Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.
It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand. This idea, however, was far from simple in its execution. Polly Pocket owes its creation to the ingenious mind of Chris Wiggs, an inventor who found inspiration in an unlikely place – a makeup compact.
Join us in this episode of Making It In The Toy Industry as we meet a fellow Polly Fan who felt inspired by her collection to research and write a story of Polly Pocket. In this episode we celebrate the enduring charm of Polly Pocket and all of her secrets and surprises.
Episode Cliff Notes:
- Learn the heartwarming story behind Polly Pocket's creation and the special father-daughter relationship that inspired it.
- Discover why Polly's transition from Bluebird to Mattel had fans divided and how she managed to maintain her charm.
- Hear the most surprising and moving fan stories that Maude encountered in her research for the upcoming book.
- Learn the importance of the phrase “secrets and surprises” to the Mattel team.
- Get an exclusive peek into Maude Campbell's upcoming book, and hear a clip you won’t find anywhere else!
Mentioned In This Episode:
This episode is brought to you by www.thetoycoach.com
Visit thetoycoach.com/204 for the links mentioned in today's episode.
🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass
💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp
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