Episode 364 - Michelle Glogovac - How To Get on Podcasts, What you know and what you are known for
Book: How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader Through Podcast Guesting
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting."
Michelle Glogovac, AKA The Podcast Matchmaker, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to create unique speaking topics without being generic; define your ideal audience; design branded media kits; establish your expertise and knowledge; share yourself freely without resorting to sales tactics; tell compelling stories; repurpose your interviews into evergreen marketing content; and turn every interview into a valuable business opportunity.
There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
This audiobook includes a bonus chapter written by the author exclusively for this edition.
The Podcast - My Simplified Life with Michelle Glogovac
About the podcast
Are you letting your past define your future? Are you feeling stuck in the present and worrying about how you can make a switch in your life? Do you want to pivot in your career or launch a new business? The My Simplified Life Podcast is tackling all of these questions and more! Each episode is filled with life lessons, stories and experiences filled with humor, reality, and inspiring takeaways. We are covering career switches, motherhood, work life balance, starting your own business and what it means to simply be a good human being. Michelle Glogovac is a former corporate aviation executive who made a career switch and is now the CEO and Founder of The MLG Collective, a Podcast PR Agency and award-winning author of HOW TO GET ON PODCASTS (2024, McGraw Hill).
Known as THE Podcast Matchmaker, Michelle specializes in working with entrepreneurs, authors & experts to be podcast guests and expand their stories. Grab your coffee or even better, your wine, and get ready to be inspired to start changing your future while getting all of the tips and tools to make it happen!
To learn more about Michelle, visit https://michelleglogovac.com or to learn more about The MLG Collective, visit https://themlgcollective.com.
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https://livingthenextchapter.com/
podcast produced by: https://truemediasolutions.ca/
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