July 3, 2023 • 10 mins
EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/
(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.