the inside itwas really fast paced, there
was never any downtime and myincome was capped.
So I would never have had thecourage to have quit that job
(18:57):
myself.
The universe again gave me mysecond spiritual smackdown and I
lost all of my contracts.
In the space of one month, Iwent from being, I went, I.
All of a sudden, I wasunemployed and unemployable.
I could not get any work.
I couldn't get a bar job.
I tried to go back to theconstruction site.
They wouldn't even take me backand I had absolutely nothing
(19:19):
left except for all theknowledge of the last 10, 15
years of my life.
So I had the knowledge of how torun a global fashion business.
I had the knowledge of how tostart a business from scratch
and grow it exponentially, andso this was back in 2015.
And my brother at the time saidsaid you need to teach an
(19:39):
online business, an onlinecourse, and so back.
No one knew what online courseswere.
I used to have to explain topeople you're going to study it
on your phone and you'll log inon your laptop, that kind of
thing, and I taught the world'sfirst online fashion styling
course, and so when Itransferred my knowledge into a
product that could make moneyover and over again.
(20:02):
that is when I experienced thereal freedom and the real what I
now think of as my dream life,and it really took me a long
time to finally get there.
Cassandra (20:13):
Wow.
So now you are doing like thee-learning I mean you're doing.
You have a lot of programs, youhave a lot of courses.
You talked about the universe,you talk about the universe and
many times and I and I say God,you know.
So I'm not here to to to, toencourage or inspire anyone, you
(20:36):
know, in regards to beliefs ofthat nature.
It's just that that's what Icall God, or God winged the
things that happened to you andyou said but the universe.
And then, all of a sudden, youlost everything.
It sounds like everything, yeah, and you bounce back.
How long did it take you tobounce back?
(20:56):
Or in another thing you saidlet me go to this you prioritize
self-love as fundamental forbuilding confidence.
Did you always have self-love?
When did the self-love come in?
Amber Renae (21:13):
I had thought that I had generally pretty good
self-esteem, self-love,self-worth, and I still remember
the moment when I realized Iwas completely lying to myself.
I was looking at myself, my ownreflection in the mirror, and I
realized that not only did Inot like myself, I absolutely
hated everything about thereflection.
And this was later in life,this was in my 30s.
(21:36):
By then I'd done a decade ofhealing and therapy and trauma
work and, you know, working onall of my relationships, and it
was really quite a devastatingmoment to realize like, oh my
gosh, I'm out here trying to,you know, inspire other women,
yet fundamentally I don't evenlike my own reflection.
So in order to get from thatstep to the point where I was
(21:59):
then able to really love myself,I took again very small
incremental rewirings of mybrain and rewired all the
negative programming and thenegative belief system that it
took for me to have that sort ofreally powerful hateful
response to myself.
So I can share one of the toolsthat I still use to this day,
(22:20):
if you think you're ready.
Yeah, please.
So we all have thesesubconscious thoughts that are
going on in our brain constantly.
They run the show.
Often the times we're not evenaware of them.
They're so subtle that we don'teven really pick them up.
So I got to a place where, if Istill my mind enough, I can
listen to the negative thoughtsthat are going on in my brain.
(22:43):
When that happens, I get out apen and paper and I make a piece
of paper with two columns.
The left column I write downall of the negative beliefs,
whatever they are, about everyaspect of my life.
And then positive column.
I reframe those beliefs to bepositive.
So let's say, the left-handcolumn says I don't like your
(23:04):
body at the moment.
The right-hand column would sayyour body is strong and healthy
and is getting you throughevery day.
So I reframe those beliefs.
Then I get out my voice memosapp on my phone and I record all
of the positive beliefs in avoice memo and then I put the
voice memo on in low volumewhenever I'm doing any menial
task like cleaning, walking,pottering around the house, and
(23:26):
that way I'm literallyreprogramming the thoughts in my
head with positive reframes ofmy own voice.
And that was one of the thingsthat I did every single day, and
I just worked through everysingle belief that I had until
I'd reframed all of them.
Cassandra (23:41):
Wow, that's powerful.
Did anyone help you with that?
Did you have a coach or amentor?
Amber Renae (23:46):
or somebody.
I was in therapy with mypsychologist, so I would go to
therapy each week and talkthrough any of the big things
that I couldn't talk through,and it really was a spiritual
journey that I was on throughthis.
It was about a six month periodwhere that was my main focus in
life because I realized if Idon't love myself, there's no
point trying to grow a businessbecause I'm not going to be
(24:07):
successful, I'm not going toresonate with anyone, I'm not
going to sell anything.
You know it's the vibration iscompletely wrong.
So I sort of like you need towork on your vibration of self
love.
Once you get that, then you cango out and grow your business.
Cassandra (24:21):
Yeah, that's very, very good, Because many of us
have experienced.
And then you know, and Iremember one time I had a
girlfriend and one of the thingsshe told me is that you don't
love yourself.
And I was like, I do that, likewhat is that?
That was very confusing for meand so I would go to another
girlfriend I said, do you loveyourself?
(24:42):
And they would look at me like,are you crazy?
You know, but and I realized Ididn't, because if you it's just
like somebody you love, youknow your, your partner, your
children you would not talk tothem like you talk to yourself.
You know what I mean.
You wouldn't say those negativethings to them because you care
(25:02):
for them, you don't want tohurt them, but for ourselves
we're like oh my God, here I goagain.
I'm not good enough.
You know my worth myself.
You know I don't look goodenough.
I don't have this, that, that.
So I love that, how you changethe narrative and how important
it is.
And for my listeners, thinkabout do you love yourself?
Understand, like a lot ofpeople like I don't understand
(25:25):
what that means.
Like for me, I'm like what doesthat mean?
But you've actually broke itdown and said, these are my
negative beliefs, my limitingbeliefs.
You know, and if you lovesomeone, then you wouldn't talk
to yourself.
Talk to them like you'retalking to yourself.
So that exercise was powerful.
Thanks so much for sharing thatthere is.
(25:45):
I want to go to your signatureprogram, but before that, you
had it sounds like you had somereally powerful stories that
highlighted the possibility ofreinvention, reinvention and
achieving success.
Would you mind sharing a coupleof those stories with us?
Amber Renae (26:04):
I think, when I look at my life in retrospect, I
have reinvented myself threemajor times with three different
businesses.
So first the fashion business,product business, then the
consulting business and now thedigital business.
And each of those started, whenI think about it, just with me
having a passion for doing thething that I wanted to do.
(26:26):
So at no point in any of thebusinesses even this one did, I
think that I was going to grow aglobal six, seven figure
business.
So, for people that arelistening, that are feeling a
bit stuck in their life, thatare not sure what their next
thing is.
I encourage you to have tothink about the thing that
you're really passionate about.
So what are the YouTube clipsthat you listen to all the time?
(26:47):
What's the thing that peoplewant to come and pick your brain
about?
What's the thing that peoplesay hey, can I buy you a coffee?
I want to come and ask youabout that.
Whatever that thing is, Iencourage you to go and explore
that in more depth.
So maybe you're going to spendyour weekends, or, once the kids
go to sleep, you're going tospend your evenings, whatever
time you can find in the verybusy weeks that we all have.
(27:09):
But just explore that furtherand see where it might lead.
It may lead into a side hustle.
It may eventually become yourmain hustle, or it might just be
something that brings your lifemore joy and beauty and
satisfaction, so that you canthen get through your nine to
five without feeling like you'restuck and you're suffering
right mm-hmm, that's good,excellent, that's, that's,
(27:33):
that's very good.
Cassandra (27:34):
Now let's turn over to the signature program.
Amplify your Impact.
Talk about that, because thisis the business that you're
currently doing.
Now, correct?
Amber Renae (27:48):
That's right.
So Amplify your Impact is oneof the online courses that I
sell.
So the first one that I createdwas the fashion styling course.
Amplifier Impact was the secondone.
So this was one that I createdthat really monetized my skills
and abilities from my offlinebusiness as a TV presenter,
fashion editor and stylist,because in that offline business
(28:09):
I really understood the powerof personal branding.
I understood what it took todress someone to make them look
like a celebrity, because that'sliterally what I was doing.
I understood how to present oncamera.
I understood how to getpublicity, and so all of these
things are relevant to everysingle business owner, whether
you're a consultant, afreelancer, a coach, a brick and
(28:29):
mortar.
If you want to get your nameout there, publicity is the
cheapest and most viral way ofdoing it, and so long as you
present yourself as a powerfulpersonal brand, you'll be able
to tap into publicityopportunities.
So that was the second coursethat I created, and again, I
encourage all the listeners tothink about what are all the
skills, knowledge, life lessons,abilities that you've picked up
(28:52):
along your way.
So it may not seem like much toyou, because to you it's
obvious.
To me it was obvious that Iknew how to dress celebrities.
It was obvious that I knew howto present on camera, because
that's what I did for seven,eight years.
When I entered this world ofonline business, I realized
there were so many women thatdidn't know how to present on
(29:13):
camera, didn't want to be seenand heard on camera, had fear on
camera.
So that's what led me to createAmplify your Impact so anyone
who's listening have a thinkabout, maybe jot down, all the
little lessons and knowledge andlife lessons that you've
learned over your years thatcould potentially be helpful to
someone else who's one or twosteps behind you in the game
(29:42):
no-transcript.
Tell us about it the power ofwow is sort of the epitome of
that online, that online course.
So it talks about personalbranding, presentation and
publicity.
Um, this is what I believe allwomen have, whether they want to
use that to grow a business, orwhether they want to use that
to go into a boardroom and havean important meeting, whether
(30:04):
they want to use that to talk totheir boss and ask for a raise.
There are so many differentways that I really believe in
the power of personal brandingshowing up as your best self and
really having the confidence togo out there and be seen and
heard.
So when I started this business, I realized there were so many
women that I said already thatreally struggled with putting
(30:24):
their hand up, having peoplenotice them, having their voice
heard in important situations.
So what I really truly believein is, if we are presenting
ourselves in a way that makes usfeel incredible, makes us feel
confident, then we then have theconfidence to go out into the
world and be seen and heard,which then creates the wow
(30:45):
factor in our own lives andreally it comes down to whatever
.
It is that thing for you thatmakes you feel great.
So, for anyone listening, I havea great red lipstick on today.
The red lippy really makes mefeel bold and powerful.
For you, it might be thespecial earrings that you've
been saving for the special day.
It might be cute lingerie thatno one even has to know that
(31:08):
you're even wearing it.
But it's all those things thatyou know.
Typically, we're taught to likesave them for the rainy day or
save them for the specialoccasion.
But I really believe today is aspecial occasion.
If you feel like you need alittle pep, if you need some
extra confidence boost, go andput those things on, treat
yourself and then watch howyou're being received in the
outside world.
Watch how people are respondingto you.
(31:29):
Are they listening to you, arethey giving you more respect,
are they giving you moreattention and that's something
that we have total control over,and I really encourage all
women to start at least having athink about how they might be
able to do this today.
Cassandra (31:43):
Right and because of your experiences you've had,
you've learned how to youunderstand.
Not only do you understand thepower of the brand, but you were
a stylist and you still are.
You probably once a stylist,always a stylist.
You kind of understand yourclients, what it is that they
are looking for, what it is thatthey want the world to see.
(32:08):
You know, as you indicated,you're wearing the red and the
red to me was always a powercolor.
You know, and you called it thebold color.
Or black is the I mean business, or you know the colors mean
something and based on yourexperience, you figured out what
they mean, like the purple andthe.
You know, like mine is orange,that's my brand.
(32:30):
That's the warm.
You know that, that's my brand.
So, based on that, why youtalked about the power of a
brand, what tell us about thepower of a brand?
Amber Renae (32:46):
Well, I believe that brand is what convinces
people to purchase.
So in today's digital age, whenyou think about if you're on
Instagram and you're scrollingthrough Instagram when you see
an ad, you decide whether you'regoing to purchase from that ad
within the first three seconds.
So in the first three seconds,you already know I'm going to
buy from this company or I'mgoing to keep on scrolling.
(33:07):
And so what do you learn aboutthat company within the first
three seconds?
Do you know anything abouttheir message?
Do you know the benefits oftheir product?
Do you even really know theiroffer?
Probably not.
What you've made a decision onis how they presented themselves
.
Cassandra (33:22):
Okay.
Amber Renae (33:23):
That is a part your visual identity is a part of
your brand.
Okay so in order to increasesales.
You want to be presentingyourself in a way that stops
people from scrolling, so youwant to stop the scroll and then
, once people have stopped thescroll, then you can engage them
with your brand story, yourstorytelling and your emotion,
(33:43):
which is then what gets peopleto click over and purchase.
But you really create thatpowerful brand first in order to
stop the scroll.
Cassandra (33:53):
It's kind of like I used to hear we used to say the
moment of truth.
It's kind of like when youfirst see that person, what are
you getting, you know, you cankind of figure it out Like in
the first.
For me it was like three, threeseconds.
As an author by the name ofMalcolm Gladwell and yeah, and
(34:15):
he used to talk about, you wouldknow a person, you can go into
their home and know what's goingon.
It's just that second.
I can't remember the name ofthe book.
I've read all his books.
I don't know why I can't at themoment.
But so you're right, what is itabout that brand that's drawing
you, you know?
Yeah, so that's good.
(34:36):
Now I want you to do a coupleof things.
I would love for you to empoweror talk to my listeners about
boss bait potential.
Amber Renae (34:54):
Well, I truly believe that all of us
incredible women have some sortof knowledge that we can turn
into either a digital product,an audio book, a coaching
program, some sort of onlinedigital product that we own that
the government can't close down, some sort of online digital
product that we own that thegovernment can't close down
during some sort of outbreakthat you know is completely
(35:14):
independent of our employer, youknow our boss or anything like
that Something that we own andsomething that helps other
people who are a couple of stepsbehind us.
So there's this concept ofgenius zone.
So a genius zone is theknowledge that we all have that
we think is just normal, but foreveryone else it's genius
because they don't know all thethings that we know.
(35:35):
So I truly believe thateveryone, as I was saying before
, has these little nuggets thatthey picked up along the way
that they can then turn intosomething that they have
autonomy over and again, whetherthat ends up being a huge
business or whether that's justsomething that earns you, as a
woman, a little bit of moneythat you get to keep for
yourself and spend it howeveryou like.
Cassandra (35:56):
Right, okay, all right, how important is
execution?
You know, it's like like wehave these ideas, like you
obviously have.
You've done a lot and you dealtwith imposter syndrome and then
you, at one time you questionedwhether I don't know whether
(36:17):
you were worthy, but will I besuccessful?
Or all of this.
But yet you I always tell mylisteners and even my clients,
you have to take action.
You got to do something.
You know you don't have to beperfect, nobody's perfect but
just do something.
When I look at your courses,I'm like, wow, you have a lot of
(36:37):
courses you have.
I was just the e-learning, theentrepreneur journey.
You have the ad and you knowthe stylist and you have all of
that.
And I also read that.
You know the, the stylist andyou have all of that.
And I also read that you know alot of people are.
If you didn't grow up in thedigital age you know, you didn't
grow up like that then it'skind of difficult.
(36:57):
But in your course you said Imake it simple.
You know, and that's somethingthat people I don't think they
fear it or they're skittishabout it, because that's not
something that comes natural forthem.
So what advice would you givesomeone Because right now you
have to do digital.
You got to be online.
I mean you have to promoteyourself.
(37:19):
How do you do that?
You know you don't just hey,I'm here, don't just hey y'all,
I'm here.
So tell them a little bit aboutyour program, the digital part,
and why you say you'll keep itsimple for them.
Amber Renae (37:35):
So in today's day and age so we're recording this
in 2024, it's so much easier tocreate an online business than
when I started in 2015.
So my first digital product wasFrankenstein.
I had this website with like 24different plugins.
It cost me thousands of dollarsto build.
In today's day and age, you canliterally get started with the
(37:56):
technology that you currentlyuse For instance, a Zoom call
and your mobile phone and aPayPal checkout link and you are
up and running.
The course that I teach aboutthis is called Freedom Funnels,
which is the only course thatteaches online course creation
and automation.
I'm very big about automatingyour life and getting more of
your time.
In this course, I actuallyteach you a proprietary method
(38:19):
called the MBP.
It stands for Minimum BankableProduct, so the idea of MBP is
that it's essentially a low-tech, low-content version of what
will eventually become asignature program, and we do it
with the tech that we usealready.
So our Zoom calls, anythinglike that.
(38:39):
We promote it on our existingnetworks, through our WhatsApp
channels, through our Facebookgroup, through our personal
friends, and you'll find yourinitial buyers from there.
Everyone has a small group ofbuyers that are currently
sitting around them that willbuy their MVP and then, through
the MVP, this is a way for youto test what you think is going
to become your main digitalproduct.
(39:01):
So teach the MVP live.
You have a live audience andthrough that teaching, your
audience will ask you questions.
So they'll say, hey, amber, youdidn't really teach that part
very good.
Can you elaborate on that part?
And so this helps you with allof the questions that you
currently have about trying tocreate this big digital program,
because the questions thatyou're currently asking yourself
(39:22):
are likely things like I don'tknow what to include in it, I
don't know how much informationthey need.
So when you show up and teachit live, it answers all of those
questions.
Plus you get paid for it.
So then you have the beliefthat your knowledge is worthy of
earning money, which is a hugeset block that women have to
overcome.
And once you've done that, onceyou've been paid, once you've
(39:44):
created your MVP, you've taughtit once, a lot of the trickiness
of creating a digital businessis really broken down, and from
there you're off and running.
Cassandra (39:53):
That's good, amber, that's great.
So listen, this is my lastquestion.
What's next for you?
What's your next?
Amber Renae (40:02):
We've just created a course creation agency where
we create world-class coursesfor time poor experts.
So my goal with this businessis to help millions of women and
men all over the world who knowthat they have expertise in.
They know that they've gotsomething that they can teach
people, but maybe they're heldup because of the tech.
Maybe they weren't born in thedigital age so the digital stuff
(40:25):
is all a bit new to them.
Or maybe they're just reallybusy in their offline work.
Maybe they've got a reallyimportant nine to five, but they
know they want that sideproject.
That's just ticking over bythemselves.
So I'm so passionate abouthelping people to create that
for them.
Cassandra (40:41):
Well, that's great, that's great, and automation
right, so you can get thatfreedom.
Yeah, that's great.
Amber Renae (40:52):
How can my listeners contact you?
So come and find me oninstagram at the amber renae and
let me know that you found meon cassandra's podcast.
Or you can check out amberrenae.
com and there's a bunch of freemaster classes in there that you
can sign up for for free.
That will teach you all aboutthe MVP.
It'll help you map out yourgenius zone.
Lots of great things in thereto get started.
Cassandra (41:10):
Wow, great Amber, that is so neat.
I should have met you a whileago before I'd like.
Oh, I had to.
You know just the investmentsyou make, because I don't know
the digital piece of it, but youare a wealth of knowledge.
I applaud you for all thatyou've done.
(41:32):
I appreciate your candor, yourexpression and sharing what it
is that you've been through,gone through, because we've all
been through something and soyou know it just didn't start
out oh'm, I'm a, I'm a celebritystylist, I'm a tv person, I'm
yeah, you were on a journey andwe will continue to be on our
(41:53):
journeys, and I just want tothank you for your, your nuggets
you have shared with, with thelisteners and, as you indicated
they will, I'm certain many ofthem will be in touch with you
and when doing so, I would lovefor them to mention the Is your
Way In your Way podcast.
That's how they heard about youand everything.
So, my listeners out there, Iwant to thank you for listening
(42:17):
and I know that Amber has sharedsome phenomenal things with you
, and I encourage you to look ather website.
It's powerful.
She has so many tools andresources on there and you can
tell she's branded well when yougo on her website you see her.
She looks the same.
She's so put together and thinkabout it because of what she's
(42:42):
been through, gone through, whatshe's loved, what her
background was, what her sewingwas, what she did in the
beginning, so you could see itjust didn't happen overnight.
So I just want to thank you,Amber again.
I tell my listeners I say byefor now.
God bless and again remembermindset for your success and
(43:04):
overcoming imposter syndrome isthe name of this podcast today.
Thanks again, amber.
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