Brian & Russ explore what it takes to create a compelling formulation and how to identify and work with a formulator.
1:02 Testing flavors
1:52 Why yerba mate?
3:49 Crushing them mangoes
10:16 Creating MVP
13:44 Finding a formulator
18:41 Free can from MAKA!
18:57 Three key documents
20:21 Avoiding scope creep
22:52 Ideal number of flavors at launch
25:31 Packaging considerations
28:31 Formula finalization & certifications
Tools mentioned in the podcast:
Startup CPG
^ fyi, these are not affiliate links - we just like sharing
Follow the podcast at:
Making MAKA Website
Making MAKA Instagram
Making MAKA Facebook
Making MAKA Youtube
Follow the Brand at:
MAKA Website
MAKA Instagram
MAKA Facebook
MAKA Linkedin
Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance.
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