Networking events make most people want to run for the hills, and honestly, who can blame them? Between the awkward elevator pitches, the desperate card swapping, and that sinking feeling that you're doing it all wrong, traditional networking has become something we endure rather than enjoy.
The problem is that most networking advice comes from transactional industries where you sell once and disappear, but if you're in B2B, that approach will get your teeth kicked in.
In this episode, Donnie Boivin breaks down exactly why networking is broken and shares the framework that actually works for building real business relationships. You'll learn how to walk into any room and make it valuable, even if you're an introvert who'd rather be anywhere else.
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Why traditional networking advice fails in B2B sales
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The five-word rule that stops you from accidentally pitching too early
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How Donnie's client tripled her business by networking with a specific business niche
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Why asking for introductions instead of referrals changes everything in networking
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The adjacent business strategy that unlocks collaboration opportunities you're missing
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How to identify if a networking group is worth your time in the first five minutes
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What happens when you force two strangers to create a collaboration in five minutes
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