Branded Podcasts: Secrets from Corporate Giants Like Visa and Lever

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. 

Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?

I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. 

Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.

 

What you will learn:

• Why big brands like MasterCard and Unilever are investing in podcasting strategies

• How to identify your podcast's core objective before launching your show

• The critical importance of understanding your precise audience avatar before recording

• Why consistent social media promotion is essential for podcast growth and engagement

• How to level up podcast production with simple editing and creative techniques

• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content

• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches

Head to https://LeverageYourPodcastShow.com to read the blog

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