In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement.
The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and hosting charitable yard sales. He emphasizes the importance of being authentic and proactively reaching out to potential customers. Adam also recounts his journey from door-to-door sales for Comcast to becoming a well-known personality in his community.
Throughout the episode, Adam provides practical tips for new business owners on how to build a strong local presence without a hefty advertising budget.
00:00 Introduction to Marketing Without Rules
00:21 Meet Adam Hummel: Organic Growth Expert
01:28 Adam's Journey: From Florida to Pennsylvania
02:56 Founding Grade A Holloway
03:44 The Hunter Mindset in Social Media
05:54 Creative Community Engagement
10:15 Leveraging Facebook Groups for Business
23:15 Building Local Connections
26:47 Unveiling the Truth: Cleaning House Deception
27:27 Community Support: GoFundMe and Local Help
28:26 The Realtor Connection: Building Valuable Relationships
32:15 Yard Sales for Charity: A Win-Win Approach
36:28 Unexpected Finds: Treasures in Junk Removal
39:49 Marketing Strategies: Leveraging Social Media
44:24 Lessons Learned: Reflecting on Business Growth
50:44 Final Thoughts and Future Plans
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