Mad Marketing Mums

Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates.

Here are our 'must-follow' recommendations:

• Matt Navarra (@mattnavarra) 
  Matt draws on 20+ years marketing experience working for huge brands and government organisati...

How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!

Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media.

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Today's episode takes us on a bit of a detour from our usual guests who are within the  marketing and business world.

We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.

Chace is at th...

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.

In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (with...

"Hello. Welcome. We all know why you're here."
 
Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on.  

On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. 

ReesaTeesa started a series on TikTok that she's called "Who...

Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway.

Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit f...

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.

This episode covers:

• What TikTok was like in the early days (circa 2019);
• New features and major changes to the TikTok landscape - i...

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.

When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or ...

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? 

Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising ...

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.

In this episode, we cover:

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.

This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.

This episode covers:

• Is Instagram dead?;
• Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;
• Th...

We read The Sprout Social Index™ so you don’t have to!

What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. 

The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where mark...

With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. 

Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.

This m...

Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! 

Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler.

From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is su...

PLEASE NOTE:  We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.

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LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses.

According to the annual Digital Trust Report by Business Inside...

This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! 

Your health and brain are your greatest assets and can deliver the best ROI for your business....

If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. 

But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. 

How do you decide which too to ...

School holidays are upon us and the silly season is fast approaching! Yup. Already! 

You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull.

As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, y...

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.

As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.

It's hard to avoid the d...