Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.
00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:45 Aaron’s Background
01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy
06:23 - 08:50 Welcome to the show, Aaron!
08:51 - 12:28 Values-driven culture
12:29 - 14:20 Delivering joy in the workplace
15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)
17:14 - 20:30 New digital tracking guidelines
20:31 - 24:13 Custom tracking implementation
24:14 - 27:10 Boosting performance with first-party data
27:11 - 31:37 Performance marketing in privacy-first world
31:38 - 35:14 Evolving digital marketing trends
35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/
36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
36:57 - 37:43 Join themarketingexpedition.com today
#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency
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