July 21, 2025 • 15 mins
At the most chaotic time of my life overwhelmed, and moving across the world I spent $25,000 on a coach.
Here’s why. In this video, I break down:
- Why I chose Daniel Priestley over Dan Martell
- What made me say yes despite fear
- The ROI mindset that changed everything
- Whether you’re considering coaching, building a business, or just feeling stuck, this story will give you clarity on what to do next.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lachlan Stuart (00:00):
why I hired a multiple five-figure coach to
grow my business.
Over the last couple of weeks,since I've decided I'm moving
back to Australia, we have setup the foundations.
I've now moved into my office,there's a lot of things
happening in life and I'm readyto plant my roots here back in
Australia, and I'm very excitedabout that.
One of the things that I lookback on year upon year is has my
life been getting better?
(00:20):
Has my business been growing,my marriage been growing, all
these key areas?
And it's very simple.
You can go yes or no, and Ihave metrics that allow me to do
that.
It's important to understandwhy, and one of the things that
I'm very excited about beingback here is really building
towards that seven figure goal.
As I've said, the reason why youguys are tuning into this
channel especially the newYouTube, but if you're listening
(00:41):
along on the podcast is I'vebeen building a business for
about eight years, since 2017.
And I've always had the goal toearn a million dollars doing
something I love that aligns andallows me to build the
lifestyle that I wanna live.
I think it's important.
Yesterday, I was sitting herewith a client and he was talking
about he's in property.
He was talking about howimportant it is to build your
life by design A keyword bydesign.
(01:01):
A keyword by design meaningyou're intentional, you're
choosing to do the things thatyou want.
In the initial phases, youobviously don't have the
leverage to do that, whetherthat comes through time, whether
that comes through capital,whether that comes through being
able to delegate, whereas I'mmoving into this phase where
some of those things arepossible and I'm just getting
clear on what that looks like.
So when I looked and addressedwhat are the challenges that I
have in my business and for methat was delegation I'm doing
(01:23):
everything, from administrationall the way through to coaching,
to sales, to marketing.
I'm doing everything, and Ithink most businesses go through
that phase in the beginning andit's overwhelming Area.
To step out of that is to thenbe able to start looking at the
things that you're doing andgoing okay, of those things,
which ones do I enjoy doing forone, which ones don't I enjoy
doing?
And they're gonna help youdecide what's giving you energy
(01:46):
and what's not okay, or what'sfulfilling and what's not.
From that, you can then alsolook at the tasks and group them
into specific things.
Beautiful thing about that is,if you aren't in a position
where you can delegate and youstill have to wear all the hat,
you can start chunking your time, which means, rather than
having to go bouncing betweenmultiple different tasks
throughout the day, which hasproven to not be as effective as
(02:07):
if you were to just focus onone specific thing it means you
could go okay, I need to get allmy content done from nine till
midday on a Monday.
I'm going to do all my salescalls on a Tuesday between nine
and 11 and a Thursday betweenthree and five, and you're
starting to group these taskstogether so that way you can set
yourself up in the rightlocation, you can get yourself
(02:28):
in the right state or frame todo that and you'll be more
effective.
So really cool thing to look atthere.
From that, as I was starting tothink about all these challenges
and I'm listing these thingsout, I'm also going okay, which
things should I not be doinganymore?
And when I was going throughand just writing down and this
was an exercise I borrowed fromDan Martell with his buy back
your time principle I was doinga lot of admin.
(02:50):
Last week and the week before,I was doing about 25 hours of
administration Then, on top ofthat, I had 15 hours of coaching
and speaking and preparationand various other things, and so
I thought to myself, if I couldjust get rid of the
administration, I'm going to getback at least 20 hours a week,
which what could I do in thattime?
I could potentially work withnew clients, I could train more,
(03:10):
I could do whatever I wanted, Icould work on the business, and
to me that was exciting.
So, essentially, when I lookedat it, I was at a point where
everything felt like it wasfalling apart to a degree,
because I keep hitting thisthreshold in my business and
then I would pivot.
I wasn't ever building throughsystems and if you want to
create leverage in your life andif you're listening to this
(03:30):
because you're a man who wantsto provide, you want to build a
life by design and you want tobe the best version of yourself,
leverage has to come into play,and that comes through time,
money, reputation, becausereputation in your brand does
allow for leverage and then alsodelegation right Delegation or
technology right Having peoplebe able to do tasks for you that
(03:51):
free up your time, and socashflow was low.
Moving back from the US, I'mwanting to start a family with
my wife.
I was feeling overwhelmed withwork because, as I said, I was
doing so many things and it washard to stay on top and make
sure that it was all done wellbecause I did not have the
systems.
But I still made a bold move Ihired a high-level coach and I'm
(04:11):
going to tell you who that isat the end, but I'm going to run
you through now the two coachesthat I boiled it down to, their
two programs and what thesystems was like and how I came
to my decision, because I knowfor some people, you may be
looking to hire a coach, you mayeven be looking to work with me
, but you're not sure You'resitting on the fence.
So I want to give you theprocess and the things that I
did for due diligence, which Ithink is extremely important.
(04:33):
I have worked with amazingcoaches in the past and I have
worked with coaches who weren'taligned with me, and that was my
fault.
I didn't do the right duediligence, but I think it's
important to look at thosethings.
So I wanna share those lessonswith you.
Yeah, so, and be as honest aspossible.
Firstly, the two people that Iwas talking to was Dan Martell
and his crew.
I was looking at hisaccelerator program and Daniel
(04:55):
Priestley from Dent.
Now both of these guys haverecently been on huge podcasts.
I first came across Dan Martellmaybe eight months ago just on
social media.
Have some friends that aredoing this program.
They rave about it and I reallyenjoy his content.
So that's why I was likeinteresting, if I enjoy it, he
has results that I want.
He has seven figure backend andbusiness and in a similar field
(05:16):
makes sense.
So that ticked that green light.
Second was Daniel Priestley.
I read his book 10 years agomaybe.
I was gifted it by a friendcalled Key Person of Influence.
I didn't really do too muchwith it at that point, but then
I saw he was on Diary of a CEOand what he was talking about,
the framework that he had.
I was like that's very, itsounds very easy to follow and
if I could do those things in mybusiness, I feel like it's
(05:38):
gonna help me go to the nextlevel.
So I'm interested and I starteddoing research and I started
thinking you know the problemsthat I have lack of scalability
it's all about me.
You know the people wanna workwith me.
I can't do group programs.
At the moment I'm doing all thekeynote speaking.
There was no leverage.
When a client came on and we dida session, I would be sending
the notes to them, I would bebooking the appointments, I
(06:01):
would be doing the onboarding, Iwould be doing the invoicing,
all of it right, there was noleverage and I was just
stretched thin because then I'mtraining for endurance events,
marathons and things like that,which I love Don't get me wrong,
love and then I've got mybeautiful wife that I'm wanting
to spend time with.
We've just moved houses.
There's a lot happening, andI'm not the only one who
experiences that.
(06:21):
I'm sure you've got your ownexperiences of being spread thin
.
That's why it's so important tolook at how you're going to
create leverage in your businessand in your life.
So the timing also wasn'tperfect, because it was very
easy for me to think I don'thave time to invest in a coach,
like, I'm already spread thinand I don't wanna sacrifice my
relationship or my training orcoaching hours.
(06:41):
I don't have time to do it.
I'll get to it further down thetrack, but the truth is I'm
just kicking the can.
When I was looking at both ofthese people, I realized they
had the answers to the problemsthat I was trying to solve, and
when someone has the answers andit can speed up you going from
where you are to where you wantto be, it's worthwhile looking
at it.
It may feel like you're takingtime out of your current life
(07:02):
which you are to invest insomewhere else that is hopefully
going to move you forward,should you do the due diligence
correctly.
So, as I said just moved, cashwas tight, big life changes were
happening, but I still did itanyway, so I wasn't going to
wait for that perfect timing.
I have always believed ininvesting myself and over the
last decade, even before I had abusiness, I was investing in
(07:26):
personal development events.
I was going to sales events,personal development events,
professional development events,nlp.
I was just trying to understandmyself and the skills to build
the business.
I've spent upwards.
Well now, with the latestinvestment, easily close to
$200,000, like getting towardsthat which is wild, like that's
(07:46):
a house deposit, or even payingoff a house, depending on when
you bought with the currentprices.
So if I'm thinking about that,okay, well, how do I get my ROI
on that?
Why is it important to just notwait for the perfect time,
because the truth is, thereisn't ever a perfect time.
If time's issue now, soonfinances might be the issue or
(08:07):
there's going to be always bethat next problem.
And so if you can just say, hey, I just want to commit to this,
I'm going to do whatever ittakes and I'm going to make it
work because I believe that thisperson has the answers and if I
can implement and execute that,that will change my life.
It is worth it, absolutelyworth it.
I see this with my clients allthe time.
(08:28):
Since I have come back fromAmerica, the results we've been
getting with our clients evenbefore, but really in the last
six weeks, some of thetransformations we've had with
clients on their businesses, intheir relationships, in their
lifestyles, in their self-esteemand self-confidence has been a
180 degree turnaround in a veryshort period of time, and that's
(08:48):
because we got clear on whatthe main problem was.
We worked back, we helped themget clear on what was holding
them back and what they neededto do in order to get the
outcomes that they were lookingfor.
I think the thing when you'relooking at that is, if you're
investing, there will be shortterm discomfort.
It could be.
It puts a little bit offinancial strain.
I wouldn't recommend doing itif it's going to put a lot.
But a little bit of financialstrain is okay.
(09:10):
It may also mean time.
It may mean you have to get upearlier or stay up later Okay,
and it okay.
And it may also mean it's goingto challenge you.
It's going to challenge you tothink differently, do things in
a different way, maybe make somechallenging, tough decisions
that you have been putting offand you've got to think about.
What is the difference betweenstaying stuck and investing in
(09:31):
yourself?
For me, I would have loved themultiple five figures in my bank
account right now, especiallyas we're getting a house, a car,
all these, all of these things.
The expenses are really high,but I believe that it was an
investment in myself and I'mgoing to make back that if not
more, two to three X return onthat over the next 12 months.
That's what I've committed tofrom an intention standpoint.
(09:52):
This is going to help me gettime, money leverage, important
things for me making thedecision.
So I wasn't looking formotivation.
That was another thing to beclear on.
If you're looking formotivation, don't pay money for
motivation.
Just jump on YouTube and searchmotivation I was looking for
and I needed scalable systems sothat I could get my time back
(10:12):
but also grow my income.
And I wanted leverage.
I wanted to learn how tointerview administration, how to
set them up, what their SOPsoperating procedures should be,
what order I should hire peopleinto my business, because
there's a lot of decisions andorders.
I didn't really have theexperience around that.
It was overwhelming.
(10:33):
So I thought to myself, if Ican get guidance around that,
around someone who has done whatI'm doing in the same industry
beautiful, that's what we wannado has the same results.
Right, if you're not lookingfor a business coach and you're
looking for a performance coachor a life coach, look at people
who have similar lifestyles andyou relate to, because they're
the ones who are going to notonly be able to give you the
(10:53):
frameworks but understand yourway of living.
I wanted to look for proof ofresults.
As I was saying, they both hada seven-figure ecosystem content
leverage systems, speaking atscale.
Style of delivery was anotherimportant thing to look at.
Both of them offered one-to-onecoaching.
It was insanely expensive, likeDan Martell's was $400,000 for
(11:13):
12 months for one-to-one.
Maybe a good investment.
I just didn't have that capital.
So I looked at the group fromboth of them and what the
accountability came back likehow tactical was it, what access
you would get to people, and Iweighed them both up.
Even from the onboarding, likein the sales approach, dan's
sales approach was all done bytext message.
There was no phone calls, itwas all text message and then
(11:34):
sent through a Google doc withthe overview of how the group
program worked.
Now I thought how cool is thatthat someone's doing that For me
?
Personally, I liked denseapproach where I did an
onboarding form, booked a call,got a quick 20-minute call with
someone and got them to, youknow, got to actually speak
person to person.
That for me was a big tickthere and I thought, hey, this
is a more personalized approach.
(11:55):
And for me, having done groupcoaching where you never get to
speak to a person, and donesmall group coaching where you
do, that's where I sit, becauseI want to be able to share my
challenges and problems in thegroup and get real life feedback
, because that's what's going tomove the needle for me.
I don't need generic stuff atthe moment.
Once upon a time the genericstuff was just as valuable
(12:16):
because I was learning so much,but as you start getting more
specific problems, you wantspecific answers, so keep that
in mind.
I, just, like I said, the leadflow experience from both of
them and the pitch was the same.
Right, the group programs wereboth similar.
Right, multiple five figuresfor 12 months.
But it was just like what wasonboarding, like Did you get
(12:38):
group access to small people?
And like get to speak to peopleon a phone.
I enjoy that because I want to,as I said, be able to ask those
questions.
So what I learned is when youshould invest.
Whenever there's a problem thatyou don't think you can solve
and someone has the answers,it's worthwhile looking at
investing.
Obviously, you need to takeinto account if you're married
or if you're in a long-termrelationship.
You've got to chat to yourpartner about that.
(13:00):
You need to have an intention,right?
The intention needs to be whatam I going to get out of this
program?
What do I want that would makeit worthwhile me investing in
this, and that's somethingthat's important to think about.
Thirdly, you must takeresponsibility for the outcome.
When you're investing, you haveto do the work.
You have to do every task, askthe right questions, prepare for
(13:20):
the sessions to maximize them,and if you're not doing that,
your coach can't be a mindreader.
So, for me, every call that Ijump on, going through the
modules and stuff, I want anintention around how is this
going to help my business andhow is that going to allow my
business to help my life?
So something to think aboutthat.
(13:40):
As for how to know if the coachis the right fit, I go by the
principle if you feel like youwould have a beer with them,
probably a good fit because youcan really connect with them.
Obviously, though, you want tohave the accountability and
assertiveness and you want toknow that they're going to be
more than just a mate.
They're going to give you thekick up the ass and allow you to
grow, and I think that'sextremely important, and quickly
.
Just the differences between amentor, consultant and coach.
(14:01):
A mentor, to me, is someonethat you don't pay.
I have mentors, darren and Troy, and they're in the industry as
well.
They're highly successful, butwe'll just catch up for a coffee
every now and then, and we'llget to bounce ideas around
what's working, how we couldhelp each other grow and
overcome pain points.
It's just that guidance.
A consultant is someone youwould look at externally,
bringing in to fix problems inyour business.
(14:23):
For example, I could bring in aconsultant to work on my sales
process, meaning I don'tnecessarily need to be there,
they're gonna do those things.
And then a coach is someonewho's upskilling you right,
they're working with you, they.
And then a coach is someonewho's upskilling you right,
they're working with you.
They're not necessarily doingsomething for you, they're
helping you find those answerswithin yourself so that, once
you've finished with them, youhave this new level of
confidence, new level ofawareness to do the thing that
(14:46):
you're looking to do.
So if you're thinking abouthiring a coach, comment below.
Especially if you're looking ata high performance coach,
comment below and let me knowwhat you're looking to work at
and maybe I can help you.
But that is what helped me getclear on what would work in the
coaching scenario and why Iinvested multiple five figures
in this coaching program.
My name is Lachlan Stewart, I'ma men's high performance coach
(15:07):
and I'm focused on helping menwho have had success in their
careers but feel disconnectedfrom their family, their health
and their relationships.
why I hired a multiple five-figure coach to
grow my business.
Over the last couple of weeks,since I've decided I'm moving
back to Australia, we have setup the foundations.
I've now moved into my office,there's a lot of things
happening in life and I'm readyto plant my roots here back in
Australia, and I'm very excitedabout that.
One of the things that I lookback on year upon year is has my
life been getting better?
(00:20):
Has my business been growing,my marriage been growing, all
these key areas?
And it's very simple.
You can go yes or no, and Ihave metrics that allow me to do
that.
It's important to understandwhy, and one of the things that
I'm very excited about beingback here is really building
towards that seven figure goal.
As I've said, the reason why youguys are tuning into this
channel especially the newYouTube, but if you're listening
(00:41):
along on the podcast is I'vebeen building a business for
about eight years, since 2017.
And I've always had the goal toearn a million dollars doing
something I love that aligns andallows me to build the
lifestyle that I wanna live.
I think it's important.
Yesterday, I was sitting herewith a client and he was talking
about he's in property.
He was talking about howimportant it is to build your
life by design A keyword bydesign.
(01:01):
A keyword by design meaningyou're intentional, you're
choosing to do the things thatyou want.
In the initial phases, youobviously don't have the
leverage to do that, whetherthat comes through time, whether
that comes through capital,whether that comes through being
able to delegate, whereas I'mmoving into this phase where
some of those things arepossible and I'm just getting
clear on what that looks like.
So when I looked and addressedwhat are the challenges that I
have in my business and for methat was delegation I'm doing
(01:23):
everything, from administrationall the way through to coaching,
to sales, to marketing.
I'm doing everything, and Ithink most businesses go through
that phase in the beginning andit's overwhelming Area.
To step out of that is to thenbe able to start looking at the
things that you're doing andgoing okay, of those things,
which ones do I enjoy doing forone, which ones don't I enjoy
doing?
And they're gonna help youdecide what's giving you energy
(01:46):
and what's not okay, or what'sfulfilling and what's not.
From that, you can then alsolook at the tasks and group them
into specific things.
Beautiful thing about that is,if you aren't in a position
where you can delegate and youstill have to wear all the hat,
you can start chunking your time, which means, rather than
having to go bouncing betweenmultiple different tasks
throughout the day, which hasproven to not be as effective as
(02:07):
if you were to just focus onone specific thing it means you
could go okay, I need to get allmy content done from nine till
midday on a Monday.
I'm going to do all my salescalls on a Tuesday between nine
and 11 and a Thursday betweenthree and five, and you're
starting to group these taskstogether so that way you can set
yourself up in the rightlocation, you can get yourself
(02:28):
in the right state or frame todo that and you'll be more
effective.
So really cool thing to look atthere.
From that, as I was starting tothink about all these challenges
and I'm listing these thingsout, I'm also going okay, which
things should I not be doinganymore?
And when I was going throughand just writing down and this
was an exercise I borrowed fromDan Martell with his buy back
your time principle I was doinga lot of admin.
(02:50):
Last week and the week before,I was doing about 25 hours of
administration Then, on top ofthat, I had 15 hours of coaching
and speaking and preparationand various other things, and so
I thought to myself, if I couldjust get rid of the
administration, I'm going to getback at least 20 hours a week,
which what could I do in thattime?
I could potentially work withnew clients, I could train more,
(03:10):
I could do whatever I wanted, Icould work on the business, and
to me that was exciting.
So, essentially, when I lookedat it, I was at a point where
everything felt like it wasfalling apart to a degree,
because I keep hitting thisthreshold in my business and
then I would pivot.
I wasn't ever building throughsystems and if you want to
create leverage in your life andif you're listening to this
(03:30):
because you're a man who wantsto provide, you want to build a
life by design and you want tobe the best version of yourself,
leverage has to come into play,and that comes through time,
money, reputation, becausereputation in your brand does
allow for leverage and then alsodelegation right Delegation or
technology right Having peoplebe able to do tasks for you that
(03:51):
free up your time, and socashflow was low.
Moving back from the US, I'mwanting to start a family with
my wife.
I was feeling overwhelmed withwork because, as I said, I was
doing so many things and it washard to stay on top and make
sure that it was all done wellbecause I did not have the
systems.
But I still made a bold move Ihired a high-level coach and I'm
(04:11):
going to tell you who that isat the end, but I'm going to run
you through now the two coachesthat I boiled it down to, their
two programs and what thesystems was like and how I came
to my decision, because I knowfor some people, you may be
looking to hire a coach, you mayeven be looking to work with me
, but you're not sure You'resitting on the fence.
So I want to give you theprocess and the things that I
did for due diligence, which Ithink is extremely important.
(04:33):
I have worked with amazingcoaches in the past and I have
worked with coaches who weren'taligned with me, and that was my
fault.
I didn't do the right duediligence, but I think it's
important to look at thosethings.
So I wanna share those lessonswith you.
Yeah, so, and be as honest aspossible.
Firstly, the two people that Iwas talking to was Dan Martell
and his crew.
I was looking at hisaccelerator program and Daniel
(04:55):
Priestley from Dent.
Now both of these guys haverecently been on huge podcasts.
I first came across Dan Martellmaybe eight months ago just on
social media.
Have some friends that aredoing this program.
They rave about it and I reallyenjoy his content.
So that's why I was likeinteresting, if I enjoy it, he
has results that I want.
He has seven figure backend andbusiness and in a similar field
(05:16):
makes sense.
So that ticked that green light.
Second was Daniel Priestley.
I read his book 10 years agomaybe.
I was gifted it by a friendcalled Key Person of Influence.
I didn't really do too muchwith it at that point, but then
I saw he was on Diary of a CEOand what he was talking about,
the framework that he had.
I was like that's very, itsounds very easy to follow and
if I could do those things in mybusiness, I feel like it's
(05:38):
gonna help me go to the nextlevel.
So I'm interested and I starteddoing research and I started
thinking you know the problemsthat I have lack of scalability
it's all about me.
You know the people wanna workwith me.
I can't do group programs.
At the moment I'm doing all thekeynote speaking.
There was no leverage.
When a client came on and we dida session, I would be sending
the notes to them, I would bebooking the appointments, I
(06:01):
would be doing the onboarding, Iwould be doing the invoicing,
all of it right, there was noleverage and I was just
stretched thin because then I'mtraining for endurance events,
marathons and things like that,which I love Don't get me wrong,
love and then I've got mybeautiful wife that I'm wanting
to spend time with.
We've just moved houses.
There's a lot happening, andI'm not the only one who
experiences that.
(06:21):
I'm sure you've got your ownexperiences of being spread thin
.
That's why it's so important tolook at how you're going to
create leverage in your businessand in your life.
So the timing also wasn'tperfect, because it was very
easy for me to think I don'thave time to invest in a coach,
like, I'm already spread thinand I don't wanna sacrifice my
relationship or my training orcoaching hours.
(06:41):
I don't have time to do it.
I'll get to it further down thetrack, but the truth is I'm
just kicking the can.
When I was looking at both ofthese people, I realized they
had the answers to the problemsthat I was trying to solve, and
when someone has the answers andit can speed up you going from
where you are to where you wantto be, it's worthwhile looking
at it.
It may feel like you're takingtime out of your current life
(07:02):
which you are to invest insomewhere else that is hopefully
going to move you forward,should you do the due diligence
correctly.
So, as I said just moved, cashwas tight, big life changes were
happening, but I still did itanyway, so I wasn't going to
wait for that perfect timing.
I have always believed ininvesting myself and over the
last decade, even before I had abusiness, I was investing in
(07:26):
personal development events.
I was going to sales events,personal development events,
professional development events,nlp.
I was just trying to understandmyself and the skills to build
the business.
I've spent upwards.
Well now, with the latestinvestment, easily close to
$200,000, like getting towardsthat which is wild, like that's
(07:46):
a house deposit, or even payingoff a house, depending on when
you bought with the currentprices.
So if I'm thinking about that,okay, well, how do I get my ROI
on that?
Why is it important to just notwait for the perfect time,
because the truth is, thereisn't ever a perfect time.
If time's issue now, soonfinances might be the issue or
(08:07):
there's going to be always bethat next problem.
And so if you can just say, hey, I just want to commit to this,
I'm going to do whatever ittakes and I'm going to make it
work because I believe that thisperson has the answers and if I
can implement and execute that,that will change my life.
It is worth it, absolutelyworth it.
I see this with my clients allthe time.
(08:28):
Since I have come back fromAmerica, the results we've been
getting with our clients evenbefore, but really in the last
six weeks, some of thetransformations we've had with
clients on their businesses, intheir relationships, in their
lifestyles, in their self-esteemand self-confidence has been a
180 degree turnaround in a veryshort period of time, and that's
(08:48):
because we got clear on whatthe main problem was.
We worked back, we helped themget clear on what was holding
them back and what they neededto do in order to get the
outcomes that they were lookingfor.
I think the thing when you'relooking at that is, if you're
investing, there will be shortterm discomfort.
It could be.
It puts a little bit offinancial strain.
I wouldn't recommend doing itif it's going to put a lot.
But a little bit of financialstrain is okay.
(09:10):
It may also mean time.
It may mean you have to get upearlier or stay up later Okay,
and it okay.
And it may also mean it's goingto challenge you.
It's going to challenge you tothink differently, do things in
a different way, maybe make somechallenging, tough decisions
that you have been putting offand you've got to think about.
What is the difference betweenstaying stuck and investing in
(09:31):
yourself?
For me, I would have loved themultiple five figures in my bank
account right now, especiallyas we're getting a house, a car,
all these, all of these things.
The expenses are really high,but I believe that it was an
investment in myself and I'mgoing to make back that if not
more, two to three X return onthat over the next 12 months.
That's what I've committed tofrom an intention standpoint.
(09:52):
This is going to help me gettime, money leverage, important
things for me making thedecision.
So I wasn't looking formotivation.
That was another thing to beclear on.
If you're looking formotivation, don't pay money for
motivation.
Just jump on YouTube and searchmotivation I was looking for
and I needed scalable systems sothat I could get my time back
(10:12):
but also grow my income.
And I wanted leverage.
I wanted to learn how tointerview administration, how to
set them up, what their SOPsoperating procedures should be,
what order I should hire peopleinto my business, because
there's a lot of decisions andorders.
I didn't really have theexperience around that.
It was overwhelming.
(10:33):
So I thought to myself, if Ican get guidance around that,
around someone who has done whatI'm doing in the same industry
beautiful, that's what we wannado has the same results.
Right, if you're not lookingfor a business coach and you're
looking for a performance coachor a life coach, look at people
who have similar lifestyles andyou relate to, because they're
the ones who are going to notonly be able to give you the
(10:53):
frameworks but understand yourway of living.
I wanted to look for proof ofresults.
As I was saying, they both hada seven-figure ecosystem content
leverage systems, speaking atscale.
Style of delivery was anotherimportant thing to look at.
Both of them offered one-to-onecoaching.
It was insanely expensive, likeDan Martell's was $400,000 for
(11:13):
12 months for one-to-one.
Maybe a good investment.
I just didn't have that capital.
So I looked at the group fromboth of them and what the
accountability came back likehow tactical was it, what access
you would get to people, and Iweighed them both up.
Even from the onboarding, likein the sales approach, dan's
sales approach was all done bytext message.
There was no phone calls, itwas all text message and then
(11:34):
sent through a Google doc withthe overview of how the group
program worked.
Now I thought how cool is thatthat someone's doing that For me
?
Personally, I liked denseapproach where I did an
onboarding form, booked a call,got a quick 20-minute call with
someone and got them to, youknow, got to actually speak
person to person.
That for me was a big tickthere and I thought, hey, this
is a more personalized approach.
(11:55):
And for me, having done groupcoaching where you never get to
speak to a person, and donesmall group coaching where you
do, that's where I sit, becauseI want to be able to share my
challenges and problems in thegroup and get real life feedback
, because that's what's going tomove the needle for me.
I don't need generic stuff atthe moment.
Once upon a time the genericstuff was just as valuable
(12:16):
because I was learning so much,but as you start getting more
specific problems, you wantspecific answers, so keep that
in mind.
I, just, like I said, the leadflow experience from both of
them and the pitch was the same.
Right, the group programs wereboth similar.
Right, multiple five figuresfor 12 months.
But it was just like what wasonboarding, like Did you get
(12:38):
group access to small people?
And like get to speak to peopleon a phone.
I enjoy that because I want to,as I said, be able to ask those
questions.
So what I learned is when youshould invest.
Whenever there's a problem thatyou don't think you can solve
and someone has the answers,it's worthwhile looking at
investing.
Obviously, you need to takeinto account if you're married
or if you're in a long-termrelationship.
You've got to chat to yourpartner about that.
(13:00):
You need to have an intention,right?
The intention needs to be whatam I going to get out of this
program?
What do I want that would makeit worthwhile me investing in
this, and that's somethingthat's important to think about.
Thirdly, you must takeresponsibility for the outcome.
When you're investing, you haveto do the work.
You have to do every task, askthe right questions, prepare for
(13:20):
the sessions to maximize them,and if you're not doing that,
your coach can't be a mindreader.
So, for me, every call that Ijump on, going through the
modules and stuff, I want anintention around how is this
going to help my business andhow is that going to allow my
business to help my life?
So something to think aboutthat.
(13:40):
As for how to know if the coachis the right fit, I go by the
principle if you feel like youwould have a beer with them,
probably a good fit because youcan really connect with them.
Obviously, though, you want tohave the accountability and
assertiveness and you want toknow that they're going to be
more than just a mate.
They're going to give you thekick up the ass and allow you to
grow, and I think that'sextremely important, and quickly
.
Just the differences between amentor, consultant and coach.
(14:01):
A mentor, to me, is someonethat you don't pay.
I have mentors, darren and Troy, and they're in the industry as
well.
They're highly successful, butwe'll just catch up for a coffee
every now and then, and we'llget to bounce ideas around
what's working, how we couldhelp each other grow and
overcome pain points.
It's just that guidance.
A consultant is someone youwould look at externally,
bringing in to fix problems inyour business.
(14:23):
For example, I could bring in aconsultant to work on my sales
process, meaning I don'tnecessarily need to be there,
they're gonna do those things.
And then a coach is someonewho's upskilling you right,
they're working with you, they.
And then a coach is someonewho's upskilling you right,
they're working with you.
They're not necessarily doingsomething for you, they're
helping you find those answerswithin yourself so that, once
you've finished with them, youhave this new level of
confidence, new level ofawareness to do the thing that
(14:46):
you're looking to do.
So if you're thinking abouthiring a coach, comment below.
Especially if you're looking ata high performance coach,
comment below and let me knowwhat you're looking to work at
and maybe I can help you.
But that is what helped me getclear on what would work in the
coaching scenario and why Iinvested multiple five figures
in this coaching program.
My name is Lachlan Stewart, I'ma men's high performance coach
(15:07):
and I'm focused on helping menwho have had success in their
careers but feel disconnectedfrom their family, their health
and their relationships.
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