Is your social ad creative doing the heavy lifting?
In today’s digital ad world, creative isn’t just important—it’s everything. Whether you're a seasoned paid social strategist or just getting started with creative strategy, this episode of Marketing After-Hours with JumpFly is packed with insight, real-world examples, and practical takeaways.
Kelly Hichew, Paid Social Account Specialist at JumpFly, hosts this deep dive into the top creative types for paid social. She’s joined by Stephanie Shaw, JumpFly’s Social Media Director, and Marisa Giacalone, a Paid Social Account Manager with an eye for top-performing content.
Together, they walk through five of the most impactful creative formats used by today’s top brands:
Partnership (Branded) Content
UGC (User-Generated Content)
Single Image Ads
Carousel and Collection Ads
Video (including GIFs & Animated Content)
For each format, the team shares examples, explains why they work, and gives tactical insights that any brand can apply—whether you have a big production budget or are building in-house. From eye-catching UGC to strategically structured carousels, you’ll leave this episode with fresh ideas and a clear framework for elevating your creative.
Tune in and explore how you can turn your ad creative into your highest-performing asset with the paid social experts at JumpFly.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com