Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals.
Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey.
Episode Cliff Notes:
- Learn about SMART goals in the toy industry [00:01:13]
- Find out how to set achievable, month-by-month objectives [00:00:48]
- Discover the importance of trend research in toy development [00:06:35]
- Understand how to choose the right factory partner [00:16:01]
- Get tips on developing a strong marketing strategy for your toy [00:19:04]
- Explore the benefits of attending toy trade shows [00:08:16]
- Uncover the secrets to a successful product pitch [00:21:52]
- Learn how to build a customer list and grow your network [00:23:57]
- Discover the process of turning a concept sketch into a production design [00:12:43]
- Find out how to plan your business year effectively [00:24:48]
Mentioned In This Episode:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201
🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass
💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.