In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging and actionable content.
The conversation covers several topics including effective backlink strategies, the future landscape of SEO, the power of helpful content, and why Matt prefers Instagram as his primary platform. Matt also shares practical tips on using tools like ManyChat and various SEO experiments he's conducted. Listeners will gain valuable insights into organic marketing, leveraging social media for business growth, and practical steps to enhance their online presence.
00:00 Introduction to Marketing Without Rules
00:29 Meet Matt Diamante: Founder of Hey Tony
02:42 The Origin of 'Hey Tony'
05:08 Creating Engaging Content: Tips and Tricks
16:27 The Power of Lead Magnets and Email Marketing
21:50 SEO and the Future of Search Engines
28:40 SEO Insights and Observations
29:37 The Importance of User Experience in SEO
30:10 Experimenting with SEO Techniques
31:41 Effective Backlink Strategies
32:32 Leveraging Charitable Donations for Backlinks
34:09 Advanced Backlinking Techniques
46:01 Creating Helpful Content for SEO
49:59 Final Thoughts and Future of SEO
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