Running your own small business is a complicated balancing act. You need to market your business, attract and nurture new clients, and create a name for yourself, all while doing the actual work your clients give you.
There's a common mistake that's often made by small business owners, and I was guilty of this. When we get busy, we'll often stop looking for new business. After all, how can we start working with a new client when we're already swamped with work?
But searching for new prospects and customers is something you should be doing continually, even when you have enough work.
Finding new clients is a constant struggle but an important one. It's something you should do on an ongoing basis, even when you're busy.
In this episode, I'll be sharing a few ways to find more customers or clients for your business both online and off.
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