May 13, 2020 • 21 mins
Joe Jaffe might have been a chemist if he hadn't fallen off a wall and broken his arm. The world, or at least the media world, is probably grateful to that wall. Hear how the strategist / keynoter / marketer / author turned happenstance into happy existence.The author of Built to Suck and four other non-fiction books on the state of media, marketing and advertising, tells me about his path from Big Agency life to his consultancy, HMS Beagle...and why it's even named that! (Think: Darwin...evolution...learning to pivot...).NOTE: This episode was recorded late 2019, when we were all still going to physical events and recording studios... But this thoughts are, as always, still informative, especially since his current book is about the need to adapt. Coincidentally, he said, "We've developed a new kind of strategic planning called survival planning. So what is survival planning? It's strategic planning in an age of short-termism, risk aversion and constant disruption." Great for the business minded. For the personal mindset, you'll appreciate that in this episode, Joe also discusses: His first influencer - a Unilever executive he disagreed with who said, "You're either a marketer or you're not." Turns out Joe might agree now... How his first job at a chicken restaurant led to Madison Avenue... And how his experiences at major agencies led instead to consulting and writing; in fact his blog, JaffeJuice was an early influencer on me! What's the role of "fate" in your life and how do you recognize your correct path?You'll want to listen because as Joe himself says, "The amount of people that have come up to me and have said things like 'I've changed my career path because of you,' that is an awesome responsibility. It's almost too much for me to handle, but to inspire people to just make the most of their time, I mean, that's my calling."
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