With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real.
Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.
This may have happened to you too?
If so, you're not alone. According to the latest Targeting Scams report, Australians lost a staggering $3.1 billion to scams in 2022. That's an 80% increase compared to the previous year.
And it's not just individuals; businesses are being heavily targeted too. In 2021, Australian businesses lost $227 million to just one type of scam—payment redirection scams—which is a 77% increase compared to 2020.
So, in this episode, we're going to delve into how you can spot these scammers and share some tips on keeping your accounts safe from hackers.
This episode covers:
- What scammers are doing
- How to spot a fake
- What to do if you think you've received a fake DM or email
- How to verify the legitimacy of a Meta email
- How to avoid scammers
Visit the shownotes for this episode for examples of common scams we've seen and step-by-step instructions to check whether an email from Meta is legit or not.
Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
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