In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy.
Lance has successfully founded, scaled, and sold several businesses across various industries, generating over a hundred million dollars. The discussion delves into Lance's approach to marketing, the importance of leadership, systems, and processes, and his effective business strategies. Lance also shares insights on the significance of brand building, the role of P&Ls in business success, and his partnership-focused model with LB Capital.
Additionally, the episode addresses the analogies between personal and business marketing, the mindset needed for business growth, and the future of the roofing industry.
Lance’s real-world experiences and actionable advice highlight his belief in hard work, sacrifice, and the constant pursuit of improvement.
00:00 Introduction and Welcome
00:30 Guest Introduction: Lance Bachman
01:21 Icebreaker and Casual Banter
01:44 Diving into Business Insights
01:59 Marketing as a Core Business Function
02:43 The Importance of Personal Branding
03:49 Challenges in Digital Marketing
09:35 Leadership and Business Growth
12:36 Mindset and Continuous Learning
21:36 Practical Steps for Business Success
25:18 Introduction to Marketing Strategies
25:34 Scaling and Selling a Digital Marketing Agency
28:13 Leadership and Team Training
32:29 Revolutionizing the Roofing Industry
37:00 The Importance of P&L in Business
41:22 Building a Strong Brand
48:25 Final Thoughts and Key Takeaways
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