Amazon just dropped the dates for Prime Day 2025 and the countdown has officially begun.
In this special edition of Marketing After Hours, the JumpFly team breaks down everything brands and advertisers need to know before the big day hits.
Host Nick Pilcher (Director of Marketplaces) is joined by Shannon O’Connell (Amazon Account Manager) to map out the macro trends, tactical shifts, and platform updates that matter most. This is your inside look at how the smartest brands are preparing to win in today’s more complex and competitive Prime Day season.
You’ll learn:
- Why sticky inflation, high interest rates, and selective buyers are reshaping performance expectations
- How Prime Day has evolved into a month-long sales cycle (and why your 4–6 week runway matters)
- What automation, AI, and smarter data use mean for bidding, budgeting, and creative success
- Why short-term spikes aren’t the goal, and how mature brands turn Prime Day into a long-term growth lever
- How Amazon’s algorithm changes and off-platform signals (TikTok, influencers, etc.) are impacting conversions
Whether you're managing ads on Amazon, advising eCommerce clients, or prepping your internal teams, this episode arms you with the strategies that will separate winners from wishers.
Don’t just show up to Prime Day. Show up ready.
Learn more about JumpFly: https://www.jumpfly.com
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