Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.
00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao
00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:50 Carolyn’s Background
01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring
14:43 - 18:16 Welcome to the show, Carolyn!
18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing
23:18 - 28:20 Data Collaboration Unblocks Internal Teams
28:21 - 31:22 AI Enhances Ad Performance Analysis
31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas
36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights
39:57 - 42:28 AI-Powered Anomaly Detection for Business Data
42:29 - 46:48 Staying Informed in the Business World
46:49 - 53:01 Unblocking a Complex Product Launch
53:02 - 57:11 Embracing AI for Marketers
57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/
57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
58:11 – 58:57 Join The Marketing Expedition Community today!
#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.