EP56: Maximizing The Value Of Your Website For Your CPG Brand

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including:

• Shifts in the CPG buying process and the impact on digital and e-commerce 
• The evolution of online search 
• How to distinguish between short- and long-term consumer behavior trends
• Changes in go-to-market strategies 
• The evolution of marketing data use
• How content creation can improve the consumer experience online
• Consumer search intent and how it shapes content strategies 

As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Until next time!

 

This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.

 

About Jenn Day:

Jenn Day is the Senior Search & Engagement Lead at Colgate-Palmolive, Europe. She designs people-centric, multi-channel strategies to drive awareness of and engagement with ColPal brands across Europe. As a key member of the European Division, Jenn works closely with regional and global teams to ensure all product and equity marketing activities maximize storytelling and drive conversion in the social and digital space. 

 

About Lucie Repshire:

Lucie Repshire is the Senior eCommerce Manager at Colgate-Palmolive, Europe. She’s a digital marketer experienced in driving and managing ecommerce and digital expertise across multiple regions in large international and start-up companies. Highly organized and motivated by a challenge, Lucie finds creative ways for new technologies to build business results. 

 

About Tessa Burg:

Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.