Propulsé par INNOMALT | Malts Québécois de Qualité Exceptionnelle
La Coupe des bières du Canada est une toute nouvelle compétition nationale qui célèbre les microbrasseries indépendantes du Canada. Elle met en valeur la qualité et l’innovation des bières artisanales d’un océan à l’autre.
Gala de remise des prix à Québec, le 10 novembre 2025 – Congrès de L’AMBQ
Nous avons discuté avec Heather Cranston, directrice créative de Pulp + Paper Creative, studio de design basé à Thunder Bay, spécialisé en branding, packaging, illustration et print. Le studio collabore avec des marques qui misent sur l’authenticité, la clarté et le caractère — des start-ups locales aux institutions établies.
Heather nous a partagé son regard unique en tant que juge des Packaging Awards (Prix du design d’emballage) au Canada Beer Cup 2025, comment elle évalue un packaging, les tendances qu’elle observe dans le design brassicole et son approche centrée sur l’humain pour transformer une bonne idée en un visuel mémorable. Nous avons aussi abordé ses collaborations et son rôle stratégique dans le marketing et l’identité visuelle des marques.
pulpcreative.ca | instagram.com/pulpandpapercreative |
- Plongez au cœur de l’univers du malt ! Abonnez-vous à l’infolettre mensuelle sur innomalt.ca et bénéficiez de conseils d’experts, d’offres exclusives et des dernières tendances.
- Découvrez les coulisses de leurs collaborations grâce à une série d’entretiens enrichissants avec leurs partenaires, en collaboration avec Baron Mag, dans le balado Les Affaires Brassicoles.
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