The holiday season has began and Thanksgiving has just occurred. While we sit in lines for Black Friday, I want to remind us of everything we felt on Thanksgiving - connection to each other as humans and loved ones. On this episode of Man Versus Brand, we speak with Erin Marcus. Erin is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. Erin empowers her clients with practical skills and strategies to excel in their business, industry, and markets. Having made the successful leap from corporate executive to entrepreneur, Erin uses that experience, her MBA education, and street-smart upbringing to help her clients reach heights they never dreamed possible. It is this leap that we uncover in the episode. We discuss how can you use the skills you have built to become a full-time coach. Erin speaks about her journey into entrepreneurship and coaching. We also discuss the mindset, pricing, strategy, client acquisition necessary for you to be successful in the coaching space. Erin also hosts the podcast "Ready Yet?!" which features experts, entrepreneurs, and thought leaders across multiple disciplines discussing various topics to help entrepreneurs successfully launch and scale their businesses.
Quote of the Episode: "This is something I watch over and over again. It breaks my heart too because I have seen great people fall into this trap. This goes back to my conversation about insta-tactics. Why the insta-tactics don't work. One of the very well marketed tactics is speaking. They are amazing coaches out there, doing amazing things teaching you how to speak and how to sell from the stage. There's an art to it, I personally use this skill, so I'm not saying the tactic is wrong. But I have watched several really great human beings get really good selling from the stage. However, not to great on delivering on their promise." - Erin Marcus on relying on sales but not follow-up
Topics Covered:
- Discovering Your Inner Coach
- Being Productive As A Coach
- Using Your Life Experience
- Coaching Skills
Guest:
Website: www.conqueryourbusiness.com
Facebook: https://www.facebook.com/ErinMarcusConquerYourBusiness
Instagram: https://www.instagram.com/erinmarcusconqueryourbusiness/
LinkedIn: https://www.linkedin.com/in/erinmarcusconqueryourbusiness/
Top Picks referenced in podcast:
Guest watch/read/listen recommendation: When They Say No: The Definitive Guide for Handling Rejection in Sales by Richard Fenton
https://www.amazon.com/When-They-Say-Definitive-Rejection/dp/1947814303
Guest secret watch/read/listen: Competitive Weight Lifting
www.verywellfit.com
Figure Skating
https://www.usfigureskating.org/skate/skating-opportunities/adult-skating
Aerial Fabric Acrobatics
https://aerialfabric.com/
Host: Deeon Brown
Website: deeonbrown.com
Website: projectbigbrand.com/
Linkedin: linkedin.com/in/deeon-brown-6b747b43/
Instagram: instagram.com/bestdeeonever/
Man Versus Brand: Website: manversusbrand.com
Instagram: instagram.com/manversusbrand/
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