What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash.
You’ll learn:
- How they’re making insurance sexy and accessible to the younger generation
- That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead
- How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!)
- How they approached the equity split with a three person co-founding team
- The art of doing a deal, and how Katherine approaches selling
- How she deals with investors who ghost her
- What they’re doing in the lead up to launch!
~ Connect with us ~
Learn more about Peachii Insurance at www.peachii.com
Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Chat to us in the Facebook group, the lady-brains clubhouse
Sign up for our online business course BASE CAMP here.
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