This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education.
Listen to why Colby believes it is important to educate the clients on the process of advertising and why he thinks other agencies don't employ this type of education first approach.
Colby shares some of the common mistakes he currently sees going on inside an account when taking over a Facebook account for a new client. Discover the indicators of FB campaigns to be successful and whether is it the creative or the audiences that you target that is more important.
Colby gives a piece of actionable advice to those who are thinking of starting to run ads using Facebook. What do people need to be careful of when determining which agency to hire?
Episode Action Items:
To find more information about Colby’s company, go to www.brighterclick.com or email him at colby@brighterclick.com
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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