Larah Loutati - Vitable

This episode was produced in partnership with Vitable.

How do you build a fully personalised business, to scale?   

Larah Loutati is the founder of Vitable, Australia's first personalised vitamin and supplements subscription service.  

Vitable works like this; consumers jump onto the website and take a quiz, and from your unique answers, an AI-powered algorithm recommends a unique vitamin and supplements pack for you out of 1.2 million possible combinations. These daily, personalised vitamin packs are then delivered straight to your door each month in plastic-free, home compostable sachets.  

Since launching in 2019, Vitable has delivered over half a million recommendations to consumers, grown to a team of over 20 people, and has expanded internationally into New Zealand, Singapore, Hong Kong, Malaysia and the Philippines. 

You’ll learn: 

• How she fell in love with subscription-based businesses during her time at meal delivery start-up Hello Fresh 
• Why Larah has remained committed to her decision to develop her own products rather than purchasing white label vitamins, despite the fact it’s way more expensive to do it this way! 
• How she manages her investors’ expectations 
• How the current economic climate is changing conversations with investors, and how it’s brought in new challenges for start-ups in managing their pathway to profitability 
• The unique operational challenges she’s facing while scaling a business that sends out fully personalised deliveries to customers each month 

For 40% off your first order with Vitable, use the code LADY40 at www.vitable.com.au (T&Cs apply).

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