Natalie Holloway of Bala: Shark Tank, Beautiful (and Functional) Fitness Equipment, and The Power of Slowing Down

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention. 

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Fuze House 

Skinny Confidential Mouth Tape 

VI02 tape   

Votary 

LMNT Electrolyte