How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.

00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker

24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:02 Ernie’s Bio

02:03 - 12:55 Marketing Essentials Moment: Customer Retention

12:56 - 15:50 Ernie, welcome to the show!

15:51 - 18:57 Transition from Illustration to Marketing

18:58 - 21:28 Starting a Freelance Business

21:29 - 28:19 Branding Messaging

28:20 - 33:49 Consistency in Branding

33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools

37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

38:11 - 39:35 Underrated AI Tech in Marketing

39:36 - 42:17 Posting Frequency and AI Scheduling

42:18 - 47:07 The Potential Overuse of AI in Social Media

47:08 - 52:14 The Process of Developing Your Brand with AI

52:15 - 54:48 Real Value in Your Brand

54:49 - 56:28 Visit: https://ernburn.com/

56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! ([e-mail])

57:36 – 58:22 Join The Marketing Expedition Community today!

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