Présenté par Étiquettes PDF
Trente ans après sa création et forte de plus de 67 médailles internationales, La Fin du Monde continue de marquer l’imaginaire collectif et de rayonner autant au Québec qu’à l’international. Pour célébrer cet anniversaire emblématique, Unibroue dévoile un brassin hommage inspiré du terroir québécois et s’associe à quatre microbrasseries d’exception – Dieu du Ciel!, Messorem, MicroBrasserie Charlevoix et Godspeed – pour réinterpréter à leur manière l’icône brassicole qui a redéfini les standards de la bière artisanale québécoise.
Nous avons discuté avec Lisiane Jobidon, directrice nationale de marque chez Unibroue, de plusieurs aspects stratégiques et créatifs :
Les 30 ans de La Fin du Monde et ce que cet anniversaire représente pour la marque;
La manière dont Unibroue s’adapte aux nouvelles tendances, incluant la durabilité et les bières sans alcool;
La collaboration entre marketing et production pour aligner innovation produit et stratégie de marque.
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