Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting his own course through the toy market with a little help from the Toy Creators Academy.
From his previous role managing commercial operations in Latin America for Mattel to launching his own line of guardian angel plush dolls, Gerardo’s journey is nothing short of inspiring. In this episode, he shares a critical lesson on the value of structured learning and mentorship in transforming his toy business concept into a reality, addressing essential aspects like packaging, marketing, and retail placement. He dives into the practical challenges he faced and how enrolling in the Toy Creators Academy reshaped his approach to business, helping him to overcome these hurdles effectively.
Today's guest host, Virginia Lette brilliantly guides a conversation that is packed with advice for launching and selling your own toy. The lessons from today's guest can change your approach to your toy business or startup. Hit play on this episode if you want to learn from someone who’s experienced both corporate and entrepreneurial paths in the toy industry. Whether you’re a seasoned professional considering a shift to independence or a newcomer trying to get your foot in the door, this episode has something special for you.
Listen in to this episode and find that spark or solution you’ve been searching for to finally make that toy idea you once had, into a real thing.
Episode Cliff Notes:
🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass
💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp
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