The Secret to How The Cookie Crumbls! (with Sawyer Hemsley)

Sawyer Hemsley, Co-Founder and COO of Crumbl Cookies, talks about all things cookies! Crumbl started with one bakery only five years ago, and now it's the fourth fastest-growing restaurant chain in the country! We get to hear about his life as the COO, with a standing 3pm meeting every day to taste cookies, and how his team comes up with the flavor rotations every week. We talk about his original quest to create the world's best chocolate chip cookie recipe, and which flavors his customers crave! Robin asks about how Crumbl has been able to grow from one bakery to over 600 in only five years, and how the Tik Tok craze for their brand started! Our Drink of The Day is a mouth-watering dessert cocktail inspired by one of Crumbl's iconic flavors, and our drink of the day involves a LOT of cookies! More info at www.ivegotasecretwithrobinmcgraw.com Episode Resources: Crumbl: https://crumblcookies.com/ Crumbl on IG: https://www.instagram.com/crumblcookies/ Crumbl on Tik Tok: https://www.tiktok.com/@crumblcookies Learn more about your ad choices. Visit podcastchoices.com/adchoices