Raquel Bouris - Who Is Elijah

This episode was produced in partnership with Who Is Elijah. 

Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.  

In this ep, you’ll learn: 

• How she generated traction early on and secured DJs as a retailer with a slick marketing deck 
• Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand 
• In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months 
• Why she hired two of her best mates into the business, and what it was like to fire them 
• How she’s built confidence in her own skills along the way 

 

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