In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO.
The discussion highlights Steven's journey from his initial business ventures to co-founding Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands. Steven shares valuable insights into the nuances of creating effective SEO content, emphasizing the importance of conversational writing, internal linking, user experience, and the evolving role of AI.
He also delves into the significance of transparency in pricing and how top, middle, and bottom funnel strategies can transform content into a powerful conversion tool.
The episode concludes with practical advice on starting, maintaining, and scaling SEO efforts using calculated, long-term strategies while keeping the end user's experience at the forefront.
00:00 Introduction to Marketing Without Rules
00:26 Meet Stephen Schneider: CEO of Trio SEO
01:11 Stephen's Journey to Trio SEO
02:10 The Power of LinkedIn Networking
03:51 Forming a Partnership with Connor and Nate
11:28 Building Trio SEO: Systems and Operations
14:48 SEO Content Strategies and Myths
17:56 The Role of AI in Content Creation
20:49 Top, Middle, and Bottom Funnel Content
23:11 Creative Backlinking Strategies
24:54 Creating Content for Lead Generation
25:28 The Power of Internal Linking
27:25 Organizing Content with Hub and Spoke
31:03 Enhancing User Experience and CRO
32:02 E-A-T Signals and Author Bios
36:23 SEO Strategies for Service Pages
40:11 The Importance of Pricing Transparency
42:46 The Future of SEO with AI
45:46 Consistency and Patience in SEO
46:27 Conclusion and Final Thoughts
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